瓯 ·嗨（Ou·Hi）我们在中外文化的双向奔赴中一起“嗨”
Ou•Hi Embracing Bidirectional Cultural Exchanges Between China and the World
｜卷首语｜海外芳华｜瓯嗨在行动｜传播官风采｜外媒看瓯海｜
（总第 13 期）
OUHAI TIDINGS 瓯秀海外·精彩芳华
SPLENDID OUHAI SHINING
ON THE WORLD STAGE
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亚运面孔阿达：龙舟文化让我深深着迷
Asian Games Figure Ah Da: Dragon Boat Culture Captivates Me
Splendid Ouhai Shining on the World Stage 瓯秀海外·精彩芳华
2 Share Ouhai’s Stories with the World
□ Editorial Department
Preface
Ouhai is named after the statement “Ou lies in the midst of the sea” in Classic of Mountains and Seas, an ancient
Chinese book. Its dragon boat culture dates to the Tang and Song dynasties. Since then, every Dragon Boat Festival would
transform Ouhai’s rivers into bustling scenes, with dragon boats racing competitively on the water and crowds cheering
enthusiastically on the banks. It is this very rich heritage that laid the foundation for hosting the dragon boat event of the
Hangzhou Asian Games. From October 4 to 6, 2023, Ouhai stood confidently in the spotlight, capturing global attention.
Resembling a dragon flying out of the scenic and expansive Tanghe River, its Dragon Boat Sports Center left lasting
memories for athletes and spectators worldwide.
New situations and new contexts call for new ways of communication. Seizing the opportunity of co-hosting the
Hangzhou Asian Games, Ouhai District made every effort to enable more friends from both home and abroad to acquaint
themselves with Wenzhou and embrace Ouhai by focusing on dragon boat culture, narrating the captivating story of the
Asian Games Dragon Boat Event, and disseminating Ouhai’s cultural essence. For the competition, Ouhai hosted a total of
7 saturated press conferences, drawing 114 journalists from various domestic and international media outlets. When it went
on, in addition to the 332 related reports published by China’s state-level, Zhejiang provincial, and Wenzhou municipal
media with a total online exposure exceeding 300 million, it was also the focus of many major international media such as
The Associated Press, ETToday, and Macau Sports Weekly, making the stories of Ouhai reach a broader audience.
Distance does not hinder understanding; we are still neighbors even far away from each other. During the Asian Games
dragon boat events, Ouhai District hosted 157 representatives from 50 domestic and international media outlets, including
The Associated Press, South Korea’s TvChosun, ETToday News, Taiwan Olympic Quarterly, and Hong Kong Cable. It
was unanimously praised by these agencies for its hospitality. A highlight was the release of the Asian Games dragon boatthemed publicity video, Totem of A Watertown, which featured prominently on the homepage of Xinhua News Agency’s
official website and was broadcast on the official video platform of the Hangzhou Asian Games. Additionally, Ouhai District
held over 10 exchange activities with foreign Asian Games volunteers of Ou·Hi International Communication Center, such
as “Ah Da Sharing Dragon Boat Culture” and “Overseas Students Participating in the Dragon Boat Culture Festival,” to
narrate its unique charm through the perspective of international students.
President Xi Jinping said,“Narrating stories is the optimal approach to international communication.” Today’s Ouhai,
upholding a heritage spanning a millennium, has experienced substantial leaps in social, economic, and urban development.
Here, the ancient charm intertwines with modern sophistication, tradition converges with innovation, and clear waters blend
with prosperity. Embarking on a new journey, Ouhai needs to narrate its stories more effectively, disseminate them widely,
making the audience enjoy the narratives and gain valuable insights.
3
把“瓯海故事”讲给世界听
□ 本刊编辑部
卷 首 语
古籍有云“瓯居海中”，瓯海，因而得名。瓯海的龙舟文化自唐宋之时便已有之，旧时每逢端午，河岸
边总是人头攒动，河面上龙舟竞渡，热闹非凡……正是这份底蕴，为此次杭州亚运会龙舟赛事的承办提供
了文化基础。2023 年 10 月 4 日至 6 日，温州瓯海自信地站于聚光灯下，吸引了全球目光，位于开阔塘河
畔的龙舟运动中心依山傍水，线条流畅，如同出海蛟龙，给各国运动员和观众留下难忘的回忆。
新形势，新语境，新传播。抓住此次盛会之机，瓯海区聚焦龙舟文化，讲好亚运龙舟故事，传播瓯海文化，
让更多的海内外友人了解温州、倾心瓯海。赛事前后，瓯海举办亚运新闻发布会 7 场，现场 114 名中外媒
体记者齐聚，场场发布会记者爆满。赛事期间，除中央、省市媒体刊发相关赛事报道 332 篇，全网传播量
超 3 亿次外，美联社、新华社、东森社、澳门体育周报等境内外主流媒体也纷纷聚焦报道，让瓯海故事让
更多人看到、听到。
相知无远近，万里尚为邻。亚运龙舟赛事期间，瓯海区接待来自美联社、韩国 TvChosun、东森新闻、
台湾奥林匹克季刊、香港有线等 50 家境内外媒体 157 人次，周到热情的服务得到中外媒体的一致好评。
重磅推出亚运龙舟主题宣传片《水乡图腾》，登上新华网总网首页，并在杭州亚运会官方视频号发布展播。
此外还以“瓯·嗨”国际传播中心为载体，举办外籍亚运志愿者“阿达讲解龙舟文化”、海外留学生打卡龙
舟文化节等十多场对外交流活动，透过留学生视角，讲好瓯海城市独特魅力。
“讲故事，是国际传播的最佳方式。”当下之瓯海，传承千年文脉，实现社会经济和城市发展大步跨越，
这里古韵与时尚交融，传统与新潮碰撞，绿水与繁华共色。踏上新的征途，温州瓯海还需把这里的故事讲
得更好、传播得更远，使人想听爱听，听有所思，听有所得。
4 CONTENTS 目录
看瓯海
胡晓立
Hu Xiaoli
金守信
Jin Shouxin
林 丹 李 乐 周卢琴 周乐光
王玮康 麻建胜 施世兴 翁寿安
朱 盛 季军雷 何理杰
Lin Dan, Li Le, Zhou Luqin
Zhou Leguang, Wang Weikang
Ma Jiansheng, Shi shixing
Weng Shouan, Zhu sheng, Ji Junlei
He Lijie
林 丹
Lin Dan
戴志强 李升潮 叶李燊
Dai Zhiqiang, Li Shengchao,Ye Lishen
杨 歌 董建促 陈琪琪
Yang Ge, Dong Jiancu，Chen Qiqi
温州大学外国语学院 钟小丽
Zhong Xiaoli at School of Foreign Studies,
Wenzhou University
温州人杂志社
Wenzhou Ren Magazine
0577—88529826
13587425525@163.com
主任
Director
常务副主任
Executive
Deputy Director
副主任
Deputy Directors
主任
Director
成员
Member
编辑
Editor
翻译
Translator
制作单位
Produced
TEL
主办
Organized
中共温州市瓯海区委宣传部
by the Publicity Department of the CPC
Ouhai District Committee
区政府新闻办、区网信办
the Information Office and the Cyberspace Administration of Ouhai
District People's Government
编辑指导委员会
Editorial Board
编辑部
Editorial Office
转载图文，请作者告知详细地址，以便寄发稿酬
If your pictures or articles are reprinted by us,
please provide us your full address for remuneration.
