IN WENZHOU
总第 6 期
49
动我。”
如今，蔡黎生在法国铁路部门担任工程师，也积极
投身社会活动。2020 年初，蔡黎生正式加入了法国华裔
青年协会。2021 年，他当选为该协会会长，并于 2023
年成功连任会长。
“父辈打下了一个很好的基础，新一代的华裔在法
国各行各业融入得不错。”蔡黎生希望团结同龄人、同
样出生在法国的华裔，不要忘记自己的根。就任会长以
来，他组织会员在一战纪念日祭扫华工墓园，举办相关
华工历史展览，开展多种活动传承中国传统文化。2023
年 8 月 25 日，由国务院侨办、中国侨联和浙江省人民
政府共同主办的中国 ( 浙江 ) 华侨华人新生代创新创业
大会在温州开幕，他代表侨界青年发表了主旨演讲，并
接受了浙江电视台的采访。
作为 95 后的侨界代表，蔡黎生受到中法两国领导人
的亲切接见。2023 年中国农历新年，他受邀在法国总统
府参加法国中国春节团拜会。他用流利的法语和法国总
统马克龙展开交谈。在法国华裔青年协会的新春联欢会
上，蔡高潮当仁不让地认领多个节目。蔡高潮欣喜地说
道：“在法国传播中国文化，我们父子互相支持。”
50
CAI GAOCHAO & CAI LISHENG:
Wenzhounese Father-Son Cultural Relay
in France
Source: Wendu News； Editor: Zhuge Fangfang
Cai Gaochao and Cai Lisheng (Thomas Cai), a father and
son from Wenzhou, share not only a striking resemblance
but also a deep passion for Chinese culture, despite their
vastly different upbringings - the father born in Wenzhou in
1956 and the son in Paris in 1996. For decades, Cai Gaochao
has been teaching Tai Chi to over 200 French people and
introducing them to authentic Chinese cuisine such as spring
rolls, “knocked fish soup” (a traditional Wenzhou fish dish),
and zongzi. His dedication has even earned him features
in French magazines and on television. Meanwhile, his son
Lisheng has taken up his baton, serving as the president of the
French Chinese Youth Association (AJCF) for two consecutive
terms. He rallies fellow young Chinese born and raised in
France to explore their roots and foster China-French cultural
exchanges, making their voices heard. Thus, the father and son
are promoting cultural communication in France in their own
ways. One generation after another, overseas Wenzhounese in
France support the cause of cultural exchanges, with the latest
generation now in the spotlight.
Spreading the Art of Tai Chi: Cai Gaochao’s French Media
Sensation
In 1989, the Cai family settled in Paris, France, where
Gaochao, like many of his fellows from Lucheng district,
first worked in the catering and clothing industries and later
ran a grocery store. Long-term fatigue took a toll on his
health, with severe lumbar disc herniation once leaving him
FIGURES 人物
FIGURE
IN WENZHOU
总第 6 期
51
bedridden for three months. His mother, who stays in China,
advised him to return and try traditional Chinese medicine
treatment. This was how Gaochao began to apprentice to
practice Tai Chi for fitness. As he learned Tai Chi, his body
stiffness was gradually relieved.
Back in France, Gaochao made Tai Chi practice in a
park his daily routine to avoid a relapse. Unexpectedly, this
brought him his first French Tai Chi student, Ingrid, which
marked a new starting point for his career in France. At
first, Gaochao merely taught Ingrid Tai Chi in his spare time.
He then began his full-time teaching career when Ingrid
suggested he do so after the Japanese restaurant he worked
in closed down.
His efforts have not gone unnoticed as he was later
introduced by Roger Ltier, president of the Comité National
Français du WuShu (lit.‘French Martial Arts Committee’),
to be a Tai Chi teacher at the Chinese Culture Center of
Les Temps Du Corps, and other French sports and culture
associations, officially starting his career as a traditional
Chinese cultural ambassador in France. At his busiest, he
taught 16 Tai Chi classes a week. Over the years, he has
trained over 200 French Tai Chi students, with many learning
with him for over a decade, some even aged 83. “Many of my
students are in their 70s and 80s but still keep learning Tai
Chi,” he said.
Therefore, Gaochao, a Chinese Tai Chi teacher in
France, has gained attention from local media. In 2009, his
story of leading 400 people to practice Tai Chi at the 104 Arts
Center was featured in France’s largest TV program and
magazine Télérama. French TV channel TF1 also once aired
a report about him.
52
FIGURES 人物
Sharing the Taste of China with French Tai Chi Students
In 2020, Cai Gaochao participated in China’s Global
Tai Chi Online Competition and won two first prizes in the
overseas group. In addition to teaching Tai Chi, Gaochao, an
amateur painter, even once held a solo painting exhibition
in Paris in 2017. The exhibited 43 Ebru paintings were
mostly bought by his students, who often describe him as
“incredible and versatile”.
Gaochao spent a decade teaching the 108 moves of Tai
Chi, starting from the most basic moves for beginners. His
patience has earned him a solid reputation, leading to a
steady increase in the number of students.
“Why do so many people learn Tai Chi with me for more
than a decade?” Gaochao found the answer in his students’
appreciation for Chinese culture, something for which he
is always grateful. Therefore, he loves to show his culinary
skills when hosting “team building” sessions at his students’
homes. This is their way of enhancing friendship and
spreading the culture.
His delicious Chinese cuisine never fails to impress his
French friends. During the Dragon Boat Festival, Gaochao
will make zongzi, accompanied by the story of Qu Yuan, an
ancient Chinese poet said to have inspired the festival. He
would also organize a Wenzhounese festive celebration by
teaching students how to make spring rolls, knocked fish
soup, and Wenzhou fish ball soup.
Cai Gaochao, now 67, plans to retire. He has a thick
commemorative album containing messages and postcards
from French students. His many years of teaching have
brought him deep teacher-student friendship and a large
group of French friends. Chinese culture is also wellreceived among his French students because of him.
From Father to Son: Cultural Relay of a Bilingual Post-95
Now, his son Cai Lisheng will take over the baton and
continue to promote China-French cultural exchanges in
France. Born and raised in France, this 27-year-old can speak
fluent Chinese and write beautiful Chinese characters.
As a child, Lisheng often went back to China with his
parents. He studied for two years in a Chinese primary
school. Moreover, his grandfather, a veteran Chinese
teacher, rubbed off on Lisheng, enabling him to lay a
good foundation in Chinese and develop strong bilingual
communication skills for cultural exchanges. During his
college years, Lisheng chose to intern at a French art and
culture exchange center, promoting the Chinese-French
exchange of ballet.
“Every time I return to my hometown, I feel it
has changed a lot, but I can still relate to it,” Lisheng
said. Wenzhou’s old downtown area is small and wellorganized, featuring a balance between the mountains and
waters. Beyond the old town, Wenzhou as a whole is a place
with a profound historical and cultural heritage, which
makes him feel particularly proud. “I feel a close affinity
with my city,”said Lisheng. He loves Chinese songs, Chinese
programs, and Chinese calligraphy. These traditional
cultures have given him a lot of nourishment and also a
Chinese identity.
Lisheng does not speak much Wenzhou dialect in
France, but he will naturally talk in the dialect once he
returns to his hometown. This makes his grandmother
especially happy because her grandson, born and raised in
France, can speak Wenzhou dialect. When visiting the World
IN WENZHOU
总第 6 期
53
Wenzhounese Home, a place built for the returned overseas
Chinese, Lisheng was “deeply touched”by a Wenzhounese
idiom“zao gai ci ci” (come back home and take a look).
Now, Lisheng works as an engineer in the French
railway sector and is also actively involved in social activities.
In early 2020, he officially joined the AJCF and was elected
president of the association in 2021 and 2023 successively.
“The older generations have paved the way for us, and
we, the younger generations, are well integrated into all
walks of life in France,” Lisheng said. He hopes to unite his
French-born Chinese peers and not forget where they come
from. As the AJCF president, Lisheng has organized various
traditional Chinese cultural events, such as Chinese
laborers’tomb sweeping on WWI Memorial Day and
exhibitions on Chinese labor history. On Aug 25, 2023, he
was invited for a keynote speech and an interview on behalf
of overseas Wenzhounese youth at the China (Zhejiang)
Overseas Chinese New Generation Innovation and
Entrepreneurship Conference.
