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主办 中共温州市委宣传部 出版 温州人杂志社 总第 6 期

雁荡山·山水形胜

YANDANG MOUNTAIN·SCENIC SPLENDOR

一杯咖啡里的城市味道

SAVORING A CITY WITH A CUP OF COFFEE

瓯韵悠长 国潮风起

THE ENDURING OUYUE CULTURE SEES THE RISE OF CHINA-CHIC

IN WENZHOU

2

温州文化 一脉千年

瓯居海中，白鹿衔花。悠久的历史塑造了灿烂的东

瓯名城，厚重的文脉滋养了多元的温州文化。温瑞塘河

川流不息，滋养了一代代瓯越儿女，也浸润了瓯越文化

绵延数千年的精气魂。

“永嘉学派”在这里发源，中国南戏在这里诞生，

“数学家摇篮”在这里孕育，“百工之乡”在这里形成……

这片拥有开拓创新精神的大地，文源深、文脉广、文气盛，

中原文化、海洋文化、山地文化、移民文化等交汇交融，

孕育了多元开放、富有特色的瓯越文化和极具温州辨识

度的人文精神。

2023 年朔门古港遗址被发现，宋代“一片繁荣海上头，

从来唤作小杭州”的繁华景象和现代化拥江滨海花园城

市穿越时光实现了重叠。它不仅是迄今国内外海上丝绸

之路港口遗址最为重要的考古发现之一，在世界航海史

上也具有突出价值，是海丝申遗工程的经典样本和支撑

性遗产点，其承载着的海洋文化信息，蕴含的先贤们的

哲学思想和人文精神，丰富了中国古代海洋文明内涵。

一代代温州人不遗余力，从未停止寻根溯源，承载

着温州人智慧的优秀传统文化基因不断赋予温州发展新

动力。近年来，有着创新“基因”的温州 , 高举高打推动

文化创新 , 挖掘“永嘉学派”内涵彰显历史文化名城的底

蕴，深化朔门古港遗址考古挖掘彰显千年海丝名城魅力，

建好九山书会南戏文化园彰显中国戏曲之城韵味，同时

用好“省一大”等红色资源，持续擦亮“海霞精神”金

名片，以“侨”为桥开展多样化文化“走亲”活动，巩

固提升“城市书房”“文化驿站”“农家书屋”等城乡

新型文化空间，打造温州美术馆等“十大文化新地标”，

实施雁荡山重振雄风三年行动计划，等等，打造更多文

旅新业态新场景新 IP。

风日日吹、江夜夜流、戏频频唱，非遗活态传承、

古街巷重拾风采、老地标再焕生机，“在温州看见创新

中国”的璀璨锋芒 , 点亮了文化创新之路 , 千年文脉的厚

重历史与现代城市的多彩生态一起焕发勃勃生机，温州

在古老与现代交融中持续前行。

卷首语

杨冰杰 摄

IN WENZHOU

总第 6 期

 01

PREFACE

Nestled by the sea, Wenzhou, a city steeped in history,

was once the capital of the ancient Dong’ou Kingdom. It

is nicknamed the “City of White Deer” because, according

to legend, when the city was being built a white deer

circled it with a flower in its mouth, which was a sign of

good fortune. The unceasing flow of the Tanghe River

has nurtured generations of Ouyue (the name of regional

culture of ancient Wenzhou) descendants, infusing the

essence of Ouyue culture that has thrived for millennia.

This is the cradle of the “Yongjia School of Thought”,

the birthplace of the Chinese Nanxi Opera, the incubator

of mathematicians, and the homeland of over a hundred

folk arts and crafts. Here, the spirit of innovation flourishes,

grounded in deep cultural roots and a broad cultural

heritage. The convergence of the Central Plains, maritime,

mountain, and immigrant cultures has forged a unique

identity and harmonious blend that is distinctly ancient

Ouyue and undeniably modern Wenzhou.

In 2023, a remarkable discovery unveiled the hidden

treasures of the ancient Shuomen Port. As a bustling

metropolis during the Song Dynasty (960–1279), it was once

hailed as “a miniature Hangzhou”, the most prosperous

capital in the world in the Southern Song (1127–1279). This

archaeological marvel, a testament to the Maritime Silk

Road’s grandeur, holds immense value in the annals of

global navigation. As a UNESCO nominee, it enriches our

understanding of ancient China’s maritime civilization,

offering a glimpse into the philosophical and humanistic

spirit of its people.

For generations, the people of Wenzhou have delved

into their roots, drawing inspiration from their cultural

heritage to shape their future. In recent years, Wenzhou,

with innovation seemingly woven into its DNA, has boldly

driven forward with cultural initiatives, highlighting the

city’s deep historical and cultural roots. For instance, the

city has delved into the rich legacy of the Yongjia School

of thought to underscore its status as a historic cultural

metropolis; it has intensified archaeological excavations

at the ancient Shuomen Port ruins to showcase the allure

of a thousand-year-old maritime silk road city; it has

completed the Jiushan Shuhui Nanxi Opera Cultural Park

to highlight the city’s reputation as the hometown of the

Chinese opera; it has leveraged the rich cultural heritage

of the Chinese Communist Revolution to strengthen its

spiritual brand; it has utilized its extensive diaspora as a

bridge to foster diverse cultural exchange activities; it has

built new cultural spaces in both urban and rural areas,

such as “City Libraries”, “Community Cultural Centers” and

“Rural Reading Rooms”; it has developed ten new cultural

landmarks, including the Wenzhou Art Museum; and it

has launched a three-year action plan to revitalize Yandang

Mountain.

As opera melodies fill the air, and Wenzhou's ancient

streets reclaim their charm while historical landmarks

spring back to life. Wenzhou, a shining example of China's

innovation, illuminates the path of cultural creativity. The

city's thousand-year legacy and vibrant modern ecosystem

thrive side by side, propelling Wenzhou forward in a

harmonious blend of the old and the new.

The Millennia-Long Legacy of Wenzhou Culture

02

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叶圣孟　许鹏怀　沈仲敏

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章　辞

苏巧将

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IN WENZHOU

IN WENZHOU

总第 6 期

 03

04

CONTENTS 目录

14 专题：国潮风起

FEATURES

THE ENDURING OUYUE CULTURE

SEES THE RISE OF CHINA-CHIC

06 图说 ILLUSTRATION

14 专题 FEATURES TOPIC

穿上汉服去打卡去 DON YOUR HANFU AND EMBARK ON A

CULTURAL JOURNEY

新中式“国潮”服装走俏

THE SURGING “CHINA-CHIC” FASHION

邵莫涵：兼收并蓄，展新中式华服之美

Showcasing the Beauty of Neo-Chinese Style Clothing

via Integrated Innovation

希大望：让孩子们个个闪亮登场

Making Every Child Shine on Stage

叶茜：文化为源，创意不竭

Nurtured by Culture, Creativity Blooms Endlessly

古城宋韵、市井老街，非遗博物、南戏悠悠，这些已成为温州

这座千年古城的靓丽风景。

The ancient city of Wenzhou stands as a captivating cultural destination.

Its antique charm of the Song Dynasty (960–1279) culture is palpable in its old

streets, while its intangible cultural heritage (ICH) items and the Nanxi opera

performances leave a deep impression on viewers.

瓯韵悠长 国潮风起

The Enduring Ouyue

Culture Sees

the Rise of China-Chic

 05

IN WENZHOU

总第 6 期

38

54

76

人物

瓯说

活动

资讯

38 人物 FIGURES

黄荭：解锁中法文学互鉴密码

Huang Hong, Unlocking the Code of Mutual Learning

between Chinese and French Literature

蔡高潮、蔡黎生：温籍父子接力传播中国

文化

Cai Gaochao & Cai Lisheng: A Wenzhounese Father-Son

Cultural Relay in France

54 瓯说 ABOUT OU

温州畲族服饰

Costumes of She Ethnic Group in Wenzhou

雷国贵：畲族“双料”非遗传承人

Lei Guogui: Dual Heritage Inheritor of the She Ethnic Group

64 温州地理

雁荡山·山水形胜

Yandang Mountain • Scenic Splendor

70 寻味温州

一杯咖啡里的城市味道

Savoring a city with a cup of coffee

温州杏仁腐：一口爱上

Wenzhou’s Xingrenfu:A Delicious Cool Quencher

76 活动资讯 INFORMATION

2023“讲好中国故事”创意传播国际大赛

颁奖温州故事摘得特等奖

Wenzhou’s Stories Claim Grand Prizein 2023 Int’l Contest of

Creative Communication for Artfully Telling China’s Stories

温州获“国际湿地城市”国家提名

Wenzhou Nominated for Int’l Wetland City

海丝文化“船”播世界！温州打造海上交流

新窗口

Wenzhou Spreads Chinese Culture via Locally-staying Foreign

Ships

WENZHOU

GEOGRAPHY

WENZHOU

DELICACIES

06

图说

ILLUSTRATION

■ 平流雾笼罩了整个温州市区，为城市的天际线

披上了一层神秘的面纱。

Advection fog enveloped the whole downtown

area of Wenzhou, casting a mysterious veil on the

skyline of the city.

苏巧将 摄

郑鹏 摄

■ 2024 中国“文化和自然遗产日”前夕，一场主

题为“遇见·预见之外”瓯窑专题展在瓯海梧田老

街东瓯书院开幕，这个展览主要展出由市级瓯窑非

物质文化遗产传承人章长才团队制作的瓯窑作品

200 多件，分为造像、礼器、茶道、文房等系列。

On the eve of China’s“Cultural and Natural

Heritage Day”in 2024, a special exhibition

featuring Ou Kiln, themed“Meeting and Foreseeing

Beyond”, opened at Dong’ou Academy in Wutian

Old Street in Ouhai District. This exhibition

primarily showcases over 200 Ou Kiln works

(including series of statues, ritual vessels, tea ceremony sets, and study

accessories) crafted by a team led by Zhang Changcai, municipal-level

ICH inheritor of Ou Kiln.

 07

■ 温州边检站与温州海丝国际传播中心联合开展“粽香飘洋，‘船’播中国”

迎端午包粽子活动。在乐清湾港务码头，民警与中国文化传播官登上外轮，

与外籍船员一起包粽子、做香囊、挂艾草和品

尝中国美食。

Wenzhou Border Inspection Station and

Wenzhou Maritime Silk Road International

Communication Center jointly launched an

activity to celebrate the Dragon Boat Festival.

At the Yueqing Bay Port Terminal, the police

and the Chinese cultural communication

officers boarded a foreign ship, where

they wrapped Zongzi, made sachets, hung

wormwood, and tasted Chinese food with the

foreign crew members.

