SHANGCHENJIN中西美学高精黄金 High precision gold in chinese and western aesthetics
ENJOYMENT OF BEAUTY OF GRAM
SHANGCHENJIN中西美学高精黄金 High precision gold in chinese and western aesthetics
ENJOYMENT OF BEAUTY OF GRAM
SHANGCHENJIN
Enjoyment of beauty of gram
Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
悦 享 ,美 一 克
OF grarm
Enjoy MENT
OF beauty
JIN
Enjoy MENT
叙 述
展 现 SH ANG
CHEN
JIN
High Precision Gold In Chinese
And Western Aesthetics
High Precision Gold In Chinese
And Western Aesthetics
High Precision Gold In Chinese
And Western Aesthetics
01
02 03
创 作
03
Enjoyment of beauty of gram
Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
创 作
OF grarm
Enjoy MENT
OF beauty
SHANGCHENJIN
Enjoyment of beauty of gram
Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
Love Gift
Unity
Prive
Maker
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Maker
High Precision Gold In
Chinese And Western Aesthetics
造响自我
Shang Chen Jin
High Precision Gold In Chinese
And Western Aesthetics
MAKER
SHANGCHENJIN
CONGSHENG
传统文化在现代空间的重焕生机
以苍璧礼天、以黄琮礼地
感受极致对称美感,感受古老与新生
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艺感 文创 魅力
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艺感 文创 魅力
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SUGER
一半甜美,一半力量
梦幻夏日,糖分满分
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SUGER SUGER
梦幻夏日 糖分+满
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自然系 少女 时尚
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High Precision Gold In Chinese And Western Aesthetics
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CORNETTO
美好夏日
空气中充盈着诱人浆果香
juicy感爆棚,想一口吃掉
CORNETTO CORNETTO
Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
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甜系 清新 时尚
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High Precision Gold In Chinese And Western Aesthetics
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甜系 清新 时尚
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02Chinese and Western aesthetics Shang chen jin-High precision gold in
Unity
High Precision Gold In
Chinese And Western Aesthetics
邂逅精致
Shang Chen Jin
High Precision Gold In Chinese
And Western Aesthetics
UNITY
02 SHANGCHENJIN
LOTUS
微风摇紫叶,轻露拂朱房
中池所以绿,待我泛红光 UNITY 荷之所乐,所以合乐,岁岁合乐,平安美满
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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
古法 雅致 精致
SHANGCHENJIN
UN
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UN
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UN
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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
SHANGCHENJIN
UN
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古法 雅致 精致
Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
古法 雅致 精致
SHANGCHENJIN
LOTUS
UN
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一盏玲笼璀璨发光
恒久照耀前方与爱
丝绣玲笼鎏光溢彩 ,持久照耀开挂人生
SHANGCHENJIN
LANTERN
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High Precision Gold In Chinese And Western Aesthetics
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国潮 复古 时尚
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国潮 复古 时尚
SHANGCHENJIN
PRIVE
03 Shang Chen Jin
High Precision Gold In Chinese
And Western Aesthetics
It's all about you
it's all about romance
私人尊享
Prive
Chinese and Western aesthetics
Shang chen jin-High precision gold in
PRIVE
SHANGCHENJIN
SWAN
重现天鹅湖的梦幻意境
勾勒出天鹅的优美姿态 PRIVE 浪漫优雅的故事,在粼粼湖面上慢慢显现
03
CHEN JIN
SHANG
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High Precision Gold In Chinese And Western Aesthetics