As an outstanding post-95 overseas Chinese, Lisheng has
the honor to meet leaders of both China and France. During
the Chinese New Year in 2023, he was invited to attend
the reception at the Elysée Palace, where he had a smooth
conversation with French President Macron.
At the same time, his father, Gaochao, had multiple
performances at AJCF’s Chinese New Year gala. In such a
context, Gaochao said happily, “In spreading Chinese culture
in France, we are having father-son duo’s efforts.”
54
ABOUT OU 瓯说
李妙意 摄
IN WENZHOU
总第 6 期
温州畲族爱美。过去的年代，尽管生活贫困，但不
管姑娘或大娘，仍尽自己全力，戴着精美头饰，穿着绣
有美丽图案的畲族服装，进城、探亲，把自己打扮得花
枝招展，如鹤立鸡群，展示爱美的心灵，吸引路人的眼球，
常让人驻足观看。
温州畲族妇女的头发，常梳成凤凰髻：将头发拧成
一把，盘在脑后，形成一个高高的发髻，系上红头绳，
称为凤凰髻。
头饰——笄（畲语称为 gie） 据史料记载：“畲族
妇女跣脚椎结，断竹为冠，裹以红布，布斑灿，饰以珠，
珠累累，皆五色椒珠。”将笄戴在凤凰髻上，十分漂亮。
1991 年，曾在泰顺左溪村蓝家展家发现笄的头饰，是其
母当年做新娘子时，从老家仙居书院村带过来的。竹筒
直径约 5 寸，长约 7 寸，绕着红布，两边各有 10 条小
珠链，长至膝，正面短珠也 10 条，末端各系一小银片，
取意十全十美。
高挑式头饰 改革开放后，在瓯越“三月三”畲族文
化风情节的推动下，畲族歌手的头饰改成高挑式，但仅
限于唱畲歌、跳畲舞时佩戴。
服装 温州畲族妇女、姑娘的上衣基本样式是大襟式，
圆颈，右开襟，低领。主要标志是两边袖口上镶有“金印”：
隅花纹，绣着精彩图案的胸片和红飘带。颜色有黑、蓝、
青等色，布料为斜纹布，较高档。
据考证，袖口的隅花纹，绣着 3 寸宽，红、黄两圈
牡丹花半个方形美丽图案，相传是高辛帝皇后赐给自己
女儿三公主，嫁给畲族始祖忠勇王时的金印标记。
胸片是用金丝线绣着花卉、鸟兽、飞禽，或文字如“百
年好合”“五谷丰登”“五世其昌”等文字。这些栩栩
如生的美丽图案，一是显示畲族姑娘的心灵手巧；二是
那些文字时刻告诫夫妻双方要相亲相爱，辛勤劳作，实
现家庭和睦、兴昌的美好愿望。
红飘带，上衣右边襟沿有两条一寸宽，与衣襟齐长，
走路或风吹来时，像是凤凰尾。据传也是当年高辛帝皇
后送给出嫁女儿，作为永远幸福吉祥的护身符，寄托了
帝后一片眷恋之心。
温州畲族的头饰和服饰，也印证着畲族史歌《高皇歌》
所唱的：“来自广东凤凰山，身穿漂亮凤凰装”。
镶腰式畲族裤子 泰顺畲族的裤子，没有什么特别
的样式。都是从便于生产、劳动出发，穿着宽松，耐穿
便捷，裤腰上镶着 3-5 寸宽一圈白布。另外，男女都上
山劳动，故男女的裤子基本相同，少数有绣着花边的女
式裤子。
鞋子 一般均穿纳鞋底的布鞋，有圆口式，平口式多
种。鞋面以青色，蓝色布料为主。姑娘出嫁，穿花鞋。
温州 畲族服饰
文
/钟炳文
55
围腰 男女劳动时围着，预防衣服弄脏和撕破。过去，
冬天时畲家经济困难衣裳单薄，围腰可当一件衣服保暖。
2008 年 6 月 7 日，畲族服饰经国务院批准列入第二
批国家级非物质文化遗产名录。
2019 年 11 月 12 日，畲族服饰项目列入国家级非物
质文化遗产代表性项目保护单位名单。
畲族头饰、服装是畲族的重要标志，是区别于其他
少数民族主要特征之一。在畲族文化列为国家非遗保护
目录后，畲族人民充满文化自信心，当今社会更需要设
计出有突出畲族标志，相对统一且深受新时代畲族人民
喜欢的头饰和服装。
ABOUT OU 瓯说
The She ethnic group in Wenzhou have a special passion
for beauty. Poor as they were in the past, whether travelling
downtown or visiting relatives, women old and young used
to adorn themselves in exquisite headdresses and costumes
embroidered with intricate patterns, making them stand
out from the crowd, and often attracting admiring glances
from passersby. Nowadays, they become wealthy, and pay
more attention to primp themselves. One typical thing of
them is to style their hair into a phoenix bun, which involves
twisting the hair into a bun at the back of the head, and tying
it with a red string.
HEADDRESS-JI (KNOWN AS “GIE” IN SHE LANGUAGE):
According to historical records, She women used to tie
their hair in a phoenix bun, and wore a Ji on it. Ji is a crown
made from cut bamboo wrapped in a piece of red cloth,
which with gorgeous patterns is adorned with strings of
colourful peppercorn-like beads hanging profusely from
the crowns. Wearing the traditional Ji on the phoenix bun
is a sight of great beauty. In 1991, one of the Ji accessories
was found in Lan Jiazhan’s home in Zuoxi Village, Taishun
county, Wenzhou. It was brought by Lan’s mother from her
hometown of Xianju Shuyuan Village when she was a bride.
The bamboo tube, wrapped in red cloth, is about 16.67cm in
diameter and 23.33cm long. On each side of the red cloth,
there are 10 long strings of small beads that reach the knee,
and 10 short strings of beads on the front of the cloth with
a small silver piece at the end of each bead string. The
number of 10 was used to imply perfect marriage and life in
China.
TALL HEADDRESS: After China carried out the policy of
reform and opening up, promoted by the “Double Third
” She Culture Festival（falling on the third day of the third
lunar month) in Wenzhou, the She singers began wearing
tall headdresses when performing She songs and dances.
作者系畲族文化研究学者，著有《畲族文化 - 泰顺探秘》《浙江畲族调查 》《温
州少数民族 》等著作。
Costumes of She Ethnic Group
in Wenzhou
By Zhong Bingwen
56
IN WENZHOU
总第 6 期
COSTUMES: The typical upper garment of She women
and girls in Wenzhou features a large and right-buttoned
placket with a round and low collar. On the garment, there
are pattern like “golden seal” on both cuffs, brilliant pattern
on the chest panel, and also red ribbons. All those make it
unique. The garment is usually made of high-quality twill in
black, dark blue, and dark green.
Based on textual research, the pattern on the cuffs is
formed by embroidering with red and yellow peony flowers
in the shape of half a square which is about 10cm wide. It
is said that this is the golden seal mark bestowed by the
empress of Emperor Gao Xin to her daughter, the third
princess, upon her marriage to Panhu, also know as the Lord
of Loyalty and Bravery, the ancestor of the She ethnic group.
On the chest panel, there are intricately embroidered
patterns of flowers, birds, animals, and words with gold
thread, such as “百年好合” implying blissful marriage, “五谷丰登”
signifying abundant harvests, or “ 五 世 其 昌 ” representing
prosperity for generations to come. These vibrant and
exquisite patterns not only showcase the creativity of She
girls, but also serve as a reminder for couples to cherish
each other, strive diligently, and fulfill the aspirations of a
harmonious and prosperous family.
Two red ribbons on the upper garment, each about
3.3cm wide, extending all the way to the hem, are used to
adorn the right edge of the coat. As one walks, they flutter
elegantly resembling the tails of phoenixes. It is also said
that they were also bestowed by the empress upon her
daughter’s marriage. Serving as talismans of everlasting joy
and good fortune, they symbolize the emperor’s and the
empress’ nostalgia for their married daughter.