刘伟 摄

刘伟 郑晨 吴杰 摄

■ 温州市区汤家桥转盘照明亮化与景观绿化得到明显提升，视觉上更为靓

丽和通透。今年以来，市区重点对瓯海大道、瓯越大道、南浦路、锦绣路

等主要道路沿线进行亮化提升，提高城市品位。

The lighting and greening of the Tangjiaqiao turntable in Wenzhou city

have been significantly enhanced, making it visually more beautiful and

appealing. Since the beginning of this year, the urban area has focused on

upgrading the lighting of major roads such as Ouhai Avenue, Ouyue Avenue,

Nanpu Road, and Jinxiu Road.

■ 2024 中国（温州）国际五金、智能锁具展

览会在温州举行。“中国锁都”众多企业在家

门口再次集体亮相。

The 2024 China (Wenzhou) International

Hardware and Smart Locks Exhibition was

held in Wenzhou －“China’s Capital of Locks”.

Local enterprises actively participated in the

exhibition.

蒋文广 摄

IN WENZHOU

总第 6 期

08

图说

ILLUSTRATION

■ 伴随气温逐步攀升，温州市区三垟湿地内绿意盎然，鸟语

花香，步入了一年中“醉美”的季节。

As the temperature gradually rises, Sanyang Wetland in

Wenzhou City, full of green, with birds singing and flowers

blooming, has entered the most beautiful season of the

year.

■ 来自瑞安社会各界的 6 对新人在瑞安飞云杜山头村参加了

宋韵水上集体婚礼。在塘河清波荡漾间，在杜山百年榕树下，

新人们承祖制、序华章、看华服，行礼依岁之证，以月之令，

苏巧将 李舒怀 摄

行三书六礼，此后一生，共盟鸳蝶。

Six couples from diverse backgrounds in Rui’an participated

in a Song Dynasty-style mass wedding ceremony held in

Dushantou Village, Feiyun Town, Rui’an City. Witnessed

by the Tanghe River and the century-old banyan tree, the

newlyweds experienced the unique traditional wedding

custom.

蒋文广 摄

IN WENZHOU

总第 6 期

 09

IN WENZHOU

■ 在位于乐清市柳市镇的普洛斯智慧物流枢纽，物流园内货

车来回穿梭，一派热火朝天的繁忙景象。乐清智慧物流枢纽

项目日前正式投用，构建起“采购批零 - 进口贸易 - 电商直播 -

仓储物流”全产业链，实现物流业务的在线化、数字化、标

准化和智能化。

In the GLP Smart Logistics Hub situated in Liushi Town,

Yueqing City, trucks shuttle back and forth within the logistics

park, creating a bustling scene. The Yueqing Smart Logistics

Hub Project was officially launched a few days ago, and an

entire industrial chain encompassing“purchasing, wholesale

and retail, import trade, e-commerce live broadcasting, and

warehousing logistics”has been established to facilitate

online, digital, standardized, and intelligent logistics

operations.

■ 2024 温州市杨梅产销对接会暨文品天成·文成杨梅生活节

开幕式在文成珊溪镇珊瑚岛广场举行，在场的市民一起品文

成杨梅、赏珊溪水库、游伯温故里、探武侠秘境百丈漈，可

谓节目多多。

The opening ceremony of the 2024 Wenzhou Bayberry

Production and Marketing Matching Meeting and Wencheng

Bayberry Life Festival was held at the Coral Island Square

in Shanxi Town, Wencheng County. The citizens present

engaged in various cultural and recreational activities, such

as tasting Wencheng bayberry, visiting the Shanxi Reservoir,

touring the hometown of renowned figure Bowen, and

exploring the martial arts-themed scenic area of Baizhangji

Waterfall.

刘伟 蔡宽元 摄

蒋文广 摄

10

图说

ILLUSTRATION

■ 假期来临，文旅市场热度飙升。

As vacation approaches, the cultural tourism market has

seen a surge in popularity.

■ 一列动车在平阳县萧江镇疾驰而过，与田间那“爱心”形

状水塘相映成趣，给美丽田园增添了几许温馨与浪漫的气息。

A bullet train sped through Xiaojiang Town, Pingyang

County, as it passed by a“love”-shaped pond in the field,

adding a touch of warmth and romance to the picturesque

countryside.

■ 连日来，温州机场出入境边防检查站在温州龙湾国际机

场国际厅开展国家移民管理局 12367 服务平台推介活动。

12367 服务平台是统一受理移民管理领域业务咨询、意见建

议等服务诉求的综合性服务平台。

In the past few days, Wenzhou Airport Entry-Exit Frontier

Inspection Station has carried out promotion activities of

the 12367 service platform of the National Immigration

陈明铭 摄

苏巧将 摄

IN WENZHOU

总第 6 期

 11

IN WENZHOU

Administration in the International Hall of Wenzhou

Longwan International Airport. The 12367 platform offers

a comprehensive service, including business consultation,

opinions and suggestions in the field of immigration

management..

■ 温州之光——温州东屿电厂灯光秀丽，为南塘夜景增添新

亮点。东屿电厂能源博物馆和工业遗存展厅正式向市民开放。

上世纪 90 年代初，东屿电厂承担起温州市区 80% 的用电负

荷，是当之无愧的“温州之光”。

The light of Wenzhou: Wenzhou Dongyu Power Plant adds

new highlights to the nightscape of Nantang. The Dongyu

Power Plant Energy Museum and Industrial Relics Exhibition

Hall are now officially open to the public. In the early 1990s,

刘伟 摄

蒋文广 摄

Dongyu Power Plant bore 80 percent of the electricity load

for urban Wenzhou, earning it the well-deserved title of“Light

of Wenzhou”. Photo/Jiang Wenguang.

12

图说

ILLUSTRATION

■ 一场精彩纷呈的龙舟赛在温州龙舟运动中心开桨竞渡，来

自瓯海区 17 支龙舟队在曾经的杭州亚运会赛场感受速度与

激情的碰撞。

Seventeen dragon boat teams from the Ouhai District of

Wenzhou embarked on a thrilling journey of speed and

passion at the Wenzhou Dragon Boat Center, which once

served as a major racing venue for the 19th Asian Games.

■ 平阳县鳌江镇举行“鳌江划大龙”民俗文化节活动。今年

的鳌江大龙总长达 99 米，其中龙头高 5 米、龙身直径 2.4 米，

创历年来最长。大龙在 200 多名壮汉合力抬举下沿街巡游，

场面热闹非凡。

The“Aojiang Dragon Dance”folk culture festival was held in

Aojiang Town, Pingyang County. This year’s dragon was 99

meters long in total, with a 5-meter-high dragon head and

a 2.4-meter-diameter dragon body, which is the longest in

history. With the joint efforts of more than 200 strong men,

the big dragon paraded along the street, creating a lively and

bustling scene.

苏巧将 周汉祥 摄

苏巧将 摄

IN WENZHOU

总第 6 期

 13

IN WENZHOU

■ 温州市区南戏博物馆内，瓯剧新编历史剧《朔

门潮》正在驻场演出，吸引了许多市民观看。

The new historical Ouju Opera“Shuomen

Tide”was staged in Wenzhou Nanxi Museum,

attracting many citizens.

■“瓯韵茶情”——温州特色茶艺大赛、温州市

创意茶饮大赛在温州市区九山公园举行，吸引了

众多茶艺爱好者和专业茶艺师参加。

Wenzhou Featured Tea Art Contest and Creative

Tea Drinks Contest was held in Jiushan Park in

Wenzhou, attracting numerous tea lovers and

professional tea artists.

郑鹏 摄

蒋文广 摄

14

古城宋韵、市井老街，非遗博物、南戏悠悠，这些已成为温州这座千年古城的靓丽风景。从服装、

美食到文创、文旅，从产品到品牌，从日常生活到休闲娱乐，随着文化自信的增强和时尚审美的多元，

富含瓯越文化元素的“国潮”正乘着浩荡东风，吹入温州百姓家。

2000多年的建城史，1700多年的建郡史，为温州“国潮”孕育了肥沃的土壤。瓯越文化、山水文化、

民族文化等源远流长，创造了传统戏剧、传统美术、民间文学、曲艺、传统技艺、传统舞蹈、民俗

等有着深厚的底蕴和独特的价值的非物质文化遗产。

以丰富多样的非物质文化为基石，温州通过非遗巡展、戏曲演出、宋韵市集、古风表演等多形式，

营造独特的瓯越文化体验，让市民沉浸式感受温州味“国潮”。

“国潮”也逐步成为温州的城市形象。千年未变的斗城格局，朔门古港遗址的被挖掘，都为温

州城增添特色鲜明的韵味。以宋韵为主题的公园路历史街区、九山书会·大宋戏仓，深入挖掘温州

特色文化的胤秀影视基地，见证温州工业文化的东屿电厂能源博物馆……这些蕴含温州文化特色的

场景，为市民提供了亲子游、文化游、美食游等深度体验“国潮”的玩法。

温州本土特色文化在瓯越大地上“一路生花”, 开到了产业领域。“国潮”已融入鞋履服装、

智能家居、文娱旅游、体育赛事等各行各业。从“网红”到“长红”,“国潮”不断刷新传统文化的

时代新内涵 , 步入“文化 +”的多维表达和深度传承新时期 , 也必将助推“在温州看见创新中国”

的文化创新 , 进而全面展现“瓯越之美”“创新之力”。

瓯韵悠长 国潮风起

THE ENDURING OUYUE CULTURE文 / 诸葛芳芳

 15

The ancient city of Wenzhou stands as a captivating cultural destination. Its antique charm of the Song Dynasty

(960–1279) culture is palpable in its old streets, while its intangible cultural heritage (ICH) items and the Nanxi opera

performances leave a deep impression on viewers. Leveraging this rich historical allure, Wenzhou is embracing the

“China-chic”infused with Ouyue cultural elements. From fashion and cuisine to cultural and creative industries

and tourism, from products to brands, this trend is permeating the daily lives and leisure activities of Wenzhou

people, reflecting enhanced cultural confidence and diverse fashion sensibilities.

With over 2,000 years of urban existence and over 1,700 years of prefectural governance, Wenzhou has provided

fertile soil for the growth of“China-chic”. The deeply rooted Ouyue culture, landscape culture, and ethnic culture

have given rise to traditional theatre, art, folk literature, music, traditional crafts, dance, and folklore, all of which

are ICH with profound and unique value.

Through ICH exhibitions, opera performances, bazaars with the Song Dynasty flavor, and ancient style

performances, the city offers unique Ouyue cultural experiences, immersing citizens in the“China-chic”with

Wenzhou characteristics.

