sponsored by:
YEARLY
PROGRAM
2022
JAN.-JULY
FIRST HALF YEAR
German Mechanical Engineering Service (BJ) Co., Ltd.
German Mechanical Engineering Service (BJ) Co., Ltd. Shanghai Branch (GMECS)
GMECS is an organization under the umbrella of VDMA
德国机械设备制造业联合会下属德中维迪玛商务咨询有限公司
2
Please Note:
Events and Training Prices include coffee break
and lunch
Roundtables, CEO Breakfast and trainings
will take place in Shanghai, unless mentioned
otherwise
All topics related to events and trainings will
be adjusted annually according to the actual
situation
Every public training can be customized as
inhouse training, for more information, please
get contact with Ms. Xueting Wang.
Contact Person:
Ms. Xueting Wang 王雪婷
Business Development Manager
Tel.:+86 21 6248 8029 - 706
Email: xueting.wang@chinavdma.org
German Mechanical Engineering Service
(BJ) Co., Ltd. Shanghai Branch (GMECS)
2022 First Half Year Event Calendar
April
Sun Mon Tue Wed Thu Fri Sat
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
May
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
June
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
July
Sun Mon Tue Wed Thu Fri Sat
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
March
Sun Mon Tue Wed Thu Fri Sat
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
Qing Ming Festival
Labor Day
Labor Day
Dragon Boat Festival
Dragon Boat
Festival
Marketing
Roundtable
HR
Roundtable
CEO
Breakfast
Market Growth Strategy
Workshop
BBQ Party
Flagship
Advanced Business
Presentation
Time and Stress Management
Management Camp for
Industrial Leaders
Tax Training
Design Thinking
Workshop
Strategic Selling Training
Workshop
HR as Coach-Emp owerment
with Heart
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GMECS China Event Calendar 2022
Annual Events
52
56
BBQ Party Jun 29th
Mar 15th
NEW
NEW
Trade Fair
Jul 13-15 Vision China 12 th
Trainings
42
44
Design Thinking Workshop
设计思维工作坊
Strategic Selling Training Workshop
《战略型销售》培训工作坊
Jul 14th
Jul 19-20th
NEW
NEW
32 Advanced Business Presentation
进阶高管演讲技巧 May 26-27th NEW
Market Growth Strategy Workshop
市场增长战略培训 Jun 16-17th 36
NEW
38 New Trend and Practice of Transfer Pricing in China
中国转让定价新趋势和实践 Jul 8th NEW
26 HR as Coach-Empowerment with Heart
教练型HR心赋能 Apr 21-22nd NEW
30 Time and Stress Management
时间压力管理 Apr 25-26th NEW
Events
Mar 3rd Marketing Roundtable 18
May 18th HR Roundtable 20
24 CEO Breakfast
The practice and operation of Data Protection in 2022 May 30th
The 4th VDMA China Industry 4.0 Flagship Conference
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About VDMA
Our Website: china.vdma.org
The German Mechanical Engineering Association (VDMA – Verband Deutscher Maschinen und
Anlagenbau) is Germany's and Europe's largest industry association for the capital goods sector.
There are over 3400 member companies within the association. The association is structured into
37 sub-associations. In China, VDMA is active since 2004 with one location in Beijing and one in
Shanghai. VDMA China has now 15 qualified and experienced engineers, economists and market
specialists to be your reliable partner in China market.
VDMA Beijing Representative Office
Represented Sub-Associations:
Agricultural Machinery
Construction-Equipment and Plant Engineering
Power Transmission Engineering
Fluid Power
Electrical Automation
Textile Machinery
Plastics and Rubber Machinery
Contact:
Address: Unit 405A Hyundai Motor Tower ,
38 Xiaoyun Road, Beijing 100027, P.R.China
Tel: +86 10 87730210 Ext. No.808
Email: claudia.barkowsky@chinavdma.org
Ms. Claudia Barkowsky
Chief Representative Beijing
VDMA北京代表处
代表的细分行业有：
农业机械
建筑设备
动力传动
流体动力
电气自动化
纺织机械
塑料和橡胶技术
联系方式：
中国北京市朝阳区霄云路38号
现代汽车大厦4层405A室
电话：+86 10 87730210 分机号 808
Email: claudia.barkowsky@chinavdma.org
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VDMA上海代表处
代表的细分行业有：
机器人和自动化
食品加工与包装机械
木材加工机械
电子产品和微纳米技术
联系方式：
上海市铜仁路299号SOHO东海广场1801C室
电话：+86 21 62488029 分机号 708
Email: d.yoo@chinavdma.org
Add us on Wechat
VDMA Shanghai Representative Office
Represented Sub-Associations:
Robotics + Automation
Food Processing and Packaging Machinery
Woodworking Machinery
Electronics Micro & Nano Technologies
Contact:
Address: Room1801C, SOHO Donghai Plaza,
No.299, Tongren Road, 200040 Shanghai, P.R.China
Tel: +86 21 62488029 Ext. No.708
Email: d.yoo@chinavdma.org
Mr. Daniel Yoo
Chief Representative Shanghai
德国机械设备制造业联合会是德国乃至欧洲最大的工业协会。协会内有超过3400个公司会
员，由37个分协会组成。VDMA自2004年在中国建立代表处，目前在北京和上海各有一个
代表处。VDMA中国团队目前由15名有资质和有经验的工程师、经济学家和市场专家组成。
他们是您在中国市场可靠的合作伙伴。
6
Review of GMECS activities in 2021
10th VDMA China Mechanical Engineering Summit
Anniversary Celebration of 10th VDMA China
Mechanical Engineering Summit
7
BBQ Party China Management Meeting
8
Roundtables and CEO breakfast Trainings
Review of GMECS activities in 2021
9
GEA – closer than you think
GEA is one of the world’s largest systems suppliers for the food,
beverage and pharmaceutical sectors. Our portfolio includes
machinery and plants as well as advanced process technology,
components and comprehensive services. Used across diverse
industries, they enhance the sustainability and efficiency of
production processes globally.
16F Building G, Westlink, 2337 Gudai Road, Minhang District, Shanghai 201199
Call:+86-21-52277275
GEA China
Email:sales.china@gea.com
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For more activities' video review in 2021, please scan the QR code
更多精彩视频回顾，请扫码进行观看
All videos are taken by partner Storymaker
所有视频由Storymaker拍摄制作
Video Review of
annual events in 2021
Recap of 2021 Anniversary
Boat Party
The Anniversary Boat Party was to
celebrate the milestone of the 10th
VDMA China Mechanical Engineering
Summit. The guests have been
welcomed on a cruise ship tour along the
Huangpu riverside. The guests enjoyed
the breathtaking views of the Lujiazui
Skyline in Pudong and the elegant
buildings on the Bund of Shanghai.
Recap of 2021 Mechanical
Engineering Summit
Note: We are looking for cooperation
partners for the 11th Mechanical
Engineering Summit Shanghai. The
detailed information will be released
soon.If you are interested to join our
sponsorship partners’ list. You are
welcome to get contact with us.
Contact Person:
Ms. Xueting Wang 王雪婷
Business Development Manager
Tel.:+86 21 6248 8029 - 706
Email: xueting.wang@chinavdma.org
German Mechanical Engineering Service
(BJ) Co., Ltd. Shanghai Branch (GMECS)
Recap of 2021 BBQ Party
Note: We are looking for cooperation
partners for the 2022 BBQ Party
event. The detailed information will be
released soon.If you are interested to
join our sponsorship partners’ list. You
are welcome to get contact with us.
12
organized by : sponsored by :
July 13-15, 2022 at National Exhibition and
Convention Center(Shanghai).
13
Trade Fair
Vision China (Shanghai)
GMECS Pavilion
Under the background of industry 4.0, more and more enterprises
realize that Machine Vision plays an important role in the manufacturing
industry, which can improve the efficiency and reduce the production
cost, achieving the maximum production. The 2020 Machine Vision
Market Report was released by CMVU, showing that in 2020, the sales
of the Machine Vision industry in China reached RMB14.42 billion in
2020, an increase of 13.6% year-on-year. According to CMVU's forecast,
China's Machine Vision industry is expected to grow further, the
compound annual growth rate will reach 28% between 2021 – 2023.
As the most influential Machine Vision show in China, Vision China
(Shanghai) will in terms of both exhibits and events closely follow
the market trend with the development of intelligent manufacturing,
bringing the latest products and solutions to professional audiences.