■ 海外芳华
Ouhai on the World Stage
6 聚焦“亚运龙舟”讲好瓯越故事
热力点放龙舟故乡激情活力
Zooming in on Asian Games Dragon Boat Event to
Tell Ouyue’s Stories
12 瓯 ·嗨（Ou·Hi）
——致力打造瓯海文化国际传播新语境
Ou•Hi Embracing Bidirectional Cultural
Exchanges Between China and the World
■ 瓯嗨在行动
Efforts and Contributions by Ou Hi
18 瓯 ·嗨（Ou·Hi）
我们在中外文化的双向奔赴中一起“嗨”
Ou•Hi Embracing Bidirectional Cultural
Exchanges Between China and the World
20 志愿服务 Volunteer Services
25 文化交流 Cultural Communication
29 民俗体验 Experiencing Folk Customs
31 地方特色 Local Features
■ 传播官风采
Personal Profiles of Communicators
36 Percy
亚运面孔阿达：龙舟文化让我深深着迷
Asian Games Figure Ah Da: Dragon Boat Culture
Captivates Me
38 Mishima
神奇的中国美食让我爱上温州文化
Enchanting Chinese Cuisine Sparks My Love for
Wenzhou Culture
5
总第 13 期
40 Raymond
让梦想转个弯——外国友人的汉语热
My Passion for Chinese
42 Burkov Mikhail
乘坐皮划艇滑向世界的俄罗斯男孩
Russian Boy Kayaking Towards the World
44 Tanson
从中国找出一条自己的路
Look for My Path in China
■ 外媒看瓯海
Ouhai in Non-local Media
46 中国龙舟引领亚洲传统水上运动走向世界
Chinese Dragon Boat Leading Traditional Asian
Water Sports onto the Global Stage
48 杭州亚运会龙舟项目比赛地瓯海：城市蝶
变吸引八方来客
Ouhai, Hangzhou Asian Games Dragon Boat
Competition Venue, Drawing Visitors from All
Corners
51 亚运会温州龙舟运动中心：传承龙舟文化
彰显深厚底蕴
Wenzhou Dragon Boat Sports Center Inheriting
Rich Dragon Boat Culture
大美三垟 Beautiful Sanyang Wetland
6 海外芳华
7
聚焦“亚运龙舟”讲好瓯越故事
热力点放龙舟故乡激情活力
Zooming in on Asian Games
Dragon Boat Event to Tell Ouyue’s Stories
10 月 4 日至 6 日，杭州亚运会龙舟比赛
在温州举行。位于温州瓯海的龙舟运动中心
依山傍水，优越的场地条件和秀丽风光给各
参赛队留下了难忘回忆。赛事期间，温州瓯
海抓住此次盛会之机，聚焦温州龙舟文化，
营造良好赛事氛围，讲好亚运龙舟故事，传
播瓯越本土文化，让海内外友人借此窗口了
解温州、倾心瓯海。
From October 4 to 6, the Hangzhou
Asian Games Dragon Boat Event was held
in Wenzhou. Nestled amidst mountains and
water in Ouhai District, the Dragon Boat Sports
Center, left unforgettable memories for all
participating teams with its excellent venue
conditions and breathtaking scenery. Seizing
the opportunity of this grand event, Ouhai
District, zooming in on Wenzhou’s dragon boat
culture, fostered a vibrant atmosphere for the
competition, told the story of the Asian Games
Dragon Boat Event, and spread the local culture
of Ouyue. All these offered both domestic and
international friends a window to understand
Wenzhou and embrace the allure of Ouhai. 瓯海奥体中心 赵子方 / 摄
Olympic Sports Center Stadium by Zhao Zifang
8
浓墨重彩做好亚运新闻
亚运新闻连续三天登上央视新闻联播，亚运龙舟
赛事受到国内外媒体广泛关注，美联社、新华社、中
央电视台、东森新闻、澳门体育周报等境内外主流媒
体到场聚焦亚运龙舟赛事。特别是央视新闻联播，连
续三天时间报道龙舟赛事。亚运龙舟比赛期间，中央、
省、市级媒体刊发亚运龙舟新闻报道 332 篇，全网传
播量超过 3 亿次。
高光聚焦温州亚运时刻
亚运新闻发布会圆满成功，瓯海区委书记赴杭参
加杭州亚运会主题新闻发布会。亚运会期间瓯海召开
和参加 7 场亚运龙舟新闻发布会，邀请来自中国、印
尼、泰国、韩国、缅甸等金银铜牌国家队教练员和运
动员参会，现场共有 114 名中外媒体记者到场，场场
发布会记者爆满。
特别是 10 月 2 日，瓯海区委书记曾瑞华代表龙
舟场馆，在杭州亚运会主媒体中心参加“特色场馆”
主题新闻发布会，成为全省唯三全市唯一参会的特色
Delivering Excellent Coverage of the Asian
Games
The Asian Games Dragon Boat Event has attracted extensive
coverage from both domestic and international media such as The
Associated Press, Xinhua News Agency, China Central Television
(CCTV), ETToday, and Macau Sports. Particularly noteworthy
was CCTV News, which dedicated three consecutive days to
cover the competition. Throughout the course of the event, media
at China’s state, Zhejiang provincial, Wenzhou municipal levels
published a total of 332 news articles, generating an online reach
of over 300 million views.
Ouhai on the World Stage
9
Zooming in on Wenzhou Sub-competition Zone
All the Asian Games press conferences were very successful,
including the Asian Games-themed press conference in Hangzhou
that Zeng Ruihua, the Secretary of the Ouhai District Committee
of CPC, attended. During the Asian Games, Ouhai held and
participated in 7 Asian Games Dragon Boat press conferences,
inviting coaches and athletes from medal-winning national teams
such as China, Indonesia, Thailand, South Korea, and Myanmar.
A total of 114 domestic and foreign media reporters were present,
making each session a full house.
What’s noteworthy is that on October 2, Zeng, representing
the Dragon Boat Venue, attended the themed press conference on
“Distinctive Venues” at the Hangzhou Asian Games Main Media
Center. This made Ouhai the sole participant from Wenzhou and
one of the three representatives from Zhejiang. Zeng took the
opportunity to showcase the unique highlights of the Asian Games
Dragon Boat Venue to more than 150 media worldwide. He
invited them to visit Wenzhou, savor Ouhai cuisine, enjoy its local
dramas, appreciate its embroidery, and be part of the Asian Games
moment when “Dragon Boat Competition Ignites Wenzhou.”
场馆代表，向来自全世界 150 多家媒体全方位展示亚
运龙舟场馆特色亮点，邀请中外媒体来温州，尝瓯菜、
看瓯剧、赏瓯绣，见证“龙舟赛事燃爆温州”的亚运
时刻。
10
周到热情服务各方媒体
亚运龙舟赛事期间，瓯海区接待来自美联社、韩
国 TvChosun、东森新闻、台湾奥林匹克季刊、中国
新华新闻电视网、澳门体育周报、香港有线、新华社、
中央电视台、中新社等 50 家境内外媒体 157 人次，
周到热情的服务得到中外媒体的一致好评。
同时，联合东经纸文化艺术馆和瓯海区外国语学
校，将纸质龙舟文化手工艺品和小学生的龙舟作品摆
进亚运龙舟场馆，让中外媒体在留言区通过文字、视
频与孩子们互动打卡，进行传统文化传播。东森新闻、
香港有线、浙江日报等数十家中外媒体纷纷在媒体留
言区和微信群里留下感谢话语，对瓯海亚运媒体服务
工作给出了高度肯定。
Hosting Correspondents with Hospitality
During the Asian Games Dragon Boat Event, Ouhai hosted
157 representatives from 50 domestic and international media
outlets, including The Associated Press, South Korea’s TvChosun,
ETToday, Taiwan Olympic Quarterly, China Xinhua News TV,
Macau Sports Weekly, Hong Kong Cable, Xinhua News Agency,
China Central Television (CCTV), and China News Service. Its
hospitality earned their unanimous praise.
At the same time, in collaboration with Dongjing Paper
Culture Museum and Wenzhou Ouhai Foreign Languages
School, Ouhai showcased paper dragon boat cultural artifacts
and the pupils’ dragon boat artworks at the Asian Games Dragon
Boat venue. This unique initiative enabled both domestic and
international media to interact with the students through texts
and videos within the designated comment area, facilitating the
dissemination of traditional Chinese culture. Numerous media
agencies, including ETToday, Hong Kong Cable, and Zhejiang
Daily, expressed their appreciation in the media comment section
and WeChat groups, singing highly of Ouhai’s exemplary service
in Asian Games media coverage.
海外芳华
11
浓厚氛围讲好龙舟故事
龙舟活动氛围浓厚，龙舟文化走向世界。举办中
国温州（瓯海）龙舟文化节，在亚运会开幕式期间邀
请央视进行“瓯海市民庆亚运看龙舟”活动直播。重
磅推出亚运龙舟主题宣传片《水乡图腾》，登上新华
网总网首页，并同亚运主题歌曲《乘着风的少年》在
杭州亚运会官方视频号发布展播，瓯海龙舟文化节目
在中央电视台国际频道《走进中国》栏目播出，真真
切切让更多人通过亚运龙舟认识瓯海。
此外，以“瓯·嗨”国际传播中心为载体，举办
外籍亚运志愿者“阿达讲解龙舟文化”、海外留学生
打卡龙舟文化节、瓯海“走城记”——洋主播探访龙
Telling Stories of Dragon Boat
The atmosphere at the dragon boat event was vibrant, and
dragon boat culture is reaching a global audience. Ouhai held
Wenzhou (Ouhai) Dragon Boat Culture Festival, invited CCTV to
livestream the event “Ouhai Citizens Celebrate the Asian Games
by Watching Dragon Boat” during the Asian Games opening
ceremony. It also released the Asian Games Dragon Boat Eventthemed publicity video titled Totem of a Water Town, which was
showcased on the homepage of Xinhua News Agency and aired
on the official video platform of the Hangzhou Asian Games
alongside the Asian Games theme song “The Youth Riding the
Wind.” The festival was also featured in the CCTV-4’s show
“Focus on China.” All the above provided a great opportunity for
more people to discover Ouhai through the Asian Games Dragon
Boat Event.
Furthermore, Ouhai District held more than 10 international
exchange events via Ou·Hi International Communication Center.
These included foreign Asian Games volunteer “Ah Da Sharing
Dragon Boat Culture”, “International Students Participating in the
Dragon Boat Culture Festival”, and the program titled “Exploring
Ouhai” where foreign hosts visited Dragon Boat Park. In these
activities, international students from Wenzhou University,
carrying the Asian Games mascot, visited the Asian Games
Dragon Boat venue to tell the distinctive charm of Ouhai.
