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(责任编辑:岳凯敏)
AnalysisonInfluencingFactorsoftheOnlineTrustBetween
PoliceandPeopleintheEraofSocialMedia
MENGJia,LIHui
(PublicSecurityAdministrativeCollege,People’sPublicSecurityUniversityofChina,Beijing100038,China)
Abstract:Intheeraofsocialmedia,therelationshipbetweenthepoliceandpeoplehasextended.The
researchontheinfluencingfactorsoftheonlinetrustbetweenpoliceandpeopleisofgreatsignificancetoestablish
aharmoniousrelationshipbetweenpoliceandpeopleaswellasthenetworkdiscoursepowerofpolice.Basedonthe
Para-SocialInteractiontheoryandimpressionmanagementtheory,thispaperconstructsaresearchframeworkto
analyzethefactorsaffectingtheonlinetrustbetweenpoliceandpeople.Theresultsshowthattheprofessionalism
andattractionembodiedhaveasignificantimpactontheonlinetrustbetweenpoliceandpeople.Thetrustisa
hierarchicalinternalizationprocessformedthroughPara-SocialInteraction,andtheimpressionmanagementofthe
policealsoplaysaregulatoryroleinthisprocess.Basedonthecomprehensiveresearchresults,itissuggestedthat
thepoliceshouldfirmlyplayapoliticalleadingroleinsocialmedia,buildaninteractiveplatformbetweenpolice
andpeople,innovatenetworkdiscourseresourcesandenhancethenetworktrustofpoliceandpeople.
Keywords:onlinetrustbetweenpoliceandpeople;networkdiscoursepower;para-socialinteraction;
impressionmanagement
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