The She ethnic group’s headdresses and costumes
are a reflection of their cultural heritage, as depicted in
its historical song “Gao Huang Ge”, which mentions the
beautiful phoenix costumes worn by the She people from
Phoenix Mountain in Guangdong Province.
SHE TROUSERS: The She trousers in Wenzhou are designed
for practicality, with a focus on comfort and durability. The
waistband is embellished with a white cloth about 10cm to
16.7cm wide. Both men and women wear similar styles, with
a few females’ trousers stand out with embroidered flower
patterns, reflecting the shared labor responsibilities within
the community.
SHOES: Traditional She footwear includes cloth shoes with
round or flat mouths, typically made of cyan or blue cloth.
Women wear embroidered bridal shoes on their wedding
day.
APRON: The She people’s apron is worn by both genders
while working, serving as a kind of protection to shield
clothing from stains and tears. In the past, during the cold
winter, when the She family faced financial hardships and
lack of clothing, the apron doubled as an extra layer of
warmth.
On June 7, 2008, with an approval by the State Council,
the costumes of the She people were included in the second
batch of the National ICH List.
On November 12, 2019, the She costume project was
included in the list of national ICH representative project
protection units.
The headdress and costumes of the She ethnic group
are important symbols and represent one of the key
characteristics that distinguish them from other ethnic
minorities. Since the She culture was included in the
national ICH protection catalogue, the She people have
been more self-confident. In today’s society, it is all the
more necessary to design headdresses and costumes with
outstanding She symbols that are relatively uniform and
deeply cherished by the She people in this new era.
(The author Zhong Bingwen is a scholar of She culture in
Wenzhou, Zhejiang, who has published several works on She
culture and minorities.)
57
ABOUT OU 瓯说
雷国贵：畲族“双料”非遗传承人
文 / 翁卿仑
泰顺，是我市少数民族畲族的聚居区之一。其中，
司前是畲族镇，竹里是畲族乡。
竹里乡共有 3000 多人口，畲族人口占比达 1/3 左
右。作为畲乡，竹里也是瓯越“三月三”畲族风情节的
发源地。
2005 年的农历三月初三，在竹里乡竹里村赤岩寨
自然村里，畲族歌手雷子新邀请了周边的许多畲族村民
到家中，载歌载舞，并围着长桌聚餐，一起过节。那天
大家都特别开心，希望将这样的“三月三”延续下去。
2006 年，每年农历三月初三定期在我市泰顺、文成、苍
南、平阳等四县举办的瓯越“三月三”畲族风情节，就
在竹里诞生了，并一直延续到了如今。
ABOUT OU 瓯说
翁卿仑 摄
58
今年 49 岁的雷国贵，是已故的雷子新的儿子，子承
父业，他如今不仅是畲族民歌市级非遗传承人，也是畲
族服饰项目县级非遗传承人。
近日，记者去往深山竹里采访了雷国贵。
发展畲族服饰
他从大城市返乡
藏在深山的赤岩寨自然村，仅有两户人家，雷国贵
家是其中一处。因为父亲的职业是木匠，所以雷国贵眼
下居住的老屋，就是 40 年前由父亲“量身定制”的。
这座老屋，属于传统的泰顺木屋——泰顺厝，有正
屋大堂和两边厢房，正屋前面的院子里，种植着百合、
紫苏等花草。院子两旁，有稻田与竹林，对面则是青山。
选址可谓是幽静天然。
如今，偌大的房子仅雷国贵住在其中，他的家人都
早已定居杭州。
雷国贵自 16 岁就外出谋生，从事过服装设计、装修
工程等行业。两年前，为了开发畲族服饰，他只身回到
了老屋。
走进老屋，大堂里摆放了许多人偶模特，身上都穿
着由雷国贵设计的各式畲服。其中一个房间，则被他装
修成了布料加工车间。
“一个人回到老宅，会不会觉得寂寞？”这是记者
来到这里时的第一个问题。
雷国贵微笑着说不会的。因为这里还有很多他儿时
的朋友会互相串门。他们还偶尔会一起对歌，消磨时光。
畲服是民族符号
但也需与时俱进
畲族人口，主要分布于我国东南沿海的广东、福建、
浙江、江西、安徽。他们都于数百年前迁自广东潮汕的
凤凰山，自称“山哈”，亦即山里的客人。如今，畲族
总人口约 80 万人，以人口多少为序，排全国少数民族
第 20 位。
在雷国贵看来，如今不仅大部分汉族人对畲族文化
知之甚少，许多本土畲族青少年也对本民族的传统文化
知之甚少。这也是他回来发展畲族服饰的一大原因。
雷国贵说，畲族崇尚黑色与蓝色，布料多用畲服妇
女自织的苎麻布制作，总体而言比较朴素。男性服饰，
基本是长衫，女性服饰相对华丽一些，衣服是右开襟，
衣领、袖口、右襟多镶有彩色花边。
彩色花边，是畲族妇女天马行空的织品，没有定式，
但多是她们熟知的身边花草图样。另一个重要元素，便
是畲族的图腾：凤凰。
2023 年，由网易旗下的一家大型网游公司打造的游
戏《永劫无间》，与泰顺畲族共同开发了一款游戏服装：
凤凰装，泰顺的畲族人士还为此联手打造了同款实体服
装。时尚与传统碰撞，最终效果令人惊艳，从而引发了
一时热潮。许多年轻人，也因此开始对畲族服饰产生好
奇。
这也让雷国贵有了更多想法：“我们要保留畲族传
统元素，但是不能拘泥于传统。过去的畲服太过朴素，
放到当下的市场里，是没有受众的。”这两年，雷国贵
对传统服饰进行了大胆改良，同时，也在老屋里引入了
IN WENZHOU
总第 6 期
59
直播带货。
如今，雷国贵的畲羽服饰工作室，依然是温州唯
一 生产畲族服饰的企业，他的畲族服装定制客户群，近
到苍南、平阳，远到丽水、金华、漳州、泉州等地。
由于该产业，他也带动了附近一些畲族服装师傅的
就业。
畲歌
还会一直唱下去
雷国贵对故乡的感情特别深，有个很重要的原因，
在于他对畲歌的儿时记忆。
在他很小的时候，就常常听父亲唱畲歌。父亲在建
房子的时候会边干活边唱歌，干活干累了，晚上还会邀
请很多朋友来家里一起唱歌。
雷国贵说，畲族人万事皆可唱：日常对话可彼此对唱；
开心可以唱；伤心也可以唱。他小时候，父亲和朋友们
聚在一起，有时候兴致一来，大家围在一起从天黑唱到
天亮。也正是在这样的氛围中，雷国贵学会了唱畲歌。
畲族有自己的语言但无自己的文字，畲歌基本上是
以口头文学形式流传的。
作为家族的第四代畲歌传承人，雷国贵收藏了父亲
及老一辈歌手的手抄歌本 20 余本，收集民间歌曲 1000
多首。
回到家乡的雷国贵，也如过去时的父亲一样，闲时
约一些朋友一起对歌，并希望一代又一代的本土畲族人
能将畲歌一直传唱下去。
ABOUT OU 瓯说
翁卿仑 摄
60
LEI GUOGUI:
Dual Heritage Inheritor of the She Ethnic Group
by Weng Qinlun
On the third day of the third lunar month in 2005, Lei
Zixin, a She ethnic singer, invited many She villagers from
nearby areas to his home in Chiyanzhai Natural Village,
Zhuli Village, Zhuli Township. There they sang, danced, and
gathered around long tables for a festive meal. This gave
birth to the Ouyue Double Third Festival in 2006, which has
been held annually on the third day of the third lunar month
alternately in the four above-mentioned counties.
Lei Guogui, 49 years old and the son of the late Lei Zixin,
follows in his father’s footsteps. He is not only a municipallevel inheritor of She folk songs, but also a county-level
inheritor of She ethnic costumes.
Recently, our reporter has been to the remote Zhuli to
interview him.
Returning to Hometown to Advance She Ethnic
Costumes
Nestled in the secluded mountains, Chiyanzhai Natural
Village comprises just two households, one of which is Lei
Guogui’s. He lives in his old house built by his father, a
carpenter, 40 years ago.