舟公园，组织温大留学生带着亚运吉祥物打卡亚运龙
舟场馆等十多场对外交流活动，透过留学生视觉，借
力龙舟文化，讲好瓯海城市的独特魅力。
12
瓯 • 嗨（Ou•Hi）
——致力打造瓯海文化国际传播新语境
2022 年 6 月 30 日，温州市首个“校地合作”海外传播中心——瓯·嗨（Ou·Hi）国际传播中心在温州
大学外国语学院揭牌成立。这是瓯海区委宣传部与温州大学外国语学院通过校地合作形式，助推文化瓯海
和文明城市建设，提升温州城市形象的一大创新举措。
在新型传播语境中奋楫 让世界听见温州说话
党的二十大报告提出，加快建设中国话语和中国
叙事体系，讲好中国故事，传播好中国声音，展现可信、
可爱、可敬的中国形象。增强中华文明传播力和影响
力，深化文明交流互鉴，推动中华文化更好地走向世
界，是建设社会主义文化强国的重要内容。
翻开历史的名片，素来人们对温州有“百工之
乡”“改革开放的前沿阵地”“山水温润之都”等赞誉。
在这片钟灵毓秀的土地上，孕育而出了永嘉学派、南
拳文化、温州精神等瑰丽的精神财富，为中国文化的
天幕点缀上了璀璨夺目的笔墨。站在全球文化激烈碰
撞交融的十字路口，如何利用这些丰富的本土资源，
打造优质文化传播窗口、展示温州独特魅力，成为一
Ouhai on the World Stage
13
个富有时代意义的挑战。
“在新型传播语境中，城市外宣正从‘单向宣传’
走向‘互动传播’，‘让温州说话、让温州会说话、让
世界听见温州说话’，越来越成为推动区域高质量发
展的重要引擎。”温州大学副校长潘玉驹表示。
瓯·嗨（Ou·Hi）国际传播中心正是在这样的
新形势下应运而生。该中心是中共温州市瓯海区委宣
传部与温州大学外国语学院共同成立的温州市首家校
地合作的国际传播中心，充分挖掘温州优秀文化和经
验做法以及瓯海科教资源、山水文化资源，不定期组
织海外传播官开展志愿服务、文化交流、民俗体验、
科技考察等对外文化传播活动，充分展现温州的风土
人情和特色文化、中国发展的巨大成就和温州人民幸
福生活，进而推动区域文化走出去，让世界听到温州
好声音，看到中国新成就。
丰富多元的活动服务 实现中外文化双向奔赴
语言作为重要的交际与思维符号系统，是沟通不
同文明之间的桥梁，也是推动人类文明共同进步的重
要力量。瓯·嗨（Ou·Hi）国际传播中心立足温州
大学外国语学院以英语见长的学科特色，广泛吸纳温
州高教园区优秀学子各展所长，组建了一支有活力、
有朝气、有进取心的队伍。该中心在微信公众号、视
频号、哔哩哔哩、小红书等国内平台和推特等国外平
台上均创立账号并积极发布作品，通过丰富多元的传
播渠道，构建国际文化传播视觉矩阵。
自成立以来，瓯·嗨国际传播中心携手中外友人
举办了一系列活动，受到一众好评并被温州日报、华
尔街头条等媒体报道点赞 ：2022 年秋季与 2023 年春
季举行的两届瓯·嗨草坪音乐会为青灯市集增添了别
样的风采和韵味，也让外国朋友深深体会到温州这座
城市开放包容的独特魅力 ；走进榕园学校开展的雷锋
14
日主题趣味课堂，通过分享互动的形式实现中外文化
的双向奔赴，具有非凡的教育意义与文化输出价值。
除了积极承办活动，构建起国际传播交流的桥梁，
该中心还成立国际语言志愿服务基地，为亚运会、青
年科学家峰会等重大活动输送优质的双语志愿者，努
力展现新时代大学生的良好风貌，体现广阔格局与担
当精神。
用好用活各大平台 不断提升中心传播力影响力
当前，瓯·嗨国际传播中心立足瓯海、面向温州，
向世界传播中华优秀传统文化，这个充满活力的平台
吸引了来自世界各地的六十多名留学生，通过精心策
划及举办活动五十余场，有效地促进了文化的交流与
传播。
此外，中心的文宣团队竭力做好后期宣传工作，
他们运用短视频 VLOG 的形式，通过小红书、哔哩
哔哩、推特等社交媒体平台的广泛传播，吸引了众多
关注和参与。这些内容丰富、编辑精良的图文、视频
资料，实现了信息的全方位传播，使瓯·嗨国际传播
中心的社交媒体账号的粉丝量，视频浏览量、点赞量、
评论量、转发量日渐增多，传播力、影响力逐步扩大。
另外，国家传播中心通过精心整理新闻稿，广泛
发布到各大媒体平台，得到了温度新闻、温州日报、
温州晚报、华尔街头条、学习强国等媒体的认可和报
道。在创作作品参赛方面，瓯·嗨国际传播中心也取
得了不俗的成效 ：《试飞 ：披荆斩棘的“四千”精神》
荣获“外研社”国才杯用外语讲好中国故事省级银奖，
《温州米塑》在 2023 年“高教社杯”大学生“用外语
讲好中国故事”优秀短视频全国大赛中斩获一等奖。
海外芳华
15
Ou·Hi Building New Context for the International
Communication of Ouhai Culture
On June 30, 2022, Ou·Hi International Communication Center (OICC), the first “school-community
collaboration” international communication center in Wenzhou, was officially established at the School of
Foreign Studies of Wenzhou University. This marks a significant innovative initiative to develop Ouhai’s culture,
advance its civility, and enhance the overall image of Wenzhou.
Making Wenzhou’s Voice Heard Worldwide in a
New Communication Context
President Xi Jinping stated in his Report to the 20th National
Congress of the Communist Party of China that China would
accelerate the development of its discourse and narrative systems,
better tell China’s stories, make China’s voice heard, and present
a China that is credible, appealing, and respectable. To build a
socialist culturally strong nation, it is of great significance to
strengthen China’s international communications capabilities,
make her communications more effective, and deepen exchanges
and mutual learning with other civilizations and better present
Chinese culture to the world.
Wenzhou has long been praised as the “Hometown of
Traditional Crafts,” the “Pioneer Front of Reform and Openingup,” and the “Poetic Wonderland.” This fertile and picturesque
land boasts remarkable cultural treasures such as the Yongjia
School, Southern Style Boxing Culture, and the Spirit of
Wenzhou, which embellish the celestial canvas of Chinese culture
with brilliant strokes. Facing intense global cultural collisions and
integration, one must come up with ways to harness these rich
local resources to create a high-quality cultural communication
gateway and showcase the unique charm of Wenzhou, a challenge
with profound significance for our times.
“In the new communication context, urban international
communication is transitioning from ‘unidirectional’ to
‘interactive’. So ‘empowering Wenzhou to articulate, enabling
Wenzhou to articulate effectively, and making Wenzhou’s voice
heard by the world is a crucial engine driving the high-quality
development of Wenzhou,” exclaimed Pan Yuju, Vice President of
Wenzhou University.
It was in response to this new landscape OICC emerged.
It is the first school-community collaboration international
communication center in Wenzhou, jointly established by the
Ouhai District CPC Committee’s Publicity Department and the
16 海外芳华
School of Foreign Studies of Wenzhou University. The center
extensively explores Wenzhou’s exceptional culture, experiences,
and Ouhai’s educational and cultural resources. It holds periodic
activities for international communicators, including voluntary
services, cultural exchanges, folk experiences, and technological
exploration, to vividly showcase Wenzhou’s unique culture,
China’s significant achievements, and the contented lives of
Wenzhou residents. Through these efforts, the center seeks to
propel the internationalization of regional culture, ensuring
that Wenzhou’s positive voices are heard, and China’s latest
accomplishments are seen by the whole world.
Diverse Services Facilitating Two-way Cultural
Exchanges Between China and Foreign
Countries
Language, a vital system of communication and thought
symbols, is a bridge between different civilizations and a
significant force propelling the collective progress of human
civilization. Leveraging the academic expertise in English of
Wenzhou University’s School of Foreign Studies, OICC has
recruited outstanding students from Wenzhou Higher Education
Park, forming a dynamic, energetic, and ambitious team. It has
created accounts on various domestic platforms like WeChat,
Bilibili, Xiaohongshu, as well as international platforms
such as Twitter to release works. Through this rich array of
communication channels, it aims to construct an international
cultural communication visual matrix.
Since its establishment, OICC has held a series of events
with students from both home and abroad and has received
widespread acclaim from media outlets such as Wenzhou Daily
and Wallstreetcn. Its 2 editions of the Ou·Hi Lawn Concert held in
the fall of 2022 and the spring of 2023 added a unique charm and
flavor to the Qingdeng Bazaar, allowing foreign friends to deeply
experience the open and inclusive charm of Wenzhou. The themed
fun class held on Lei Feng Memorial Day at Rongyuan School,
through interactive sharing, achieved a bidirectional cultural
exchange between China and foreign countries, holding significant
educational importance and cultural export value.
On top of hosting events and establishing a bridge for
international communication and exchange, the center has
also established the International Language Volunteer Service
Ouhai on the World Stage
17
Base, which plays a key role in providing high-quality bilingual
volunteers for major events such as the Hangzhou Asian Games
and the Youth Scientists Summit. The center strives to showcase
the excellent charm of university students in the new era,
especially their broad horizon and sense of responsibility.
