47

48

49

50

51

52

53

54

55

56

57

58

59

60

上海迪士尼

宝藏湾&探险岛主题区

Shanghai Disney Resort

Treasure Cove & Adventure Isle

2016年6月

上海迪士尼乐园位于上海市浦东新区，占地1.16平方公里，于2016年

6月16日正式开园。是中国内地首座、全球第六座迪士尼主题乐园。

“宝藏湾” 是迪士尼乐园中第一个以海盗为主题的园区，是特别为上

海迪士尼乐园打造的。“宝藏湾”里住着一群形形色色、乐天随性的海

盗，他们四处寻找好玩刺激的冒险。在这里，色彩、视觉和音乐的激烈

碰撞，将海盗们浮躁轻狂与颠沛流离的个性融入各种异域文化中，呈现

出丰富饱满的细节刻画和故事讲述。

“探险岛” 这里四处弥漫着神秘色彩，还有隐秘的宝藏，引领游客进

入新发现的远古部落中。前所未有的故事情节和原创角色将使这片全新

园区成为上海迪士尼乐园的特色。

极具特色的“宝藏湾”、“探险岛”也使得标识产品“极具特色”。从

设计到材料再到工艺，天树是使出了浑身解数、用上了看家本领，最终

得到了美方专家的高度肯定！

Shanghai Disney Resort, located in Pudong New District, Shanghai

and covering a footprint of 1.16 square kilometers, was officially

opened on June 16, 2016. It is the first Disney theme park in

mainland China and the sixth one in the world.

The “Treasure Cove” is the first pirate-themed park in Disney Resort,

created specially for Shanghai Disney Resort. In the “Treasure

Cove” live a bunch of varied and carefree pirates, who look around

for fun and thrilling adventures. Here, the intense collision of color,

vision and music blends the blundering, arrogant and displaced

personalities of pirates into various exotic cultures, presenting rich

and full depictions of details and storytelling.

On the “Adventure Isle”, mysterious colors permeate everywhere

and there are also hidden treasures guiding tourists into newfound

ancient tribes. The unprecedented story plots and original roles will

make this whole new park a signature of Shanghai Disney Resort.

The extremely characteristic “Treasure Cove” and “Adventure Isle”

also make signage products “extremely characteristic”. From design

to materials and then to craft, Trycool spared no efforts and racked

its brains, finally receiving high recognition from American experts.

61

62

63

64

65

66

67

CULTURAL SPACE

文化空间

Signage system manufacturing for

museums, exhibition halls, theaters, convention centers

cultural institutions, art institutions

educational organizations and

diplomatic organizations

以博物馆、展览馆、剧院、会议中心

文化、艺术、教育、外交机构等

为主体的标识项目

66

67

B

清华大学美术学院

Academy of Arts & Design,

Tsinghua University

清华众秀大厦

Tsinghua Zhongxiu Mansion

北京顺义国际学校

International School of Beijing

北京德威英国国际学校

Dulwich Collage Beijing

非盟总部综合服务中心

African Union Integrated Service Center

北京联合大学图书馆

Beijing Union University Library

北京晓书馆

XIAOSONG Library,Beijing

68

清华大学美术学院

Academy of Arts & Design,Tsinghua University

2019年11月

1999年中央工艺美术学院并入清华大学，更名为清华大学美术学院。

2005年，清华美院在清华大学校内建成并正式投入使用。天树不仅完

成了新校址的室内外导视系统设计及制作安装任务，而且一直提供了不

间断的后续服务。到2019年，美院经历了十多年的发展变化，对原有

设计风格、色彩及使用功能进行了调整，我们配合学院完成了室内导视

系统的更新，新的导视系统更好地融入环境之中。

In 1999, Central Academy of Arts and Crafts was merged into

Tsinghua University and renamed as Academy of Arts & Design,

Tsinghua University. In 2005, the premise of Academy of Arts &

Design, Tsinghua University was built in place and officially put

into use within the campus of Tsinghua University, where Trycool

not only completed the indoor and outdoor signage system design,

making and installation tasks on the new school site but also has

been providing subsequent services nonstop. By 2019, the Academy

underwent more than ten years of development and changes and

adjusted its original design style, color and use function, during

which we cooperated with the Academy to complete renewal of the

indoor signage system for better integration into the environment.

69

70

清华众秀大厦位于北京CBD核心区，被新央

视大楼、三星大厦、中国尊所环绕。建筑高度

227.65米，总建筑面积约15万平方米。 方案

由天树视觉设计，天树导视于2021年制作并

安装了大厦的公共区域标识。这也是天树近期

完成的北京CBD核心区环绕圈中的第三个项

目。

Tsinghua ZhongXiu Mansion is located at the

core area of Beijing CBD, and surrounded

by New CCTV Building, Samsung Tower and

China Zun. The building height is 227.56

meters, and the total construction area is

about 150,000 square meters. The scheme

is designed by Trycool Visual Design, and

Trycool Signage Technology made and

setup the public area sign for the mansion.

This is also the third program in the core

area circle of Beijing CBD that Trycool has

finished recently.