The She ethnic group in Wenzhou live in four counties, Wencheng, Cangnan, Pingyang, and Taishun; in Taishun, they
reside in Siqian, a She ethnic town, and Zhuli, a She ethnic township.
Zhuli has a population of over 3,000, with the She ethnic group making up about one-third. As a She ethnic township, it is
the birthplace of the Ouyue Double Third Festival of the She people.
IN WENZHOU
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It is a traditional Taishun wooden structure known
as “Taishun Dwelling”, consisting of the main hall and
side chambers. In the front yard, lilies, perilla, and an
array of other plants flourish. Outside the yard, rice fields
and bamboo groves spread out on both sides, while lush
mountains rise across the way. Such a location is truly
tranquil and natural.
However, only Lei Guogui lives in this spacious building
because his family members have long settled in Hangzhou.
He has been working away from home since he was 16,
engaging in industries like fashion design and renovation
projects. Two years ago, he returned alone to develop She
ethnic costumes.
The main hall is filled with numerous mannequins
adorned in various styles of She ethnic clothing designed
by him. Meanwhile, one of the side chamber has been
transformed into a fabric processing workshop.
“Do you feel lonely living in your old house away from
your relatives?” the reporter raised the first question.
Lei Guogui smiled, “No. Many of my childhood friends
drop by and we occasionally sing together to kill the time.”
Adapting She Attire — A Symbol of Ethnic Identity
The She ethnic group primarily reside along the
southeastern coast of China, in provinces such as
Guangdong, Fujian, Zhejiang, Jiangxi, and Anhui. Having
migrated from Fenghuang Mountain in the Chaoshan
region of Guangdong several hundred years ago, they
refer to themselves as “Shanha”, “meaning guests from
the mountains”. With approximately 800,000 members,
the group ranks 20th among China’s ethnic minorities by
population.
However, in Lei Guogui’s view, not only do most Han
Chinese know very little about She culture, but many She
youths also lack understanding of their own traditional
heritage. This is one of the major reasons he returned to
promote She clothing.
He added that She people prefer black and blue colors,
and their fabrics are mainly ramie cloth woven by She
women. Overall, their attire tends to be quite plain. Men’s
is mainly long robes, while women’s is relatively more
elaborate, featuring a right-side opening and colorful trims
on the collar, cuffs, and right front panels. The trims are
imaginative creations of She women, without a fixed pattern,
but often featuring familiar floral and plant motifs. Another
important element is She people’s totem, the phoenix.
In 2023, a major online gaming company under NetEase
and She people of Taishun jointly designed a costume called
the Phoenix Outfit for the game “Naraka: Bladepoint”. Then
the latter concertedly produced a physical version. The
fusion of fashion and tradition yielded stunning results,
sparking many young people’s interests in She ethnic attire.
This has also spurred Lei Guogui to think further, “We
aim to preserve traditional She elements, but we mustn’t
be tied down to tradition. Traditional She garments were
too plain and lacked modern appeal.” Over the past two
years, he has boldly innovated traditional attire, introduced
live-streamed sales in his old house, and established Sheyu
Clothing Studio.
The studio remains the sole in Wenzhou dedicated to
producing She ethnic costumes. His clientele spans from
nearby Cangnan and Pingyang to farther regions such as
ABOUT OU 瓯说
翁卿仑 摄
62
Lishui, Jinhua, Zhangzhou, and Quanzhou.
Lei Guogui has created jobs for several She clothing
artisans in the vicinity.
Singing She Songs on and on
Lei Guogui’s profound connection to his hometown
stems primarily from his childhood experiences with She
folk songs.
When young, he often heard his father sing She songs.
His father would sing while building houses and would also
invite many friends over in the evenings to sing together at
home after a hard day’s work.
Lei Guogui explained, “For She people, everything can
be sung — we sing to have daily conversations; we sing
to express our emotions like happiness and sorrow”. In
Lei’s early years, his father and his father’s friends would
gather to sing, sometimes continuing from dusk until dawn
whenever they felt like it. It was in such an environment that
he learned to sing She songs.
The She ethnic group have their own language but lack
a written script; so, they pass down their folk songs mainly
through an oral literary tradition.
As the fourth-generation inheritor of She songs in
his family, Lei Guogui has amassed over 20 handwritten
songbooks from his father and other elder singers, and has
collected more than 1,000 songs.
Back in his hometown, Lei Guogui, much like his
late father, invites friends to sing together during his free
time. He hopes local She people will pass down the songs
generation after generation.
翁卿仑 摄
IN WENZHOU
总第 6 期
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64
WENZHOU
GEOGRAPHY 温州地理
文 / 图 朱永春
雁荡山·山水形胜
徐霞客曾道：“欲穷雁荡之胜，非飞仙不能。”雁荡山，始于唐，盛于宋，层峦叠嶂，奇峰林立，瀑飞泉涌，洞壑幽深，
极尽雄、奇、险、秀、幽、旷等形象之美，被誉为“海上名山、寰中绝胜”，史称“东南第一山”。
作为瓯江山水诗路极其重要的场景载体，雁荡山不仅是自然之山，更是文化之山、艺术之山。每当我全身心投入
到雁荡自然山水之中时，首先感受到的是雁荡山水之宏伟绮丽，俯仰开合的整体气势，当我饱游饫看、俯仰万象之后，
进而悟其神妙，取其精粹。因此，以雁荡山水为标本，尝试运用摄影对山水语境的重新建构，也使我完成了对自然“真
山水”灵性的一次诗意探索和体验。在某种意义上，这不仅象征着对传统的乡愁，也是对中国传统山水文化源流进行
重新思考、重新发现和重新建构的过程。
IN WENZHOU
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65
山石之相
远观其势，从灵峰的倚天峰，到大龙湫的连云峰，
山峰攒簇，蜿蜒起伏，气势磅礴。而置身重岩叠嶂中，
则岩层裸露，山体纷沓，石壁郁郁如在座前，变化无穷，
一山一石间即是天地宇宙。
云水之相
雁荡山翠壁丹崖，壁立千仞；
流水潺潺，硺石成溪；飞瀑凌空，
云水辉映。
可曾望见，层峦叠嶂处，烟霞
缥缈时，或天风萦带，岚气寥落，
或众生沉吟，莫衷一是。山重水复，
云开云落，迂回曲折之间，成就了
多少文人墨客心中的山水交响诗。
Yandang MOUNTAIN
66
竹木之相
青山隐隐、绿水悠悠，雁荡山的竹木与山水相映成趣，它们以
自己独特的方式，向世人展示着雁荡的魅力和生命的力量。竹木以
其繁茂的枝叶、流畅的线条、疏密有致的布局，成为了山水中不可
或缺的元素，与雁荡山险峻的山石一起，为观者呈现出独特、绮丽
的自然景观。
作者系中国摄影家协会会员、浙江省摄影家协会理事、温州
市摄影家协会副主席兼秘书长，出版有个人作品集《雁荡山·山
水形胜》, 曾获第三届浙江省摄影金像奖等诸多奖项。
WENZHOU
GEOGRAPHY 温州地理
IN WENZHOU
总第 6 期
67
by Zhu Yongchun
Once known as the “Number One Mountain in Southeast China”, Yandang Mountain is acclaimed as “one of the most
wonderful scenes on earth”. Featuring steep peaks, cascading waterfalls, gushing springs and secluded caves, it is magnificent
and rugged. Xu Xiake (1587-1641), a renowned ancient Chinese geographer and traveler praised it with the line “Only an
immortal can fully explore the wonders of Yandang Mountain”. The mountain began to flourish in the Tang Dynasty (618-907)
and reached its peak in the Song Dynasty (960-1279).
As a crucial scene of the Oujiang River Landscape Poetry Road, Yandang Mountain is rich in culture and art. When I
attempt to take a picture of the mountain, I would like to make an exploration into its cultural essence contained in its natural
landscape. My photography is a process of rediscovering and reconstructing traditional Chinese landscape and its culture.
Following such an idea, I reproduced Yandang Mountain on photos, which boasts both a lifelike outer shape and an inside
poetic soul.