Harnessing Major Platforms to Enhance the
Center’s Reach and Impact
At present, OICC, based in Ouhai and oriented towards
Wenzhou, disseminates excellent traditional Chinese culture to the
world. This dynamic platform has drawn over sixty international
students from various parts of the globe. Through meticulous
planning and hosting of more than 50 events, it has successfully
promoted cultural exchange and communication.
Furthermore, the center’s publicity team is dedicated to
executing effective post-event promotion. Publishing VLOGs
on platforms like Xiaohongshu, Bilibili, and Twitter, has drawn
substantial attention to the center. Its rich and well-edited
multimedia content, comprising images and videos, ensure
comprehensive information dissemination. As a result, its social
media accounts witness a steady increase in followers, video
views, likes, comments, and shares, expanding its reach and
influence.
Furthermore, the center has written great press releases and
contributed them to major media platforms, garnering recognition,
and coverage from notable media outlets, such as Wenzhou News,
Wenzhou Daily, Wenzhou Evening News, Wallstreetcn, and
Xuexi.cn. It has also performed well in competitions: its work
“Test Flight–Flying the Pioneering Spirit of Zhejiang” received
the provincial silver award in the “ILTRP · ETIC Cup” Telling
China’s Stories in Foreign Languages; its video “Wenzhou
Rice Sculpture” secured the first national prize in the 2023
“Higher Education Press Cup” Telling China’s Stories in Foreign
Languages by College Students.
18
瓯 • 嗨（Ou•Hi）
我们在中外文化的双向奔赴中一起“嗨”
Ou•Hi Embracing Bidirectional Cultural
Exchanges Between China and the World
瓯嗨在行动
19
美美与共，天下大同。中国传统文化强调和合理念，蕴含着丰厚的人类命运共同体基因。立足“中国
式现代化”与“人类文明新形态”的时代交汇点，瓯·嗨国际传播中心以“平台世界主义”为视域，通过
组建海外传播官团队，开展各类地域文化体验传播活动，构建全球化传播共同体，扩大瓯越风情、中国文
化的传播力和影响力，为文化宣传事业添彩。
Coexistence of diversity leads to a harmonious and beautiful world. Emphasizing the philosophy of
harmony, traditional Chinese culture carries the gene of the human community with a shared future. Facing
“Chinese path to modernization” and “a new model for human progress,” Ou•Hi International Communication
Center (OICC) embraces “platform cosmopolitanism.” Establishing an international communicator team,
holding various regional cultural experiential communication activities, building a global communication
community, OICC aims to expand the influence and outreach of Wenzhou’s unique charm and Chinese culture,
adding vibrancy to China’s cultural promotion.
20
i 温州·瓯嗨国际语言服务队由温州市文明办、
瓯海区文明办与温州大学外国语学院共同组建，旨在
为亚运会温州赛区相关工作提供专业的语言技能服务。
“This is 12345, may I help you?”一根线，一
通电话，连起了亚运与我们。亚运会期间，为了更好
地服务来温外国友人，i 温州·瓯嗨国际语言服务志
愿者们变身成为 12345“亚运涉外专线”的外语专席
接线员。志愿者们亲切的问候、耐心的解答无一不让
外国游客们感受到温州的热情好客。
iWenzhou·OuHi International Language Service Team was
jointly established by the Wenzhou Municipal Civilization Office,
Ouhai District Civilization Office, and the School of Foreign
Studies of Wenzhou University. It aimed to provide professional
language skills services for the tasks related to the Wenzhou
competition zone of the Hangzhou Asian Games.
“This is 12345. May I help you?” A single line and a phone
call connected the Asian Games with the team. To better serve
foreign friends visiting Wenzhou during the Asian Games,
iWenzhou·OuHi International Language Service volunteers
worked as foreign language operators for the 12345 “Asian
Games Foreign Affairs Hotline.” Their warm greetings and patient
responses exposed every foreign visitor to the hospitality and
friendliness of Wenzhou.
iWenzhou·OuHi International Language Volunteer Service Team
Supporting the Hangzhou Asian Games
i 温州·瓯嗨国际语言志愿服务队为亚运助力
志愿服务
Volunteer Services
Efforts and Contributions by Ou•Hi
21
瓯·嗨国际传播中心传播官开展交通“督导员”志愿者活动。他们身穿红马甲，
手持宣传牌，对温州大学城中心南路过往的非机动车交通违法行为进行文明出行劝导。
违规者被要求担任“督导员”，与传播官们一起管理交通秩序。活动通过让大学
生参与交通管理的形式，增强他们的安全意识和文明素养，传递正能量，营造人人讲
文明、处处见文明的良好社会氛围。
The communicators of Ou·Hi International Communication Center (OICC) volunteered as “Traffic
Supervisors” on the Zhongxinnan Road in Wenzhou University Town. Wearing red vests and holding
warning signs, they supervised non-motorized vehicle drivers to ensure traffic rules are observed.
Violators were required to take on the role of “supervisors” and work together with the communicators
to manage traffic. Engaging college students in traffic control, the initiative sought to boost their safety
awareness and civic literacy, promote positive energy, and create a conducive societal ambiance where
everyone advocates for civility.
Traffic Supervisor
文明交通督导
22
为传承雷锋精神，瓯·嗨国际传播中心携手
温州大学外国语学院逐梦瓯越实践队，在温州榕
园学校开展了一场志愿活动。
瓯·嗨国际传播中心传播官以双语形式向同
学们讲解雷锋精神，将他们身边的英雄故事娓娓
道来。传播官与温州榕园学校的同学们一起进行
了“雷锋歌曲”游戏互动，在欢快的氛围中加深
对雷锋精神的认识。
中心几位国际传播官认真讲好雷锋故事，推
介奉献精神，在讲述雷锋精神的同时也以实际行
动将这种精神予以践行，为社会注入“向上”“向善”
的力量。
To carry forward the spirit of Lei Feng, OICC held
a volunteer activity at Wenzhou Rongyuan School in
collaboration with the Practice Team of Pursuing Dreams
across Ouyue from the School of Foreign Studies, Wenzhou
University.
The communicators elucidated bilingually the spirit of
Lei Feng and narrated stories on heroes from their motherland
to the students in Rongyuan. Together they played the
interactive game of “Lei Feng Songs,” fostering a deeper
understanding of the spirit in the students in a joyful manner.
In narrating the story of Lei Feng and promoting his spirit
of dedication, they put the spirit into practice and infused a
force of “positivity” and “goodness” into society.
Inheriting the Spirit of Lei Feng
雷锋精神代代相传
瓯嗨在行动
23
时值国际儿童节来临之际，瓯·嗨国际传播中心与欧文酵室共同为南白象新生小学的学生
们带来了一堂别开生面的趣味劳动实践课。此次志愿活动旨在通过引导孩子们与国际传播官一
同探索烘焙奥秘，亲手制作美味的面包，让他们在亲身实践中感受劳动的魅力，实现理论与实
践的完美结合。瓯·嗨国际传播中心更希望借此活动为契机，拓宽孩子们的国际视野，助力孩
子们全面发展，让他们的童年充满健康、快乐与意义，亦向全世界展示中国儿童的智慧与快乐。
As International Children’s Day approaches, OICC and MR. OVEN jointly delivered a unique and enjoyable
hands-on labor class for the students of Nanbaixiang Xinsheng Primary School. This volunteer activity aimed to
expose the children to the allure of labor and to put theory into practice by making delicious bread. OICC hoped it
could help children go global, facilitate their all-round development, and fill their childhood with health, happiness,
and meaning; it also desired to showcase the wisdom and joy of Chinese children to the world.
Precious and Peerless Childhood
童年不同 YOUNG
24
为迎接第 54 个世界地球日的到来，瓯·嗨国际传播中心联合温州大学“生命曙光”青年志感者
服务中心、研究生会共同开展了以“且以绿海茫茫，与地球同频呼吸”为主题的志愿活动。
本次志愿活动旨在普及垃圾分类知识，拓展成员知识面，更好发挥中外集体智慧的力量，采用多
模态的形式呼吁市民“保护地球”。成员们化身 “拾荒者” 为大自然消除垃圾，最后利用收集到的残枝
落叶创作了多副画报，在不同肤色的巧手上共护众生地球。
To celebrate the 54th World Earth Day, OICC, Wenzhou University’s “Dawn of Life” Youth Volunteer Service Center
and Graduate Student Union held a volunteer activity themed “Building Green Expanse, Breathing with the Earth.”
This volunteer initiative aimed to broaden the participants’ knowledge about waste sorting, and to call on, harnessing
both Chinese and foreigners’ wisdom and through multimodal approaches, citizens to “protect the Earth.” First the volunteers
assumed the role of “waste collectors” to clean up Nature, and then with the collected branches and leaves created multiple
posters, symbolizing their joint effort to protect the shared planet.
