纬拓网第49期刊

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纬拓网第49期刊

DAHEZHONGBANGOver the years, China's prefabricated building industry has been making steady headway, though at a slow pace. How to seize the opportunities at hand, further increase the market share, push up business turnover and build a billion-dollar enterprise outcompeting other players in the market?Founded in March 2009, Dahezhongbang is committed to offering all-in-one solutions covering parametric design, industrial manufacturing, IT-enabled construction and chain business services for... [收起]
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纬拓网第49期刊
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第51页

DAHEZHONGBANG

Over the years, China's prefabricated building industry has been making steady headway, though at a slow pace. How

to seize the opportunities at hand, further increase the market share, push up business turnover and

build a billion-dollar enterprise outcompeting other players in the market?

Founded in March 2009, Dahezhongbang is committed to

offering all-in-one solutions covering parametric design,

industrial manufacturing, IT-enabled construction and

chain business services for a vast number of prefabricated

construction companies operating in 30 Chinese provinces

and more than 72 countries and regions around the world.

After more than a decade of development, Dahezhongbang

has gradually expanded from limited product lines to

The answer given by Dahezhongbang is crystal clear — transition from

conventional manufacturing to intelligent manufacturing, gradually transform

traditional factories into \"unmanned factories\", and push ahead the

transformation of enterprises and even the whole industry amid the sweeping

industrialization of the construction industry.

RISING TO INTERNATIONAL FAME THROUGH THE

TRANSITION FROM CONVENTIONAL MANUFACTURING

TO \"INTELLIGENT\" MANUFACTURING

diversified offerings, from serving industrial buildings to

serving steel-structure civil housing and subsequently

multi-story steel-structure buildings, and from providing

manufacturing equipment only to delivering unmanned

factory solutions. Step by step, Dahezhongbang has grown

into a high-tech group priding itself on three core systems

of digital factory, intelligent rapid construction system and

information services.

第52页

Innovative intelligent equipment to open up a

brighter future

Equipment manufacturing is one of the main operations of

Dahezhongbang, and the company has successfully forged a

full-fledged equipment supply system with diversified product

lines and offerings. In the meantime, going all-out for the

intelligent manufacturing in the prefabricated building industry,

Dahezhongbang has successively set in motion new product lines

such as intelligent equipment manufacturing line, HGS intelligent

assembly line, HGS-LGS combined building system, intelligent

mobile house, photovoltaic integrated products, etc., which are

setting a new trend in the intelligent equipment sector.

Extraordinary design software to welcome in a

future of convenience

Building upon Chinese designers' unique ways of thinking and

manipulation, the steel-structure design software presented by

Xiamen Magnetic Force Science Co., Ltd., another subsidiary of

Dahezhongbang, has filled China's gap in this regard and is one of

the very few original 3D design software across the globe.

Excellent construction techniques to usher in a

technology-empowered future

With regard to construction techniques, Dahezhongbang puts its

main focus on the research of 1-6-storey HGS-LGS combined

buildings, and is committed to studying how to process HGS

through high-precision CNC machining and then use the

same for the main structures of the building. In 2021, Xiamen

Dahezhongbang Construction Engineering Technology Services

Co., Ltd., a subsidiary of Dahezhongbang, rolled out the patented

HS-IAS integrated system, which is fit for varied architectural forms

such as office buildings, residential buildings, apartments, hotels,

hospitals and schools with no more than six stories.

Flexible management system to build an

unmanned future

Building on its rich experience in serving thousands of factories

across the globe, Dahezhongbang has successfully developed an

unmanned factory solution consisting of intelligent transformation

software, cloud factory management system and intelligent

digital terminals to significantly boost the manufacturing efficiency

by shedding inefficient human-computer interaction. Already

benefiting more than 200 LGS plants, this solution is a must-have

for the digital upgrading of steel structure processing plants.

\"A smart company would choose the right track, because

different tracks mean different dimensions of competition.

We should devote ourselves to the broader realm of

intelligent manufacturing, compete with strong competitors

across the globe, and help clients get more advanced and

cost-effective equipment to build intelligent buildings,\" said

Mr. He Yongkang, Chairman of Dahezhongbang. Just like

what he said, Dahezhongbang is growing from a traditional

machinery manufacturer to now a multi-dimensional

conglomerate operating in four domains and delivering

intelligent prefabricated buildings with its innovative

intelligent equipment, excellent construction techniques,

extraordinary design software and flexible management

system.