Peaks and Rocks
Viewed from afar, the grandeur
of the landscape is striking, with
peaks like Yitian Peak at Lingfeng
and Lianyun Peak at Dalongqiu rising
in clusters, undulating and majestic.
Admired up close, the countless peak
forms, varied commanding cliff walls
and exposed rock textures look aweinspiring.
YANDANG MOUNTAIN • SCENIC SPLENDOR
Yandang MOUNTAIN
68
Clouds and Water
The verdant and crimson crags of Yandang Mountain rise sheer to the sky; babbling water carves brooks on the rock;
waterfalls spout in midair and fall to the lake below, which are shimmering with the clouds in the sun.
Sometimes haze and mist, like ribbons, billows over numerous steep peaks. Clouds gather and dissipate, and water winds
and meanders. The breathtaking scenery inspires a wealth of landscape poems from scholars and men of letters.
WENZHOU
GEOGRAPHY 温州地理
IN WENZHOU
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The author is a member of the China Photographers Association, a director of the Zhejiang Photographers
Association, and a vice president and the secretary-general of the Wenzhou Photographers Association. He has
published a personal photo collection entitled Yandang Mountain • Scenic Splendor and has received several
prizes, including the Third Zhejiang Photography Gold Award.
Bamboos and Trees
The bamboos and trees of Yandang Mountain complement the environment,
showcasing the charm and vitality of Yandang in their unique manner. They are
essential elements of landscape for their lush foliage, flowing lines, and wellarranged density. Adorning the rugged peaks and rocks, they present a distinctive
and enchanting natural scene.
Yandang MOUNTAIN
70
WENZHOU
DELICACIES 寻味温州
cafe
IN WENZHOU
总第 6 期
71
咖啡如今已成为全球文化的一部分，它不仅唤醒了人们的味蕾，更激发了城市的
活力。在中国的温州和韩国的仁川，咖啡文化以其独特的方式融入了当地人的生活，
成为了城市文化的一部分。
在中国温州，温州人对咖啡的热爱不仅仅停留在味蕾上，更体现在对咖啡文化产
业的探索和创新中，像隐于山谷村落的“瀑布咖啡馆”“悬崖咖啡馆”，百年药店变
身的“老香山咖啡”，结合温州传统美食的“永嘉麦饼咖啡”，咖啡店的设计和主题
展现了当地人的创意和对生活品质的追求。
Savoring a city with
a cup of coffee
一杯咖啡里的
城市味道
72
Coffee is now an indispensable part of global culture,
not only tickling people's taste buds, but also stimulating the
vitality of cities. And coffee culture has been integrated into
the lives of local people in its own unique way and has become
a part of urban culture in Wenzhou, China, and Incheon, South
Korea.
In Wenzhou, local people's love for coffee not only stays on
their taste buds, but also is reflected in their exploration
and innovation over coffee culture and coffee industry. For
instances, the \"Waterfall Cafe\" and \"Rimrock Cafe\" are hidden
在韩国仁川，也存在许多装修或精美或简易的
咖啡馆，韩国人喜欢冰美式咖啡，与他们对高性价
比、低卡路里的追求有关，快捷咖啡店和咖啡自助
机的普及反映了韩国人对咖啡的热爱和对便利生活
的向往。
在温州和仁川，我们看到了咖啡与当地文化的
完美结合，在不同城市文化中展现出了不同的特色，
它不仅唤醒人们一天劳作的身体，也激发了城市文
化发展活力，是城市文化多样性的具象化体现。
WENZHOU
DELICACIES 寻味温州
wenzhou
IN WENZHOU
总第 6 期
73
in the valley and village, \"Lao Xiangshan Coffee Shop\" is
transformed from a century-old pharmacy, and \"Yongjia
Wheat Cake Coffee\" features the combination of coffee
and traditional Wenzhou food. The designs of the coffee
shops are good manifestations of Wenzhou people's
creativity and pursuit for their quality of life.
There are also many well-decorated cafes in Incheon,
South Korea, either beautiful or simple. And local
people favor iced American coffee very much for its costeffectiveness and low-calories. The popularization of fast
coffee shops and coffee self-service machines reflects
Korean people’s love of coffee and their yearning for
convenient life.
We see the perfect combination of coffee culture
and regional culture in Wenzhou and Incheon. And the
coffee shows its diverse characteristics in different urban
cultures. It could not only relieve people’s physical
fatigue caused by a whole day of hard work, but also
stimulate the vitality of cities. It’s really a concrete
embodiment of urban cultural diversity.
incheon
74
WENZHOU
DELICACIES 寻味温州
文 / 艳琼 插图 / 张瑞祺
温州杏仁腐：
一口爱上
对温州人来说，没有杏仁腐的夏天是不完整的。微
凉的薄荷香气、清甜的丰富果肉、嫩爽的杏仁豆腐、碰
撞的斑斓色彩……满满一杯的杏仁腐里，每一口都是温
州的专属夏天，一口下肚，清凉自来！
暑气冒头的时候，温州街头巷尾的小吃店里，人声
鼎沸的夜宵排档里，晚风轻抚的夜市小摊上，便会悄然
出现冷藏得冰冰凉凉的杏仁腐。很多人不知道的是，虽
然名为“杏仁腐”，但是温州的杏仁腐其实是不含杏仁的，
而是由琼脂、牛奶（或炼乳、椰奶）和水共同熬制而成。
制作时，一般是把少量琼脂放到锅里，加水小火温
煮，搅拌至全部融化，再加入炼乳或牛奶，微凉后再放
到冰箱冷藏加速其凝固，几个小时后便可获得光滑洁白
的凝脂状奶冻，由于其形状、颜色和鲜嫩爽滑的口感都
很像杏仁豆腐，于是温州人便用俚语将其简称为“杏仁
腐”。
食用时，需将其切成小小的薄片，之后再根据个人
喜欢的口味加入各种罐头水果，一般甜品店会准备冰镇
过的黄桃、橘子、葡萄、椰果、荔枝、菠萝等品种供
顾客选用，自己在家制作的话，很多人也喜欢加入新
鲜的水果果粒，口感会更鲜更脆硬一些。选定后再在
玻璃杯里加入纯净水或调配过的糖水、杏仁腐、黑芝麻、
葡萄干、杨梅干和微量的薄荷水，搅拌几下，满满一
杯就几乎要溢出来，让人看了不由满口生津，喝上一口，
更是凉意直达全身，暑气消去不少。尤其是可称得上这
款饮品中“灵魂”的薄荷水，不仅增加清凉感，更重
要的是与杏仁腐完美配合大大减弱了罐头糖水的甜腻，
入口更清爽。
不过随着餐饮市场的不断更迭，温州传统冷饮小店
渐渐淡出人们的视线，除了在鸡骨泡泡、夜宵排档及各
类小食店的饮料区里出现，以杏仁腐为主的新式甜品冷
饮店也十分风靡，不仅四季常供，口味上还会新增许多
备选水果和辅料，如火龙果、西瓜、芒果、山楂粒、红
枣、枸杞等等，搭档也从绿豆汤、冰淇淋打蛋，扩展到
西米露、芋圆、烧仙草等等。但无论怎么变，属于杏仁
腐的那股老底子温州味不会变。
夏天的温州，相信没有什么酷热是一碗杏仁腐不能
解决的。作为温州最受欢迎也是最经典的一道冷饮，杏
仁腐还百搭一切。尤其在动辄汗淋淋的夏夜，约上三五
好友，吹吹晚风，讲讲闲谈，捧着小龙虾、温州“泡泡”
（油炸串串）、海鲜卤味大快朵颐的时候，再来上一杯
杏仁腐，怎一个“爽”字了得！
IN WENZHOU
总第 6 期
75
Wenzhou’s Xingrenfu:
A Delicious Cool Quencher
By Yan Qiong
For Wenzhou people, a summer without Xingrenfu is
not complete. The snack is mainly composed of sliced and
iced agar with milk or coconut juice, assorted fruits, sugar,
water and a little of mint liquid. It looks colourful and tastes
cool, tender, sour and sweet with a mint fragrance. Eating a
cup of Xingrenfu can quanch your thirsty from the summer
heat. Coming with each mouthful of the special drink is
coolness and refreshment!