Building the Future Together
地球日共未来
Efforts and Contributions by Ou•Hi
25
为积极传播和普及中国优秀文化和温州人文，瓯·嗨
国际传播中心秉持中西合璧的特色与包容理念成功举办了
三届青灯主题音乐会，旨在让同学们充分展现个人风采中
打造一场视听觉盛宴。每一场音乐会都以天籁般的歌声与
精彩绝伦的表演为纽带，将中西文化巧妙地融合在一起。
瓯·嗨国际传播中心希望通过这些音乐会，以“声”
入人心，以“音”会友，以“情”化人，让大家欣赏到了
中西文化的独特魅力，促进中西文化交流，更好地讲述温
州故事，传播温州好声音。
To popularize the rich culture of China, particularly that of
Wenzhou, Ou·Hi International Communication Center (OICC) has
hosted 3 Qingdeng Bazaar concerts. Embracing Oriental and Western
elements, OICC aims to provide students with a platform to showcase
their flair and to create a captivating visual and auditory feast. Blending
ethereal melodies and exceptional performances, each concert seamlessly
intertwined the beauty both of Chinese and Western cultures.
OICC hoped these concerts could captivate the audience’ hearts
with sound, unite friends through melodies, and evoke affections to
enrich lives. It aimed to showcase the distinctive allure both of Chinese
and Western cultures, facilitate cross-cultural exchange, better narrate the
stories, and spread the voice of Wenzhou.
Holding Qingdeng Bazaar Concerts
青灯音乐会系列
文化交流
Cultural Communication
26
为了让瓯·嗨国际传播中心传播官更深入地了解和体验传统艺术，瓯·嗨国际传
播中心邀请市级剪纸非遗传承人朱铭老师，与大家一起开启一段剪纸体验之旅。
朱铭老师为在场的所有人进行示范讲解，其高超的技艺令众人赞叹不已，随后，大
家纷纷开始用现成材料尝试自己创作。传播官们不仅领略到了中国民间艺术的魅力和
中华文化的博大精深，也增强了对中国传统文化的兴趣和喜爱。剪纸体验活动拉近了
传播官们与民间艺术的距离，为本土文化传开来、走出去提供了平台。
To offer its communicators a deeper understanding and hands-on experience of traditional Chinese arts,
OICC invited Mr. Zhu Ming, a city-level inheritor of the paper-cutting intangible cultural heritage, to lead
them on a journey of exploring the art.
Mr. Zhu demonstrated the art to the communicators, leaving them in awe of his superb skills. Then they
eagerly began creating their own pieces using prepared materials. The communicators not only witnessed
the charm of Chinese folk art and the profound richness of Chinese culture but also developed a keen
interest in and appreciation for traditional Chinese culture. The paper-cutting activity brought them closer to
Chinese folk art, provided a platform for promoting Wenzhou’s culture all over the world.
Experiencing Paper Cutting
剪纸体验
瓯嗨在行动
27
为了让国际友人深入了解中国书法文化，感受其发展历史和艺术价值，
瓯·嗨国际传播中心举办了“笔墨书香，文雅交融”书法日主题活动。在书
法日活动中，国际传播官们不仅了解了中国的书法文化知识，也亲自拿起毛笔，
书写中国汉字，体验了书法创作的魅力，通过一笔一画表达了对中华传统文
化的喜爱。
To immerse its communicators in the richness of Chinese calligraphy culture, especially
its historical evolution and artistic significance, OICC celebrated National Handwriting Day
with activities themed around “Culture in Brushes and Ink.” During this event, its members not
only delved into the knowledge of Chinese calligraphy but also experienced the enchantment of
calligraphic creation by inscribing Chinese characters with brushes. Each stroke expressed their
fondness for traditional Chinese culture.
Experiencing Chinese Calligraphy
中国书法体验
28
为让国际传播官领略中国传统节日与体育
项目的风采，助推龙舟知识以更加多维多元的方
式向世界传播，瓯·嗨国际传播中心前往龙舟运
动中心参与“2023 中国温州（瓯海）龙舟文化
节暨龙舟文化大会”。
在此次龙舟体验活动中，传播官们不仅欣赏
了独特的舞龙演出，还观赏了精致华美的龙舟模
型和摆件，深入探究了龙舟的“前世今生”。瓯·嗨
国际传播中心希冀以本次龙舟文化体验活动为
载体，让更多人听到有关中国传统元素的故事。
Dragon Boat Culture
端午节龙舟文化
To expose its international communicators to the
magnificence of traditional Chinese festivals and sports, and
to enhance the global dissemination of dragon boat knowledge
in diverse manners, OICC participated in the “2023 Wenzhou
(Ouhai) Dragon Boat Culture Festival and Dragon Boat
Culture Conference” held at the Dragon Boat Sports Center.
In this event, the communicators appreciated a distinctive
dragon dance performance and delved into the development
of dragon boats by enjoying intricate and elegant dragon boat
models and decorations. OICC hoped stories about traditional
Chinese elements would reach a broader audience through
this event.
Efforts and Contributions by Ou•Hi
29
在冬至这一天，瓯·嗨国际传播中心的传播官们
体验了一次包饺子活动。这次活动不仅让他们亲自尝
试了中国传统的美食制作过程，更是一次深入了解中
国传统文化和传统节日的机会。在交流过程中，传播
官们饶有兴趣地聆听了二十四节气的由来，也感叹中
国古代劳动人民的智慧。本次活动不仅让他们感受到
了中国传统文化的浓郁魅力，也更加了解和尊重中国
的传统文化和传统节日，成功地为中外文化交流搭建
了一个重要的平台，为进一步推动文化交流和融合打
下了坚实的基础。
On the Winter Solstice, the communicators engaged in a
dumpling-making activity, which not only allowed them to try
their hands at making traditional Chinese food but also offered
them a chance to gain a deeper understanding of traditional
Chinese culture and festivals. During the activity, they listened
keenly to the origin of the 24 Solar Terms and were overwhelmed
by the wisdom of ancient Chinese laborers. The event not only
allowed them to experience the rich charm of but also deepened
their understanding of and respect for China’s traditional culture
and festivals, providing a robust groundwork for advancing
cultural interchange and integration.
Enjoying Winter Solstice Food
暖冬食光
民俗体验
Experiencing Folk Customs
30
明月皎皎，中秋已至。瓯·嗨国际传播中心打卡山根音乐小镇，体验手作月饼的乐趣。在揉馅、
压模、烘烤等工序以及“怪味月饼挑战”小游戏环节中，传播官们一起沉浸式体验了浓浓的节
日氛围与中式特色。轻咬一口美味月饼， 浓厚醇香滑入心田，久久不能忘怀。而与中秋圆月一道
的，是寄托在方寸月饼之中千里共婵娟的梦萦魂牵与美好祝愿，是中外文化交融碰撞的悠扬乐章，
是中国传统延承至今而迸发出的郁郁生机。
Bright and clear is the moonlight, announcing the arrival of the Mid-Autumn Festival. The communicators marked
the occasion with a visit to Shangen Music and Art Village where they immersed themselves in the joy of making
mooncakes. They enjoyed the intense festive atmosphere with distinctive Chinese characteristics through kneading the
filling, molding, baking, and the “Weird-flavor Mooncake Challenge” game. Just one bite of the delicious mooncakes
made the rich and fragrant flavors linger linger on their minds. These cakes and the full moon symbolized Chinese
people’s love and good wishes, the dynamics of traditional Chinese customs, and interaction and integration of Chinese
and foreign cultures.
Mid-Autumn Festival Mooncakes
中秋月饼
瓯嗨在行动
31
发绣是温州人民独特的文化记忆，也引起了瓯·嗨国际传播中心传播官的浓厚兴趣，
他们在针脚的起承转合间感受温州匠人的初心和传承。在体验过程中，传播官们了解发绣
知识，体验轻柔发丝中蕴含的无限创造力。头发也可以变成一门艺术——古技发绣跨越千
年风尘，经现代技术的洗礼而迎来“逐浪新生”。
Holding a unique place in the cultural memory of Wenzhounese, hair embroidery has sparked a keen
interest among the members of Ou·Hi International Communication Centers (OICC). As they went on with
the intricate stitches, they discovered the originality and legacy of Wenzhou artisans. Through the hands-on
experience, the communicators not only gained insights into hair embroidery techniques but also explored
the boundless creativity inherent in the gentle strands of hair. Transforming hair into an artistic medium and
spanning across millennia, the ancient art is living a “renewed life” via the refining by modern technology.
Wenzhou Hair Embroidery
温州发绣
地方特色
Local Features
32
温州是著名的皮革之乡，皮革文化也是温州人独特的地域文化。来自卢旺达的瓯·嗨国际
传播官 Shema 见证一只手作皮包的诞生。在密密麻麻的一针一线中融入皮具的，是随光阴流转
而世代延续的匠人寸心，是创造艺术品的欢悦与自豪，是民族智慧走出中国的又一次文化之旅。
每一个细节都是对艺术的礼赞，每一缕丝线都是对生活的热爱与深情流露。
Wenzhou is renowned as the hometown of leather production, and leather culture represents a distinctive regional
identity for its people. Shema, a communicator of OICC, was making her own leather bag. Woven into the delicate
stitches of the leather bag was the artisanal dedication passed down through generations with the ebb and flow of time.
It reflected the joy and pride of creating artistic pieces, marking yet another cultural journey for Chinese ethnic wisdom
to venture beyond its borders. Each detail was a homage to art, and every strand of thread embodied a profound love
and passion for life.