Vision China (Shanghai) 2021 brought around 215 exhibitors, using over
15,000 sqm of exhibition space. 79,453 professional visitors visited the
show. The exhibition range covers Machine Vision core components
and accessories, including smart camera, board, software package,
accessories, industrial lens, lighting source, image processing systems
and Machine Vision systems.
As part of the VDMA Robotics + Automation sector, VDMA Machine
Vision represents more than 120 members, which are active in the
field of Machine Vision systems and components manufacturing. This
industry-driven platform is designed to support the field of Machine
Vision through a wide range of activities and services. Since 2018,
VDMA Machine Vision has cooperated with GMECS (German Mechanical
Engineering Commercial Services Shanghai Branch) for offering a VDMA
sponsored joint pavilion at the Vision China Shanghai Show. The aim
is to strengthen the visibility and presence of VDMA members to the
Chinese market.
For participating in the VDMA sponsored pavilion and exhibiting your
products at the most influential Machine Vision exhibition in China,
please contact our Robotics + Automation project manager Han Chen.
工业4.0浪潮的来袭，越来越多的制造业企业意识
到机器视觉应用在提高效率降低生产成本，从而实
现生产效益最大化中发挥的重要作用。机器视觉产
业联盟的2020年度机器视觉市场报告显示，中国的
机器视觉产业销售额达到了140.42亿元，同比增长
13.6%。根据机器视觉产业联盟的预测，中国的机
器视觉产业将进一步增长，在2021年至2023年的年
均复合增长率将达到28%。
2021年Vision China（上海）展会聚集了215家来自
全球各个国家和地区的机器视觉生产企业，展览面
积超过15000平米。79, 453名专业观众到场参观。
展品范围涵盖机器视觉核心部件、辅件以及系统，
如智能相机、板卡、软件包、配件、工业镜头、光
源、图像处理系统、机器视觉集成等。Vision China
（上海）作为国内最具影响力的机器视觉行业盛
会，伴随着智能制造的不断发展, 不论从展品或是同
期活动都将紧随市场趋势，为专业观众带来最新的
产品及解决方案。
作为VDMA机器人+自动化领域的一部分，VDMA
机器视觉代表了120多个会员企业，活跃在机器视
觉系统和零部件制造领域。这一行业驱动的平台旨
在通过广泛的活动和服务来支持机器视觉领域。自
2018年以来，VDMA机器视觉分会已与GMECS在
Vision China（上海）展会上达成数届合作，为会员 提VDMA赞助的联合展台，旨在增强VDMA会员在
中国市场的知名度和影响力。
如果您也想加入我们的联合展台并在中国最具影
响力的机器视觉展会上展出贵司的产品，请联系
GMECS项目经理陈涵。
Contact Person:
Ms. Han Chen 陈涵
Project Manager
Tel.:+86 21 6248 8029 - 701
Email: han.chen@chinavdma.org
German Mechanical Engineering Service
(BJ) Co., Ltd. Shanghai Branch (GMECS)
14
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Managed by Europe’s Luxury
Hotel Group - Kempinski. Great
Location, within 6 minutes’ walk
from West Nanjing Road. 244
spacious suites range between 62
- 600 square meters. 2 meeting
rooms can accommodate between
10 and 60 guests. 1 terrace & 1
restaurant offer different event
space and delicacies.
+86 21 6157 1688
601 FENGYANG ROAD, JINGAN DISTRICT, SHANGHAI, CHINA
RESERVATIONS.SHANGHAISUITES@KEMPINSKI.COM
KEMPINSKI.COM/SHANGHAI
ART DECO CHIC
IN THE HEART OF SHANGHAI
16
Spotlighting Chinese Electronics
Manufacturing Equipment Industry
聚焦中国电子生产设备行业
Market Statistics – Local Major Players
Semiconductor Equipment Market
China, the world's factory, is a major producer of electronic products and accordingly one of
the largest markets for electronic manufacturing equipment. In its Worldwide Semiconductor
Equipment Market Statistics Report (WWSEMS), SEMI noted that global semiconductor
manufacturing equipment sales surged 19% from $59.8 billion in 2019 to a record high of $71.2
billion in 2020. For the first time, mainland China became the world's largest semiconductor
equipment market in 2020, with sales increasing 39% to $18.72 billion.1
VDMA EMINT
VDMA Electronics, Micro and New Energy Production Technologies (EMINT) represents the
interests of 238 member companies. It is subdivided into the sector groups Battery Production,
Micro Technologies, Photovoltaic Equipment and Productronics (electronics production). The
Sector Group 'Productronics' gathers 87 members along the entire value chain of electronics
production.
VDMA电子制造、微纳米和新能源生产技术（EMINT）分会代表了238家会员公司。分会之下有电
池生产，微纳米技术、光伏设备和电子制造工作组。其中电子制造工作组拥有87家企业会员，包
含电子制造的完整价值链上的各类企业。
Market Analysis of Chinese Electronics Production Equipment
17
被誉为世界工厂的中国，是电子产品的主
要生产国，相应地也是电子制造设备的最
大市场之一。SEMI在《全球半导体设备
市场统计报告》（WWSEMS）中指出，
全球半导体制造设备销售额从2019年的
598亿美元激增19%，在2020年达到712
亿美元的历史新高。中国大陆在2020年
首次成为全球最大的半导体设备市场，销
售额增长39%，达到187.2亿美元。1
PCB Product and Production Equipment
Market
China is also the largest and dominant
location for printed circuit board
manufacturing, with the Chinese PCB market reaching $35
billion in 2020. 2
The Chinese PCB production equipment
market is developing rapidly. China PCB production equipment
Capex reached 3.36 billion USD in 2020, accounting for 53% of
the global share. 3
同时，中国也是印刷电路板的主要制造地，中国PCB市场规模在
2020年达到350亿美元。2 中国的PCB生产设备市场正在迅速发
展。2020年中国pcb生产设备资本支出达到33.6亿美元，占全球
份额的53%。3
In this context, VDMA EMINT's Productronics sector group
and GMECS Shanghai conducted an in-depth market analysis
of Chinese PCB manufacturing equipment industry for our
member companies. The study analyzes the Chinese PCB
manufacturing equipment industry from various aspects
such as market size, market share in the world and local
For more information related to the report,
please contact our project manager Han
Chen.
Email Address: han.chen@chinavdma.org
Source:
[1] https://www.semi.org.cn/site/semi/arti
cle/6078ac137520486399ff232bcdbf8a9d.
html
[2] Prismark Partners LLC
[3] Prismark Partners LLC
VDMA
Worldwide PCB Production Equipment Manufacturers
Country distribution of Capex according to factory location
| 2021 EA Q3 Sector Report Page 1 | 2022/1/24
➢ 2020 the worldwide PCB equipment capital expenditure (Capex) is estimated to be 6.38 bn$1
➢ Chinese share is about 53%
2020 Worldwide PCB Equipment Capex by Region (billion US$)
Source: Prismark Partners LLC
Americas
0.14 bn$
China 3.36 bn$
(Taiwan Region excluded)
Europe 0.12 bn$
Japan 0.79 bn$
Rest of the World
1.96 bn$
PCB manufacturing equipment major players. Notably, in
cooperation with Prismark, a worldwide leading consulting firm,
we analyzed the critical processing equipment involved in the
PCB manufacturing process. At the end of the report, we also
look at the future demand for machines in the Chinese market.
The study will be published in the first quarter of 2022.
在此背景下，VDMA EMINT下属的电子制造工作组和GMECS上
海为我们的会员公司进行了中国PCB制造设备行业的深度市场分
析研究。研究从中国的PCB设备市场规模、在全球所占的市场份
额以及PCB制造设备领军企业等多个方面分析了中国电子设备制
造行业。值得一提的是，通过与全球领先的咨询公司Prismark
合作，我们具体分析了PCB制造过程中所涉及的关键加工设备。
在报告的最后，我们还展望了中国市场对机器的未来需求。该
研究报告将在2022年第一季度发布。
18
Marketing Roundtable
Info for New Members - About Marketing Roundtables:
The roundtable series is aiming for top executives, marketing managers or officers
from VDMA members in China to inform them about current lead topics that effect
their new marketing strategy.
