CSR-CORPORATE SOCIAL RESPONSIBILITY · 低 碳 工 商

035

036

Exhibit 2

Where sustainability matters

Uneven management efforts

Despite sustainability’s importance to various corporate activities, only a quarter of

executives say it’s a top-three priority on their CEOs’ agendas. The lack of weight in

leadership’s top agenda shows in the relatively small number of activities companies actually

pursue related to sustainability: only 28 percent agree that their companies actively seek

opportunities to invest in sustainability, 29 percent indicate that sustainability is integrated

into their companies’ business practices, and a mere 16 percent say their companies

actively shape relevant regulation (Exhibit 3).

By contrast, senior executives in the energy industry take an active approach to managing

sustainability, likely because of the potential for regulation and increasing natural-resource

constraints. Indeed, 10 percent of energy executives say addressing sustainability is the

top priority on their CEOs’ agendas (versus 3 percent overall), and 31 percent say it’s a topthree priority (versus 22 percent overall). Further, energy executives are much likelier than

others to be active in seeking opportunities to invest in sustainability (40 percent versus

28 percent), to integrate it into their companies’ business practices (43 percent versus 29

percent), and to shape regulation actively (29 percent versus 16 percent).

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Except among energy companies, reporting practices are relatively poor, considering the

impact executives say sustainability has on business. Particularly in light of the role of

sustainability in reputation-building efforts, for example, it’s surprising that companies do not

take an active approach in communicating their initiatives externally (Exhibit 4). Indeed, 62

percent of respondents say their companies do not report sustainability metrics to investors

or are unaware of their companies’ sustainability-reporting practices—even though more

than 50 percent keep track of the value created by sustainability in terms of reputation

building and cost savings (Exhibit 5).

Exhibit 3

Little proactive management

CSR-CORPORATE SOCIAL RESPONSIBILITY · 低 碳 工 商

Exhibit 4

How companies communicate

Exhibit 5

Keeping track of sustainability’s impact

The picture is again different for energy executives: 74 percent of energy executives

incorporate sustainability when developing their companies’ regulatory strategies, compared

with 53 percent of respondents overall. Similarly, 54 percent of respondents in the energy

industry say their companies embed sustainability data in communications with investors,

compared with 35 percent overall.

037

038

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What the proactive do differently

Just over 6 percent of executives say that sustainability is a top-three priority in their CEOs’

agendas, that it is formally embedded in business practices, and that their companies are

“extremely” or “very effective” at managing it. These engaged companies actively seek

opportunities to invest in sustainability: 88 percent of the respondents in this group say

so, compared with 23 percent of all others (Exhibit 6). Further, a strong majority consider

sustainability important in a wide range of areas: developing and marketing products

and services, planning investments, managing internal operations, developing regulatory

strategy, managing corporate reputation and brands, and overall corporate strategy.

Other findings indicate how much sustainability is a part of the fabric of these companies.

Their executives, for instance, are more aware than executives at other companies of

the metrics their companies track. For example, 84 percent of respondents at engaged

companies are aware of whether their companies measure their carbon footprint, compared

with 40 percent of respondents at less engaged companies. More importantly, among the

group that is aware of what’s being tracked, the engaged companies are far more likely to

be tracking relevant sustainability indicators such as waste, energy and water use, and labor

standards for their suppliers and consumers.

Exhibit 6

Activities and results

In addition, these engaged companies do more than others to communicate externally the impact of

their sustainability programs (Exhibit 7).

CSR-CORPORATE SOCIAL RESPONSIBILITY · 低 碳 工 商

more partners such as nongovernmental

organizations (NGOs) and other companies,

and another 12 percent say they plan to

work more with government.

Looking ahead

• Seventy-six percent of executives say

engaging in sustainability contributes

positively to shareholder value in the long

term. Companies that manage sustainability

proactively are much likelier to seek and find

value creation opportunities.

• Companies where sustainability is a top

item in their CEOs’ agendas are twice as

likely as others to integrate sustainability

into their companies’ business practices.

This suggests that senior executives who

want to reap the benefits of incorporating

sustainability into their companies’ overall

strategies must take an active role in the

effort.

• A first step to gain recognition and improve

the impact of sustainability activities could

be to communicate better with investors and

other stakeholders.

This article was originally published in McKinsey&

Company, www.mckinsey.com. Copyright (c)

2010 McKinsey & Company. All rights reserved.

Reprinted by permission.