Making Leather Items
皮具制作体验
Efforts and Contributions by Ou•Hi
33
为讲好中国故事，传播中国好声音，瓯·嗨国际传播中心把握当下热点与潮流，以大
众喜闻乐见的方式宣传温州地域传统文化与温州新动态。追根溯源深入调研蓝夹缬的制作
过程，了解蓝夹缬的实际用途，探索蓝夹缬的创新制作。
通过本次活动，让更多人了解温州传统工艺和文化，体会传统工艺中蕴藏的乡情滋味
和匠人之魂，更好地促进温州传统文化的传播，以中国视角展现文化关怀，将中华优秀传
统文化带上世界舞台。
To tell China’s stories and spread China’s voice, OICC stays attuned to current trends and hot topics. Using
approaches appealing to the masses, it promotes both Wenzhou’s traditional culture and latest developments.
OICC conducted thorough research into the production process of sandwiched indigo print, got to know its
real-world applications, and explored innovative production techniques.
Through this event, the center hoped more people would appreciate the traditional craftsmanship and
culture of Wenzhou and experience the sentiments and spirit of artisans embedded in traditional crafts. It aimed
to bring the fine Chinese traditional culture onto the global stage.
Sandwiched Indigo Print
蓝夹缬
34
盛夏炎炎，在茶山杨梅市集，瓯·嗨国际传播中心的小伙伴们一起循山而上，在
绿意盎然中追寻那一抹抹紫红色的身影。酸甜可口、鲜嫩多汁的杨梅，一口咬下去如
同与夏天撞了个满怀。传播官们在登山以及采摘杨梅的过程中也学到了不少关于杨梅
生长的小知识，大家一起开怀畅聊的欢乐笑颜，成为夏日里一道独特的风景线。
Against the scorching heat of the midsummer and starting from Chashan Waxberry Bazaar, the
communicators followed the verdant trail on the mountain for the purplish-red waxberries. The fruit, sweet,
tangy, and juicy, embodies the very essence of summer. As the communicators climbed the mountain and
picked waxberries, they also learned a lot about the fruit. Laughter and cheerful conversations turned this
activity into a unique and delightful experience in summer.
Picking Waxberries
采摘杨梅
瓯嗨在行动
35
Raymond
他们的名字
传播官
瓯
（Ou·Hi）
·嗨
Percy
Mishima
这是一群来自全球各地、充满活力
的年轻人，他们可能有着不同的语言、
不同的肤色、不同的兴趣，但却赋有相
同的特质——喜爱中国文化，热爱温州
山水。在瓯·嗨（Ou·Hi）国际传播中心，
不同的语言汇聚成对这片山水瓯地的动
人合唱，不同的肤色交织出美美与共的
包容多样，不同的性情演绎着世界各地
的芳华美好，他们是瓯嗨传播官，既是
来自不同国度的中国观察者，也是和我
们一起发出温州好声音的倾情歌者。
Communicators of Ou·Hi International
Communication Center (OICC) are vibrant
young people from all around the world. They
speak different languages, have different skin
colors, and pursue different interests, but share
a common bond—love for Chinese culture
and for Wenzhou’s landscapes. At OICC, their
diverse languages converge into a moving
chorus for promoting Wenzhou’s picturesque
landscapes, their various skin colors weave
together a shared embrace of diversity,
and their distinct personalities narrate the
youthful beauty found across the world. These
communicators are not only Chinese observers
from different nations but also passionate
vocalists harmonizing with the Chinese people
to amplify the enchanting voice of Wenzhou.
Burkov Mikhail
Tanson
Communicators of Ou·Hi
International Communication
Center
36
亚运面孔阿达：龙舟文化让我深深着迷
Percy
Asian Games Figure Ah Da: Dragon Boat Culture Captivates Me
【传播官名片】
Percy，中文名字阿达，来自非洲加纳，来中国生活已有 13 年，现为大学讲师，温州瓯
海的海外传播官，热衷于温州龙舟文化。
【Personal Profile】
Percy, known as Ah Da in Chinese, hails from Ghana in Africa. Having lived in China for 13 years and
passionate about Wenzhou’s dragon boat culture, he is a university lecturer and an international communicator of
Ouhai, Wenzhou.
传播官风采
37
来自非洲加纳的 Percy，有一个中文名字阿达，
如今他有了一个特殊身份，温州龙舟文化博物馆
的志愿讲解员。据阿达讲述，之所以喜欢上这个
角色，一方面是在他的故乡加纳也有划船比赛的
习俗，来此之后见到龙舟比赛觉得很是亲切，另
一方面温州龙舟的盛大场面让他深深震撼，他也
希望能够将这里发生的精彩故事说给更多的人听。
阿达介绍，自己在中国生活了 13 年，是温州
瓯海的海外传播官，也是一名大学讲师，亚运期间，
他做起了温州龙舟文化博物馆的志愿讲解员。“你
们可能觉得好奇，我这个老外为什么做起了龙舟
文化的讲解员呢？这可就说来话长了。”原来在非
洲加纳，在一些传统节日里也会有比赛划船，但
阿达表示，加纳的船与温州的龙舟相比可算“小
巫见大巫”，在温州，每当端午节来临时，几乎每
个村子里都会组织赛龙舟，当他第一次在这里看
到人们划龙舟时，那种热闹的氛围便让他深深着
迷。
“真是‘泰酷辣’，回到家后，我还和同学一
起在家里试着学习划龙舟呢！”对龙舟的喜爱，
让阿达也热衷于传播精彩的中国文化，“无论你是
否来自中国，无论你是否熟悉龙舟文化，我都希
望你能来感受这个充满活力和乐趣的运动。”
Percy, hailing from Ghana in Africa, goes by the Chinese
name Ah Da. He is a volunteer guide at the Wenzhou Dragon
Boat Culture Museum. He said his affinity for this role stemmed
partly from the tradition of boat racing in his homeland, Ghana,
which imparts a sense of familiarity when he watched dragon boat
races in Wenzhou. Additionally, the grand spectacle of Wenzhou’s
dragon boat events exerted a profound impact on him, inspiring
him to share the mesmerizing stories of Wenzhou with a broader
audience.
Ah Da shared that he has been living in China for 13 years; now
he is a communicator of Ouhai, Wenzhou and a university lecturer.
During the Hangzhou Asian Games, he worked as a volunteer
guide at the Wenzhou Dragon Boat Culture Museum.
“You might wonder why a foreigner like me would be a
guide for dragon boat culture. Well, the story goes way back. In
Ghana, Africa, we also have boat racing during some traditional
festivals. But compared to the dragon boats in Wenzhou, ours
are like ‘a minnow in the presence of a shark.’ Here in Wenzhou,
almost every village holds dragon boat races when the Dragon
Boat Festival approaches. I was captivated by its lively atmosphere
the moment I saw it.”
“It’s truly ‘amazing.’ Returning home, I even learned to
paddle dragon boats from my classmates!” Love for dragon boats
has fueled Ah Da’s passion for communicating the wonderful
Chinese culture. “Whether you’re from China or not, whether
you’re familiar with dragon boat culture or not, I hope you can
come and experience this vibrant and enjoyable activity.”
38
神奇的中国美食让我爱上温州文化
【传播官名片】
Mishima 来自津巴布韦，温州大学商学院研究生，他对中国以及温州这座城市有着深厚的
感情，他热爱中国的山水文化，也喜爱温州的各种美食，多次以街拍和旅拍的形式，向大家介绍
地方文化。
【Personal Profile】
Hailing from Zimbabwe, Mishima is pursuing postgraduate studies at the School of Business, Wenzhou
University. He has a deep appreciation for the scenic landscapes of China and an intense fondness for the diverse
culinary delights in Wenzhou. He enthusiastically shares the richness of local culture with others through multiple
street and travel photography.
Mishima
Enchanting Chinese Cuisine Sparks My Love for Wenzhou Culture
Personal Profiles of Communicators
39
来温之初，Mishima 对于中式食物知之甚少，
用餐时只吃最简单的快餐，作为瓯·嗨（Ou·Hi）
国际传播中心的传播官，在参加活动的过程中接触到
温州鱼丸、灯盏糕、糯米饭、火锅、麻辣香锅等诸多
风味的美食，并深深爱上了这些舌尖上的美味。
他多次以主持人的身份参与三垟湿地、五马街探
店等活动拍摄，沉浸式体验中国文化与传统习俗，想
要探索更多有温州特色的事物。与此同时，Mishima
热心公益，在杭州亚运会期间担任志愿者助力温州分
赛场赛事的顺利进行。
When Mishima first landed in Wenzhou, he wasn’t really
in the know about Chinese food, and he usually stuck to simple
fast food. But as a communicator of Ou·Hi International
Communication Centre, he got the opportunity to explore a wide
array of local delicacies during various events, including Wenzhou
fish balls, Dengzhan cake, glutinous rice, hot pot, and spicy hot
pot. By virtue of these culinary adventures, Mishima fell deeply in
love with the mouthwatering foods that Wenzhou has to offer.
Mishima participated in activities like exploring Sanyang
Wetland and shops on Wuma Street many times as a host. He
immersed himself in Chinese culture and traditional customs to
uncover more unique aspects of Wenzhou. A passionate advocate
for social services, he was a volunteer at the Wenzhou sub-venue
of the Hangzhou Asian Games.