In cooperation with selected industrial and business experts the target is to provide
VDMA Members who are having concerns and need strategic guidance for their
operations in China. During the event you will have this unique opportunity to
discuss and exchange ideas with your peers from marketing perspective, and learn
from the experts and from each other.
Topic 1: Increasing Revenue through Marketingled Digital Transformation――A deep dive into B2B
Marketing
Introduction:
The B2B industry started from the traditional marketing stage and has gone through
multiple marketing stages such as acquisition-driven marketing, opportunity-driven
marketing and revenue marketing. At the intersection, the connection between
marketing department and sales has become closer than ever before. The marketing
department can deliver MQL to sales, which directly generate revenue.
At the beginning of 2022, how can industrial manufacturing companies seize the
opportunity of digital marketing transformation, make full use of their own private
domain resources, and achieve better collaboration between marketing and sales
departments to maximize revenue output?
Outline:
Analysis of market trends and opportunities in 2022
Overview of different stages of B2B enterprise digital transformation
Utilize marketing data and sales tools to enable sales and increase conversion rate
How does WeCom empower the digital transformation of B2B enterprises
How to increase revenue through marketing-led digital transformation
The core model of enterprise marketing structure
Best practices of B2B enterprise digital transformation
Agenda
Date: Mar. 3rd
8:30 AM
Registration
8:55 AM
Welcome and Introduction
9:10 AM
Presentation by Kai HONG
9:55 AM
Q&A
10:10 AM
Coffee Break
10:40 AM
Presentation by Daisy BIAN
11:25 AM
Discussion
11:40 AM
Sponsor Speech
11:50 AM
GMECS Activities Introduction
12:10 AM
Lunch
1:10 PM
Cross Border Workshop with
Julius Meinl
(Hand-making Coffee)
Target Group:
Top executives, Marketing managers
or Officers (VDMA Members only)
Price:
RMB 500
(excl. 6% VAT) p.p
Events
19
Topic 2: Experience sharing: As a Marketer, how to survive
in Matrix Organization
Introduction:
When we, Marketers are being in a very complicated organization structure, it is not
easy to survive very well. Working with more than 40 stakeholders globally and locally
cannot be easily managed just by Teams meetings, while Digital Transformation
brings new opportunities as well challenges. How can we empower ourselves?
Outline:
Everything starts from market analysis
Customer journey analysis in different business lines
Shape cross-functional marketing strategy by bottom-up plan
Make sure to implement corporate branding in local strategy
Alignment meeting with business stakeholders – global and local
Create right contents and activities according to the aligned marketing strategy as
well marketing tools
If not possible to build the team by function, why not try to set up a team by
business line?
Speaker: Daisy BIAN Senior Director, Marketing Communication GEA
Daisy Bian has been working as a Marketer for over 18 years in multienterprise
- Samsung Electronics and GEA China. She has an engineering background and
holds an MBA degree.
Location
3F Meeting Room, Kempinski The
One Suites Hotel
Shanghai Downtown No.601 Fengyang Road, 200041
Shanghai, China
Speaker: Kai HONG Chairman & CEO JINGdigital
Kai HONG is Chairman & CEO of JINGdigital. Kai has more than 20 years of experience
in Strategy, Marketing and Entrepreneurship. Prior to JINGdigital, Kai founded Capvision
Group, the largest knowledge sourcing company in Asia Pacific, and Babymap, a
leading Social E-Commerce platform for K5 in China. Kai has also worked for Siemens,
Bain & Company, and served as Managing Director of Cisco Systems.
Kai holds an MBA from Wharton School of Business, MA from University of
Pennsylvania and MSc from TH Aachen, Germany.
Events
20
HR Roundtable
Info for New Members - About HR Roundtables:
The roundtable series is aiming for Top Executives, HR managers or officers from
VDMA members in China to inform them about current lead topics that effect their
HR Operation.
In cooperation with selected industrial and business experts the target is to provide
VDMA Members who are having concerns and need strategic guidance for their
operations in China. During the event you will have this unique opportunity to
discuss and exchange ideas with your peers from HR perspective, and learn from
the experts and from each other.
Presentation 1
During the last two years the ongoing pandemic and the resulting travel restriction
have challenged many German and European mechanical engineering companies
who are doing a large sum of their business in China.
China is Germany's second biggest export market for the capital goods industry. In
2020 the export volume was roughly 16 billion euros and in 2021 this number grew
by an estimated 13%.
Many machines and products must be installed and commissioned in China.
Before Covid19 companies were able to send out their experts to China without
any problems. Today however, it is difficult to receive the invitation letters from the
Chinese government authorities in order to apply for the visa and travel documents.
Additionally, travelers to China have to undergo a three week period of quarantines.
Many companies did not set up their teams in China to operate completely
independent from their headquarters. There are different reasons why this has not
been established. One argument was to safe cost. Sending people to China was
often more cost effective than hiring and training the people locally. Furthermore,
companies were concerned of about knowledge transfer. Many companies are
reorganizing their teams in order to adapt to the new situation they are in. In
this year's HR Roundtable we would like to address this topic and discuss how
to solve current problems under those harsh travel conditions. Learn from other
VDMA members how they have been dealing with the situation over the last two
years. Erwin Geissler (GM United Grinding) is going to present and talk about his
experience with United Grinding and how he was able to build up his team that he
would require in order to keep the projects in China running.
Speaker
Erwin Geissler is a German professional. He studied Engineering Physics and holds
an MBA from the Middlesex University of London in the UK.
Erwin Geissler has a long track record of working in the mechanical engineering
industry in Germany and China. From 2002 he was working as General Manager for
Vollmer (Taicang) Co., Ltd.
Agenda
Date: May. 18th
8:30 AM
Registration
8:55 AM
Welcome and Introduction
9:10 AM
Presentation by Erwin Geissler
9:55 AM
Q&A
10:10 AM
Coffee Break
10:40 AM
Presentation by
Ralph Vigo Koppitz
11:25 AM
Discussion
11:40 AM
Sponsor Speech
11:50 AM
GMECS Activities Introduction
12:10 AM
Lunch in Kempinski
Target Group:
Top executives, HR managers or Officers (VDMA Members only)
Price:
RMB 500
(excl. 6% VAT) p.p
Events
21
In 2014 he joined LMT Tools China Co.Ltd as Managing Director. In 2020 Erwin Geissler
was appointed as General Manager for United Grinding. With his longstanding career
in Mainland China he knows everything around the mechanical engineering industry
and business. In our HR Roundtable he will introduce the challenges related to travel
restriction and how to build up a localized service and engineering team during a global
pandemic.
Presentation 2:
The New German Supply Chain Law
Outline:
Germany's new Supply Chain Law (Lieferkettensorgfaltspflichtengesetz) will enter
into effect on January 1, 2023. In its first year, it will directly apply to about 600
German companies and their dominated subsidiaries in other countries. The law aims
at reducing risks relating to especially employment related human rights and to the
environment. In a first step, you need to understand:
Which German and Chinese companies will be directly affected by the new law?
Which kinds of risks shall be avoided or reduced?
When can a Chinese subsidiary company fall under the affected German
company's so-called "own area of operations"? What kind of measures are actively
required in such case?
When is a Chinese company viewed as a direct supplier and which actions are
required?
Which kind of measures are recommendable especially to small and mediumsized enterprises when dealing with a customer either as direct supplier or as
indirect supplier?
Speaker
Ralph Vigo Koppitz, Senior Advisor (Rechtsanwalt / German Attorney-at-law), Shanghai
Linie Investment Consultancy Co., Ltd.
Ralph Koppitz studied law in Munich and Mandarin in Beijing. Based in China since
1997, he advises international companies regarding their China
engagements. From 2002 to early 2020, he headed the Shanghai
office of a major international law firm. He currently also teaches
law as part-time professor at Shanghai University of Political
Science and Law.
For more than 20 years, his main focus has been employment
and corporate law in China. Given the close link to employment
aspects, his practice increasingly also focuses on supply chain
diligence and compliance. Since 2003, Shanghai Linie Investment
Consultancy Co., Ltd., a family-owned company, further provides
agency support for company set-ups, corporate housekeeping and
all types of immigration titles (visa, work and residence permits,
green cards for foreigners).
Location
3F Meeting Room, Kempinski The
One Suites Hotel
Shanghai Downtown No.601 Fengyang Road, 200041
Shanghai, China
Events
22
23
24
CEO Breakfast
The Practice and Operation of Data Protection in 2022
Info for New Members - About VDMA CEO Breakfast
The CEO Breakfast series is aiming for Top Executives from VDMA members in China to inform them about current
lead topics that affect their businesses.