Dahezhongbang is committed to establishing itself as an international vanguard outcompeting its

international rivals, so that more clients would have access to advanced and intelligent products

第53页

Ever since 2019, Dahezhongbang has been setting up jointventure factories across China by upholding the investment

philosophy of \"joint contribution, shared benefits and

harmonious coexistence\", thereby setting off a revolution

in the sector of multi-story steel-structure buildings. In

November 2021, Dahezhongbang inked cooperation

agreements with multiple companies including Jiangxi

Huating Low Carbon Construction Co., Ltd., and assisted

the same company in completing the construction of

buildings with floor area totaling 10,000 square meters in

just 4 months. Lauded as the prefabricated building base in

Jiangxi Province and the third largest prefabricated industrial

base in Fuzhou City, this project is expected to become

the No.1 base of prefabricated buildings below 6 floors

in Fuzhou City, and has also stood out as a key project

to which both Fuzhou Municipal Government and Fuzhou

Municipal Housing and Urban-rural Development Bureau

attached great importance.

While constantly expanding its share in the domestic

market, Dahezhongbang has never stopped envisioning

its push into the global markets. As early as in 2015,

Dahezhongbang took the lead in launching the

\"Prefabricated Building Development International Summit\",

which later became a legendary event of the prefabricated

building industry and was soon globalized in 2019.

Successfully held for 7 sessions so far, this Summit brings

together thousands of experts, scholars and representatives

from a raft of universities and enterprises across the globe,

receiving extensive support from social organizations and

higher-leaning institutions such as the Construction Industry

Branch of China Council for the Promotion of International

Trade, local steel associations, Tsinghua University, Tongji

University, Chongqing University, Huaqiao University, etc.

In the years to come, building upon its strong foothold in

China and with a broad international vision, Dahezhongbang

hopes to strengthen its cooperation with international

partners and to become a trailblazer pioneering the

transformation and upgrading of China's prefabricated

building industry and a vanguard spearheading a sweeping

revolution in the global prefabricated building industry.

From conventional manufacturing to

intelligent manufacturing, integration marks

the future of the prefabricated building

industry.

From China to global markets,

Dahezhongbang has been continuously

making remarkable strides.

第54页

成为全球知名汽车制造商的大股东不是李书福的目的,他的目标是将吉利控股打造成一个全球化的汽

车集团。

从增持阿斯顿马丁

看吉利的全球化攻势

原创 钛 AUTO 钛媒体

新能源时代,加速全球化布局,已经成为各

大车企必争的高地。那么,如何更好、更快、更

有效地实现全球化布局,从吉利的全球化攻势,

或许能窥见一二。

5 月 18 日,吉利控股宣布完成对英国传奇超

豪华性能品牌阿斯顿马丁的股份增持,增持后吉

利控股所持股份约为 17%,成为这家超豪华汽车

制造商的第三大股东。交易宣布的当天,阿斯顿

马丁的股价在盘中交易中上涨了 25%。

在全球超豪华品牌都转向电动化的大背景下,

在吉利的帮助下,阿斯顿马丁将有机会成为一家

电动跑车制造商,以扭转目前的局面。正如阿斯

顿马丁董事会执行主席劳伦斯·斯托尔表示:“此

次合作的达成是实现阿斯顿马丁宏伟蓝图的关键

一环。与吉利联手,可以让我们更加深入了解中

国这一战略增长市场,并有机会获得吉利一系列

先进技术支持。此次交易使双方确立了更加长期

的合作伙伴关系,我相信这种合作将为所有股东

海外投资研究 INVESTMENT RESEARCH 52 VICTWO VICTWO

第55页

创造重大价值。”