40
让梦想转个弯——外国友人的汉语热
【传播官名片】
雷蒙，赞比亚人，现就读于温州大学计算机专业，喜爱书法和汉语朗诵，他的梦想便是学
好汉语，回国能够将中国的文化进行教学和传播。
【Personal Profile】
Raymond, a Zambian student studying computer science at Wenzhou University, has a passion for calligraphy
and Chinese recitation. His dream is to master the Chinese language and to teach and promote Chinese culture in
his motherland.
Raymond
My Passion for Chinese
传播官风采
41
最初之际，雷蒙的梦想是打算学好专业知识后回
到自己的国家就业，但是他现在多了一个梦想，那便
是把汉语学好，回去教书。
在温州的这段时间，雷蒙对汉字表现出了浓厚的
兴趣，他觉得汉字是他见过最神奇的文字，无论是在
造型还是在指意上都有着独特的魅力。为此，他会在
自己的闲暇时光反复练习书法与诵读。他很得意地告
诉我们，自己对于汉字已经“小有造诣”。
雷蒙非常积极地参加了各类留学生赛道系列的比
赛，如在 2023 年国际教育学院“互联网 +”留学生
赛道获二等奖，2023 年浙江省第十一届经典朗诵读
写大赛获二等奖等。
对于中国文化体验类活动，雷蒙也展现出了很高
的热情。在冬至时节，他参与了中外友人集体包饺子
活动，体验到在异国他乡欢度节日时别样的温暖 ；在
书法大赛中，更是发挥自己的专长，挥毫下笔，取得
了不错的成绩 ；在亚运赛事中，也可以看到雷蒙活跃
的身影，他作为 2023 年亚运会城市标识纠错服务活
动志愿者，为亚运会温州分赛场赛事的顺利进行，作
出自己的贡献。
In the beginning, Raymond’s dream was to acquire expertise
in his major and return to his home country for employment in
that field. However, now he wants to master Mandarin and teach
it.
Coming to Wenzhou, Raymond has developed a sharp
interest in Chinese characters, which he believes to be the most
enchanting script, with unique charm both in form and meaning.
During his free time, he diligently practices calligraphy and
recitation. Proudly, he shared that he has attained a modest
command of Chinese characters.
Raymond enthusiastically took part in a variety of
competitions for international students. Notably, he clinched the
second prize in the 2023 China College Students’ “Internet+”
Innovation and Entrepreneurship Competition organized by the
School of International Education, Wenzhou University; and
earned the second prize in the 11th Zhejiang Provincial Chinese
Classics Recitation and Calligraphy Contest in the same year.
Raymond is zealous in activities for experiencing Chinese
culture. During the winter solstice, he joined a collective
dumpling-making event with both local and international friends,
feeling a distinctive warmth while celebrating the festival in a
foreign land. In calligraphy competitions he, making the most of
his strengths, achieved commendable results. Raymond was also
actively engaged in the Hangzhou Asian Games as a volunteer to
correct public signage in Wenzhou, a co-host city.
42
乘坐皮划艇滑向世界的俄罗斯男孩
Russian Boy Kayaking Towards the World
【传播官名片】
卜麦克，来自俄罗斯，身高 192 公分的大个子男生，目前就读于温州大学商学院国际贸易专业，
对温州商业文化有浓厚兴趣，担任全球温州市青少年推介者与温州市海外宣传官，擅长皮划艇。
【Personal Profile】
Burkov Mikhail, a young man from Russia standing at 192 centimeters, is pursuing studies in International Economics
and Trade at the Business School of Wenzhou University. Harboring a profound interest in Wenzhou’s business culture and
skilled in kayaking, he is a youth ambassador of Wenzhou City and its international communicator.
Burkov Mikhail
Personal Profiles of Communicators
43
麦克上小学开始就展现出惊人的身高优势，此后
成长，他都是那个站在顶端呼吸新鲜空气的“巨人”。
与划皮艇结缘是他偶然间在电视上看到划皮艇比赛，而
被吸引，从此踏上了划皮艇之路。
麦克表示，刚开始想来温州是被温州的商业文化
吸引，家人希望他能够学习一些做生意的方法，而之所
以选择温州大学是温大也在划皮艇大赛上取得过不错
的成绩，除此之外，他也想体验温州独特的山水文化。
来到温大以后，他就被选为留学生代表出席 23 级新生
的迎新晚会。此后他也马不停蹄地参加了 2023 年世界
温州人大会，担任全球温州市青少年推介者与温州市海
外传播官。
课外时光，麦克没有放弃自己从小到大的爱好——
在老师的帮助下，他联系到了温州地区的划皮艇社团，
并且顺利加入。2023 年首届温州大学龙舟大赛给麦克
投来了橄榄枝，他不仅参与了龙舟比赛，也参加了划皮
艇大赛，还组建了自己的队伍。对于这段经历，麦克
说他有信心让更多的留学生，让更多的人看到划皮艇，
加入划皮艇，喜欢上划皮艇。
Mikhail’s been the tall kid on the block since elementary
school, standing head and shoulders above the rest and soaking in
that fresh air from the top. His introduction to kayaking happened
by chance when he stumbled upon a kayaking competition on
television. Instantly captivated, he embarked on the journey of
kayaking.
Mikhail shared that he was initially drawn to Wenzhou
by its business culture, his family hoped he would learn some
business skills in the city. Then he chose Wenzhou University
because it performed very well in kayaking competitions and
because he was eager to immerse himself in Wenzhou’s distinctive
landscape culture. Enrolled into the university, he was selected as
a representative of international students to attend its welcoming
ceremony for the Class of 2023. Following that, he participated
in the 2023 World Wenzhounese Conference, taking on roles as a
youth ambassador and an international communicator of Wenzhou
City.
In his leisure time, Mikhail keeps enhancing his childhood
passion. With the help of his teachers, he got in touch with the
local kayaking club in Wenzhou and became its member. The
inaugural Wenzhou University Dragon Boat Race in 2023 opened
new opportunities for Mikhail. Not only did he participate in
the dragon boat competition, but he also joined kayaking races
and even formed his own kayaking team. This experience made
Mikhail confident in introducing the sport to more international
students and sparking their interest in and love for paddling.
44
从中国找出一条自己的路
Look for My Path in China
【传播官名片】
谭松，来自非洲中南部的赞比亚，就读于温州大学建筑工程学院的土木工程专业，他学习非常刻苦，
成绩相当优秀，曾获得“浙江省第十一届中华经典诵写讲大赛”留学生组三等奖。
【Personal Profile】
Tanson, hailing from Zambia in Central-Southern Africa, is pursuing a degree in Civil Engineering at the
School of Civil Engineering and Architecture, Wenzhou University. A diligent student, he performs excellently
in his academics and has won the third prize in the 11th Zhejiang Provincial Chinese Classics Recitation and
Calligraphy Contest for international students.
Tanson
传播官风采
45
谭松来到中国的那一年正好是疫情暴发的之年，
但他觉得却是自己最幸运的一年。他表示，2020 年的
疫情在国外快速蔓延，许多人都被感染，但中国却非常
安全。因此，谭松踏上了他的中国求学之旅。
被问到来中国的原因是什么，他说是为了找出一
条属于自己的道路。他想在中国努力读书，开阔自己的
视野，再回到自己的国家，让自己的家人过上更好的生
活，也希望能够运用在中国所学帮助建设祖国。
谭松坦言，温州是他的第二故乡，在这里感受到
了温暖。虽然温州的气候让他一开始很不舒服，也偶有
生病，但是他感受到了来自老师和同学们的关心，让
这个来自异国他乡的年轻人感受到了来自家人的关爱，
因此他很快与温州的气候“达成一致”，也适应了这里
的生活。
对每一个人来说大学生活总是充满无限欢乐，对
谭松也是。他学习非常刻苦，成绩相当优秀，汉语水平
也不断提高，以中文主持人的身份主持瓯·嗨国际传
播中心青灯音乐节。他流利的汉语表达赢得称赞连连，
他参加“浙江省第十一届中华经典诵写讲大赛”还获得
了留学生组三等奖。被问到获奖感言时，谭松说他觉得
离学好汉语又进了一步，对中国的了解也更深了。
The year 2020 when Tanson arrived in China witnessed the
outbreak of the Covid 19 pandemic. However, he considers it his
luckiest year because in that time the pandemic spread rapidly
overseas, infecting many people, but China remained very safe.
Then he stayed and embarked on his academic journey in China.
When asked about the reason for coming to China, he said it
was to look for his own path. He aims to study diligently in China,
broaden his horizons, and then return to his home country to
provide a better life for his family. Additionally, he hopes to apply
the knowledge gained in China to develop his homeland.
Tanson declared that Wenzhou has become his second home,
where he feels warmth. Despite initially feeling uncomfortable
with its climate and experiencing occasional illness, he appreciates
the care and concern from his teachers and classmates, which
made this young man from a distant land sense a love akin to that
of his family. Then he quickly “agreed” with Wenzhou’s climate
and adapted to the life in the city.