In cooperation with selected industrial and business experts the target is to provide a CEO Breakfast series to
VDMA members who are having concerns and need strategic guidance for their operations in China. During the
breakfast time you will have this unique opportunity to exchange ideas with your peers and learn from the experts
and from each other.
Objective
Last year we have introduced and deeply discussed the Data Protection Law. This year we will continue to offer
a series of events around this topic. In our CEO Breakfast we will give VDMA members the opportunity to further
discuss their concerns. For this round we have invited Michael Tan (Partner) from Taylor Wessing to share his
insights and knowledge on this topic. However, instead of going into a full presentation mode we would like to
encourage this CEO Breakfast to aim for exchange and discussion. We have all learned in many events and studies
about the regulation on paper. Now it is time to discuss and exchange the practical and operational side of it.
Below are questions that could be of focus:
How are your peers conducting their data compliance exercises?
What is new in 2022?
What are the areas of focus for a German industrial company to streamline efficiency?
Will existing General Data Protection Regulations (GDPR) effort help?
What is a recommendable best practice?
Dr. Michael Tan has helped numerous multinational companies in assessing their data compliance exposure in
China as well as mitigating such exposure. He will share his experience and insight and is also looking forward to
discussing your concerns and questions regarding this topic.
Presentation Outline
What happened in the last 12 months?
Focus areas of your data compliance
Implications of GDPR
Case studies
Recommendations for 2022
Events
25
Date
May 30th , 8:30-11:00am
(8:30-9:30 Breakfast & Networking, 9:30-11:00 Presentation & Discussion)
Location: Paulaner @ Raffles City Changning
Raffles City Changning, Dodson Hall (Unit H5@ Courtyard, close to H&M)
#1197 Changning Road, Shanghai
Target Group
Executives / CEOs, CTOs and Chief IP Officers of VDMA member enterprises
Registration
VDMA Members limited.
Seats are limited to only 12 seats, we will act after: First Come, First Serve.
Please also provide on related question within your business.
Speakers
Location
Paulaner BrÄuhaus Shanghai @ Raffles City Changning
Raffles City Changning, Dodson Hall
(unit H5 @ Courtyard, Close To H&M)
#1197 Changning Road, Shanghai
Price:
RMB 150
(excl. 6% VAT) p.p
Michael Tan has more than 20 years of experience advising international
companies’ operation in and with China. He has profound experience advising
industrial clients in various sectors, which covers all legal aspects of a typical
investment deal like market entry and joint ventures, M&A restructuring
and exit. Throughout his two decades’ practice, Michael has been gradually
converging his energy on technology driven business and has built up his
reputation and connections in the circle.
As the first Chinese partner of Taylor Wessing, Michael is now heading the
firm's TMC practice for China. Besides his expertise regarding the general
corporate and commercial matters, he specializes in IT regulatory and data/
privacy protection areas. Michael holds CIPP/E certification as granted by the
International Association of Privacy Professionals (IAPP). At the same time, he
quite often publishes articles and frequently comments on IT and technology
related legal topics.
Michael is National Chair of the Legal & Competition Working Group under
the European Chamber of Commerce. He also serves as an arbitrator of the
Shanghai International Arbitration Center.
Michael studied law at the University of International Business and Economics
in Beijing (UIBE), China, where he also completed his LLB and LLM degrees
in 1997 and 2000 respectively. In 2006, Michael received his law doctorate
from UIBE. In 1997, Michael was admitted to the Chinese bar. After practicing
in domestic law firms, he worked in the Beijing office of a major international
law firm from 2000 to 2002. In 2002, he joined Taylor Wessing in the Shanghai
office. As of 2007, he has been appointed as a partner of Taylor Wessing.
Events
26
HR as Coach-Empowerment with Heart NEW
Background:
Highlights:
Date:
2022/04/21 - 2022/04/22
Time:
9:30am - 5:30pm
Venue:
3F Meeting Room, Kempinski
The One Suites Hotel
Shanghai Downtown No.601
Fengyang Road, 200041
Shanghai, China
Language:
CN
Price:
6800 (Excl.6% VAT)
The Covid-19 crisis marks 2020 as the beginning of a new epoch, since then, human
beings have entered the new normal of VUCA, and they have immediate needs in terms
of "positive attitude, self-care, and focusing on the future"; to ensure that businesses
built to last, HR professionals are accountable to develop new skills, fulfill new
functions, empower employees with heart and lead organizational change.
To cement its position as the right hand of the CEO in navigating complex peoplecentric challenges, the designed training program may help HR comprehend what
coaching is in terms of theory, core competencies and skills, so as to provide positive
and proactive guidance in the development of employees, managers and HR team to
achieve their transformation of mindset and unleashing leadership potentials. HR as
a coach is capable of applying the coaching approach in the new normal generation
of VUCA to help organizations reduce difficulties encountered during the transition of
business strategy or cultural change, enhancing employee value propositions (EVP),
and accomplishing the ultimate goal of the company.
In the two-day workshop, senior HR and also a Master Certified Coach (MCC) of
International Coaching Federation (ICF) will jointly explore the HR pain points
and solutions with participants, who may learn the "tools for empowerment with
heart" including coaching steps, coaching competencies and EQ management to
appropriately underpin the skills, mindset and behavior model of coaching, becoming
proficient when applying relevant processes and instruments, creating a unique
coaching style, and successfully building an HR as Coach that is "prominent and
creating value for the organization".
1. New Normal Functions:
Definition of VUCA and VUCA prime
HR new functions post Covid-19
Crisis management
Emotion management
Digital transformation
Maintain employee wellbeing
2. Introduction of Coaching
ICF coaching definition and mindset
Coaching core theory-
➀ P=p-I, ➁ Iceberg, ➂ People-centric
Coaching conversation
Leader's conversation behavior-directive or developmental
Trainings
27
3. Tools for Empowerment with Heart
Coaching 4-step Model-
➀ Want, ➁ What, ➂ Why, ➃ How.
Coaching Competencies-
➀ Listening, ➁ Questioning, ➂ Giving feedback
Improvement of EQ qualities-reaction vs. responsion
123 KCG- EQ development steps
➀ Know yourself, ➁ Choose yourself, ➂ Give yourself
TFA-Reaction vs. response
➀ Bring EQ into focus (TFA)-Thoughts, Feelings and Actions
➁ TFA application
➂ Exercises of balancing TFA 3 pillars
4. Impact of HR as Coach
Apply Coaching Steps to Group Discussions on HR New Function
Features:
Number of Days:
Target Group：
Lectures, discussions, games, videos, role-play exercises, 1*1 coaching practice and
feedbacks; diverse forms to stimulate participants' interest and make learning easier
and more enjoyable.