Source:

http://www.mckinsey.com/insights/sustainability/

how_companies_manage_sustainability_

mckinsey_global_survey_results

Exhibit 7

Getting the word out

· Enlarge

Dealing with regulation

Regulation, particularly environmental

regulation, can have a very strong effect on

companies’ sustainability activities. However,

only about 35 percent of executives say

their companies have quantified the

potential impact of environmental and social

regulation on their businesses; only 40

percent feel prepared to deal with regulation

in the next three to five years and are

personally confident about handling climate

change issues.

Failure to reach an agreement in the

recent Copenhagen UN Climate Change

Conference was seen by respondents to

this survey as twice as likely to increase

uncertainty (30 percent) related to climate

change regulation as to decrease it (15

percent); 55 percent say they saw no

difference. And while 53 percent say the

talks had no direct effect on their companies’

sustainability strategies, many expect to

collaborate more with some group as a

result of the failure to reach an agreement.

Indeed, 19 percent of the respondents

say they are now planning to work with

039

040

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CLEAN & GREEN SINGAPORE CAMPAIGN

SEES MORE YOUTH & COMMUNITY GROUPS

TAKING ENVIRONMENTAL OWNERSHIP

Clean & Green Singapore 环保运动看到越来

越多年轻人和社团加入担负起环保责任

The Clean & Green Singapore (CGS) campaign, led by the National Environment Agency

(NEA), has seen an increasing number of youth and community groups participating in

environmental initiatives that make communities care for the environment as part of their

lifestyle. Several youth volunteers have also spearheaded their own environmental projects

for the community. There are various environmental campaigns have launched during these

years in Singapore. These include ‘Do The Right Thing, Let’s Bin It!’ Campaign, Ground-Up

Initiatives and “Clean and Green Singapore Carnival 2011”.

The Clean & Green Singapore 环保运动，由新加坡国家环境署领导，如今已看到越来越多

年轻人和社区团体参与到环保倡议活动中，让社区关爱环境，将环保变成民众生活中的一部分。

一些青年志愿者还在社区发起了他们自己的环保项目。近年来新加坡开展了各种环保运动。

其中包括“Do The Right Thing, Let’s Bin It!”环保运动，Ground-Up 方案以及 Clean

and Green Singapore 2011 盛典。

MODEL CITY · 典 范 城 市

041

042

Several youth volunteers have also

spearheaded their own environmental

projects for the community. For instance,

21-year-old Chua Ang Hong, a YEE, has

embarked on an educational outreach

programme in the Aljunied-Hougang

Constituency. His project, ‘Anti-Litter’,

clinched him the Bayer Youth Environment

Envoy Award for 2010.

There are various initiatives that have

demonstrated an active ground up

community involvement. These include:

‘Do The Right Thing, Let’s Bin It!’

Campaign

As part of the anti-littering campaign

l a u n c h e d i n J u n e 2 0 1 0 , N E A h a s

enhanced public education and stepped up

enforcement against littering, to maintain

a clean environment. NEA developed the

Litter-Free Ambassador (LFA) programme,

under which LFAs help to promote a clean

environment by spearheading litter-free

initiatives in their community, such as among

family, friends and neighbours.

To-date, 1,430 grassroots LFAs have

made house visits to more than 17,000

households, to educate residents on the

Singapore, 2 November 2010 - The Clean

& Green Singapore (CGS) campaign, led

by the National Environment Agency (NEA),

has seen an increasing number of youth

and community groups participating in

environmental initiatives. This contributes

to the vision of a liveable, lively city under

the Sustainable Singapore Blueprint, where

communities care for the environment as

part of their lifestyle.

A recent survey by NEA has shown a high

proportion of youths being environmentally

conscious, with 80% of respondents

aged 15 to 29 saying that individuals can

make a difference in sustaining a quality

environment for Singapore, particularly in

the areas of waste minimisation, recycling

and dengue prevention.

This is evident in the growing number

of youths’ participation in NEA’s Youth

Environment Envoy (YEE) programme over

the past five years. To date, more than 400

passionate youths have received training

from NEA to strengthen their knowledge

on environmental issues, up from 40 in

2005 when the YEE programme was first

introduced. This is in line with the increase

in the total number of grassroots volunteers,

from 16,705 in 2009 to 18,893 in 2010, of

which 35% are youths.

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DIALOGUE TO GLOBAL MAYORS 对话全球市长

Other examples of ground-up initiatives

include Project E.A.R.T.H. (Every Act of

Recycling Trash Helps). Under Project

E.A.R.T.H., the Kim Seng Community

Club Youth Executive Committee, together

with the 23 constituencies in the Central

Singapore District, Central Singapore CDC

and NEA, collected more than 8,000 tonnes

of recyclables from residents, schools and

companies in the District between July 2009

and July 2010.