For many, college life means boundless joy; this is no
different for Tanson. He studies diligently, achieves outstanding
grades, and continually improves his proficiency in Chinese. Using
Chinese, he hosted the 2023 Qingdeng Bazaar Concert by Ou·Hi
International Communication Center. He received widespread
acclaim for his fluent Chinese and was awarded the third prize
in the 11th Zhejiang Provincial Chinese Classics Recitation
and Calligraphy Contest for international students. When asked
about his feelings on winning, Tanson said he has taken another
step closer to mastering the Chinese language, deepening his
understanding of China.
46
外媒看瓯海
中国龙舟引领亚洲传统水上运动
走向世界
10 月 6 日，本届亚运会龙舟比
赛的最后一天，印尼队终于在男子
龙舟 1000 米项目上拿下 1 金，了
却了他们志在夺取本届亚运会龙舟
项目至少 1 枚金牌的心愿。
印尼队是亚运会龙舟项目的传
统强队之一。在 2010 年广州亚运
会首次设立龙舟项目之时，印尼队
就勇夺男子项目的 3 枚金牌。2018
年雅加达亚运会在印尼的推动下也
设立了龙舟项目，这与龙舟运动在
印尼有着深厚的群众基础和极高的
竞技水平有关。
和印尼一样，水道密布的泰国，
龙舟群众基础也非常深厚。泰国队
主教练韦瓦特介绍，泰国的传统舟
被称为象舟。象舟在泰国就像龙舟
在中国一样，是群众参与度极高的
传统舟活动。
对龙舟文化有深入研究的温州
大学体育与健康学院院长张文健认
为，“如果说到龙舟与东南亚国家的
传统划船类项目的联系，首先要看
到龙舟的悠久历史。龙舟竞渡这项
民间活动在中国最早出现在春秋时
期，持续至今已有几千年的历史。
划船类的项目在各地都有，尤其是
在沿海、沿江之地。龙舟传入东南
亚这些国家，肯定会与当地的一些
文化元素结合。但从历史渊源来说，
亚洲的这些传统划船类项目仍然是
以龙舟为源头的。”
此外，遍布全球的华人华侨也
把龙舟带到了世界各地，并将中国
人划龙舟、赛龙舟的文化传统在当
地发扬。目前在欧洲、北美等地，
龙舟的开展离不开当地华人华侨的
积极参与。
□ 中国青年报 慈鑫
10 月 4 日至 6 日，杭州亚运会龙舟比赛在本次亚运会的协办城市之一——温州举行。温州龙舟运动中心
依山傍水，优越的场地条件和秀丽风光给各参赛队留下了难忘回忆。短短 3 天的比赛落幕，并不意味着这块场
地的使命已经结束。这里将作为本届亚运会的遗产之一，成为推动世界龙舟运动进一步发展的一方热土。龙
舟源于中国，它既是一项体育运动，又承载着厚重的中国传统文化。龙舟作为亚运会的特色项目，其广义上
也将分布于东亚、东南亚地区的多种传统舟包括其中。这些传统舟聚合在龙舟的大旗下，期待着以龙舟为龙头，
引领整个亚洲的传统水上运动走向世界。
47
Chinese Dragon Boat Leading Traditional
Asian Water Sports onto the Global Stage
□ by Ci Xin, China Youth News
From October 4 to 6, the dragon boat competition of the Hangzhou Asian Games unfolded in Wenzhou, one of the cohost cities. The Wenzhou Dragon Boat Sports Center, nestled amidst mountains and waters, created indelible memories
for all participating teams with its excellent venue conditions and picturesque scenery. Its purpose did not end with the
conclusion of the three-day competition but it became one of the legacies of the Asian Games, serving as fertile ground to
further propel the global development of dragon boat sports.
Dragon boat racing, originating from China, is not only a sport but also a carrier of rich traditional Chinese culture.
As a featured event of the Asian Games, it, in the broad sense, encompasses various traditional boat sports from East Asia
and Southeast Asia. It’s hoped that dragon boat racing shall led these traditional sports onto the world stage.
On October 6, the last day of the dragon
boat competition, the Indonesian team
finally secured a gold medal in the men’s
dragon boat 1000-meter event, fulfilling their
aspiration to win at least one gold medal in
this field of the Hangzhou Asian Games.
The team is one of the traditional
p o w e r h o u s e s i n t h e d r a g o n b o a t
competition at the Asian Games. In the
inaugural dragon boat event at the 2010
Guangzhou Asian Games, Indonesia
clinched an impressive three gold medals
in the men’s category. The decision to
include the dragon boat event at the 2018
Jakarta Asian Games was influenced by
the country’s strong grassroots support and
remarkable competitive prowess in this
field.
Like Indonesia, Thailand, with its
network of waterways, also boasts a
strong grassroots foundation in dragon
boat racing. Vinya Cseeshomuem, the
head coach of the Thai team, shared that
Thailand’s traditional boat is referred to as
the “elephant boat.” Just like dragon boat
racing in China, the elephant boat racing
holds significant cultural importance in
Thailand and is a traditional boat activity
with widespread participation among the
public.
Zhang Wenjian, the Dean of the
School of Physical Education and Health
at Wenzhou University, who has conducted
in-depth research on dragon boat culture,
argued, “To understand the connection
between dragon boat racing and traditional
rowing activities in Southeast Asian
countries, one must first acknowledge
the long history of the former. Dragon
boat racing originated in China during
the Spring and Autumn Period and has
persisted for thousands of years. Rowingrelated activities prevalent in various
regions, particularly in coastal and
riverside areas. When dragon boats were
introduced to Southeast Asian countries,
they inevitably merged with the local
cultural elements. However, in terms of
historical origins, these traditional rowing
activities can still be traced back to China’s
dragon boats.”
In addition, Chinese expatriates and
overseas Chinese worldwide have also
helped to bring dragon boat culture to
various corners of the globe, promoting
the cultural tradition of Chinese dragon
boat racing in local contexts. Currently,
in Europe, North America, and other
regions, the organization of dragon boat
activities relies significantly on the active
participation of local Chinese communities
and overseas Chinese.
48
杭州亚运会龙舟项目比赛地瓯海：
城市蝶变吸引八方来客
其中，温州龙舟运动中心总用
地面积 532 亩、总投资约 16 亿元，
拥有目前全国乃至全亚洲最高标准
的龙舟赛场 ；位于龙舟运动中心地
下一层的龙舟文化博物馆，成为传
播龙舟文化、讲好龙舟故事的重要
窗口 ；作为兼具开放性、美观性的
大型综合体育公园，瓯海奥体中心
集“竞技体育比赛、群众健身、文
化娱乐、旅游休闲、商贸会展”为
一体……
上述重要场馆的建成投用，不
仅为亚运会的顺利举行提供有力保
障，同时也极大地提升了瓯海城市
形象和品质，成为当地靓丽风景线
和热门打卡地。“没想到场馆这么美
观大气，行车过来周边环境也是路
畅景美，让我对即将到来的龙舟比
赛又多了一份期待。”得知线下龙舟
门票开售，特意从温州瑞安开车过
来买票的陈女士如是说。
举目望去，瓯海区高楼林立、
繁花似锦、生机盎然，从硬件设施
建设到软件运营升级，在一番精雕
细琢之下，瓯海的“国际范”越来
越足。
譬如，339 项目以温州“第一
高”的姿态刷新城市天际线 ；中央
商务区“20 栋楼宇群”、全球商品
贸易港、温州城中希尔顿酒店宴会
中心等商业地标联动发力，凝聚潮
流人气 ；大西洋银泰城、中庚漫游
天地等综合体业态品质优化，构筑
“超高层引领、商圈联动、街区串联”
的商业格局 ；沿着瓯海大道高架两
侧，华侨城“摩天轮”、梧田老街等
一众网红地标映入眼帘……
“变化实在太大啦，过去这块都
是破旧的房屋和一大片农田，现在
都是高楼大厦，洋气又有活力。”作
为亚运新城蜕变的亲历者，王先生
感慨道，“我期待这次家门口的亚运，
也欢迎全国乃至世界各地的客人来
看比赛、来游玩，来体验瓯越文化，
走进瓯海故事。”
从“有区无城”到“新城崛起”
再到“亚运新城”，显然，瓯海正用
一场城市蝶变吸引八方来客。
瓯海区娄桥街道相关负责人表
示，“丰富发展具有亚运特色的建筑
文化，以亚运周边环境综合整治为
契机，提升亚运场馆周边建筑立面、
亚运赛事主要线路、入驻酒店等关
键点位，确保环境‘视觉零污染、
形象高品质’，以全新的城市颜值、
浓厚的亚运氛围、精彩的赛事组织
迎接亚运会到来。”
□ 中新网 周健 黄丽丽
浙江温州瓯海区，因《山海经》有“瓯居海中”的记载而得名。
10 月 4 日至 10 月 6 日，杭州第 19 届亚运会龙舟项目将在该区的温州龙舟运动中心举行。“办好一个会，
提升一座城”，眼下，瓯海聚焦赛事场馆、基础设施建设，聚力周边环境整治、商业配套运营，蓄力城市品质、
城市治理、城市文明提升，全面提升城市能级和核心竞争力，以最靓的面貌、最美的姿态拥抱亚运。
Ouhai in Non-local Media