Two days (7 hours*2)
HR practitioners dedicated to self-improvement
Participants number: 12-18
Trainings
28
3. 心赋能工具
教练步骤-
➀ 要什么、➁ 是什么、➂ 为什么、➃ 做什么。
教练能力- 倾听、提问、反馈
提升情商素养- 反应 vs. 回应
123 KCG 情商发展三步骤 ➀ 了解、➁ 选择、➂ 超越情绪
TFA 反应 vs. 回应 ➀ 识别情绪模式（TFA
）
➁ 介绍 TFA 应用转换流程 ➂ TFA 三支柱平衡的当堂练习
4. 教练型HR影响力
应用教练步骤分组讨论 HR 新功能议题
1. 新常态HR功能：
VUCA 定义及积极意义
疫情后 HR 新功能
危机处理
情绪管理
数字化转型
关注员工幸福感
2. 介绍教练
ICF 教练定义及教练思维
教练核心原理-
➀ P=p-I, ➁冰山理论 , ➂以人为本
教练式对话定义
领导者对话方式- 指导性 vs. 发展性
讲授、小组讨论、体验活动、视频观摩，实践练习等多样化形式激发学员兴趣，让学习变得更
加轻松愉快。
致力自我提升的人力资源从业者
学员人数 12-18人
2 天（7 小时 *2）
教练型HR心赋能 NEW
课程目标:
课程纲要：
课程特色：
培训对象： 课程时间：
2020 是新冠危机的新纪元年，此后的人类进入了 VUCA 新常态，在『积极心态、自我关怀以及
关注未来』方面具有迫切的需求；为确保企业能够基业长青，HR 专业人士责无旁贷需要提升新
技能，发挥新功能，从“心”赋能员工，引领组织变革。
为了巩固作为 CEO 得力助手的地位，应对“以人为本”的复杂挑战，HR 学习教练技术掌握一
套能在实际工作中有效运用的教练工具和模型，实现 HR 对企业员工、主管领导及人力资源团
队自身发展的积极引导，达成思维的转化及领导力潜能的开发。在 VUCA 新常态的世代，教练 型 HR 应用教练引导方式协助组织减少变革阻碍，提升员工价值主张，成就企业终极意义目标。
通过扎实的理论学习和当堂演练，学员理解教练的涵义，善用教练能力和步骤，返回工作时赋
能员工和管理者的领导力发展，建立关系、自我察觉，挑战变革、提供支持和制定改善计划；
在必要的时候影响他们的决定，成为真正的战略业务推动者（Strategic Business Partner）。
两天的工作坊由资深 HR，同时也是国际教练联合会（ICF）的专业认证教练 (PCC)，与学员共
同探索新常态下 HR 的痛点和解决之道，通过习得“心赋能工具”包括：教练步骤、教练核心
能力及情商管理，巩固学员作为教练型 HR 的心态、技能和行为模式，熟练相关流程及工具的
配套，创建独特的教练风格，成功打造『卓越非凡、为组织创造价值』的教练型 HR。
日期：
2022/04/21 -
2022/04/22
时间：
上午 9:30 — 下午 5:30
地点：
上海御锦轩凯宾斯基
全套房酒店
三楼会议室
上海市凤阳路 601号
语言：
中文
价格：
6800 人民币
（不含 6% 税）
29
30
By the end of this course participants will be able to
Training Objective:
Audience:
Course Contents:
Trainings
NEW
Have developed a systematic and effective approach to dealing with routine tasks
Use effective planning and scheduling tools to get the most out of their time
develop ways of handling multiple priorities
Learn techniques to handle time-wasters such as interruptions, distractions,
procrastination & indecision
Knowing what blocks one's energy and what activates
Understand the principles of keeping sustainable and balanced lifestyle
Never have enough time for work and life
Take pressure for working overtime constantly
Would like to improve not only efficiency but also satisfaction of life
The fundamentals of effective time management
What controls your time?
What's your most challenging time issue?
Your personality & the correlation with your time
challenges
Case study - How to do your plan effectively
Long term - How to create a vision
Mid-term - Life-work balancing plan & SMART goals
Short-term - Calendar/To-Do-List
Prioritizing your work tasks - ABC Method &
the 4 Quadrants
Case study - Identifying time wasters
When things get overwhelming - 4D Model
(delay/delegate/drop/do)
Procrastination & Unpleasant Jobs
Improve daily communication to save time
Core time, start time
Useful techniques to save daily time -
Chunking up & down
Day 1
1. Assessing Your Current Situation
2. Planning Your Time to Make the Most out of It
3. Dealing with Time Wasters
The kaleidoscope model and yourself assessment
What's missing and what's over?
How does this affect my future plans?
What do I need to put in my time?
Review your energy at 4 levels - physical, emotional,
intellectual, spiritual
Principles and strategies to engage energy at all 4 levels
Individual assignment and sharing, feedback
Self-analysis:
What takes me off the peak performance?
How do I feel when I am off the peak?
What brings me back up to the curve?
What should I do to return to the peak?
Day 2
4. How sustainable your lifestyle is?
5. Disciplines Lead to Energy
6. Your Personal Roadmap to Peak Performance
Time and Stress Management
Date:
2022/04/25 - 2022/04/26
Time:
9:30am - 5:30pm
Venue:
3F Meeting Room, Kempinski
The One Suites Hotel
Shanghai Downtown No.601
Fengyang Road, 200041
Shanghai, China
Language:
CN
Price:
6800 (Excl.6% VAT)
Managers and/or individual contributors who
31
Day 2
4. 什么是可持续的生活方式？
万花筒模型，你的自评
我的生活缺了哪些？哪些太多了？
这个万花筒对我未来的计划产生
什么影响？
我的时间表会有怎样的变化？
5. 自律与能量管理的关系
能量来自四个层面 - 身体、情绪、
思维、精神
调动四个层面的能量 - 原则和方法
6. 回到巅峰状态的路径
个人练习、分享和反馈
自我评测
什么因素会打破我的好状态？
我状态不好的时候有哪些迹象？
什么可以让我重新振作？
我重回巅峰状态的行动方案
Trainings
时间压力管理 NEW
课程目标 :
目标听众 :
内容大纲 :
课程结束时，学员们将：
形成应对日常规律性工作的有效方法；
运用计划和安排时间的工具将时间利用发挥到极致；
了解减少时间杀手的管理原则；
知晓阻碍和帮助个人精力的因素；
了解保持可持续高能量生活方式的原则。
有以下特点的管理层和个人贡献者：
工作和生活的时间永远不够用；
时常加班工作；
不仅希望提高效率，还希望提升满足感。
Day 1
1. 评估现状
高效时间管理概述
什么控制了你的时间？
你最大的时间挑战是什么？
时间挑战和个人性格之间的关系
2. 高效利用时间基于好的计划
案例：如何有效计划时间
长期计划 - 愿景
中期计划 - SMART目标
眼前计划 - 待办事项
优先级 - ABC和时间管理四象限
3. 减少时间杀手
练习：识别时间杀手
来不及完成？- 4D模型
拖延症
提升沟通效率节省时间
核心时间和开始时间
向上组块和向下组块
日期：
2022/04/25 - 2022/04/26
时间：
上午 9:30 — 下午 5:30
地点：
上海御锦轩凯宾斯基全套房酒店
三楼会议室
上海市凤阳路 601 号
语言：
中文
价格：
6800 人民币（不含 6% 税）
32
Advanced Business Presentation NEW
Training Objective:
Target Audience:
Methodology:
Agenda and Topics:
Trainings
Understand the principles of effective business presentation
Explore the practical model of PowerPoint presentation
Practice writing and presenting with common business ideas/issues
Coaching and feedback
Experienced professionals and managers who need to sharpen their daily
effectiveness in both presentation and thinking practice
No more than 12 people
Lecturing, demonstration, case study, group/individual home assignment and
presentation
Impromptus speech and video taping, feedback
What does effective business review/customer presentation look like?
What do the "boss" or customer want to hear?
How to gain interests & answer questions?
How to present like a professional?
Online presentation - the challenges and how to cope
Individual home assignment practice, group feedback and coaching
To prepare a 10-min PowerPoint presentation (prefer business related topic)
What is the ideal structure for business review or customer presentation?
How does professional PowerPoint look like?
Demonstration – World's best presentations
Group assignment – Your group presentation on a business related topic
Group presentation and video taping, feedback
Day 1 Morning
Day 2
Day 1 Individual Home Assignment
Day 1 Afternoon
Date:
2022/05/26 - 2022/05/27
Time:
9:30am - 5:30pm
Venue:
3F Meeting Room, Kempinski
The One Suites Hotel
Shanghai Downtown No.601
Fengyang Road, 200041
Shanghai, China
Language:
CN
Price:
6800 (Excl.6% VAT)
33
第一天早上
即兴呈现和录像，反馈
高效的业务总结/客户呈现是什么样？
“老板”或客户到底想听什么？
第一天下午
理想的业务总结/客户呈现拥有什么架构？
专业的PowerPoint幻灯片是怎样的？
示范 - 世界级的幻灯片
小组练习 - 你的团队呈现或业务话题
小组呈现练习和录像，反馈
第一天个人作业
准备一个10分钟的商务呈现
第二天
获得注意力的方法，以及如何处理问题？
专业度从何而来？
线上呈现 - 挑战和应对策略
个人呈现练习、录像和反馈辅导
NEW
Trainings
课程目标 :
目标听众 :
学习方法 :
日程和主题 :
理解高效商务呈现的基本原则
探索组织呈现内容的合理框架
操练打磨常见的商务呈现话题（对内、对外、对上、平行）
辅导和反馈
需要在呈现和思维两方面精进的资深技术专才和中层管理者
不超过12位
讲授、正面示范、案例学习、团队/个人作业和呈现练习
进阶高管演讲技巧
日期：
2022/05/26 - 2022/05/27
时间：
上午 9:30 — 下午 5:30
地点：
上海御锦轩凯宾斯基全套房酒店
三楼会议室
上海市凤阳路 601 号
语言：
中文
价格：
6800 人民币（不含 6% 税）
34
Der Zhejiang (Jiaxing) Chinesisch-Deutscher Industriepark wurde
im August 2015 als der erste Chinesisch-Deutscher Industriepark mit
Genehmigung der Provinzregierung
Zhejiang gegründet.