Constituencies such as Aljunied, Tampines

Changkat and Tampines North in the North

East District have also organised various

CGS activities for residents. For example,

the Tampines North Constituency has

actively encouraged its residents to recycle

their waste, and turned its Community

Club and Resident’s Corner into collection

points for recyclables. Started by grassroots

leaders in 2008, the initiative has collected

about 120 tonnes of recyclables.

Looking ahead, the five Community

Development Councils (CDCs) will

be partnering NEA and grassroots

organisations in organising CGS-related

activities to reach out to residents and

encourage all Singaporeans to care for and

protect the environment. The CDCs will also

be launching new initiatives to support the

Blueprint, focusing on various aspects of the

environment such as anti-littering, energy

efficiency and public hygiene.

“Singapore has come a long way to become

a clean and green city. We will need to

sustain these efforts. NEA cannot do this

alone. We need the help of the community.

Only with everyone playing their part and

taking greater ownership of the environment

will we be able to safeguard what we have

problems associated with littering. In

addition, some 480 youth LFAs have gone

to kindergartens to educate preschoolers on

the impact of littering. Using a storytelling

approach, these youths have reached out to

some 600 preschoolers.

Such community-led outreach efforts,

t o g e t h e r w i t h e n f o r c e m e n t a n d

enhancements to infrastructure, have

helped to reduce litter. At 20 litter hotspots

monitored by NEA, litter counts per 5m2

have fallen from 17 pieces of litter in June

2010, to 11 pieces of litter in October 2010.

The number of tickets issued for littering has

also dropped from 32,258 between January

and September 2009, to 19,570 for the

same period this year.

Ground-Up Initiatives

MODEL CITY · 典 范 城 市

043

044

for future generations”, said Mr Andrew Tan, Chief Executive Officer, NEA.

Clean and Green Singapore Carnival 2011

Organised by NEA and North East CDC, the CGS 2011 Carnival will take place on 6 and 7

November 2010. It focuses on instilling in the community a sense of pride and ownership of

the environment, so as to encourage Singaporeans to do their part to sustain a Clean and

Green Singapore.

The Carnival and the year-long CGS 2011 campaign will be launched by Prime Minister Lee

Hsien Loong on 6 November 2010 at the open field next to Sengkang Square. The two-day

Carnival is expected to attract 30,000 visitors.

A highlight of the Carnival is the Sustainable Singapore Blueprint (SSB) Exhibition, which

showcases the vision, goals and strategies for environmentally sustainable development.

The exhibition will comprise four segments - ‘Live’, ‘Commute’, ‘Play’ and ‘Community’ - to

showcase the various initiatives put in place and how everyone can live an environmentally

sustainable lifestyle.

Other carnival highlights include the Community Green Bazaar, where visitors will be able

to find unique and environmentally-friendly products, such as stylish clothes, bags and

accessories made of recycled material.

Source:

NEA: National Environment Agency

http://www.news.gov.sg/public/sgpc/en/media_releases/agencies/nea/press_release/P-20101101-2.html

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DIALOGUE TO GLOBAL MAYORS 对话全球市长

YOUNG FARMERS TURN TO SOCIAL

MEDIA TO ADAPT TO CLIMATE CHANGE

青年农民们借助社交媒体学习如何适应气候变化

By Caleb Kemboi

作者：Caleb Kemboi

Changing weather patterns in recent years have affected most farmers in Kenya and other

parts of eastern Africa. Young Volunteers for the Environment (YVE) is the Kenyan chapter

of a pan-African organization founded in 2011. Its goal is to help farmers understand the

best way to practice sustainable farming and increase their productivity. YVE strives to make

a positive impact in the life of the community by enabling communities to effectively adapt to

the effects of the rapidly changing climate. For instance, YVE advises farmers on the kinds

of crops suitable for planting according to changes in weather patterns. According to Serem,

the president of YVE, farmers are in dire need of good information about changing weather

patterns.