The“China-chic”is gradually becoming an integral part of Wenzhou’s image. The city’s ancient and

unchanging layout, resembling the Big Dipper, along with the discovery of the Shuomen Ancient Port ruins, add

a unique charm to Wenzhou. Moreover, the Gongyuan Road Historical Block, the Jiushan Shuhui · Song Dynasty

Plays & Saloon Plus Event, the Yinxiu Film and Television Shooting Base that delves into Wenzhou’s cultural

features, the Dongyu Power Plant Energy Museum that showcase Wenzhou’s industrial culture... all of them offer

opportunities for the public to thoroughly experience the“China-chic”through parent-child tours, cultural tours,

and food tours etc.

Wenzhou’s distinct local culture is thriving across the Ouyue land, extending into a variety of industries.

The“China-chic”trend has been incorporated into sectors such as footwear, clothing, smart home products,

entertainment and tourism, and sports events. What began as a fleeting trend has transformed into a lasting

phenomenon, continually revitalizing the connotations of traditional culture in the new era. Characterized by multidimensional expressions of“culture+”and profound cultural inheritance, it will undoubtedly propel the cultural

innovation that allows us to see the Innovation China initiative reflected in Wenzhou, showcasing“the beauty of

Ouyue land”and“the power of innovation”.

E SEES THE RISE OF CHINA-CHIC

BY ZHUGE FANGFANG

16

FEATURES 国潮风起

江心屿·宋园

——充满宋韵美学的拍照宝藏地

温州地标——江心屿本身就是一座充满古典韵味的

诗意地，留存了诸多宋代人文故事和文化瑰宝。耗时一

年多精雕细琢的宋园，以“宋韵”为主题，院内分别打

造了“六馆一堂”，基于对温州宋代人文肌理的理解，

呈现出以展示陈设为主体艺术表现形式的宋文化美好空

间，承载着文化交流与互动平台的功能，让人们于此感

受温州南宋时期的历史文化、宋韵美学的风雅日常。

传承南宋文化，赓续千年文脉。漫步宋园，梦回南宋，

园内，身着传统服饰的工作人员演绎着“宋人四雅之”

焚香、点茶，让你沉浸式体验温州人在宋代的生活日常，

全方位了解宋韵生活美学。今年五一期间，景区还推出

了穿汉服免船票、门票的活动，以及古风市集、古风运

动会、汉服全岛巡游等主题活动，吸引了大量游客前往

体验。

穿上汉服去打卡去

文 / 程烟

穿着“马面裙”逛游古街、将艾草挂饰与现代花艺结合的中式插花、充满宋韵的古风市集、趣味满满的古风运动会、

火爆的酸梅汤等中式药膳饮品……近两年，温州的国潮风刮得异常迅猛，中华传统元素与现代潮流概念匠心融合之下，

迸发出无限的能量，尤其获得无数年轻人的喜爱，国风古韵频频成为热门“关键词”。

温州，这座拥有 2200 年城市发展史的悠悠古城，瓯风古韵传承千年、生生不息，是“国家历史文化名城”，是“永

嘉文化发祥地”，是“南戏故里”，是“歌舞之都”“书画名城”，亦是“百工之乡”。在国潮风的吹拂下，汉服的

穿戴也不再局限于重要仪式场合或传统节日，而是呈现出鲜明的日常化趋势，穿上汉服“变个装”，去山水田园之间、

古村青瓦之下、老街古城里嬉嬉走走，感受温州那些最 in 的古韵潮流地吧。

潮玩古韵温州

倪仙莲 摄

IN WENZHOU

总第 6 期

 17

九山书会·大宋戏仓

——好戏连台

百戏之祖是南戏，南戏故里在温州。九山书会便是

南宋时期温州南戏创作与演出中心。2022 年 5 月，温州

复原了这个深藏于典籍中的文化地标，将其打造成为专

供温州南戏剧目演出的主舞台。之后，中央广播电视总

台《2023 年春节戏曲晚会》选择在九山书会进行录制，

这是 33 年来春节戏曲晚会首次将主场移步户外，更是

让九山书会火爆出圈。

更让人惊喜的是，“九山书会 • 大宋戏仓”拉开帷

幕以来，可谓“好戏”不断，“九山晚归”“粉墨端阳”“百

戏嘉年华”“游龙戏凤过大年——百戏贺新春”“戏曲

生活市集”等各类不同主题的“戏曲 +”活动，频频获

赞。日前，九山书会·大宋戏仓围绕“南戏文化”设计“百

戏养生集”主题，开启了一场集南戏文化、创新养生、

美食游乐于一体的梨园盛宴，解锁新中式养生大法，游

走在九山书会，不时还能碰到坐诊的“李时珍”，在园

区内“晃荡”的“济公”，忙着发“灵丹妙药”的“蔡

文姬”……找他们“问诊”的游客，还能得到一份趣味

药方，养生的同时又妙趣横生。

翁卿仑 摄

18

FEATURES 国潮风起

百丈漈

——爆火“武侠风”

百丈漈景区是文成伯温故里景区的核心景区，属

阶梯形瀑布，分为一漈、二漈、三漈，落差高达 353 米，

自古有“头漈百丈高，二漈百丈深，三漈百丈宽”的

说法，视觉效果十分震撼。

去年，百丈漈以武侠风 IP 爆火出圈，接待游客数、

门票收入分别增长 502%、568%，全网短视频播放量

超 300 亿次，话题热度超 100 亿，并且年轻游客占比

从过去的 40% 增长到 70%，其中进行古风打卡的年

轻人数量占到了 80%。

今年百丈漈更是热度不减，持续火爆，各社交平

台上，身着武侠风、魏晋风等各种汉服打卡的视频

层出不穷，古风石亭，飞流直下的瀑布带起朦胧烟雨，

各种衣袂飘飘的仙侠范儿身影，想不出片都难！而

且在百丈漈掀起这股泼天流量之后，当地相关部门

紧跟“潮流”，相继出招，开通直播、发布精美短

视频引流，举办多个古风主题活动，比如穿越明“潮”

场景演艺、百丈漈侠客行活动、明潮市集等，邀请

网红继续来“安利”，今年五一节前，文成县打造“5A+

武侠”文旅品牌的核心产品——百丈漈武侠大会活

动正式启动，现《清明上河图》中繁华的市井生活，

常态化打造古风盛宴，也吸引大量游客和武侠迷们

前来打卡。

余坚 摄

IN WENZHOU

总第 6 期

 19

胤秀影视城

——温州首个影视基地

唐宋特色主题的茶馆、医馆、酒楼、

建有百乐门、火车站、洋服店等富有民国特

色的街区，场景丰富的现代办公场景……在

温州，就可实现多种实景室内外场景拍摄了！

紧跟微短剧制作的潮流，精心打造的胤秀文

化温州影视基地于今年 7 月 8 日正式投用。

影视城位于瓯海国际会展中心，目前规

划场景分为唐宋古街、民国文旅街区、现代

办公职场与地下商业模块区，包含学校、医院、

公检法，高铁地铁、咖啡厅、皇宫、百花楼、

府衙等不同主题实景影棚。另外，影视基地

内还包含 150 个直播间，用于宣传直播服务。

无论从剧本研发到中期拍摄以及后期制作、

宣发，配套演员公会，灯光摄影器材，吃住

行，基地都能提供“一站式”服务，主打“拿

着剧本来，带着影片走”的拍摄体验。

影视基地同时对公众开放，推出游客观

光和各种体验活动，如 VR 体验、主题迷宫、

角色扮演和 cosplay 等，并提供相应的服装

和道具，感受沉浸式的影视体验。基地还设

有短剧工作坊，有专业人员教游客如何进行

简单的影视制作，包括视频剪辑、配音、特

效等。未来，基地内还将开设以剧本为主题

的餐厅和商店，提供特色食品、纪念品、手

办、文创等，根据不同节日，开设时尚市集、

主题市集、音乐集市等，力求增加游客的消

费体验。

20

FEATURES 国潮风起

Experience Wenzhou’s Ancient Charm

DON YOUR HANFU AND EMBARK

ON A CULTURAL JOURNEY

BY CHENG YAN

Over the past two years, Wenzhou has seen a surge of

the China-chic fashion. Residents and visitors alike may

stroll through ancient streets in “horse-face skirts”, admire

Chinese flower arrangements that blend modern floral art

with mugwort hanging decorations, visit bazaars full of the

flavor of the Song Dynasty (960-1279), participate in funfilled traditional sports games, and savour popular Chinese

medicinal drinks like sour plum soup. Such China-chic

fashion seamlessly blends traditional Chinese elements

with modern trends, drawing countless young people. The

ancient charm of Chinese culture has frequently become a

buzzword.

Wenzhou, with its over 2,200-year history, is a city

steeped in cultural heritage. Its timeless allure has been

passed down through generations, continuously thriving and

evolving. It is the “National Historical and Cultural City”,

“Birthplace of the Yongjia School of Thought”, “Hometown

of the Nanxi Opera”, “City of Singing and Dancing”, “City

of Painting and Calligraphy”, and “Hometown of Over a

Hundred Folk Arts and Crafts”. With the rise of the Chinachic fashion, wearing traditional Hanfu garments is no

longer restricted to important ceremonies or festivals, but

has become a distinctive everyday trend. So, don your Hanfu

attire and explore Wenzhou’s scenic landscapes, ancient

villages with traditional tiled roofs, and historic old streets.

Immerse yourself in the fashionable spots that showcase the

city’s enduring ancient charm.

The Song Garden on the Jiangxin Islet: A Photogenic

Destination of the Song Dynasty Flavor

Jiangxin Islet, a landmark of Wenzhou, is a poetic

place brimming with classical charm, preserving countless

human stories and cultural treasures dating back to the

Song Dynasty. Over a year in the making, the Song Garden

was meticulously crafted with the theme of “Song Dynasty

Flavor”, featuring “six pavilions and one hall”, each

conceived to showcase the humanistic essence of Wenzhou

in the Song Dynasty. Serving as a platform for cultural

exchange and interaction, the garden provides a beautiful

space where artistic furnishings take center stage as the

朱剑桥 摄

IN WENZHOU

总第 6 期

 21

primary mode of expression. Visitors can experience the

elegant aesthetics of the Song Dynasty in daily life.

The Song Garden, inheriting the legacy of the Southern

Song(1127–1279) culture and continuing its millennium-old

lineage, offers a stroll that feels like a journey back in time.