Im Mai 2017 wurde der Park auch als
eine Chinesisch-Deutscher SME
Kooperationszone durch das Chinesiche Ministerium für Industrie und
Informationstechnologie genehmigt.
Die geplante Fläche des Parks beträgt
4.04 km2. Der Park konzentriert sich
auf fortschrittliche Industrien wie
Präzisionsmaschinenbau, Autoteilenindustrie, und industrielle Dienstleistungen wie industrielle Entworf, R&D
und Messtechnik.
Der Park strebt danach, ein Bühne für
deutsche Investoren und für Austausch zwischen chinesiche und deutsche
Unternehmen zu bauen.
ZF ZF FOTON KraussMa ei
HELLA Nidec GPM Berry Bender
Centrotec Hennecke B&W
Government owned Workshop
浙江中德（嘉兴）产业合作园
Der Zhejiang (Jiaxing) Chinesisch-Deutscher Industriepark
35
National Level Jiaxing Economic & Technological Development Zone
国家级·嘉兴经济技术开发区
36
Market Growth Strategy Workshop NEW
Who likes to join strategic marketing training?
Why strategic marketing training?
What does strategic marketing training look like?
What could you learn from strategic marketing training?
Trainings
Anyone who has questions about what competitive advantage is, why to be unique
is important, and how to be different.
Having a well-structured strategic marketing thinking process within an organisation
is crucial for guiding the company management in making the right business
decisions, relevant to the mission, vision and values.
Helps in evaluating the current environment
Helps in establishing clear marketing objectives
Streamlines product development
2 days
Face to face working with theory introduction and case study
Systematic: The course starts from the perspective of strategic theory and strategic
thinking. The system covers the organizational guarantee system of strategic
management, the complete process of strategic planning and business planning,
the industry-leading strategic management methodology, and a series of classic
and practical strategic planning and business plans, methods and tools.
Implementation: The content taught in the course and the corresponding processes,
methods, tools, templates, and samples can all be applied in the enterprise.
Enterprises can establish their own actual SP/BP strategic management system
according to the course content and discussion results.
Day One
Time Subjects Contents
Morning Self-introduction & opening
Morning
What is
strategic
marketing?
The difference of strategic marketing
& marketing strategy
Where to compete
How to compete
When to compete
Concepts of strategic marketing
Functions of strategic marketing
Main strategies of strategic
marketing
Morning
What business
should we be
in?
Self-examination: competitive
advantage, unique, difference &
special
Marketing intelligence
Market research tactic
Market information collection and
analysis
Rivals: PESTLE analysis, SWOT/
TWOS analysis
Day Two
Time Subjects Contents
Morning
At what can
we excel in a
competitive
marketplace?
Positioning strategy
New product development
Matrix analysis to target market
Segmentation strategy
Functional strategy
Growth strategy
Develop business strategies and
plans for market segments
Afternoon
What is
our unique
business
formula?
Value chain analysis
Business canvas
Afternoon
What do
customers
really want?
What are the
core content
you should
deliver?
Target customer profile
Decision making group
Core competence of content
marketing
Marketing communication mix
Date:
2022/06/16 - 2022/06/17
Time:
9:30am - 5:30pm
Venue:
3F Meeting Room, Kempinski
The One Suites Hotel
Shanghai Downtown No.601
Fengyang Road, 200041
Shanghai, China
Language:
CN
Price:
5900 (Excl.6% VAT)
37
NEW
Trainings
参与培训的人员 :
参与培训的目的 :
培训课程形式 :
参与培训的收获 :
对“什么是竞争优势？为什么在市场上不同于竞争对手很重要？怎么做
到不同于竞争对手？”有疑问的人
在组织内拥有结构良好的战略营销思维过程对于指导公司管理层做出与使命、
愿景和价值观相关的正确业务决策至关重要。
有助于评估当前环境
有助于建立明确的营销目标
简化产品开发
为期2天
面对面的理论介绍和案例研究
系统性：
课程从战略理论、战略思维高度出发，系统涵盖了战略管理的组织保障体系、
战略规划和经营计划的完整流程、业界领先的战略管理方法论、一系列经典并
实用的战略规划和经营计划方面的方法及工具。
落地性：
课程所讲授内容及相应的流程、方法、工具、模板、样例，都是可以在企业落
地应用的。企业根据课程内容和研讨结果，可以建立针对自身实际的SP/BP战
略管理体系。
市场增长战略培训
第一天
时间 主题 内容
上午 自我介绍和开场
上午 什么是战略市
场？
战略市场与营销市场的区别
在哪些行业竞争？
在这些行业怎么竞争？
何时去布局行业？
战略营销的概念
战略营销的功能
战略营销的主要策略
上午
我们的产品/服
务应该去到什
么行业？
内省：竞争优势，独特， 差异，特殊
市场洞察
市场调研
情报收集与分析
Rivals: PESTLE分析，SWOT/TWOS
分析
下午
客户真正的需
求是什么？
内容营销的核
心是什么？
目标客户画像
购买团队识别
内容营销的核心竞争力
市场传播组合
第二天
时间 主题 内容
上午
在竞争激烈的
市场中，我们
能在哪些方面
出类拔萃？
定位策略
新产品开发
目标市场的组合分析
细分策略
职能战略
增长战略
制定目标市场的业务战略和销售计划
下午
我们独特的商
业模式是什
么？
价值链分析
商业画布
日期：
2022/06/16 - 2022/06/17
时间：
上午 9:30 — 下午 5:30
地点：
上海御锦轩凯宾斯基全套房酒店
三楼会议室
上海市凤阳路 601 号
语言：
中文
价格：
5900（不含 6% 税）
38
New Trend and Practice of Transfer
Pricing in China NEW
Training Objective:
Target Audience:
Course Outline:
Trainer:
Trainings
Whether MNCs have fairly allocated their profit between related parties is a focus
of the Chinese tax authority. Transfer pricing (TP) practitioners have to prove the
rationality and fairness of their TP arrangements. This training program focuses on
new trends and practice of China's transfer pricing, aiming at sharing our insights and
discussing some real-life cases from tax perspective.
CEO, CFO, Finance Manager, Tax Leaders / Tax Head / Tax Manager
Pillar one: Nexus and profit allocation
Pillar two: Minimum taxation
Case sharing:
a. How does the two pillar plan impact the taxation in China?
Application of transfer pricing method
What should be considered in TP local file preparation?
How to deal with transfer pricing investigation?
Case sharing:
b. Low risk manufacturer & high-tech company
c. Application of transaction net margin method
d. Intercompany service or profit transfer
WTS is an international tax and business consulting group headquartered in
Germany. WTS is present in a further 100 locations worldwide through its global
network of local partners. WTS China was established in 2006, mainly engaged in
corporate tax service, global expatriate services, financial advisory and business
consulting, HR assistance services. WTS China provides services to European and
American enterprises involved in manufacturing, engineering, health care, finance &
insurance, consumer goods, communication, transportation and logistics, etc.