成为全球知名汽车制造商的大股东不是李书福的目的,他的目标是将吉利控股打造成一个全球化的

汽车集团。

这些年,通过和沃尔沃、路特斯、奔驰建立的协同效应,吉利在核心技术提升、品牌力提升和海外

成绩等方面,取得了让人印象深刻的成绩。

而沃尔沃、路特斯和奔驰等和吉利产生联系的品牌,也借助吉利的全球资源和其对中国市场的理解,

收获了更好的发展。从这一方面来说,这是一项双赢的选择。

增持阿斯顿马丁的股份,是这种双赢选择的进一步延续。

在成为阿斯顿马丁的第三大股东之前,吉利

在协助其他著名豪华汽车制造商走出困境方面,

积累了足够多的成功经验。

2010 年,在福特汽车麾下陷入发展困境的

沃尔沃,被吉利全资收购后,收获了前所未有的

发展机遇。其销量翻了近一番,从 2009 年 33.5

万辆一路增长到 2022 年的 61.5 万辆。从 2014

年开始,中国一直是沃尔沃最大的全球单一市场。

沃尔沃如今还是一家上市公司,于 2021 年

10 月 29 日在瑞典斯德哥尔摩证券交易所挂牌上

市,这是沃尔沃汽车发展史上的重要里程碑。如今,

沃尔沃正在努力成为一家纯电动豪华汽车制造商。

可以看到,在吉利的支持下,沃尔沃不需要

背负像其他豪华汽车制造商那样厚重的燃油车资

产,可以更专注于纯电转型这一件事上。

如今,吉利和沃尔沃的关系,已逐步实现了

从财务、生产制造、采购到技术研发等领域的全

面融合。在超过 10 年的合作中,沃尔沃实现了复

兴,吉利也实现了跨越式成长。

沃尔沃的成功,证明了吉利在运作豪华汽车

品牌方面颇有实力,这种成功经验随后也被带到了

和路特斯以及梅赛德斯 - 奔驰集团的合作关系中。

2017 年,吉利收购英国奢侈品级跑车品牌

路特斯 51% 股份,成为其最大股东。彼时,路特

斯虽然被称为落魄的贵族,但李书福和他的吉利

看中的是它背后的隐藏价值。汽车转向电动汽车

的进程为新进入者提供了机会,吉利借此为路特

斯制定了复兴计划。

现在,路特斯正在努力转向成为智能化、电

动化的超跑品牌。今年,路特斯转向电动化的首

增持阿斯顿马丁之前

INVESTMENT RESEARCH 海外投资研究

VICTWO 53

第56页

款纯电 Hyper-SUV——ELETRE,已经陆续开

始向全球用户交付。至 2026 年,路特斯将会推

出 3 款全新的纯电车型,目标是从小众市场进入

纯电豪华主流市场。

吉利凭借其打造豪华品牌的经验,帮助路特

斯完成了复兴计划的第一步。而入股梅赛德斯 -

奔驰集团,则又被证明是一个成功的入股案例。

梅赛德斯 - 奔驰集团旗下的 smart 品牌虽然

造出过多款有名的经典小车,但是碍于始终难盈

利,一度面临着被母公司抛弃的命运。而吉利的

及时出手,让 smart 品牌迎来重生的机会。

2019 年,吉利和梅赛德斯 - 奔驰集团围绕

smart 品牌成立合资公司,将该公司的总部设在

吉利的大本营——宁波杭州湾新区,双方联合运

营和推动 smart 品牌的电动化转型事业。

如今,全新 smart 品牌在转向电动化的首款

车型——smart 精灵 #1,正在收获市场成功,其

在吉利控股集团内部,各个品牌相互独立、

协同发展,各自围绕用户、围绕品牌定位,积极

参与市场竞争,各品牌在基础技术研究、基础架

不仅在国内市场广受欢迎,还得到了欧洲等海外

用户的青睐。在历经品牌、产品、商业模式的全

面焕新,smart 终于在 2023 年走上全速运营的

新阶段,背后的吉利功不可没。

帮助沃尔沃重拾全球豪华品牌,领导路特斯

完成复兴计划的第一步,以及协助 smart 品牌完

成全面换新,吉利都在其中扮演着关键角色。同时,

这些成功的全球化并购案例,也让吉利自身取得

了良好发展,因为这与其自身发展是完全契合的。

在吉利看来,全球化并购要与企业自身发展

战略紧密结合,通过并购资源,构建全球产业布局,

提升产业链核心竞争力,持续为用户创造价值。

吉利一直相信汽车行业一定是全球性产业,

这是其进行全球化布局和投资的背后逻辑。而吉

利自身,也从全球化布局中吸收了来自多方面的

优势。

构开发等方面寻求协同,最大限度实现了共享集

团资源。

在这一品牌策略的指导下,吉利自身也收获

全球化背后,吉利获得了什么?