近年来不断变化的天气模式影响着肯尼亚地区及非洲东部另一些地区的大部分农民。Young

Volunteers for the Environment 是成立于 2011 年的一个泛非组织的肯尼亚版本。其目的是

帮助农民们了解学习用最佳的方式进行可持续发展的农作并且增加产量。Young Volunteers

for the Environment 一直努力通过使社区可以更好的调整适应快速变化的气候造成的影响，

以做到对社区生活产生积极的作用。例如，YVE 会建议农民们要根据气候变化，种植相匹配

的农作物类型。YVE 活动的董事 Serem 先生说到，农民们非常需要获得应对气候形式变化的

正确有助的信息。

MODEL CITY · 典 范 城 市

045

046

incurring losses if we don’t take the right

action.”

Changing weather patterns in recent years

have affected most farmers in Kenya and

other parts of eastern Africa.

Over the past 10 years, Cheruiyot says,

he has seen drastic changes in the local

climate, whether low rainfall during the

planting season or heavy rains at harvest

time, resulting in low yields or completely

failed harvests.

He learned about Young Volunteers for the

Environment at an agricultural exhibition.

“I decided to join the group and since then

I have learned (about) various aspects of

climate change and how to cope with it as a

young farmer,” he explains.

YVE is the Kenyan chapter of a pan-African

organization founded in Togo in 2011.

The group is concerned about declining

agricultural production, which contributes to

food insecurity and poverty in the region. Its

goal is to help young farmers understand

the best way to practice sustainable farming

and increase their productivity.

“(YVE) engages youth across the country

in environment and climate change issues

that make a positive impact in the life of

the community by enabling communities to

effectively adapt to the effects of the rapidly

changing climate,” according to Emmanuel

Serem, the organization’s president.

ADAPTING TO RISING

TEMPERATURES

YVE’s 10 members in the Rift Valley aim to

raise public awareness about climate change

ELDORET, Kenya (Thomson Reuters

Foundation) — Julius Cheruiyot has been a

farmer since he was 16 years old. Forced to

drop out of school because his family was

unable to pay the fees, he went to work on

his father’s farm in Uasin Gishu country, in

Kenya’s Rift Valley region.

Today, Cheruiyot, 32, is a father of three

who can afford to feed and educate his

family by cultivating his own land. But as

increasingly unpredictable weather in Kenya

makes life difficult for subsistence farmers,

he has joined a number of younger farmers

who are using social media to learn how to

cope.

Standing on his 5-acre (2-hectare) plot

of land, Cheruiyot pulls out his mobile

phone, clicks on a Facebook tab, and

logs in to the page of Young Volunteers

for the Environment (YVE), a group that

posts updates on the latest news about the

environment and climate change.

“Social media … has assisted us a lot,”

he says. “With the information we receive,

we can now know the right time to plant

our crops, because sometimes we realize

it’s a short rain not a long rain, and end up

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DIALOGUE TO GLOBAL MAYORS 对话全球市长

sensitize young people about conservation

issues.

“Through social media we have managed

to inform young farmers to plant more trees

in their farms as a best way to cope with

climate change,” said Ruto, whose group is

based in Eldoret, in Uasin Gishu country.

The Rift Valley is known for maize and

dairy farming. But planting maize every

year is an increasing challenge because

of irregular rainfall, as well as outbreaks of

pest-borne diseases such as maize lethal

necrosis, which affected crops in the valley

in September 2012 and spread across the

country.

YVE advises farmers on the kinds of

crops suitable for planting according to

changes in weather patterns. Among those

it recommends to cope with the weather

changes are millet, wheat, potatoes and

and how to adapt to rising temperatures in

the region, which is known as the country’s

bread basket. They educated themselves

by attending workshops and conferences

organized by environmental organizations.

The group has more than 900 followers

on Facebook who access the information

shared on the site and have online

discussions about farming.

Use of social media networks among young

Kenyans is growing rapidly. Most use them

for socializing, but YVE sees them as a

means to reach young farmers.

Recent changes in weather patterns have

affected cereal farmers in parts of the Rift

Valley, yet most of them don’t understand

what is going on, said Ken Ruto, leader of

the North Rift Theatre Ambassadors, another

organization that uses social media to

MODEL CITY · 典 范 城 市

047

048

PROBLEMS OF ILLITERACY,

ACCESS

“Young farmers (are) commenting and

asking more questions,” he said. But he

acknowledges that YVE’s services are not

available to everyone. Most farmers who

access the service use internet-enabled

phones. But farmers in remote areas have

difficulty accessing the internet, and not all

are well versed in social media.

Cosmas Biwott, one young Rift Valley farmer

who has used the social media service,

warned that the level of illiteracy among

many young rural farmers is high.

“The social sites have really assisted us

… to get more information concerning

adaptation (to) climate change, but most of

the farmers don’t know to use phones or

even read the information,” he said. “That’s

a big challenge.”