高雅 经典 浪漫
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DECLARATION
人生半熟,幸福却半生不熟
所谓半熟
就是笑的放肆、爱的纯粹
DECLARATION
姐圈新人 想熟了
DECLARATION
姐圈新人 想熟了
CHEN JIN
SHANG
SHANGCHENJIN
Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
优雅 都市 轻柔
耳饰
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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
优雅 都市 轻柔
耳饰
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LOVE
04 Shang Chen Jin
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High Precision Gold In
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喜事发生
Love
LOVE Chinese and Western aesthetics Shang chen jin-High precision gold in
LOVE
SHANGCHENJIN
ROMANTIC
盈盈满满,花颜悦色
最美好的爱
能唤醒彼此的灵魂
LO
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浪漫遐想 质感高级
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High Precision Gold In Chinese And Western Aesthetics
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浪漫遐想 质感高级
LOVE
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High Precision Gold In
Chinese And Western Aesthetics
礼记宝贝
Shang Chen Jin
High Precision Gold In Chinese
And Western Aesthetics
Gift
GIFT
05
GIFT
SHANGCHENJIN
GROW UP
一把小锁,饱含爱意
上下翻翻,富贵翻“番”
一年一岁,佑TA平安
SHANG
CHEN JIN
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打开孩子的世界
SHANGCHENJIN
GIFT
GROWUP
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High Precision Gold In Chinese And Western Aesthetics
打开孩子的世界
SHANGCHENJIN
SHANG
CHEN JIN
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Western AestheticsShangchenjin-high Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
打开孩子的世界
GIFT
SHANGCHENJIN
CHEN JIN
SHANGCHENJIN
DRAGON SCALE
应龙能致雨,润我百谷芽
龙鳞加身,招致雨露福润百谷
护佑宝宝一生平安,富贵吉祥
LOVELY
GROWUP
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High Precision Gold In Chinese And Western Aesthetics
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世界奇奇怪怪
他们可可爱爱
SHANGCHENJIN
LOVELY
GROWUP
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High Precision Gold In Chinese And Western Aesthetics
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世界奇奇怪怪
他们可可爱爱
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LOVELY
Enjoyment of beauty of gram
Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
OF grarm
Enjoy MENT
OF beauty
叙 述
品牌故事
BRAND STORY
scj
“上辰金的品牌诞生,是当下这个时代、当下中西文化思潮
下的必然产物!” ⸺上辰金品牌主理人
随着人们消费需求与消费理念的转变,越来越多的人开始
追求精致生活,那什么才是精致?《奇葩说》里,罗振宇说,“
精致是一种力量的体现”;蔡康永也曾在《奇葩说》中讲到,“
学会定义自己的精致,一旦定义好了就往那个目标迈进”。
上辰金首先定义好了自己的精致,“中西美学高精黄金”,它
将西式美学与中式文化进行了融合,赋予每一件珠宝“只要
细品就会有”的味道,上辰金想要做的是“一个有着高品质
高颜值,能给不同的人们的生活和感官世界带去改变,但又
不仅在于品质和美感,更是倡导对生活的态度和对自己的
关爱”,这样一个经久不衰的品牌,而这样的定位,与当下人
们的需求,不期而遇。
High precision gold in Chinese and Western aesthetics
品牌故事
BRAND STORY
scj
“不了解他们,他们也不会接受你的产品!” ⸺上辰金品
牌主理人
上辰金团队在市场沉淀了��个月后,通过对市场的反复
调研揣摩后梳理出了一条最适配的产品线,他们将目标人
群细分成了�个部分,并对每一部分的人群进行了样本筛
选及剖析,形成了非常精准的用户画像数据库,并在每件
产品上市前,都会进行用户佩戴测评,从设计、佩戴、搭配、
克重等不同角度进行分析,上辰金希望每一件产品,都能
满足一部分人对于美和精致生活的追求;
“打动B端客户,才能打动C端消费者!” ⸺上辰金品牌主
理人
打造出“上乘的黄金美饰”是几位品牌主理人在德诚沉淀
多年以来最想要做的事;尽管上辰金是个主要面向B端优
质客户的项目细分品牌,但团队赋予它使命、理念、主张,
用心去做品牌,将B端客户当成C端消费者去打动,只要打
动了B端客户,相信自然就能打动C端消费者,撬动C端消
费市场;他们认为精致的生活是发现美,释放美,追求美,
High precision gold in Chinese and Western aesthetics
上辰金要做的,就是带领大家探寻最适合的精致美。
Enjoyment of beauty of gram
Shang Chen Jin- High Precision Gold In Chinese And Western Aesthetics
High Precision Gold In Chinese And Western Aesthetics
中西美学高精黄金
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J I N
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SHANGCHENJIN
SHANGCHENJIN
SHANGCHENJIN