The garden’s staff, dressed in traditional costumes, perform

incense burning and tea ceremonies, one of the four elegant

pastimes of the Song people. During the May Day holiday

this year, the park offered free boat rides and entrance

tickets to visitors wearing Hanfu, along with themed

activities such as ancient-style fairs and sports games, and

Hanfu parades, which drew a large number of tourists.

Jiushan Shuhui · Song Dynasty Plays & Saloon Plus

Event

Nanxi (the southern drama), the earliest form of Xiqu

(traditional Chinese theatre), originated in Wenzhou.

During the Southern Song Period (1127-1279), the Jiushan

Association of Nanxi Scripters and Actors was established in

the Jiushan Park and served as the hub for the creation and

performance of Nanxi. In May 2022, Wenzhou restored this

site as a cultural landmark named Jiushan Shuhui (Jiushan

Association), covering an area of 38,000 square meters in the

open air, including a stage especially for Nanxi repertoire.

Then Jiushan Shuhui was further highlighted when CCTV’s

“2023 Spring Festival Xiqu Gala” was recorded here,

marking the first time in 33 years that the gala’s main stage

was set up outdoors, propelling the venue into the national

spotlight.

Since the launch of “Jiushan Shuhui·Song Dynasty Plays

& Saloon Plus Event”, numerous activities have taken place,

including “Jiushan Twilight Retreat”, “Theatrical Celebration

of the Dragon Boat Festival”, “Drama Carnival”, “Watching

Dramas to Celebrate the Chinese New Year”, and “Xiqu

Life Fair”. These “Plays +” events with diverse themes have

22

FEATURES 国潮风起

garnered widespread acclaim. Most recently, a “Wellnessthemed Activity”, which combined the Nanxi culture,

innovative wellness practices, food, and entertainment into

a gala, unlocked the new Chinese-style wellness methods.

Participants may encounter famous characters in Chinese

history, such as the renowned Chinese herbalist “Li Shizhen”

offering medical consultations, the Buddhist monk “Ji Gong”

roaming the grounds, and the celebrated poet and musician

“Cai Wenji” distributing “magic pills”. These interactions

provide not only health advice but also an amusing and

educational exploration of traditional Chinese wellness

approaches.

Baizhangji Waterfall: Popular with Its “Martial Arts

Aura”

The Baizhangji Waterfall Scenic Spot is the core

attraction of the Wencheng Bowen Hometown Scenic

Area. Known for its stepped waterfalls, it features three

sections with long and wide cascades, totaling a remarkable

353-meter drop. Ancient sayings describe that “the first

section of the waterfall is a hundred zhang high, the second

a hundred zhang deep, and the third a hundred zhang wide

(1 zhang equals about 10 feet)”, a visually breathtaking sight

indeed.

Last year, the Baizhangji Waterfall emerged as a soughtafter destination for martial arts-themed activities, seeing

a remarkable 502% increase in tourist numbers and a 568%

rise in ticket revenue. Short videos of the area garnered

over 30 billion views across the internet, and related topics

reached a popularity of over 10 billion. The proportion of

young tourists grew from 40% to 70%, with 80% of them

donning traditional Chinese attire.

This year, the Baizhangji Waterfall has maintained its

popularity. Social media platforms are flooded with videos

of visitors dressed in various traditional Chinese costumes,

from martial arts styles to the attire of the Wei and Jin

Dynasties (220-420 AD). The ancient stone pavilions and

misty cascading waterfalls create a dreamlike backdrop,

making it a perfect setting for capturing stunning visuals of

figures in flowing, immortal-like garments. Capitalizing on

such massive online interest, local authorities have kept up

with the trend, launched live broadcasts, released beautiful

short videos, and hosted multiple ancient-style events.

These include performances transporting visitors to the

Ming Dynasty, the Baizhangji Chivalrous Walk, and the Ming

Dynasty Bazaar. Social Media influencers have also been

invited to promote these events. Ahead of May Day this year,

Wencheng County launched the Baizhangji Martial Artsthemed Event, the flagship product of its “5A + Martial Arts”

IN WENZHOU

总第 6 期

 23

cultural tourism brand. The event recreated the bustling

street life depicted in the painting Along the River During

the Qingming Festival, and organized grand ancient-style

feasts, attracting a large number of tourists and martial arts

enthusiasts.

Yinxiu Studios: Wenzhou’s First Film and Television

Shooting Base

Officially opened on July 8 this year, Yinxiu Studios

is a meticulously designed film and television shooting

base in Wenzhou, catering to the growing demand for

micro-short drama productions. The base features a wide

range of themed areas, including Tang and Song Dynasty

teahouses, medical clinics, restaurants, as well as streets

of the Republican style, complete with landmarks like the

Paramount, railway stations, and foreign clothing shops.

Additionally, the facility incorporates modern office settings,

making it a versatile location for various indoor and outdoor

shoots.

Located within the Ouhai International Conference

and Exhibition Center, Yinxiu Studios offers a wide

array of themed sets, including streets of the Tang and

Song dynasties’ style, cultural and tourism blocks of the

Republican aesthetic, modern office environments, and

underground commercial modules. The base boasts liveaction studios with diverse themes, such as schools,

hospitals, courts, high-speed rail stations, cafes, palaces,

the Baihua Joyhouse, and government offices. Furthermore,

it has 150 live broadcasting rooms for promotional and

streaming services. From script development to midshooting, post-production, and distribution, Yinxiu

Studios provides a comprehensive “one-stop” service,

including support for actors’ guilds, access to lighting and

photography equipment, as well as food, accommodation,

and travel arrangements. It specializes in offering a seamless

filming experience, where production teams “come with a

script and leave with a film”.

Yinxiu Studios also opens its doors to the public,

offering sightseeing and various experiential activities

such as VR experiences, themed mazes, role-playing, and

cosplay, coupled with appropriate costumes and props for

an immersive experience. It also includes a short drama

workshop where professionals teach visitors the basics

of film and television production, such as video editing,

dubbing, and special effects. In the future, the base plans

to introduce script-themed restaurants and shops selling

specialty foods, souvenirs, handicrafts, and cultural

creations. Seasonal fashion bazaars, themed markets,

and music fairs will also be held to enhance the visitor

experiences and boost consumer engagement.

24

今年是温州市服装商会成立 30 周年。回望温州服装行业砥砺前

行的长卷，可以看到温州服装行业的发展壮大，离不开一代又一代

服装设计师的努力，他们初心不改，勇于挑战，顺应当下的“国潮”

时尚推陈出新，设计风格横跨了传统和现代，原创品牌独树一帜。

This year marks the 30th anniversary of the

Wenzhou Fashion Chamber of Commerce. In

retrospect of the relentless journey of the Wenzhou

fashion industry, we observe its remarkable

growth and development, made possible by the

tireless efforts of generations of dedicated fashion

designers. Unwavering in their original aspirations

and fearless in the face of challenges, these

designers have embraced the current“China-chic”

fashion, which seamlessly blends the traditional

with the modern. Through continuous innovation

and creativity, their original brands stand out with

distinctive flair.

——探访温州服装界原创设计师

新中式国潮服装走俏

THE SURGING

“CHINA-CHIC” FASHION

—Exploring Wenzhou’s Original Fashion Designers

IN WENZHOU

总第 6 期

 25

兼收并蓄，展新中式华服之美

ORIGINAL FASHION DESIGNERS

文 / 谢思思 图由受访者提供

邵 莫 涵

邵莫涵从事服装设计已有 20 多年，擅长男、女西

装原创设计，在业内享有较高声誉，曾经给蒲巴巾、李

宇、朱时茂、黄磊、冯巩等知名演艺人士定制服装，得

到了普遍好评和认可；也曾经给多个品牌做过米兰时装

周发布会走秀整系列，以及其他多个发布会走秀服装设

计。2020 年，基于对服装的热爱，邵莫涵自己创业，

成立了温州米诺尔设计有限公司，创立了亲子时装品牌

COS&PLAY。

◎ 国风、民族风引领新中式

米诺尔主理人就是时尚设计师邵莫涵，第一眼见到

她，让人眼前一亮，身材苗条的她身着民族风服饰，打

扮精致，气质独特。大厅里陈列着风格各异的高定男女

西装样衣及各式各样的女装，每一套服装的搭配都透露

着设计师的用心。

“这件西服最大的特色是肩膀上的凤凰，在中国传

统文化中，凤凰被誉为‘百鸟之王’，象征着吉祥、美

好和繁荣。用嵌珠工艺雕琢出凤凰形象 , 更显华贵、大

气。另外，这件衣服是用了提花刺绣工艺；这件袖子拼

接是用云南粗布，经民间老绣匠手工刺绣工艺的老绣

片，极具民族特色……”邵莫涵如数家珍介绍着她每一

件衣服，可以看出她对中国传统文化的热爱。邵莫涵说，

自己很早就喜欢民族风、国风的服饰，平时也会收集这

方面的素材，关注并参加国内其他品牌有关新中式的产

品发布会，互相交流学习。并且她常常跑到云南，去采

集具有民族特色的手工绣花布料，将它融合到自己设计

的服装中。

她认为，有了中国元素的加持，更加凸显品牌前沿、

个性、时尚、大气的风格。邵莫涵设计的每一件衣服都

能看到中国元素，她不断学习中国文化，常常翻阅书籍、

26

查阅资料，从浩如烟海的传统文化中选取一些元素，例如流

苏、中国结、盘扣、提花、刺绣、山水画等，结合现代服

饰的时尚设计，巧妙地将文化意境穿插于现代实用服饰中，

使服饰既突显古典文化的典雅精致，也具备生活化的简约舒

适，形成风格独特的现代新中式服装。另外，她用独特的定

制面料和精细的做工，进一步衬托出现代时尚的中国气质。

邵莫涵认为，服装是具有承载力的，往里倾注一寸对民

族文化的热爱，它就往外散发一尺属于中国的时尚光芒，要

让世界看到这份美丽，因为这份美丽的背后蕴藏着中国文化

的力量。

◎ 中西融合创新发展

几年来，邵莫涵主要精力放在西装设计研发上，为跨界

时尚活动提供高端女士西装定制，多年来她担任环球夫人大

赛温州赛区副主席，是美好生活馆联创股东。她的设计风格

受到业内人士的肯定，对外合作也是日益增多，远销北京、

上海、成都、广州、杭州、福州、西安等地，还常常为客户

定制工作制服。她一直坚持创新，以顺应时代的变化和当下

的潮流，从她身上可以看到她对这个行业的热爱与坚守。

邵莫涵说，东西方文化的碰撞对设计很重要，以创新为

基础，创作者需要融入西方的镶嵌技法和制作工艺，将中式

元素与西方元素等融合，各种文化兼收并蓄，才能碰撞出无

拘无束的创意。

“文化是设计的灵魂，设计是文化的表达。设计的真正

价值在于它所体现的文化。好的设计、成功的设计，从来

不会是无源之水，一定是基于民族优秀传统文化的滋养，

并在融通创新中发展而来。”邵莫涵说她对中国服装协会

会长陈大鹏在一次讲话中说的这段话深以为然。“中国风”

不应该被局限为某一种固定范式，更应该是一种兼容并包的

美学态度。她表示，在接下来的男装设计中，要将中华立领

作为新中式的设计要素，将盘扣、圆扣、斜襟作为装饰，简

洁中给人清爽感；而衣料的选择，也会更朴素多样，如绸缎、

棉麻等。

FEATURES 国潮风起

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Shao Mohan has been engaged in fashion design for

over 20 years, specializing in original designs for both men’s

and women’s suits. She enjoys a high reputation in the

industry and has tailored clothing for renowned entertainers

such as Pu Bajin, Li Yu, Zhu Shimao, Huang Lei, and Feng

Gong. She has also designed clothing for multiple brands’

entire series presentation during the Milan Fashion Week

and other fashion shows. In 2020, driven by her love for

clothing design, Shao founded the Wenzhou Minerve Design

Co., Ltd., and established the parent-child fashion brand

COS&PLAY.

