心满杯制茶工厂品牌书

CUPDRIVE TEAFACTORY

BRAND BOOK

——

CREATED BY

LYDIA BRAND CENTER

——

2022.10

欢迎

WELCOME

本规范手册包含的品牌基本原则和使用案例，通过基本标志、品牌色

图形设计以及图像排版风格，以保持“心满杯制茶工厂”的品牌视觉

识别统一性。本手册将呈现品牌有关的元素以及系统地告诉大家如何

在物料上正确和统一地使用它们。在使用时，我们应该灵活运用其中

额基本规则，从而衍生出更具创新、新颖、个性以及多维度特点的表

达形式，传达出强大有力的品牌信息。

This specification manual contains basic brand principles and use cases, through

the basic logo, brand color, graphic design and image typesetting style, to

maintain the brand visual identity of \"Heart Full cup tea factory\" unity. This

manual will present the elements of branding and systematically show you how

to use them correctly and consistently across materials. When using, we should

flexibly use the basic rules of the middle amount, so as to derive more innovative, novel, personality and multi-dimensional characteristics of the expression

form, convey a powerful brand information.

目录

CONTEN

T

S

1.00 品 牌

2.00 标 志

3.00 品牌色

1.01 品牌概述

3.01 品牌标准色

竖

4.00 品牌专用字体 4.01 中 文

4.02 英 文

5.00 品牌应用系统

5.01 动态海报

5.02 电商形象

5.03 表 情 包

5.04 IP形象

5.05 公众号首图

1.00

品牌

BRAND

1.01 品牌概述

BRAND OVERVIEW

品牌名称：心满杯制茶工厂

行业属性：茶饮 / 果饮 / 奶茶 / 咖啡

基本受众：年轻群体

客户意向：体现用心对待每一杯的态度和文艺气质。

Brand name: Xinmancup Tea factory

Industry attributes: Tea/fruit drink/milk tea/coffee

Basic audience: young group

Customer intention: to reflect the attitude and artistic temperament towards each cup.

2.00

标志

LOGO

2.01 标志元素

LOGO ELEMENTS

心满杯制茶工厂标识由两元素组成：1. 图形标志 2. 文字标志，其元素之间的相对大小和位置

固定的，并且文字标志可以单独使用。本规范的各种电子格式文件通用于 PC 端和 Android

The logo of Xinmancup Tea Factory is composed of two elements: 1. Graphic logo and 2. Text logo. The relative

and position of the elements are fixed, and the text logo can be used separately. All kinds of electronic format file

this specification are generally used on PC and Android

置是

端。

size

es of

2.02 标准标志

BASIC LOGO

标准标志是心满杯制茶工厂的主要符号，多数情况下请使用此标志。它有助于建立品牌识别

同时传达出品牌信誉与稳定性。心满杯制茶工厂标准标志的使用场景分别为：在白色 / 浅色

景上使用全彩标志；在品牌红色背景上使用白色标志。

Standard logo is the main symbol of Xinmanchua tea factory. Please use this logo in most cases. It helps build bra

identity and conveys brand credibility and stability. The standard logo of Xinmancup tea factory can be used in t

following scenarios: full color logo on white/light background; Use a white logo on a brand red background.

别，

色背

and

the

01

标志：全彩

2.03 横向标志

BASIC LOGO

心满杯制茶工厂的首要品牌视觉识别是垂直标志，然而在显示区域宽度固定或有限的情况下

可使用横向标志作为第二选择。其元素间的相对大小和位置是固定的。

The primary brand visual identification of Xinmancup tea factory is the vertical logo. However, when the width o

display area is fixed or limited, the horizontal logo can be used as the second choice. The relative sizes and positio

its elements are fixed.

下，

of the

ons of

2.04 图形思维

Graphic thinking

心满杯制茶工厂的首要品牌视觉识别是由文艺书生加工而成。

Xinfull Cup tea factory's primary brand visual identity is processed by literary and literary scholars.

2.05 安全区域

dafe region

3.00

品牌色

COLOR

3.01 品牌标准色

BASIC COLOR

品牌色在心满杯制茶工厂品牌视觉中起到了核心作用。右图所示为心满杯制茶工厂规范颜色色

板示意，这些颜色可以运用在任何有关衍生物料中。可选用 CMYK 色值。本规范中提及的品

牌色会因不同屏幕和印刷机而产生色差，使用时尽可能对应。

Brand color plays a central role in the brand vision of the heart full cup tea factory. The PICTURE ON THE RIGH

SHOWS THE COLOR palette OF THE TEA FACTORY SPECIFICATION. These colors can be used in any related derivativ

material. CMYK color value is available. The brand colors mentioned in this specification will vary from screen to scree

and printer, and should be used as closely as possible.

色

品

HT

ve

en

4.00

品牌专用字体

TYPOGRAPHY

4.01 中文

CHINESE

品牌专用字体是品牌视觉识别的重要部分。品牌专用字体风格有助于建立品牌独特的美感

经典粗圆简作为心满杯制茶工厂的中文品牌专用字，被用于品牌产品及品牌视觉传达中。我

们需要遵循右页所述的品牌字体运用示例，以确保品牌视觉传达的一致性。

Brand specific font is an important part of brand visual identification. Brand specific font style helps to establis

brand unique aesthetic. OPPOSans, as the special Chinese character of opposans, was used in the product and v

communication of the brand. We need to follow the brand font example on the right page to ensure consistent v

communication of the brand.

感。

我

sh a

isual

isual

经典粗圆简字体示例

4.02 英文

ENGLISH

品牌专用字体是品牌视觉识别的重要部分。品牌专用字体风格有助于建立品牌独特的美感

Microsoft YaHei...作为心满杯制茶工厂的英文品牌专用字，被用于品牌产品及

品牌视觉传达中。我们需要遵循右页所述的品牌字体运用示例，以确保品牌视觉传达的一致性

Brand specific font is an important part of brand visual identification. Brand specific font style helps to establish a bra

unique aesthetic. OPPOSans, Segoe UI Emoji as the special Chinese character of opposans, was used in the prod

and visual communication of the brand. We need to follow the brand font example on the right page to ens

consistent visual communication of the brand.

感。

性。

and

duct

ure

Microsoft YaHei...字体示例

5.00

APPLICATIONS

品牌应用系统