Biwott thinks that farmers in the region

would benefit from an information centre

equipped with computers and internet

access.

Serem said YVE hopes to open offices in

every county in the Rift Valley region to

reach farmers through forums, field days

and exhibitions.

“Eight out of ten people (in the region) are

farmers,” he said. “Therefore we need to

embrace togetherness for the good of food

security in the country.”

Source：

Thomson Reuters Foundation

http://sustainability.thomsonreuters.

com/2013/07/16/young-farmers-turn-to-socialmedia-to-adapt-to-climate-change/

sorghum. The group explains that rotating

crops helps rebalance the acidity and

alkalinity of the soil and improve its fertility.

“We have been planting maize since

colonial time and this has really affected the

production,” said farmer Cosmas Biwott.

Following YVE’s advice, he switched to

potatoes, and is delighted with the result. “It’s

doing good and I am expecting a bumper

harvest,” he said, laughing.

According to Serem, the president of YVE,

farmers are in dire need of good information

about changing weather patterns. Some

farmers, he said, believe that poor harvests

are divine retribution for the violence that

wracked parts of the country, including

the Rift Valley region, after Kenya’s 2007

general elections.

Serem said he is pleased with the response

from farmers to the organization’s efforts.

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10 WAYS TO CONSERVE ENERGY

ON LIGHTS

10 种可以节能的照明方式

By Chris Deziel

作者：Chris Deziel

If you've made efforts to cut back on your heating and cooling demands, which probably

account for over half of your bill, there are 10 steps teach you how to use lighting more

efficiently. That is also significant for reducing energy consumption and ultimately can help

reduce pollution caused by burning fossil fuels for electricity generation.

如果你在努力想减少家里制热或制冷的需求，毕竟这些耗电量会占据账单里大约一半以上的

费用，这里有 10 个步骤可以教你如何更有效的使用照明。这对于减少能耗也是非常重要的，

最终还可以有助于减少由燃烧化石燃料发电而造成的污染。

GREEN LIFE · 绿 色 生 活

Step 3

Amplify light in rooms that don't have

enough by placing mirrors around the room

to reflect the incident light. If you have floor

lamps, put them in corners. The reflection

of the light off the walls will make it seem

brighter.

Step 4

Switch your energy-hungry incandescent

bulbs to compact fluorescent or LED bulbs.

They cost more, but you'll recoup that cost

many times over during the life of each bulb.

Step 5

Use one 100-watt incandescent bulb

instead of two 60-watt bulbs, if you decide

to continue using incandescents. The higher

wattage bulb gives more light than two of

the lower wattage ones and also costs less

to operate. Use only one bulb in a lamp that

has sockets for two or more bulbs.

If you've made efforts to cut back on your

heating and cooling demands, which

probably account for over half of your

bill, you've taken a big step towards

energy conservation. Finding ways to use

lighting more efficiently is also significant

for reducing energy consumption, which

ultimately helps reduce pollution caused by

burning fossil fuels for electricity generation.

Sunlight and candles provide free, atmospheric

lighting.

Step 1

Let the sun shine in. During the day, you

probably don't need extra light in rooms with

windows, as long as the window coverings

are open wide enough to let in sunlight.

Consider installing skylights or light tubes to

bring in even more.

Step 2

Use directed light rather than overhead

fixtures or other types of area lighting

whenever possible. Position lamps near

your favorite reading chairs or over the

dining room and kitchen tables and turn

them on only when you need them.

049

050

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DIALOGUE TO GLOBAL MAYORS 对话全球市长

Step 8

Connect your outdoor lights to motion

sensors. That way, they'll come on when

you need them and stay off the rest of the

time. Replace your outdoor floodlights

with energy-saving, high-pressure sodium

fixtures.

Step 9

Dust your light fixtures and lamps regularly.

They'll burn brighter so you won't need as

many of them to get enough light. Dusting

will also prevent the bulbs from overheating,

and they'll last longer.

Step 6

Replace the switches for your overhead

lights with dimmer switches, and set the

control to less than full power. Not only will

you cut your energy bill, you'll reduce glare

and enhance the room's ambiance. Install

in the fixtures controlled by the dimmer

switches CFLs that are dimmable.

Step 7

Put as many lights as possible on timers.

Plug-in timers are inexpensive and can

be used for more than one lamp by

connecting them with a power strip. Wall

switches with timers are easy to install in

the place of regular switches, and they are

programmable.