As the summer heat intensifies, the iced Xingrenfu
emerges in snack shops and night stalls along Wenzhou’s
streets and alleys, as well as market stalls.
Typically,the first step of making Xingrenfu is to place
a small quantity of agar in a pot and simmer it with water
until fully dissolved. Then, condensed milk or coconut juice
is added to it. Once cooled, it is placed into a refrigerator for
further solidification. After a few hours, a white milk jelly
with a tender texture would be obtained. Then, it is sliced
into small and thin pieces.
At a drinking shop, it is usually blended with offered
canned fruits for you to choose from. such as chilled
yellow peaches, oranges, grapes, coconut pulps, lychees
and pineapples. If “doing it yourself”, you can adopt fresh
fruit instead, and then mix pure water or sugar water with
cut agar, black sesame, raisins, dried bayberries, and a
hint of mint liquid, which can reduce the extra sweetness
and makes the drink cooler. Pour them into a glass. A few
gentle stirs will make you mouth-watering, and eat a cup of
Xingrenfu will bring you coolness.
In Wenzhou, cold drinking shops have almost
disapeared owing to the catering industry development.
Xingrenfu could only be found at night snack stalls, and
various small restaurants, and fried food shops as an
accompaniment. However, a new kind of cold drinking
shops centered around Xingrenfu is on the rise. These
shops offer the snack throughout the year, and also a wider
range of fruits, such as dragon fruit, watermelon, mango,
hawthorn, dates, and goji berries. Nevertheless, despite all
these changes, the authentic taste of Wenzhou Xingrenfu
remains unaltered.
As one of the most favorable and typical cold drinks
in Wenzhou, Xingrenfu could go with other dishes. On hot
summer nights, while you are chatting, savoring breeze
and enjoying dishes, such as crayfish, “bubble” (a skewer),
and pot-stewed food, with your close friends, there’s
nothing quite like adding a cup of Xingrenfu to enhance the
refreshment even more!
IN WENZHOU
总第 6 期
76
“我喜欢‘船播官’这个兼职，我要把关于中国温
州的记忆带去环球航行，让我的朋友知道这座东方城
市。”希洛斯（SYROS) 号液化石油气船船长 Janowicz
Tomasz 说。
8 月 6 日，临时停靠在洞头小门岛石化码头的“希
洛斯”轮变得热闹起来。在船长 Janowicz Tomasz 的带
领下，他与船上其余 22 名来自波兰、俄罗斯、乌克兰
等国家的船员们一起接受国门文化海外传播合作交流基
地的聘请，成为首批海外“船播官”。
据了解，每年在温州对外开放港口，出境、入境的
船舶近千艘（次）。今年，温州边检站与温州海丝国际
传播基地共建了国门文化海外传播合作交流基地，通过
邀请温州青年登上外籍船只及邀请船员下船感受城市魅
力等形式，建立“船播文化驿站”、聘任海外“船播官”，
通过外籍船只驶向全球各大港口的属性，将瓯越文化、
海丝文化送达全球。
海丝文化 “船”播世界！
温州打造海上交流新窗口
来源 / 温度新闻
I NFORMATION 活动资讯
IN WENZHOU
总第 6 期
77
via Locally-staying Foreign Ships
WENZHOU SPREADS CHINESE CULTURE
Source：Wenzhou News
“ I’m fond of being an on-ship overseas Chinese
culture ambassador. I will treasure up and spread my good
memories of Wenzhou in my navigating the world to let
my friends know the oriental city,” said Janowicz Tomasz,
Captain of the Panamanian LPG Tanker Syros, temporarily
berthing at the Petrochemicals Terminal on Xiaomen Island,
Wenzhou.
On the LPG Tanker Syros, one large cabin was made
into the first “On-ship Chinese Culture Communication
Center” in Wenzhou. On August 6, the center became lively.
Here, at the invitation of the Cooperation and Exchange Base
“希洛斯”号为巴拿马籍，总吨位 54492 吨。该船
为新造船，首航便来到温州港装载 800 吨天然气后出境。
作为首个“船播文化驿站”，当天，船舱内中国结、瓯
绣折扇等伴手礼整齐摆放，点茶、书法等非遗技艺体验
活动一字排开，外籍船员在此体验中国文化，珍藏美好
记忆，温州青年在此展示自我、拓展国际视野。
海上传文化，船长的带领尤为重要。“希洛斯”轮
船长 Janowicz Tomasz，是一名波兰人，他曾来过中国
12 次，这是第一次停留温州，便迎来诸多惊喜。“这里
的海面很平静，还有漂亮的山脉，放眼望去都是绿色。
今天，我还见识到了温州极具文化魅力的一面，这样的
经历很特别。”Janowicz Tomasz 表示，作为一名外籍
海员，接触不同的文化和环境会为航海工作带来更大帮
助，“‘船播官’是个非常好的倡议，很荣幸我们可以
参与其中。”
作为古代海上丝绸之路重要节点城市，温州与海洋
的缘分延续了数千年，灿烂的瓯越文化依靠交错的航线
往来传递。得益于 144 小时过境免签政策，以及温州边
检站的宣讲，船员们趁着离港前的休整期在温州来了场
“city walk”：游玩乐清城区、体验非遗技艺、参观市
容市貌。
在乐清非遗馆内，船员近距离观看细纹刻纸、黄
杨木雕等作品。在乐清首饰龙前，流光溢彩的龙体、
百余个古今人物组成的船身，让船员 Petrov Kirill 直呼
“Amazing”，他说：“中国文化真是博大精深，我要
拍下来和我的家人朋友分享。”
目前，在世界范围内活跃着一支由 312 位温籍著名侨
领、海外意见领袖、外籍人士等组成的海外传播官队伍与
500 位国际志愿者，让世界听到了温州的声音。如今，来
自全球的“船播官”加入，将更好地向世界讲好中国故事。
78
for Overseas Chinese Cultural Communication (CEBOCCC),
Captain Janowicz Tomasz and the rest 22 crew members
from Poland, Russia, Ukraine, and other countries became
on-ship overseas Chinese culture ambassadors. Here, the
seamen viewed the Chinese knots, Ou embroideries and
folding fans laid out by Wenzhou youth boarding the ship,
and experienced Chinese intangible cultural heritages (ICH),
such as tea ceremony and Chinese calligraphy, as well as
Wenzhou’s customs related by the local youth. Chinese
culture left a good memory on the foreign crew. And there
were friendly interation and exchanges between the sailors
and the local young men.
Disembarking the vessel, the crew members visited
Yueqing City (county level) and ICH product making
craftsmanship during their stay in Wenzhou, which is made
possible by the implementation of the 144-hour visa-free
transit policy, and Chinese culture promotion by the the
Wenzhou Entry and Exit Frontier Inspection Station. At
the local ICH museum, the sailors closely observed local
handcraft works, such as the Shoushilong, a large-sized
festive ornament framed with wood and bamboo and heavily
decorated with strings of shining lanterns (or lamps), as
well as silk and others in a riot of colours. It has a boat with
a movable dragon head and tail as base, on which sits a 5-7
storeyed house with upward eaves. In the house, driven by
hidden wood gears, finely-carved wooden ancient figures
can do even various jobs, such as plowing and spinning
... Looking at the dazzling and marvelous work, the crew
member Petrov Kirill felt stunned and awe, exclaiming, “The
work is amazing! How extensive and profound the Chinese
culture is ！I have to take pictures of them and share the
images with my family and friends.”
A captain plays a crucial role in disseminating the
Chinese culture by sea. Captain Janowicz Tomasz, a Polish,
has been to China 12 times. It is the first time that he has
come to Wenzhou, where he has met with many surprises，
which includes not only the city’s murmuring waters,
magnificent mountains and green environment but being
an on-ship Chinese culture ambassador. It is a very special
experience to him. “It is helpful to an expat seafarer’s job
of shipping to expose to a different culture. To be an onship culture ambassador is a very good initiative and we are
honored to be part of it.”