◎ National and Ethnic Styles Lead Neo-Chinese Style

Fashion

As the chief designer of Minerve, Shao exudes a unique

charm with her slim figure, wearing delicately styled ethnic

clothing. The company lobby displays a variety of highend custom-made suits for both men and women, along

with a range of women’s clothing. Each outfit reflects the

designer’s meticulous attention to details.

“This suit’s most distinctive feature is the Chinese

phoenix on the shoulder. In traditional Chinese culture,

the phoenix is considered the ‘king of birds’, symbolizing

auspiciousness, beauty, and prosperity. The creature is

crafted with beading techniques, adding a luxurious and

grand touch. Additionally, this garment employs jacquard

embroidery techniques; and the sleeves, which are

pieced together with coarse cloth from Yunnan, featuring

handmade embroidery by local artisans, showcase strong

ethnic characteristics...” Shao introduced each piece of

clothing with great enthusiasm, revealing her deep love for

traditional Chinese culture. She has always been fond of

ethnic and national styles, collecting related materials, and

participating in domestic brand presentation events focused

on Neo-Chinese fashion. She frequently visits Yunnan to

gather ethnically characteristic handmade embroidered

fabrics, integrating them into her designs.

Shao believes that incorporating Chinese elements

highlights the brand’s cutting-edge, individualistic,

fashionable, and grand style. Every piece of her clothing

contains Chinese elements that she selects through

reading and research, such as tassels, Chinese knots, frog

buttons, jacquard, embroidery, and landscape painting. She

keeps learning Chinese culture, and artfully interweaves

traditional motifs into modern practical clothing, which

appears not only elegant and refined but also simple and

comfortable for daily wear, forming a special Neo-Chinese

style.Besides, her use of custom fabrics and meticulous

craftsmanship further emphasizes the modern and

fashionable Chinese aesthetic.

Clothing has the capacity to carry cultural significance,

Shao thinks. Infused with love of national culture, it radiates

a fashion glow unique to China, and showcases the power of

Chinese beauty to the world.

Showcasing the Beauty of Neo-Chinese Style Clothing

via Integrated Innovation

SHAO MOHAN

By Xie Sisi Photos/ Interviewee

28

◎ Innovation via Integration of Chinese and Western

Styles

Over the past few years, Shao has focused primarily

on suit design, research and development, providing highend women’s suits for crossover fashion events. She has

served as the vice-chairman of the Wenzhou division of

the Mrs. Globe Pageant and is a co-founder of the Beautiful

Life. Her design style has been recognized by industry

insiders, leading to increasing external collaborations and

sales in cities like Beijing, Shanghai, Chengdu, Guangzhou,

Hangzhou, Fuzhou, and Xi’an. She also often customizes

work uniforms for clients. Her consistent innovation to

adapt to changing times and current trends reflects her

passion and dedication to the industry.

Shao emphasizes the importance of the collision

between eastern and western cultures in design. Creators

can spark unrestricted creativity by blending Chinese and

western elements through incorporating western inlay

techniques and craftsmanship.

“Culture is the soul of design, and design is an

expression of culture. The true value of design lies in

the culture it represents. A good and successful design is

never baseless. It must be nurtured by excellent traditional

national culture and developed through integrated

innovation.” Shao resonates deeply with this statement by

Chen Dapeng, president of the China National Garment

Association. She believes that “Chinese fashion” should not

be confined to a fixed paradigm but embrace an inclusive

aesthetic attitude. She plans to incorporate the Chinese

stand collar in her upcoming design of men’s wear,

using frog buttons, round buttons, and diagonal fronts as

decorations to provide a refreshing simplicity. The choice of

materials will be more varied and simpler, including satin,

cotton, and linen.

FEATURES 国潮风起

IN WENZHOU

总第 6 期

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让孩子们个个闪亮登场

ORIGINAL FASHION DESIGNERS

文 / 林洋帆 图由受访者提供

希 大 望

陈怡妤的客户更熟悉她的网名“希大望”，来自于

她的英文名，也是她的工作室“Hōóǒòpe”的灵感来源。

问及这位身材娇小的美女设计师品牌所蕴含的意义，陈

怡妤用手比划着声调解释道：“我总觉得声调就好像每

个人充满平仄的一生，是成长和感知的过程。”

创业 5 年来，“Hōóǒòpe”工作室拥有了一批忠实

的客户，成为了许多宝妈们口口相传的儿童舞台装高级

定制品牌。

◎ 弘扬民族文化 融合时尚美学

“用现代的方式或夸张的版型展现我们的民族文

化，是我偏爱的设计。”早在创业之初，陈怡妤就开始

设计中式风格服饰。“当时还不像现在这样被市场接纳。”

她一边说着一边拿出几套别具特色的民族服装，有以温

州米塑为灵感来源的舞蹈服，有用扎染呈现的旗袍，以

及和水墨画合璧的小西装，并向记者分享这些作品里的

故事。

“这条旗袍是给我女儿走秀比赛设计的，那段时间

正好爱上扎染这种古老的工艺，家里所有的白色衣服都

成为我的原材料。”陈怡妤笑着说。那时候，蓬蓬裙等

欧式风格是更为主流的服饰选择，而她为女儿设计这件

张力与底蕴并存的中式小旗袍，在所有欧式风格服饰中

脱颖而出，出乎意料地拿下了亚军。“评委老师在赛后

特意来跟我说‘你靠着这套衣服赢了’。”她回忆道。

扎染、盘扣、祥云纹等这些非遗手工艺，能展现出

中华文化深厚的底蕴，陈怡妤希望能够通过她的创作，

将传统艺术结合当下新生代的需求，尽情展现在灯光之

下、服装之上。

30

比起站在人前阐述，这位儿童舞台装定制设计师更

擅长通过灵巧的双手将设计理念呈现在纸稿上，最终打

磨成一件完美的作品。

画设计图、拼接布料、构建雏形、装点细节，陈怡

妤经常在工作室一待就是一整天，废寝忘食，一步步将

脑海中的构想呈现出来。而这些大胆、天马行空又独一

无二的设计，往往深受孩子们的喜爱。

◎ 热爱生活 旅途中汲取灵感

设计师要在“出走”中获得灵感，陈怡妤尤为如此，

她的“出走”不仅仅表现在感受世界各地的风景与文化，

还表现在她极为丰富的兴趣爱好中。与新鲜事物不断地

相遇既满足了旺盛的好奇心，也让她对世界和美感的认

知更加饱满。

“我去西藏、云南等地游学，了解当地风土人情，

对民族文化有了更深的认识，才能对现在网络上一些拼

凑的国风元素有了辨别与判断。”她说，不少创作灵感

来自旅行中的积累，比如对当地民族服饰的直观感受，

对建筑风格的理解，对人文风俗的沉浸式体验。

除了旅行，这位有着丰富内心世界的设计师还有广

泛的兴趣爱好。“我特别热爱尝试。”从钢琴到吉他，

从书法到格斗，从烘焙到手工，陈怡妤始终坚持对生活

的热爱与对艺术的热忱，“我觉得，人生之所以精彩，

就是因为挑战无处不在，我相信这些技能有一天也许能

派上用场，这也是我创作的动力与源泉。”求知若饥，

虚心若愚是她对自己的要求。

对于未来，希大望希望能不断深入学习和开拓技能，

提高舞台服装设计领域的专业水平，成为国内儿童舞台装

定制的标准，让更多站在舞台上的孩子绽放出耀眼光彩。

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Chen Yiyu’s clients are more familiar with her online

name, Xidawang (lit. “great hope” in Chinese), derived from

her chosen English name, which also inspired the name of

her studio, Hōóǒòpe. When asked about its meaning, the

petite and beautiful designer used hand gestures to explain,

“I always feel that intonation is like everyone’s life, full

of ups and downs, representing the process of growth and

perception.”

In the five years since its inception, the Hōóǒòpe studio

has garnered a loyal customer base and become a high-end

children’s stage costume brand recommended by many

moms.

◎ Promoting National Culture and Integrating Fashion

Aesthetics

“I prefer to showcase our national culture in a modern

way or through exaggerated styles,” said Chen, who began

designing Chinese-style clothing at the start of her business.

“It wasn’t as accepted by the market back then as it is

now,” she added while displaying a few distinctive ethnic

costumes, including a dance costume inspired by Wenzhou

rice dough figurines, a traditional qipao dress featuring tiedye techniques, and a small suit combined with ink wash

painting, and shared the stories behind these creations.

“This qipao was designed for my daughter for a fashion

runway competition. At that time, I was fascinated by

the ancient craft of tie-dye, and all the white clothes at

home became my raw materials,” Chen recalled with a

smile. European-style dresses such as puff skirts were the

mainstream fashion back then. However, the qipao she

designed for her daughter stood out among the Europeanstyle outfits and surprisingly won second place. “‘You won

because of this outfit,’ one of the judges told me after the

competition,” she reminisced.

The ICH crafts like tie-dye, frog buttons, and auspicious

cloud patterns can showcase the profound Chinese culture.

Chen hopes to combine traditional arts with the needs of the

new generation in her creations, and displays them under

the spotlight.

Rather than standing in front of people to explain her

design concepts, this children’s stage costume designer

excels at presenting them through her skillful hands, and

finally turning them into perfect pieces.