清华众秀大厦

Tsinghua Zhongxiu Mansion

2021年8月

71

72

73

74

北京顺义国际学校

International School of Beijing

2019-2021年

自2001年ISB顺义新校址建成至今，天树与

ISB整整合作了二十年。在近三年的合作中，

随着ISB内外教学功能环境的提升、变化，天

树始终在提供着优质的标识产品和专业的高

效服务。

Trycool has been cooperating with ISB

for two decades since 2001 when ISB’s

new school site was built in place. In the

past three years of cooperation, along

with improved and changed teaching

environments inside and outside ISB,

Trycool always provided high-quality

signage products and professional, efficient

services.

20年合作

Years Cooperation

75

76

77

78

2006

2006

2001

2001

2012 2020

项目回顾

Project Review

79

2015

2020

2006 2015

2001

2002

80

北京德威英国国际学校

Dulwich Collage Beijing

2019-2021年

北京德威英国国际学校于2005年开设于北京

顺义区。自2009年起，天树开始为北京德威

英国国际学校提供标识服务。由于我们产品质

量高、服务快捷专业，从而得到了德威的信

任，合作延续至今已有13年的时间。天树还

将为德威品牌的不断改造和完善提供持续的标

识服务。

Dulwich Collage Beijing was established in

Shunyi District, Beijing in 2005. Since 2009,

Trycool started providing signage services

for the school. Our high-quality products

and fast, professional services earned us

Dulwich’s trust, sustaining the cooperation

for 13 years so far. Trycool will also provide

continuous signage services for the constant

transformation and perfection of Dulwich

brand.

81

82

83

84

非盟总部综合服务中心

African Union Intergrated

Service Center

2018年5月

85

非盟总部是由中国政府援建的非洲重点项目之

一。2011年天树参与并圆满完成“援非盟总

部会议中心”的室内外标识深化设计、制作及

现场安装指导的任务。凭借首次成功的合作，

2018年又继续完成了非盟总部综合服务中心

项目的室内外标识制作，进一步完善了非盟总

部的各项功能。

African Union HQ is one of major African

projects built with the aid of the Chinese

government. In 2011, Trycool participated

in and successfully completed the detailed

design, fabrication and onsite installation

guidance for indoor and outdoor signage

of the “Conference Center of African

Union Headquarters”. By virtue of the first

successful cooperation, Trycool completed

the indoor and outdoor signage fabrication

for the African Union Integrated Service

Center in 2018, further improving various

functions of African Union HQ.

86

北京联合大学图书馆

Beijing Union University Library

2021年7月

北京联合大学图书馆是一个多校区、多馆舍的综合性图书馆。现有校本部图书馆、应用

文理学院图书馆、师范学院图书馆、商务学院图书馆等独立馆舍9处。

2021年7月天树完成了联合大学图书馆室内标识项目。针对不同风格的图书馆及馆里的

每个楼层，提供符合各馆特点的标识方案及产品，为来访联合大学图书馆的人员提供了

优质便利的导视服务。

Beijing Union University Library is a multi-campus, multi-complex integrated library.

It now consists of 9 separate complexes such as the home library, College of Applied

Arts and Sciences library, Normal College library and Business School library.

In July 2021, Trycool completed the interior signage project of the Library. Signage

solutions and products suitable for characteristics of various libraries were provided

for libraries of different styles and each library floor, thus providing high-quality,

convenient signage services for visitors to the Library.

87

88

北京晓书馆

XIAOSONG Library,Beijing

2020年9月

©晓书馆

北京晓书馆是全国第四座晓书馆，由晓书馆公益基金会、望京街道办事处、万科时代中

心·望京合作共建。2021年4月8日正式开馆。书馆面积1200平方米，藏有书籍3万册，

是一个集阅读、展览、讲座、演出等众多文化元素于一体的公益学习型书馆，馆内固定

馆藏均免费供书友现场阅读。天树为北京晓书馆提供了优质标识产品。

XIAOSONG Library Beijing is the fourth one of its kind in China, built jointly by

XIAOSONG Library Foundation, Wangjing Sub-district Office and Vanke Times Center

Wangjing. It was officially opened on April 8, 2021. The library covers a footprint of

1,200 square meters and holds 30,000 books in collection, functioning as a nonprofit learning-type library offering reading, exhibition, lecture, stage performance

and numerous other cultural elements, with fixed collections inside the library all

available for book fans free of charge. Trycool provided high-quality signage products

for the Library.

89

90

91

URBAN SPACE

城市空间

Signage system manufacturing for urban parks, commercial

hubs, theme towns, and large scale urban public facilities (such

as airport, station, port and transportation hub).

以城市公园、城市商圈、主题城镇、大型城市公共设施

（机场、车站、港口、交通枢纽）等为主体的标识系统制作

90

91

C

2022冬奥会倒计时牌

2022 Winter Olympics Counting Leader

西安秦文明广场

Daqin Civilization Park

福州华侨公园

Fuzhou Overseas Chinese Park

北京首钢园北区

Shougang Park North District

92

2022冬奥会倒计时牌

2022 Winter Olympics Counting Leader

2019年7月