1. New trends of transfer pricing, including:
2. China's transfer pricing practice, including
WTS China Team
Date:
2022/07/08
Time:
9:30am - 5:30pm
Venue:
3F Meeting Room, Kempinski
The One Suites Hotel
Shanghai Downtown No.601
Fengyang Road, 200041
Shanghai, China
Language:
CN
Price:
3000 (Excl.6% VAT)
39
NEW
1.转让定价新发展趋势，如：
支柱一：连接度与利润分配原则
支柱二：最低征税原则
实例分享：
a. 双支柱计划如何影响中国征税？
2. 中国转让定价实践，如：
转让定价方法的应用
转让定价报告准备过程中需关注的要点
如何应对转让定价调查
实例分享：
b. 低风险生产商 & 高新技术企业
c. 交易净利润方法的应用
d. 关联企业服务？转移利润？
Trainings
课程目标 :
目标听众 :
培训讲师 :
课程大纲 :
跨国公司是否在集团内公平地分配利润是中国税务局关注的重点之一。
转让定价人员需要证明本公司转让定价安排的合理性以及公平性。此次
培训项目的主题为“中国转让定价新趋势和实践”，旨在分享并探讨相
关中国税务方面的见解与实例。
首席执行官、首席财务官、财务主管、税务总监/税务主管/税务经理
WTS团队
WTS是总部位于德国的国际税务与商务咨询公司，目前在全世
界范围内超过100个地区拥有合伙人。威韬商务咨询（上海）有
限公司（WTS China）于2006年成立，服务范围包括企业税服
务、全球外派人员服务、财务与商务咨询，以及人力资源协助
服务。WTS China服务欧美德企业，客户所涉及的领域包括：制
造业、工程、医疗、金融保险、消费品、通讯、交通物流等。
中国转让定价新趋势和实践
日期：
2022/07/08
时间：
上午 9:30 — 下午 5:30
地点：
上海御锦轩凯宾斯基全套房酒店
三楼会议室
上海市凤阳路 601 号
语言：
中文
价格：
3000（不含 6% 税）
40
41
42
0 Warm-up activity: Hello
1 What is design thinking
A new way for innovation
How to apply it
Choose our theme
Output: understand methodology of
design thinking, set the scenario for
later process
2 Empathize
Who's your customer
Facilitation activity: Customer
portrait
Figure out customers
Output: clarify customer segregation
and innovation for whom
3 Define
Customers' needs
Facilitation activity: Moscow bar chart
(Must have, Should have, Could have,
Wish to have)
Base on analysis, clarify future
direction
4 Ideate
Tools for idea generation
Concept extraction
SCAMPER
Force connection
Output: master tools for idea
generation
5 Prototype and Test
Facilitation activity: LEGO modeling
for prototype
Sharing and discussion
Facilitation activity: Outer eyes
Simulation for test
6 Summary
Learning review
Design Thinking Workshop NEW
Training Objective:
Process:
Trainings
Design Thinking is a new way for innovation in various field. It is different from
traditional industrial design, bring a new thinking angle and systemic changes, and
also creative method to get results. Design thinking workshop will help participants
build new mindset, apply process and tools in product and service design.
Date:
2022/07/14
Time:
9:30am - 5:30pm
Venue:
3F Meeting Room, Kempinski
The One Suites Hotel
Shanghai Downtown No.601
Fengyang Road, 200041
Shanghai, China
Language:
CN
Price:
3400 (Excl.6% VAT)
43
0 热身活动：HELLO
1 设计思维是什么？
不同于传统的新思维
设计思维怎样做
选定我们的主题
收获：了解设计思维的理念和应用场景，选定主题为后续环节做好准备。
2 共情的开始
了解你的客户
引导活动：客户之像
精确定位客户群体，并概括客户的总体特征及需求
总结：对客户进行综合分析，确立思考方向
3 明确定义
要素之辨
引导活动：莫斯科条状图（必须有的，应该有的，可以有的，想要但得不到的）
通过对不同要素的分析，寻找发展方向
4 激发想法
激发想法的工具：
概念抽离
SCAMPER
强制关联
总结：基于发展方向，寻求创新突破
5 建立原型与测试
引导活动：乐高搭建原型
使用乐高玩具呈现解决方案或产品的原型，并进行分享与反思
引导活动：外来者的眼睛
小组间提出挑战，以检验原型中存在的漏洞和缺陷
6 总结
收获盘点
NEW
Trainings
课程目标 :
流程 :
设计思维不同于传统的工业产品设计，站在全新的角度进行思考，带来系统性的改
变，从而取得极具创意的成果。设计工作坊将帮助参与者建立新的思维模式，应用设
计思维的流程和工具，以全新的理念和实践进行产品或服务的设计。
设计思维工作坊
日期：
2022/07/14
时间：
上午 9:30 — 下午 5:30
地点：
上海御锦轩凯宾斯基全套房酒店
三楼会议室
上海市凤阳路 601 号
语言：
中文
价格：
3400（不含 6% 税）
44
Strategic Selling Training Workshop NEW
Suitable Participants:
Participants Takeaways:
Training Objective:
Workshop Delivery:
Trainings
Senior Sales, Sales Manager & Sales Director
Clarify sales responsibilities and development directions
Build personal structural strategic thinking
Grasp advanced and practical strategic selling skills
Reorganize and setup sales knowledge system
Establish the base of advanced strategic selling culture
Shape an impactful professional selling image
Improve sales competencies of value selling
Empower sales to build strategic customer relationship
2-day Workshop
Blended training with facilitation, consulting and team coaching
Interactive delivery with logical deductions, case studies, group discussions, tool
practices, brainstorming and real problem solving
Help the participants to clarify development goals, find gaps, form own knowledge
system, take actions and make positive changes
Day One
Time Subjects Contents
Morning Opening Course Introduction
Unit 1 – Goal Setting of Strategic Sales
Morning Development
Directions
Build Strategic Selling Culture
Strategic Sales Success Factors
Sales Development Dimensions
Morning Strategy
Basics
What is Strategy?
Business Strategy Decoding
Noon Lunch
Unit 2 – Basic Skills of Strategic Sales
Afternoon Basic Skills
Structural Strategic Thinking Basics
Structural Sales Communication
Skill
Explore Customer Biz Strategy
Tailor and Present Strategic
Solutions
Afternoon Case Practice
Case Selection
Group Practice
Comments and Analysis
Afternoon Summary Key Words Summary
Day Two
Time Subjects Contents
Morning Replay Energy Circle
Unit 3 – Advanced Skills of Strategic Sales
Morning Advanced
Skills
Customer Decision Chain Influencing
Strategy
Customer Product Needs Strategic
Analysis
Competitor Handling Strategy
Noon Lunch
Unit 4 – Practicing Skills of Strategic Sales
Afternoon Practicing
Skills
Business Model Strategic Planning
Sales Market Strategy Positioning
Make Key Account Development
Strategy
Account Follow-up Strategic
Analysis
Scenario Practice
Afternoon
Real Case
Strategy
Decoding
Meeting
Choose Real Case
Explore Bull-eye Problem
Analyze Key Factors
Co-create Solutions
Extract Mindsets
Afternoon Wrap-up Learnings & Takeaways Sharing
Date:
2022/07/19 - 2022/07/20
Time:
9:30am - 5:30pm
Venue:
3F Meeting Room, Kempinski
The One Suites Hotel
Shanghai Downtown No.601
Fengyang Road, 200041
Shanghai, China
Language:
CN
Price:
7800 (Excl.6% VAT)
45
为建立先进的战略营销文化打基础
助力形成有影响力的专业营销形象
提升销售团队基于价值销售的业务能力
赋能销售建立战略型客户关系
明确销售职责和能力提升方向
培养个人的结构化战略思维
掌握先进实用的战略型销售技巧
系统梳理现有的销售知识体系
2天工作坊
采用“培训+引导+顾问+教练”的混合面授形式
互动式分享，结合逻辑演绎、分组讨论、工具分析、案例分析、场景演练、
头脑风暴和实战咨询
帮助学员清晰目标，找到差距，通过创新型学习去提升自己的改变意愿，积
极付诸行动
NEW
Trainings
适合报名对象 :
培训目标 :
学员收获 :
课程形式 :
资深销售、销售主管、销售总监等
《战略型销售》培训工作坊
第一天
时间 主题 内容
上午 开场 课程简介
第一单元：战略型销售的目标定位
上午 提升方向
打造战略营销文化
战略型销售的成功要素
销售能力提升维度
上午 战略基础知识 什么是战略？
业务战略解码
中午 午餐
第二单元：战略型销售的入门技能
下午 入门技能
结构化战略思维入门
结构化销售沟通技巧
探究客户的业务战略
定制和介绍战略方案
下午 案例练习
案例选择
分组练习
点评分析
下午 小结 关键词小结
第二天
时间 主题 内容
上午 复盘 开场能量圈
第三单元：战略型销售的进阶技能
上午 进阶技能
客户决策链攻关策略
客户产品需求策略分析
竞争应对策略工具
中午 午餐
第四单元：战略型销售的实战技能
下午 实战技能
商业模式策略规划工具
销售市场战略定位工具
制定关键客户发展战略
项目推进策略分析工具
实战模拟
下午 实战战略咨询
会
实战课题选择
核心问题探究
关键因素解析
解决方案精思
思维心得萃取
下午 总结 学员分享收获与感受
日期：
2022/07/19 - 2022/07/20
时间：
上午 9:30 — 下午 5:30
地点：
上海御锦轩凯宾斯基全套房酒店
三楼会议室
上海市凤阳路 601 号
语言：
中文
价格：
7800（不含 6% 税）
46
We are here for you:
Shanghai +86 21 5696 6336
Hanover +49 511 96 96 80
Frankfurt +49 69 7890 19 00
Regensburg +49 9417844750
Mexico City +52 5591721840
info-sh@contur-online.com
www.contur-online.com
We design development - effective and with passion;
either on-site, blended or as completely virtual training.