It is learned that nearly a thousand ships enter and exit
the port of Wenzhou every year. This year, the WEEFIS and
the Wenzhou Marine Silk Road International Communication
Base (WMSRICB) jointly established the CEBOCCC. By
inviting Wenzhou youth to board foreign ships in Wenzhou
and foreign crew members staying in the city to disembark
and experience the charm of the city, the base established
an “On-ship Chinese Culture Communication Center” and
appointed “overseas on-ship Chinese culture ambassadors”.
The move has achieved good results in spreading Ouyue
culture and Maritime Silk Road culture to the world through
foreign ships sailing to major ports around the world.
Currently, a group of oversea Chinese culture
ambassadors, consisting of 312 prominent Wenzhou-born
overseas Chinese leaders, influential figures, foreigners
and others, as well as 500 related international volunteers,
are making efforts to enable the world hear the voice of
Wenzhou. Now, with addition of on-ship Chinese culture
ambassadors, stories of China and Wenzhou will be more
artfully told to the world as Wenzhou is a crucial node
city along the Marine Silk Road, and its global cultural
communication has been relying on its international
navigation for thousands of years.
I NFORMATION 活动资讯
IN WENZHOU
总第 6 期
79
2023“讲好中国故事”创意传播国际大赛颁奖典礼
暨 2024“讲好中国故事”创意传播国际大赛启动仪式
在四川成都举行，今年的大赛主题是“多彩中国，美美
与共”。
本次活动由中国外文局主办，当代中国与世界研究
院、中国互联网新闻中心、四川日报报业集团承办，封
面传媒、成都东部新区管理委员会协办。
据悉，2023 年大赛共征集到来自世界各地的高质量
作品 6200 余件。经地方评审、专家在线打分、网络投票、
全国评审等环节，共评选出 98 件获奖作品。
2023“讲好中国故事”创意传播国际大赛颁奖
温州故事摘得特等奖
来源 / 温度新闻
80
会讲故事，让世界听你的。从古老的瓯江畔到现代
化的温州湾新区，温州的城脉与文脉如同滔滔江水，一
脉相承，生生不息。这里诞生一批又一批精彩绝伦的好
故事，温州故事在这项国家级大赛中斩获佳绩。
温州参赛作品分别获得 1 个特等奖、1 个一等奖、3
个二等奖、7 个三等奖及 8 个优秀奖，可谓成绩斐然！
其中，由温州理工学院、中共温州市龙湾区委宣传部（网
信办）创作的《生命加法》获特等奖，温州市新闻传媒
中心、温州职业技术学院、温州大学创作的《温州老人
的幸福“味道”》获一等奖。此外，中共温州市委宣传
部获优秀主办单位，温州湾新区管委会、温州市龙湾区
人民政府、中共温州市龙湾区委宣传部（网信办）获优
秀承办单位，温州理工学院获学术支持奖。
温州理工学院党委副书记王定福表示，讲好中国故
事要突出中国化主题，关注世界性问题，给出中国化方
案。讲好中国故事要扩大国际化的视野，用小人物介绍
大背景，用小事件讲述大中国，用小切口呈现大主题，
讲好大中国的故事，不仅要把中国事情干好，也要把中
国故事讲好，让全世界能够听得到、听得清、听得见，
看见可信、可爱、可敬的中国形象。
颁奖典礼上，中共温州市龙湾区委负责人分享获奖
感言。他表示，温州龙湾紧贴文化脉络，讲好龙湾故事，
利用数字化、网络化手段，通过与央级主流媒体合作，
共建英文网络专题，开通官方和个人海外社交媒体平台
账号，为世界了解龙湾乃至温州的发展提供新视角、新
窗口。面向海内外推介活力、美丽、幸福新龙湾，更好
展示丰富多彩、生动立体的中国形象。
一部部生动的温州故事频频出圈——在绿茵赛场，
足球小将等待着人群中的伯乐；便民暖心的邻里食堂让
老年人吃上“幸福饭”；患有脊髓性肌萎缩症的包珍妮
凭借顽强不屈的毅力，用手指书写璀璨人生；一“麦”
相承的民间佳酿——麦麦酒的非遗传承故事……这些精
彩作品讲述了温州的人文、历史、社会发展等全面立体
的故事，让世界也进一步了解温州、读懂温州。
2023 年 6 月，“讲好中国故事”创意传播国际大赛
全国赛在温州启动，聚焦了世界目光，吸引国内外主流
媒体、智库专家、高校大咖、商业平台、国际友人等齐
聚温州龙湾，他们一同感受温州灿烂悠久的历史文化。
与此同时，温州也迎来了国内外近百家媒体，有了向世
界讲述更多精彩故事的机遇。
借大赛之势，温州腾飞创意、拥抱流量，用技术赋
能讲好温州的人文故事，讲出“人的一天、人的一生”
幸福故事，创造出高质量、有温度的精品力作，为深化
文化文明互鉴作出温州贡献。
据悉，温州已连续三届举办“讲好中国故事”创意
传播大赛温州分站赛，积极探索国际传播温州路径，赛
事举办顺利，效果显著，已成为讲好中国故事温州篇、
塑造温州新形象的一个新阵地、主渠道。
多彩中国，美美与共！ 2024“讲好中国故事”创意
传播国际大赛于 6 月 29 日正式启动，将持续到 12 月 30
日结束，设置地方分站赛、系列主题赛、专项赛三个主
要赛事。将从优秀视频作品中重点遴选一批国际传播短
视频精品，面向全球推介，将中国故事、中国声音多维度、
立体化传播。
I NFORMATION 活动资讯
IN WENZHOU
总第 6 期
81
2023 Int’l Contest of Creative Communication for
Artfully Telling China’s Stories
WENZHOU’S STORIES CLAIM GRAND PRIZE IN
Source：Wenzhou News
The award ceremony of the 2023 International Contest
of Creative Communication for Artfully Telling China’s
Stories (2023 ICCCATCS) and the launch of the 2024 edition
took place in Chengdu, Sichuan Province. This year’s
contest is themed on “Colorful China, Diversified Beauty”.
T h e e ve n t i s h o s t e d b y C h i n a I n t e r n a t i o n a l
Communications Group (CICG), the Contemporary
China and World Research Institute, the China Internet
Information Center, Sichuan Daily Newspaper Group, and
co-hosted by Sichuan Cover Media and the Chengdu Eastern
New District Administration Committee.
In total, 6,200 plus high quality entries were submitted
from all over the world for the 2023 contest. After local
evaluations, experts’ online scoring, online voting, and
national level reviews, 98 winning works were selected.
Wenzhou is a modern metropolis boasting a long history
and profound culture. Here, wonderful stories happen every
day, based on which quite a few of superb works about the
city and its people are painstakingly created, and launched
by Internet. These stories are so lifelike and touching that
they won many prizes in the 2023 ICCCATCS.
Winning entries from Wenzhou claimed one grand
prize, one first prize, three second prizes, seven third prizes,
and eight honorable mentions, demonstrating impressive
achievements! Notably, “Life Plus” created by Wenzhou
University of Technology and the Publicity Department
of CPC Longwan District Committee in Wenzhou City
won the grand prize. “Seniors’ Happiness in Wenzhou”
produced by the Wenzhou News Media Center, Wenzhou
Vocational and Technical College, and Wenzhou University,
won first prize. In addition, the Publicity Department of
the CPC Wenzhou Municipal Committee was recognized
as an outstanding organizer, while the Wenzhou Bay New
District Administration Committee, the Longwan District
People’s Government, and the Publicity Department of the
CPC Longwan District Committee were awarded excellent
co-organizers, with Wenzhou University of Technology
receiving the academic support award.
Wang Dingfu, Deputy Party Secretary of Wenzhou
University of Technology, emphasized that to tell China’s
story artfully, we should focus on the themes with Chinese
characteristics, and offer cinisized solutions to worldwide
issues. We should broaden our international perspective,
highlighting the big picture through minor figures,
significant events through everyday occurrences. We should
well tell china’s stories to see that the world can not only
hear and understand them, but also perceive China as a
trustworthy, lovable, and respectable nation.