海外投资研究 INVESTMENT RESEARCH 54 VICTWO

第57页

了前所未有的发展。如今的吉利给人的印象,是

一个由技术、高端化和全球化组成的立体化形象。

首先是吉利的技术形象正在收获行业认可。

2022 年,吉利汽车集团的营收创下历史新

高,实现同比增长 45.6%。值得指出的是,其中

通过技术授权获得的收入占据 16.6 亿元,同比增

长 29.9%。

这表示,吉利已经建立起了一定程度的技术

护城河,具备了技术输出能力。而在以前,这种

能力一般只存在于外国汽车公司。

历时 5 年、投资超过 200 亿元研发的 SEA

浩瀚架构,已经展现出了成为全球标准智能电动

汽车解决方案的潜力。目前,在吉利控股集团内外,

不同品牌、共计 20 余款车型在基于该架构开发。

此外,在新能源科技、人机交互、智能驾驶、

车载芯片、低轨卫星等前沿技术领域,吉利也做

了大量投入和探索。吉利的目标是建立一个强大

的科技生态圈,以此打造科技护城河。

其次是吉利的高端化形象正在占领用户心智。

吉利控股旗下的吉利、领克和极氪等主要品

牌,正在以高端化和规模化兼具的特点向前发展。

其中,吉利品牌的高端化主要得益于“中国星”

系列的成功。2022 年,中国星系列总销量达到了

25.9 万辆,在吉利品牌中的占比超过了 23%,

其平均单车售价达 15 万元。

在 2022 年,领克品牌产品的加权平均价达

到了 17.4 万元,这一价格甚至超过了很多主流合

资品牌的平均售价。而且,领克在 2022 年成为

了最快突破 80 万辆的中国高端汽车品牌。这使得

领克成为自主品牌中打造高端品牌的典范。

而吉利打造的另一个豪华智能纯电品牌——

极氪,则让吉利加入了和 BBA 等豪华品牌竞争的

队伍中。极氪 001 平均单价超 33.6 万元,持续

蝉联 30 万以上中国品牌纯电车型销量冠军。

INVESTMENT RESEARCH 海外投资研究

VICTWO 55

第58页

可以预见的是,在获得吉利的增持后,阿斯

顿马丁将很快进入发展快车道,尤其是在存在感

不强的中国市场,或将有机会取得重要突破。因

为吉利始终贯彻着这样的理念:全球汽车产业面

临巨大变革,挑战巨大,必须时刻保持谦虚谨慎、

开放合作的心态,与全球合作伙伴协同占领技术

制高点,最终实现各美其美、美美与共。

而对于吉利自身,将有机会进一步实现产品、

技术、人才、资本的资源整合,以提升其核心竞

争力,从而继续塑造其技术、高端化和全球化的

立体化形象。

迈向全球化,吉利正在加快脚步。

写在最后

此外,吉利也正在加速迈向全球化。

得益于多年的全球化布局和投资,吉利旗

下的领克早在 2020 年就启动了欧洲战略,并于

2021 年启动了亚太战略。2022 年,领克品牌出

口销量的增幅进一步扩大至 300%,是中国品牌

25 万元以上车型出口量第一。

在由德国汽车制造商主导的中国高端车市场,

极氪通过竞争站稳了脚跟。如今,极氪正在计划

将竞争优势带到德国汽车制造商的大本营——欧

洲市场。

极氪的目标是力争在 2030 年成为欧洲电动

汽车市场领导品牌。这一目标并非不可实现,据

一家国外的汽车咨询公司估计,到 2030 年,中

国品牌在欧洲电动车的市场份额将达到 20%。

可见,这些年辛苦打造的全球版图,正在不

断反哺吉利自身。因为其始终坚持着这样的造车

理念——造车是个复杂的系统工程,并购之后更

重要的是体系化的融合。而吉利注重内涵式发展,

深耕匠心文化,探索技术提升产业链协同、精品

车打造,最终提升用户体验。

海外投资研究 INVESTMENT RESEARCH

56 VICTWO

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