Future Development

在功能

场景上

不断精细化颗粒度

同时不断创造新需求

底层需求

清新口气/美白牙齿

清洁口腔

漱口水

牙 膏 口 喷

使用场景

产品形态

牙 贴 爆 珠

甜蜜约会

职场办公

居家清洁

外出旅游

野外露营

Canban is a specialist oral care brand. The mission of the brand is to provide

full-scale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from

mouthwash, toothpaste to oral spray, serving the oral health of over 30 million people.

01

02

03

品牌规划

千城百万终端战略

Canban is a specialist oral care brand. The mission of the brand is to provide full-scale

oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Oral Care Brand

服务于10亿国人的口腔健康

口腔鲨鱼

品牌介绍

Brand Introduction Of Oralshark

口腔护理

专研品牌

SUPER

PROBIOTIC

ㅷ晥

➝絏

BRAND

INTRODUCTION

01

ORALSHARK ORALSHARK ORALSHARK ORALSHARK ORALSHARK

成立时间 口腔鲨鱼品牌成立于2016年

品牌简介

口腔鲨鱼的母公司参半集团是一家专注于口腔护理领域消费品的集团，旗下拥有参半、CanbanKids、口腔鲨鱼Oralshark等五个品牌。集团母公司成立于2015年，

次年创立了品牌“Oralshark”，品牌创立之初便专注于提供口腔护理的全场景解决方案，目前已经形成了庞大的产品矩阵。旗下产品已覆盖漱口水、牙膏等多个

类目，为用户提供了精细化的口腔护理解决方案。参半集团引领了口腔护理消费的快消化趋势，通过推出参半益生菌漱口水重塑了漱口水赛道，扩大了用户人群，

为全民口腔健康的目标做出了巨大贡献。2022年，口腔鲨鱼推出的牙膏产品霸榜多个销量榜榜首，推出后仅两个月时间就已经突破1亿元销售额。目前，参半集

团已经为3000万用户的口腔健康保驾护航，集团的最终愿景是服务于10亿国人的口腔健康。

品牌定位 口腔护理专研品牌，专注于口腔护理全场景解决方案

口腔鲨鱼品牌介绍

INTRODUCTION OF ORALSHARK

02 遤⚌

㖑⡙

MARKET STATUS

ORALSHARK ORALSHARK ORALSHARK ORALSHARK ORALSHARK

单品单月破

口腔鲨鱼8月及9月全渠

道销量超2亿元

1亿

在8月及9月的个护总榜中，

口腔鲨鱼旗舰店稳居店铺

交易榜榜首

稳居榜首

TOP

在近30天的大盘数据中，

稳居抖音大盘爆品榜及短

视频商品榜的榜首

稳居榜首

TOP

ORALSHARK ORALSHARK ORALSHARK ORALSHARK ORALSHARK

03 ❡ㅷ

瀃꣋

PRODUCT

MATRIX

Oralshark〡臼됺됎

暅芁禹⴩❡ㅷ

〡臼됺됎-繠涯暅芁 〡臼됺됎-幡倝暅芁

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

〡臼됺됎-꜂淏瀖暅芁

Oralshark〡臼됺됎

暅芁禹⴩❡ㅷ

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

〡臼됺됎-孽㛇ꃑ暅芁

Oralshark〡臼됺됎

暅芁禹⴩❡ㅷ

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

〡臼됺됎-꜂淏瀖暅芁

Oralshark〡臼됺됎

暅芁禹⴩❡ㅷ

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Oralshark〡臼됺됎

〡臼㌂꨺禹⴩❡ㅷ

〡臼됺됎-繠涯〡臼㌂꨺ 〡臼됺됎-幡倝〡臼㌂꨺

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

Oralshark〡臼됺됎

暅芁禹⴩❡ㅷ

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

04 僈僤

鴪➃

CELEBRITIES

AND KOL

ORALSHARK ORALSHARK ORALSHARK ORALSHARK ORALSHARK

Oralshark〡臼됺됎

ざ⡲涸僈僤♸鴪➃

龹齽俒

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

餮⛇❭ 寝䂽 悭ꨍ嶹

Oralshark〡臼됺됎

ざ⡲涸鴪➃

㼭雵勿㪭

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

向㶩擿✫ ⚺䭯➃玐淏 霉雿プ⴬ꨓ匠

Oralshark〡臼됺됎

ざ⡲涸鴪➃

♧噇餒絑

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

됎⛼꧁⥌ ♲〡涰䟃 㣐鄬䊼

Oralshark〡臼됺됎

ざ⡲涸鴪➃