Our portfolio encompasses visualization, facilitation and coaching,
leadership and diagnostic, project management and more.
We ensure sustainable learning through CAPABILITY Building:
- Based on our systemic-constructive approach
- Bringing together willingness, skills and enabling
- Always focusing on our customer needs and practical outcome
We work together with a worldwide network of professionals
and apply powerful concepts, such as:
CONTUR Business Consulting (Shanghai) Co., Ltd.
Your strategic partner for your localized development
47
6 TIPS FOR SUCCESSFUL
INDUSTRIAL & LOGISTICS PROPERTY
TRANSACTION IN CHINA
1. Define your requirements and strategy
Each industry has different needs, it is important to start from that to make
adequate research with the parameters required by your project.
2. Do a market analysis and focus on the right area
China has a large number of properties, industrial parks and development zones.
Many of them have good reputation, but they may not be the best for your project.
Therefore, it is decisive to review the market in order to work through your strategy.
3. Evaluate your preferred areas
Once you have the information that goes hand in hand with your project, you have
to evaluate whether the conditions are conducive to your development. Always
consider having more than one option to compare and review the details.
4. Make an estimated investment for your property
This exercise is central in acquiring a property, as a company you have a
budget that has to include the expenses and costs of the area, not all cities and
developments offer standard figures.
5. Communicate with local authorities & owners to make a deal
Is the way to understand the relationship with your company and the opportunity
to introduce your project to obtain better conditions and incentives. The impact
of a good negotiation will not only benefit your business but workers, suppliers,
clients, etc. as well as the future of you project and support of local government.
6. Final decision and get your certificate
The acquisition of a property needs to be concluded with various documents
from the local government, in addition to the importance of these papers, all the
negotiations, conditions, incentives and certificate of authenticity and ownership
will be reflected in them, this will be the sign that you’re on the right track and
have chosen the right property.
Our team has the experience to handle transactions and acquisitions in China &
APAC region, doesn't matter if you want to sell, lease or buy a property, CBRE is
here to carry out this process together with you. We have thousands of verified
properties, the right contact with local authorities & owners and a center of
excellence for analysis, evaluation and market research.
Welcome to join the more than 30,000 clients that are part of our platform!
Irania Martinez
ILS Senior Manager
Irania.martinezalvarado@cbre.com
Let's get in contact
Frank Fang
Senior Director Eastern China
Frank.Fang@cbre.com.cn
48
Trends in 2022: The Future is Here
AR(Augmented Reality) & MR(Mixed Reality)
The demand for specially trained engineers, maintenance personnel as well as experienced experts
is becoming more and more urgent and necessary. However, these professional experience, intensive
training, and skills first require a lot of effort, time and budget. Secondly, when complex maintenance
tasks are involved, these alone are often not enough. In addition to special tools, even the best service
technician repeatedly requires extensive information such as service guides or documents describing
how to perform special maintenance tasks.
With the growing complexity of systems, the need for maintenance and
high requirements of servicing work grows, and ultimately so do the
requirements placed upon the expertise of service technicians. But how you
can ensure this without professionals always on-site? Therefore, with an
AR/MR system it is possible to provide a worldwide high-quality service to
your clients as well as creating of new Service Business Models
Michael Hackl, CEO of HACKL Technology
The approved advantages of AR Remote Solutions:
Fast online support
Easy Data Access and Analyses
Reduced Maintenance Time or Production Downtime
Cost-Effective – Time is Money
Massive reduction of travel time
Increase productivity
Higher efficiency and higher levels of customer satisfaction
The use of Augmented Reality Remote Support means that experts who cannot be present at the site
itself can assist your own service on-site technician to ensure problem-free installation or maintenance
tasks. With the support of AR smart glasses, the office professional can see and observe what’s going
on regardless of their on-site China location, talk to your on-site technicians in real-time, and set AR
markers and symbols to make their instructions clear.
How can AR Remote Technology really support your business?
Over the years, new manufacturing machines and systems have evolved to be more efficient, faster and
complex. This has started with the field installation, in addition to more power, quality improvement,
real-time sensors, more automation and high-performance output. In an eternal cycle, these better
machines replace worse ones, and new systems replace outdated ones.
Based on our projects in the year 2020/21 we supported over 180 clients successfully in China and
Germany. In the article HACKL Technology will present the AR/MR Solutions 4.0 for 2022. Beside
the AR Remote Mentor Expert Solution, the focus is on Cost Saving, Step-by-Step Workflow, New
Maintenance Business Models and MR Technology for Exhibition Solution, New Product Presentation,
Efficient Employ Training and R&D.
49
Workflow software solutions can be used in Auditing, Standard Processes for Maintenance or simple
Employee- and Customer Trainings without traveling on-site. The Workflow Software is installed on an
AR Smart Glasses and can be sent on-site.
Mixed Reality Training from Specialists to Specialists
Mixed reality-based training refers to the training programs that incorporate interactive digital objects
into real-world environments. MR training utilizes both augmented reality (AR) and virtual reality
(VR) immersive technologies. A Mixed Reality Training App enables employees to overlay a piece of
industrial equipment to train people on that particular equipment. Such customized training apps
utilize virtual assistance that can let new employees receive training at anytime and anywhere.
Immersive Learning and Training with Mixed Reality
Thousands of businesses all over the world are now turning to immersive solutions to transform their
training capabilities. The most immersive versatile solution is mixed reality training development. By
blending the real and virtual worlds, MR creates an unparallel learning environment. From industrial
training like hands-on learning to corporate training like soft skills, MR paves the path to the next-level
learning and training experience.
What’s the upgrade idea behind AR Step-by-Step Workflow?
Beside the big advantages for AR Remote Mentor Solutions is an upgrade for the AR Step-by-Step
Workflow solution. With the Workflow solutions the instructor can create simple and immersive stepby-step instructions for the customers or employees for different tasks.
Advantages of Step-by-Step Workflow:
Visualization of complex processes in simple small steps
Interactive employee training or familiarization directly at the workplace
Optimization of the learning curve through multi-sensory and playful learning
No misunderstandings – sustainable reduction of error rates
Optimization of customer service through intuitive instructions for assembling or maintaining your
products
AR Step-by-Step instructions are easy to create – without any programming knowledge
50
MR Training can provide an interactive learning experience and it can help you to replicate training
programs that cannot occur in real life. For instance, a company have to conduct the training on
repairing and maintenance of a conveyor belt system. But, to conduct the training, they have to shut
down the system, which would cost the thousands of dollars. To avoid this shutdown and provide a
realistic training to train new technician or simulated conveyor belt systems they will use Mixed Reality
solutions.
Benefits of Mixed Reality in industrial training
Reduced training expenses
Advanced learning analytics
Reduced risks of injury or accidents
Increased efficiency and memorable microlearning
Less time-consuming and conducive to training
Replicate learning and training anytime
Following points are interesting for all
industries:
Improvement of customer and maintenance
service
Faster and efficient service for key-accounts
Immersive and replicable training for engineers
and new technician
Independent of travel restrictions
New service business models
Improvement of customer satisfaction
Industry-Specific use cases of MR Training
An immersive solution like mixed reality can provide a highly technical,
safe training environment. It also enables you to create a shared learning
experience so learners can interact with one another. Mixed Reality focuses
more on hands-on practice instead of a theoretical approach.
With MR training, technician do not even require to move to any specific
location to get trained with working equipment. Immersive solutions deliver
point-of-need in real-time. With the correct training-app it is possible to
implement on-the-job training faster with more precision and accuracy.
Start your AR/MR Projects with HACKL Technology
In order to achieve successfully results with AR/MR technology, we would like to welcome you to get in
touch with us. HACKLTECH will provide you our rich experiences to improve your processes with Digital
Technologies.