Drawing design sketches, piecing together fabrics,

constructing prototypes, and decorating details, she often

spends whole days in her studio, working tirelessly to

bring her ideas to life. These bold, imaginative, and unique

designs are deeply loved by children.

◎ Passion for Life and Inspiration from Travel

Designers need to find inspiration by “leaving home,”

and for Chen, this means experiencing the landscapes and

cultures of various places, as well as indulging in her wide

range of interests. Encountering new things satisfies her

Making Every Child Shine on Stage

XI DAWANG

By Lin Yangfan Photos / Interviewee

32

curiosity and enriches her understanding of the world and

aesthetics.

“I’ve traveled in Xizang, Yunnan, and other places,

learning about the local customs and gaining a deeper

understanding of ethnic cultures, which helps me discern

and judge the pieced-together elements of national style

found online.” Many of her creative ideas come from the

experiences accumulated during her travels, such as the

direct impression of local ethnic costumes, understanding

of architectural styles, and immersive experiences of local

customs.

Besides traveling, Chen also has a wide range of

hobbies. “I love trying new things.” From piano to guitar,

calligraphy to martial arts, baking to handicrafts, she

maintains a love for life and a passion for art. “Life is

exciting because challenges are everywhere. I believe these

skills might come in handy someday, and they are also the

motivation and source of my creativity.” She strives to “stay

hungry, stay foolish”, holding herself to high standards.

Looking to the future, Xidawang hopes to continue

learning and expanding her skills to improve her expertise

in stage costume design, aiming to set the standard for

custom children’s stage costumes in China and make more

children on stage to shine brightly.

FEATURES 国潮风起

IN WENZHOU

总第 6 期

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文化为源，创意不竭

ORIGINAL FASHION DESIGNERS

文 / 肖文君 图由受访者提供

叶 茜

服饰与文化紧密相连。在叶茜看来，设计师应将传

统文化融入设计之中，转化为有内涵的设计灵感，以赋

予作品独特价值。近年来，服装行业刮起了“国潮风”，

结合中国传统文化和时尚元素的服饰受到年轻人的追

捧。对此，她认为，年轻一代消费者已经从心底树立起

民族身份认同和文化自觉，这是一个可喜的开端。

◎ 文化滋养 创意生辉

在法国深造期间，叶茜发现，国际时尚圈热衷从中

国传统文化中找寻设计灵感。他们不仅将中国的戏曲元

素巧妙融入设计之中，还深入挖掘中国传统工艺的精髓。

看着秀场上随处可见的中国元素，叶茜不禁开始思考：

“我能做些什么？”她将目光转向了家乡的戏曲艺术——

温州南戏，她说：“我希望能将中国戏曲 IP 延续到时尚

作品中。”戏曲艺术，作为中国独树一帜的文化瑰宝和

文化 IP，承载着浓厚的民族符号特性。

“南戏故里”“百工之乡”这两个美誉，描绘了温

州深厚的文化底蕴和独特的文化魅力。叶茜依稀记得，

儿时在老城区的鼓楼街阁楼欣赏戏曲时，被华美造型与

精致服饰所震撼的心情。记忆里，一位邻居阿婆仅仅使

用金线和银线，就能在戏袍上绣出栩栩如生的龙凤图案，

仿佛赋予了这些戏服生命。这一幕，也深深印在她的脑

海里。2013 年，她在温州市区开设了一家高级定制工作

坊，将温州南戏文化的韵味融入礼服、场合装、舞台装

等服饰设计中，展现出既古典又时尚的艺术风格。后来，

她成立了自己的服饰品牌——瓯服。她说：“从国外回

来后，我越发意识到，民族的就是世界的。与其一味追

34

随国外的潮流，不如从自己家乡的地域特色文

化出发，打造独有的‘温州潮’。”

在叶茜的众多作品中，游园“非”梦是以

戏曲元素设计转化的最具代表性的现代服饰。

这套服饰的精髓在于其独具匠心的假领设计，

融合了瓯绣的古典、法国立体刺绣的立体美与

现代数码印花的创新。其可拆卸的特性让它能

轻松搭配各式服饰，这件衣服也可以根据不同

场合进行不同的配饰搭配，有一衣多穿、一物

多用的功能，更适合当下人们多场合的穿衣需

求。

除了戏曲文化之外，温州的瓯绣、瓯塑、

蓝夹缬、细纹刻纸等特色非遗技艺、秀丽的瓯

越山水风光，都成为了叶茜创作设计的灵感来

源。她一再强调，要做好国潮设计，不能只停

留在各类元素的简单堆积，而是要从优秀文化

中吸收养分，并内化为自己的设计风格。

◎ 国潮引领 破圈而出

青年总是引领着时尚的潮流。在国潮盛行

的当下，他们喊出了“时尚的尽头是国潮”的

口号。作为温州大学美术与设计学院的副教授、

硕士生导师，叶茜在学生们的作品中，切实感

受到了年轻一代对国风、国潮的喜爱与关注。

他们不仅成为传统文化的传承者，更成为传统

文化的创新者。他们将传统文化视为时尚的新

标杆，赋予了其独特的时尚魅力。回忆起今年

的毕业设计作品展演，她说：“国风与环保两

大主题相得益彰，学生们将传统元素与现代审

美相融合，创作出了众多令人耳目一新的作品。”

推动更多中国文化元素走向国际舞台，是

叶茜的期望。时刻关注国际时尚动向的她注意

到，国潮风服饰不仅在国内备受追捧，在世界

舞台上也逐渐占据了一席之地。她说：“在最

近的戛纳电影节上，众多中国网红身着蕴含国潮风尚与中国

民族文化特色的国风装扮亮相，成功吸引了国际时尚界的目

光。这不仅展现了国潮风服饰的独特魅力，更扩大了中华文

化在国际社会的影响力。”

潮起东方，国潮之风正盛。叶茜认为，本土特色是温州

服装行业脱颖而出的关键。她期待这个行业深入挖掘并利用

本土文化，将其作为破圈密码，展现温州服装的独特魅力。

地域特色与文化底蕴的结合，将成为温州服装行业的新动力，

引领其走向更加辉煌的明天。

FEATURES 国潮风起

IN WENZHOU

总第 6 期

 35

Clothing is closely linked to culture. In Ye Xi's

view, designers, inspired by traditional culture,

should incorporate it into their meaningful design

to endow their works with unique value. In recent

years, the fashion industry has seen a surge in

“China Chic”, where clothing that combines

traditional Chinese culture with fashion elements

has become popular among young people, who

has begun to establish a sense of national identity

and cultural awareness. She believes it is an

encouraging beginning.

◎ Culture Nourishes, Creativity Shines

During her study in France, Ye Xi discovered

that the international fashion circle is keen on

finding design inspiration from traditional Chinese

culture. Designers not only skillfully incorporate

elements of Xiqu (traditional Chinese theatre) into

their creations but also deeply explore the essence

of traditional Chinese craftsmanship. Seeing

Chinese elements everywhere on the runways, Ye

Xi couldn't help pondering,“What can I do?” She

turned her attention to her hometown's Nanxi (the

earliest form of Xiqu). She said,“I hope to extend

the IP of Xiqu into fashion creations.” As a unique

cultural treasure and IP, Xiqu art carries strong

national symbolic characteristics.

Nurtured by Culture, Creativity Blooms Endlessly

YE XI

By Xiao Wenjun Photos/ Ye Xian

36

We n z h ou ’s repu t a t i o n a s t h e“B i r t hpla c e o f

Nanxi”and the“Hometown of Over a Hundred Folk Arts

and Crafts”vividly portrays its rich cultural heritage and

unique charm. Ye Xi fondly remembers her childhood,

watching operas from the attic on Drum Tower Street in

the old downtown, and being mesmerized by the splendid

costumes and intricate designs. She recalls a neighbor,

an elderly woman, who could embroider lifelike dragon

and phoenix patterns on opera robes using only gold and

silver threads, seemingly bringing these costumes to life.

All these left a lasting impression on her. In 2013, she

opened a high-end custom-made clothing workshop in

downtown Wenzhou, infusing the essence of Wenzhou

Nanxi culture into the design of dresses, formal wear,

and stage costumes, showcasing an art style that is both

classical and fashionable. Later, she established her own

clothing brand, Oufu. She said,“Since returning from

abroad, I have increasingly realized that what is national is

also global. Rather than blindly following foreign trends,

it's better to start with the local cultural characteristics of

my hometown and create a unique ‘Wenzhou Trend'.”

Among Ye Xi's numerous works, “Youyuan Feimeng” (lit.

Garden No Dream) is the most representative of modern

clothing designed with opera elements. The essence of

this outfit lies in its uniquely crafted detachable collar

design, which innovatively combines the classical style

of the Ou embroidery, the three-dimensional beauty of

French embroidery, and the modern digital printing. Its

detachable collar can be easily paired with various outfits.

This garment can be accessorized differently according to

different occasions, offering multifunctional use, suitable

for contemporary people to frequent various settings.

In addition to traditional Chinese theatre culture, the

unique ICH crafts of Wenzhou, such as Ou embroidery,

Ou embossing, Indigo sandwiched dyeing, and finepattern paper cutting, as well as the beautiful landscapes,

have all become sources of inspiration for Ye Xi's designs.

She repeatedly emphasizes that to excel in “China Chic”

design, one cannot simply stack various elements together.

Instead, one must absorb nutrients from the rich culture

and internalize them to develop a distinct design style of

her own.

◎ China Chic Leads the Way and Steals the Show

Young people always lead the trend of fashion. They

proclaim, “The ultimate fashion is China Chic.” As an

associate professor and supervisor of postgraduates at

Wenzhou University School of Art and Design, Ye Xi has

truly felt the young generation's love and attention for

China Chic in their works. They have become not only

inheritors of traditional culture but also innovators. They

regard traditional culture as a new benchmark for fashion,

endowing it with unique fashionable charm. Recalling this

year's graduation design exhibition, she said, “The two

major themes of China Chic and environmental protection

complemented each other perfectly. The students fused

traditional elements with modern aesthetics, creating

numerous refreshing and innovative works.”

Ye Xi aspires to propel more Chinese cultural elements

onto the international stage. Always attentive to global

FEATURES 国潮风起

IN WENZHOU

总第 6 期

 37

fashion trends, she has noticed that China Chic-inspired

clothing is not only highly sought after domestically but also

gradually gaining recognition on the world stage. She said, “At

the recent Cannes Film Festival, many Chinese influencers

appeared in attire with the elements of China Chic,

successfully capturing the attention of the international

fashion community. This not only showcases the unique

charm of China Chic-inspired clothing but also enhances the

influence of Chinese culture on the global stage.”