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

⯋孞꣚槴 涯㲓涸濼霋 ♶姻絑㷖㨰 ⯨⯨涸荎枽枽

05 爢⠔

餓⟣

ORALSHARK ORALSHARK ORALSHARK ORALSHARK ORALSHARK

SOCIAL

RESPONSIBILITY

920全国

爱牙日

2022年第34个全国爱牙日

参半作为新锐口腔护理品牌代表，旗下益生菌漱口水产品被人民日

报特邀收录于其制作的第34个全国爱牙日科普视频内。

由人民日报客户端、人民日报微博联合参半共同发布视频及相关活

动物料，人民日报对参半进行了两篇深度报道，肯定了参半在全民

口腔健康道路上的努力和贡献。

联合科普视频截图

人民日报

专题访谈

Oralshark is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

人民日报报道截图

2022年9月参半正式与拥有88年益生菌生产经验的拉曼公司拉曼人类

营养部门（简称LHS）签约建立「口腔微生态联合实验室」。

实验室将深入研究国人的口腔护理习惯及需求，在优质益生菌的培养

和使用上进行深度合作，将获得药品GMP和USP的GMP认证全球最高

标准益生菌成分应用到参半产品中，让更多的中国消费者能够享受高

品质的国货产品。

参半集团与拉曼集团

达成战略合作

加拿大拉曼集团

战略合作

Oralshark is a specialist oral care brand. The mission of the brand is to provide full-scale oral

care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

2022年9月参半集团正式与北京大学深圳医院签订联合实验室合作协

议，将合作建立“北京大学深圳医院-参半口腔创新研发联合实验室”。

联合实验室以口腔预防领域的相关研究为工作重点，目标将口腔领域

的科技创新及科研成果应用到参半产品中，让更多的中国消费者能够

享受高品质的国货产品。

参半集团与北大深圳医院

达成战略合作

北京大学深圳医院

战略合作

Oralshark is a specialist oral care brand. The mission of the brand is to

provide full-scale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products

from mouthwash, toothpaste to oral spray, serving the oral health of over 30 million people.

致力于让每个中国人到80岁

都拥有20颗健康的牙齿

背景：8020，即世界卫生组织(WHO)对牙齿健康的标准，即

80岁的老人至少应有20颗能够正常咀嚼食物，不松动的牙齿

参半集团

公益助未来

* 该计划将于2022年第四季度正式开启，未来每一年，参半会为至少10个

贫困地区资助洗漱物资，持续开展口腔健康相关的公益行动。

参半集团

8020计划

06 劢勻

〄㾝錞ⴢ

ORALSHARK ORALSHARK ORALSHARK ORALSHARK ORALSHARK

FUTURE

DEVELOPMENT

在功能场景上

不断精细化颗粒度

同时不断创造新需求

底层需求

清新口气/美白牙齿

清洁口腔

漱口水

牙 膏 口 喷

使用场景

产品形态

牙 贴 爆 珠

甜蜜约会

职场办公

居家清洁

外出旅游

野外露营

Oralshark is a specialist oral care brand. The mission of the brand is to provide

full-scale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from

mouthwash, toothpaste to oral spray, serving the oral health of over 30 million people.

01

㣐崨鸑

⟄字欰ㄤ兜䟃⡲⚹ㅷ晥㛇瀖䩧鸣㕂字紩涸馄紩旘ㅷ

⟄馄紩㣐⽀ㅷ䒸곭䋑㖞欽偫菢❡ㅷ剪⸉✵⼪㹻♰䨪

02

03

Ⰼ庈麤

⟄絁♳絁♴Ⰼ庈麤涸Ꝃ霃㼆侮⚡务㕂䋑㖞鵳遤銻渷

ꛏ㼆♶ず庈麤ㄤ♶ず➃纈鵳遤㹁ⵖ⻊涸❡ㅷ䒓〄⟄鷓

䎾♶ず欽䨪涸꨽宠

䘯嶊⻊

Ⰼ꬗꣭⡛〡臼䫡椚嶊餩ㅷ涸⢪欽꡶地㣐䌴䏞䲿⼮〡

臼嶊餩ㅷ涸⢪欽곸妃⚹Ⰼ字〡臼⨴䐀餑柄♧⼝⸂ꆀ

品牌规划

千城百万终端战略

*䨔姺2021䎃䏀⿬⼱䊺Ⰶ끸10♰⚡絊畮緸挿麑䋒♳涰䏠㙹䋑կ劢勻♲䎃ⰻ⿬⼱湡叻㖈1000⚡㙹䋑Ⱏ䬪

㾝絊畮緸挿侨150♰+⚹Ⰼ字〡臼⨴䐀⥂끻䫡菔կ

Oralshark is a specialist oral care brand. The mission of the brand is to provide fullscale oral care products and solutions to the consumers in China.

The company was founded in 2015 and now has covered products from mouthwash,

toothpaste to oral spray, serving the oral health of over 30 million people.

服务于10亿国人的口腔健康

〡臼䫡椚⚁灇ㅷ晥

Oral Care Brand