At the award ceremony, Zou Jinlei, a member of
the standing Committee of the CPC Longwan District
Committee, delivered his acceptance speech. He highlighted
that Longwan will continue to artfully tell its stories
featuring local culture, and in collaboration with national
mainstream media, to push a dynamic, beautiful, and happy
Longwan and Wenzhou to the rest of the world by leveraging
digital and online tools, and opening official or private social
media platform accounts overseas. These initiatives will
provide new channels for the world to better understand
both places, he added.
A series of pushed Wenzhou’s tales are really eye-
82
catching – A strong-willed young girl Bao Zhenni, suffering
ALS and confined to bed, writes articles and poems with her
only movable thumb, penning a radiant life; community
canteens serve warm meals at a low price to seniors,
bringing them convenience and happiness; on football
fields, gifted young players are awaiting Bole (Chinese
spelling, meaning a talent scout) to discover them; and the
intangible cultural heritage project for “Maimai Liquor”, a
cherished local brew, is demonstrated. These compelling
narratives paint a picture of Wenzhou’s humanities, history,
and societal progress, allowing the world to gain deeper
insights into the city.
On June 2023, the China National Contest for the 2023
ICCCATCS kicked off in Wenzhou, drawing global focus and
attracting experts, media figures, and international friends
to Longwan of Wenzhou. Along with them came nearly 100
news agencies, which offered a golden chance for Wenzhou
to tell its stories.
Taking advantage of the contest held locally, Wenzhou
enhanced its creation in its stories and transmitted them by
the Internet and digital technology. Most stories are related
to humanities and human life. Now, Wenzhou is more
determined to create higher quality, more passionate and
captivating stories to deepen exchanges and mutual learning
between Chinese and foreign civilizations.
The city has succeeded in organizing three consecutive
Regional Contests (Wenzhou) for the ICCCATCS. The move
has become a new channel and main platform for the city
to better tell the stories of Wenzhou, China. At present,
the city is proactively exploring more effective global
communication ways for pushing the stories to the whole
world.
T h e 2 0 2 4 I n t e r n a t i o n a l C o n t e s t o f C r e a t i v e
Communication for Artfully Telling Chinese Stories was
launched on June 29, 2024, and will last till December 30.
The contest consists of three main parts: regional contests,
thematic series, and specialized contests. Some superb
short videos will be selected from the entries for globally
launching so as to spread voice of China to the world in
multiple dimensions and varied ways.
I NFORMATION 活动资讯
IN WENZHOU
总第 6 期
83
向“世界级名片”冲刺
温州获“国际湿地城市”国家提名
来源 / 温度新闻
地处东南沿海的温州，拥有漫长的海岸线和得天独
厚的地理条件，22.33 万公顷类型齐全的湿地，面积位
列浙江省前列，是鸟类天堂、贝藻王国。日前，国家林
业和草原局致函温州市人民政府，决定正式向国际湿地
公约组织提名温州参加国际湿地城市认证，这标志着温
州向“国际湿地城市”又迈进了一大步。
国际湿地城市的名片，代表着一座城市对湿地生态
保护的最高成就，是展示生态文明保护成果的重要窗口。
自 2021 年 2 月启动国际湿地城市创建以来，在市自然
资源和规划局的牵头下，我市对标国际湿地城市创建“五
大标准”，推进“五大体系”建设，探索形成湿地保护
和修复的“温州路径”。
温州因水而生、因水而兴，在自然湿地方面具有“先
天”优势：全市湿地保护面积 13.6 万公顷，湿地保护率
达 61.09%，湿地生态系统质量和功能持续提升。
去年，温州市自然资源和规划局牵头率全国之先成
立地市级的红树林研究中心，全省首单红树林蓝碳交易
落户温州，“温州打造红树林‘北进桥头堡’”做法入
陈立 摄
84
选全国海洋生态保护修复典型案例，相关做法被央视《新
闻调查》栏目专题报道，温州滨海湿地城市的金字招牌
不断擦亮。
2023 年 9 月，国家林草局专家评估组来温州实地
检查指导国际湿地城市创建工作，表示切身感受到温州
对湿地保护工作的高度重视和湿地生态系统持续改善的
扎实成效。同年 11 月，国家林草局副局长闫振到我市
调研湿地工作，对温州谋划提出的“打造‘三江碧水千
里海岸万顷水乡’的滨海湿地城市风貌”的规划定位给
予了高度肯定。
去年 2 月，南麂列岛成功申报为国际重要湿地，成
为我省继西溪湿地之后的第二个世界级湿地，也是我省
第一个海洋类的世界级湿地。同年 10 月，龙港新美洲
湿地成功申报为国家重要湿地。目前全市拥有国际重要
湿地 1 处，国家重要湿地 1 处，省级重要湿地 8 处。
正所谓“湿地好不好，鸟儿说了算”，通过保护治理，
有效保证东亚—澳大利西亚候鸟迁飞路线在我市市域内
的畅通，温州近年多见各类珍稀鸟类，如卷羽鹈鹕、黑
嘴鸥、大杓鹬、黑脸琵鹭、黄嘴白鹭、勺嘴鹬等 300 余种，
三垟湿地、洞头南北爿山相继获评浙江省观鸟胜地。
for Int’l Wetland City
WENZHOU NOMINATED
Source：Wenzhou News
Located on the southeastern coast of China, Wenzhou
boasts a unique geography and long coastline. What is most
impressive is the city houses 223,300 hectares of diverse
wetlands, ranking among the top in Zhejiang Province.
Renowned as a paradise for birds and home to seashells
and algae, the city has recently been nominated by the
State Forestry and Grassland Administration to the Ramsar
Convention secretariate for its international wetland city
accreditation.
The international wetland city title signifies a city’s
efforts and pinnacle achievements in wetland conservation
and ecological civilization protection. Since February 2021,
led by the Wenzhou Municipal Natural Resources and
Planning Bureau, the city has focused on establishing five
standards for international wetland city and constructing five
key systems according to requirements of the Convention.
The city has been exploring approaches with Wenzhou
characteristics to wetland protection and restoration.
Wenzhou was born in a place rich in water, which is
a catalyst of its development. Its natural wetlands offer
inherent advantages. The city boasts a protected wetland
area of 136,000 hectares with its conservation rate of 61.09%.
In addition, the city's wetland ecosystems are continually
improved in quality and functions.
In 2022, led by the local Municipal Resources and
Planning Bureau, Wenzhou established the first prefecturelevel Red Mangrove Research Center in the country, and
concluded Zhejiang Province’s first red mangrove carbon
trade. Wenzhou’s efforts in restoring red mangrove in the
most north in the country were recognized as a national
model for marine ecosystem conservation. These practices
were reported on CCTV’s program of “News Investigation”,
enhancing the city’s reputation as a coastal wetland
paradise.
I NFORMATION 活动资讯
IN WENZHOU
总第 6 期
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Last September, an expert assessment team from the
National Forestry and Grassland Administration visited
Wenzhou. During their stay in the city, they indicated from
their own experience that Wenzhou has attached great
importance to wetland protection and achieved remarked
results in constantly improving wetland ecosystems. In
November, during his investigation in Wenzhou, Deputy
Director Yan Zhen of the same national bureau highly
affirmed the city’s planning for building a coastal wetland
city with a thousand-kilometer coastline, ten thousand
hectares of waters, and three clean rivers.
In February 2022, Nanji Islands were designated as a
wetland of international importance, which made it the
second world-class wetland in the province after the Xixi
Wetland, and the first marine-type one. Last October saw
Longgang’s Xinmeizhou Wetland was recognized as a
wetland of national importance. Currently, Wenzhou boasts
one wetland of international importance, one wetland
of national importance, and eight wetlands of provincial
importance.
As the saying goes, “birds decide the quality of a
wetland.” Through effective conservation and management,
Wenzhou ensures the migratory routes of East AsianAustralian birds within the areas under its jurisdiction
remain unobstructed. The city now boasts over 300 rare
species of birds like Curlywing Pelican, Saunders’ Gull,
Great Egret, Black-faced Spoonbill, Chinese White Stork,
Red-crowned Crane and others. The city’s Sanyang Wetland,
and Dongtou’s North and South Mountain ridges have been
designated as top bird-watching spots in the province.
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