As the wave of China Chic rises in the East, Ye Xi

believes that local characteristics are key to distinguishing

Wenzhou's fashion industry. She looks forward to the

industry delving deeper into and utilizing local culture as

a breakthrough, showcasing the unique allure of Wenzhou

fashion. The fusion of regional characteristics and cultural

heritage will become a new driving force for Wenzhou's

fashion industry, leading it toward a brighter future.

38

FIGURES 人物

IN WENZHOU

总第 6 期

 39

黄荭，南京大学法语系教授、博士生导师，南京大学当代外国文学与文化研究中心副主任，广东外语外贸大学云

山讲座教授，翻译家、作家，著有《经过》《闲来翻书》《玛格丽特·杜拉斯：写作的暗房》等，译有《小王子》《人

类的大地》《岁月的力量》等 50 多部作品。

今年是中法建交 60 周年，6 月 29 日是法国飞行员

作家、《小王子》作者圣埃克苏佩里的生日，也被定为“小

王子日”。当日，“经典的衍生和跨界传播：《小王子》

论坛”在南京大学顺利落幕。黄荭主持了这场论坛的开

幕式。作为一位深耕法语文学领域 30 多年、高产而活

跃的翻译家、作家、活动家，黄荭的译作覆盖了法国文

学的多位重量级作家并频频受邀亮相国内外各种学术研

讨、文化交流活动和阅读分享会。

参与《小王子》跨界传播

“经典的衍生和跨界传播：《小王子》论坛”论坛

是国内首个聚焦《小王子》的跨学科、跨文化、多元融

合的论坛。法国飞行员作家安托万·德·圣埃克苏佩里创

作的《小王子》自 1943 年问世以来便一直广受关注，

成为全球被阅读和被翻译最多的法国文学作品，治愈温

暖了无数孩子和大人。《小王子》至今在全球发行量超

过 2 亿册，至今全球已有 7000 多个不同的版本，其中

1000 多个是中文版。

黄荭：解锁中法文学互鉴密码

综合央视频、温度新闻 编辑 / 诸葛芳芳

40

黄荭的《小王子》译本也深受国内多家出版社和广

大读者的喜爱。在黄荭看来，不论时移世易，《小王子》

都是一口永不枯竭的精神之井，通过对《小王子》经典化、

创意衍生和跨界传播的研讨很有意义。“沙漠之所以美

丽，是因为在某个地方藏着一口井。《小王子》没有年龄，

它超越了时光，成为唤起爱与责任、人文艺术共鸣与衍

生、推动各国文化交融与共享的超级 IP。”

在译作之外，黄荭也在积极参与《小王子》的跨界

传播。经典通过跨界传播，《小王子》被赋予了新的生

命和活力。今年 3 月 5 日，由黄荭担任学术总监、参与

策划并撰写展序的《童言世界·守护星球》《小王子》

江苏巡展南京站开展。在为期两个半月的展览中，吸引

了万千观众前来观展，屡屡登上售票平台的南京市展馆

展览热销榜和南京文化艺术热门榜榜首，推动了中法人

文的密切交流。

在译作中融入家乡的回忆

今年 2 月底，为纪念法国作家科莱特诞辰 150 周年、

辞世 70 周年，由黄荭翻译、百花洲文艺出版社推出的

新版《花事》绚烂绽放。

“《花事》的缘起是‘六点’的编辑吴雅凌约我翻

译，她曾是我在巴黎第三大学读书时的同学，觉得这本

书特别适合同样热爱花花草草的我，当时我刚写完博士

论文，拿到书果真爱不释手，立刻就答应翻译并很快就

译完了。”黄荭说，翻译《花事》时，她常会想起和植

FIGURES 人物

IN WENZHOU

总第 6 期

 41

物有关的很多故事，曾经的友人，以及过往生活的痕迹

和记忆。

《花事》一书共 22 篇，因为出版社嫌单独出书篇幅

太少，于是黄荭又选了两篇科莱特与植物有关的文章《葡

萄卷须》和《茜多》，以及从 1989 年到译完《花事》期间，

自己日记本里所有和花草有关的文字都摘选出来，变成

《曾经花语》附在文后。在《花事》的第五版编辑程玥

看来，翻译家黄荭自己的文字和法国女作家的文字相映

成趣，多了一种隔空应和的互动和趣味。“除了科莱特

的散文，我也非常喜欢黄荭附在文后的情真意切的《曾

经花语》，这里记载了她多年关于花的记忆与在乐清乡

下生活的片段。”《花事》插画师贾晶如是说。

黄荭从小喜欢养花弄草，在朋友圈号称“绿手”，

很多毕业多年的学生在寄给她的明信片中，也亲切地称

她为“仙林花仙子”。她对花草的爱，源于童年经历。

出生于乐清北白象镇中垟田村的黄荭，童年在爷爷奶奶

家度过了一个又一个吹海风、捉蝤蛑的悠长假期。黄荭

的名字与其父母学中医，通晓植物学知识有关。“荭”

是植物，《本草纲目》里记载：“此蓼甚大而花亦繁红，

故曰荭，曰鸿。鸿亦大也。”她笑道，或许冥冥之中，

名字是命运打在每个人身上的印记。

走进黄荭位于南京仙林校区和园的家，客厅、餐厅、

卧室，处处点缀着精心布置的书架和鲜花、干花。阳台

和露台虽然不大，却种植着木香、风车茉莉、鸢尾、四

季桂、蓝雪花、柠檬、无尽夏、迷迭香、栀子花、月季

等 50 多种植物。一年四季，这里就有美丽的风景，让邻居、

朋友、学生羡慕不已。

做会生活的翻译家

黄荭温暖、爱笑，热爱乡村生活，喜欢打理花草，

她的露台就是给予她无限能量的小宇宙，这位看书、译

书、教书的辛勤园丁被朋友们称为“很会生活的翻译家”。

“闲来翻书”是黄荭对待翻译工作的态度。在这个

求快的消费时代，读书、翻译、做学问却需要真正静下

心来，花“闲工夫”慢慢做。在今天，文学翻译对译者

而言，多半是个吃力不讨好的寂寞苦差。如果不是兴趣，

根本支撑不下去。　　

“如果外国文学翻译无以为继，如果没有保质保量

的外国当代文学作品补充到中国知识界视野中，外国文

学研究将何去何从？中文系做外国文学研究的又该怎么

办呢？”黄荭是率真的性情中人，她喜欢将自己的翻译

心得写下来，称之为翻译作品的副文本。“翻译不仅让

我认识外面的世界，也让我认识自己。”《经过》《闲

来翻书》《转身，相遇》这三本随笔集都是她翻译的衍

生品。

“阅读是呼吸，翻译则是如鱼饮水，知道冷暖。我

‘饮’了别人的文字，于是那文字便有了我的温度。”

黄荭也有很多热爱花草的朋友，经常互相赠送花草，交

流自家的花消息。“露台上有一株华师大朋友送的苣苔，

花开后像晚礼服。本来担心过冬养不活，结果第二年朋

友的‘晚礼服’不见了踪影，我的却长了满满的好几盆。”

黄荭说，这就跟翻译一样，翻译是文字移植到新的文化

语境，让一本书在新的土壤中重焕生机。

“最美的花就是亲手栽种的花。”黄荭说，因为在

花草身上倾注了时间，也渐渐塑造了理想的模样，而她

则在日复一日的“劳作”中结出了自己的果实。

42

HUANG HONG:

Unlocking the Code of Mutual Learning

between Chinese and French Literature

FIGURE

By Zhuge Fangfang, Editor of China Media Group Mobile and Wenzhou News

PERSONAL PROFILE

Huang Hong, professor and doctoral supervisor at the

French Department of Nanjing University; deputy director of

the Contemporary Foreign Literature and Culture Research

Center at Nanjing University; Yunshan Chair Professor at

Guangdong University of Foreign Studies; As a translator

and writer, she has published books of The Passage, Reading

and Translating in Idle Moments and Marguerite Duras: The

Darkroom of Writing, and has translated more than 50 works

including The Little Prince, The Human Earth（Terre des

hommes）, and The Prim of Life（La Force de l'âge）.

This year marks the 60th anniversary of the diplomatic

relations between China and France. June 29 is the birthday

of Antoine de Saint-Exupéry, the French pilot and author

of The Little Prince, and has been designated as “The Little

Prince Day”. On that day, the “Classic Derivatives and Crossborder Communication: The Little Prince Forum” was

successfully concluded at Nanjing University. Huang Hong

presided over the forum's opening ceremony. Having been

deeply involved in French literature for over 30 years, Huang

Hong is a prolific and active translator, writer, and activist

who has translated works by many prominent French

writers. She frequently participates in academic seminars,

cultural exchange activities, and reading sessions both in

China and abroad.

Engaging in Cross-Border Communication of The Little

Prince

T h e “ C l a s s i c D e r i v a t i v e s a n d C r o s s - b o r d e r

Communication: The Little Prince Forum” is China’s first

interdisciplinary, cross-cultural, and multi-integrated forum

focusing on The Little Prince. Written by the French pilot

and writer Antoine de Saint-Exupéry, The Little Prince

has been widely acclaimed since its publication in 1943,

becoming the most read and translated French literary work

in the world. It has sold over 200 million copies globally,

with more than 7,000 different versions, over 1,000 of which

are in Chinese.

FIGURES 人物

IN WENZHOU

总第 6 期

 43

Huang Hong’s translation of The Little Prince has

been well received by domestic publishers and readers.

In her view, no matter how the times change, The Little

Prince remains an inexhaustible spiritual well. Discussing

the classicization, creative derivation, and cross-border

communication of The Little Prince is very meaningful.

“The desert is beautiful because somewhere it hides a well.

The Little Prince is ageless. It transcends time, becoming a

super IP that evokes love and responsibility, resonates with

humanities and arts, and promotes cultural integration and

sharing among countries.”

In addition to translation, Huang Hong actively

participates in the cross-border dissemination of The

Little Prince . This classic has been given a new life and

vitality through such dissemination. On March 5 this year,

the Child’s Word World: Protecting the Planet and The

Little Prince Jiangsu Tour Exhibition Nanjing Station was

launched, for which Huang Hong served as academic

director, participated in the planning, and wrote the

exhibition preface. Over two and a half months, it attracted

thousands of visitors, topping the Nanjing Exhibition Hall

Best-Seller List and Nanjing Cultural and Art Hot List on

ticketing platforms, fostering close exchanges between

Chinese and French people.

I n c o r p o ra t i n g M e m o r i e s o f H o m e t o w n i n t o

Translations

At the end of February this year, to commemorate

44

the 150th anniversary of the birth and 70th anniversary

of the death of French writer Colette, a new version of

Flower Affairs translated by Huang Hong and published

by Baihuazhou Literature and Art Publishing House was

released.

“How come I translated Flower Affairs ? It’s all because

of Wu Yaling, editor of ‘Six Points’, who was my classmate

when I studied at the University of Paris, III. She thought

this book was particularly suitable for me and asked me to

translate it, for I loved flowers and plants. At that time, I had

just completed my doctoral thesis. I couldn’t put the book

down when I got it, so I immediately agreed to translate

it and finished it very quickly.” Huang Hong said. While

translating Flower Affairs , she often thought of many stories

related to plants, former friends, and traces and memories

of past life.

The book Flower Affairs contains 22 articles. Because

the publisher thought the book was too short for a

standalone publication, Huang Hong selected two plantrelated articles by Colette, Grape Tendrils and Cedo, and

chose all the words related to flowers and plants in her diary

from 1989 to the completion of the translation of Flower

Affairs , compiling them into Words of Flowers attached to

the book. Cheng Yue, the editor of the fifth edition of Flower

Affairs , believes that Huang Hong’s own writings and those

of the French female writer complement each other, adding

interaction and fun. “In addition to Colette’s prose, I also

like Huang Hong’s heartfelt Words of Flowers which records

her many years’ memories of flowers and fragments of her

life in the countryside of Yueqing County,” said Jia Jing, the

illustrator of Flower Affairs .

Huang Hong has loved growing flowers and plants

since childhood. Known as “Green Hands” among her

friends, many of her former students affectionately call her

“Flower Fairy” in postcards. Her love for flowers and plants

stems from childhood experiences. Born in Zhongxiangtian

Village, Beibaixiang Town, Yueqing County, she spent her

childhood at her grandparents’ house, enjoying the sea

breeze and catching crabs. Huang Hong’s name is related to

her parents’ study of traditional Chinese medicine and their

knowledge of botany. “Hong” is a plant. The Compendium

of Materia Medica records: “This Polygonum is very large,

and its flowers are also dense and red, so it is called ‘Hong’,

which means ‘big’ or ‘great’” She smiled and said that

perhaps it was fate that names were the marks imprinted on

everyone.

Entering Huang Hong’s home in Heyuan at Nanjing

University Xianlin Campus, you’ll find the living room,

dining room, and bedroom filled with carefully arranged

bookshelves and adorned with fresh and dried flowers.

Although the balcony and terrace are not large, they are

planted with more than 50 kinds of plants, including wood

fragrances, windmill jasmines, irises, osmanthus, blue snow

flowers, lemons, endless summers, rosemaries, gardenia,

and roses. The beautiful scenery here year-round makes

neighbors, friends, and students envious.

Being a Translator Who Lives Life to The Fullest

Huang Hong is warm, cheerful, and loves country life.

She likes to take care of flowers and plants. Her terrace

is a small universe that provides her infinite energy. This

hardworking gardener who reads, translates, and teaches

is called “a translator who lives life to the fullest” by her

friends.

“Reading and translating in my spare time” is Huang

Hong’s attitude towards translation. In this fast-paced era,

reading, translating, and studying require one to calm down

and spend “free time” to do them slowly. Today, literary

translation is a thankless and lonely job for translators.

Without interest, it is impossible to sustain it.

“If the translation of foreign literature cannot continue,

if there are no high-quality contemporary foreign literary

works to supplement the vision of the Chinese intellectual

community, where will foreign literature research go? What

should the Chinese department do in foreign literature

research?” Huang Hong is straightforward. She likes to

write down her translation experiences and calls them the

secondary text of the translated works. “Translation not

FIGURES 人物

IN WENZHOU

总第 6 期

 45

only allows me to understand the outside world but also

to understand myself.” Her essay collections The Passage,

Reading and Translating in Idle Moments and Turning

Around and Meeting are all derivatives of her translation.

“Reading is like breathing, while translation is like a

fish drinking water, knowing whether it is hot or cold. I

‘drink’ other people’s words, and then those words have

my temperature.” Huang Hong also has many friends who

love flowers and plants, and they often give each other

flowers and plants and exchange news about their own

flowers. “There is a chicory plant on the terrace given by a

friend from East China Normal University. It appeared as

an evening dress when blooming. I was worried it would

not survive the winter, but the friend’s ‘evening dress’

disappeared the next year, while mine grew into several

pots.” Huang Hong said that this was just like translation,

which was to transplant text into a new cultural context, so

that a book could be revitalized in new soil.

“The most beautiful flowers are the ones you plant

yourself,” Huang Hong remarked. I totally agree. She invests

time in her flowers and plants, she gradually shapes them

into her ideal appearance, and she reaps her own fruits

through her “labor” day after day.

46

蔡高潮、蔡黎生：温籍父子接力传播中国文化

相似的轮廓 , 同款英挺的面容。儿子蔡黎生，1996 年出生于法国巴黎。父亲蔡高潮，1956 年出生于中国温州。

这对父子有着迥然不同的成长历程，却流淌着共同的中华血脉。父亲在法国教“老外”打太极拳数十年，累计收徒

200 多人，教会了“洋弟子”包春卷、做“敲鱼”、包粽子等中式料理，还登上了法国的杂志、电视。儿子担任法国

华裔青年协会会长，连任两届，和一群同样在法国出生长大的华裔“寻根”，推动中法文化交流，为侨界新生代发声。

两代父子用不同的方式在法国推动文化交流，传承传统文化。接力棒一代传一代，在前辈的托举下，新生代站上了更高、

更大的平台。

来源：温度新闻 编辑 / 诸葛芳芳

FIGURES 人物

IN WENZHOU

总第 6 期

 47

因太极登上法国媒体

蔡高潮是土生土长的鹿城人。1989 年，蔡高潮一家

人到法国巴黎定居。刚到法国，蔡高潮和很多老乡一样，

干过餐饮、服装等行业，也开过杂货铺，长期的劳累让

他的身体出了状况。严重的腰椎间盘突出让蔡高潮卧床

三个月不能动。远在中国的母亲劝他回国试一试中医治

疗。于是，蔡高潮回国就医，并开始拜师，打太极拳健身。

在学习太极拳的过程中，他原本僵化的身躯逐渐舒展，

慢慢康复。

回到法国后，为了避免旧疾复发，蔡高潮开始坚持

每天锻炼，在法国公园打太极拳。没想到，这竟然为他

带来了第一个法国学生英格丽德（Ingrid），这也成为

了蔡高潮在法国事业的新起点。一开始，蔡高潮一边“打

工”一边带徒弟。但后来，他工作的日本餐馆关闭了，

弟子英格丽德建议他专职教太极拳。

在法国武术协会主席伊乐杰 (Roger.Ltier) 的引荐下，

蔡高潮任法国东方文化传播中心、法国体育文化协会等

协会的太极拳老师，开始了在法国传授中国传统文化的

生涯。多年来，他带出了 200 多位法国学生，年龄最大

的学员已经 83 岁了，很多学生都跟随他学习太极拳 10

年以上了。最忙的时候，他一周要上 16 节课。“很多

学生都七八十岁了，还一直跟着我在学。”

在法国收徒传授太极拳的蔡高潮也受到了当地媒体

的关注。2009 年，他带领 400 人在法国 104 艺术中心

打太极拳的故事被搬上了法国最大的电视节目杂志《法

国文化周刊》（Télérama），法国电视 1 台也播放过关

于他的报道。

与法国学生分享中国美食

2020 年，蔡高潮在海外通过视频参赛“小试身手”，

在中国武术协会主办的全球太极拳网络大赛浙江大学分

站赛中，夺得两个项目的境外组一等奖。在传授太极拳

48

之余，蔡高潮还热爱绘画，2017 年，他还曾在巴黎举办

过个人的业余画展。43 幅水拓油画被学生买走了大部分。

“不可思议，什么都懂”是很多法国学生对他的评价。

尤其令法国学生佩服的是蔡高潮的耐心。太极拳的

108 式他教了 10 年，不论多么笨拙的学生，他都从最基

本的地方一点点教。多年积累的口碑让他的学生总数稳

步上升。

“这么多学生，为何锲而不舍地跟着我学习十年多

的太极拳？”重感情的蔡高潮说，自己常常会感恩，这

些学生热爱太极拳是因为认同中国文化。为了表达感谢，

蔡高潮经常展示他的中国厨艺，到学生的家里“团建”，

既交流感情又传播了文化。

这些中国美食常常让法国人直呼神奇和了不起。端

午节，蔡高潮会给学生包粽子，讲屈原的故事。逢年过节，

他也会按照温州的习俗，教学生包春卷、做敲鱼汤和温

州鱼丸汤。

今年 67 岁的蔡高潮打算退休了，他有一本厚厚的纪

念册，里面收录了法国学生们给他的留言、寄来的明信片。

多年的授徒生涯让他积累了深厚的师徒情谊，结交了一

大群法国朋友。法国学生也因为他更加喜爱中国文化。

精通双语 95 后儿子接力传承

如今，儿子蔡黎生将接过他的接力棒，继续在法国

推动中法的文化交流。今年 27 岁的蔡黎生在法国出生

长大受教育，但能说一口流利的中文，能写一手漂亮的

汉字。

小时候，蔡黎生便常常随父母回国探亲。小学二年级，

蔡黎生还母亲回中国读了两年书。在资深语文老师外公

的熏陶下，蔡黎生打下了良好的中文基础。良好的双语

沟通能力让蔡黎生更加胜任文化交流的“桥梁”工作。

大学期间，蔡黎生就曾经在法国一家艺术交流文化中心

实习，推进中法两国的芭蕾舞交流。

“每次回国都感到家乡变化很大又很亲切。”蔡黎

生说，温州的老城区小巧而有特色，山水之间的感觉让

人很舒服。故土温州还是一个历史文化底蕴很深厚的地

方，为此他感到特别骄傲。“这份情感还是挺深的”，

蔡黎生在法国听中文歌，看中文节目，喜欢中国书法。

这些传统文化给了他很多养分，也让他更加认同自己的

华人身份。

在法国的蔡黎生并不太讲温州话，但回到家乡好像

就自然而然激活了温州话细胞。让他奶奶格外欣喜的是，

这位在法国出生长大的孙子，见面时温州话也能讲。在

世界温州人家园参观时，看到走归眙眙（温州方言，意

为回家看看）的标语，蔡黎生说，“这句温州话非常打

FIGURES 人物