GREEN LIFE · 绿 色 生 活

051

052

Step 10

Route all the circuits dedicated to lighting in your main electrical panel to a sub-panel, and

connect the sub-panel to a solar generator. You'll need solar panels, an inverter, a battery

bank and a charge controller. They will constitute a significant investment, but in one fell

swoop, you'll eliminate the cost of lighting from your electrical bill, and you'll probably recoup

the investment in one or two years.

Source:

http://science.opposingviews.com/10-ways-conserve-energy-lights-2795.html

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LIVE WELL, LIVE GOOD

THE LOHAS WAY

过得好，生活好 -LOHAS 生活方式

By Elaine Ng

作者：Elaine Ng

Every year on World Earth Day, the world makes collective efforts to protect the planet and

to promote greater global awareness of environmental issues. Obviously, the protection of

our planet and its sustainability is a matter of grave concern for everyone living here and

should be made a daily effort and a lifelong attitude, not simply a one-day event of a year

on World Day. And the lifestyle of health and sustainability (LOHAS) is one such an attitude.

Living Green focuses on personal health, natural lifestyle, green building, alternative energy

and transport, and eco-travel. If you have yet to begin the LOHAS lifestyle of living green,

the small and simple step of consciously purchasing products from eco-friendly social

enterprises is a great way to start.

在每年的世界地球日，全世界人民都会共同努力，行动起来保护我们的地球并提升全球对环

境问题的认识。显然，保护我们的地球注重其可持续性是每个生活在地球上的人都关切的事情，

大家应该日常都在为之努力，抱着毕生坚持的态度，不仅仅是只在每年的世界地球日那一天。

LOHAS 生活理念，崇尚健康可持续发展生活就是这样的一种态度。 绿色生活着重于个人的

健康，贴近自然的生活方式，发展环保建筑，开发可替代能源和运输方式以及推广生态旅游。

如果你现在还没有开始ＬＯＨＡＳ式绿色生活，那就从简单的培养建立从环保型社会企业购

买产品的习惯开始吧。

GREEN LIFE · 绿 色 生 活

053

054

Eco-friendly Social Enterprises –

A great way to start

On a daily basis, individuals can make

environmentally conscious efforts, big

and small, to reduce the damage done by

others and themselves. These individual

contributions not only have an accumulative

impact but also raise awareness in people

around them.

If you have yet to begin the LOHAS lifestyle

of living green, the small and simple step of

consciously purchasing products from ecofriendly social enterprises is a great way to

start.

Live Green

The protection of our planet and its

sustainability is a matter of grave concern for

everyone living here and should be made a

daily effort and a lifelong attitude, not simply

an one-day event of a year on World Day.

And the lifestyle of health and sustainability

(LOHAS) is one such an attitude.

LOHAS is a term, originally coined by

academic Paul H. Ray in his 1999 book

“Cultural Creatives”, to define a market

segment demographic. “Lohasians” are

characterized by their common belief in a

world made sustainable by living green.

They focus on personal health, natural

lifestyle, green building, alternative energy

and transport, and eco-travel.

“Earth Day is just action for a day but

LOHAS is an attitude for life,” says Jennifer

Kelsey, 29, an active LOHAS forum

participant. “Every bit makes a difference

and I want to dedicate my life to making as

many small steps as I can for an eventually

significant difference.”

Every year on World Earth Day, the world

makes collective efforts to protect the planet

on which we live in and to promote greater

global awareness of environmental issues.

The day was launched on 22 April, almost

forty years ago, through a massive

environmental movement in the United

States when more than 20 million Americans

took to the streets spontaneously calling for

a healthy and sustainable environment.

Fast forward to 2008 and, without doubt,

the world is far more environmentally

aware – Singapore included. Our first

step of commitment to protecting Earth

can be observed by the Singapore Green

Plan 2012, which lays out Singapore’s

environmental efforts such as building island

wide park connectors and increasing the

overall recycling rate from 40% in year 2000

to 49% in year 2005. The plan will be revised

again in 2012. Singapore is also member

to a number of multilateral environmental

agreements on issues such as zone layer

protection, mitigation of climate change,

control of hazardous chemicals and wastes,

and the preservation of plant and animal life.

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DIALOGUE TO GLOBAL MAYORS 对话全球市长

mothers and the physically disabled.

Eat Green

For some time, Lohasian Joyce Chen, 48,

has been getting curious stares and puzzled

looks by fellow housewives when she shops

at supermarkets here and in Shanghai

where she previously lived.

She scurries around Pasar Organic, the

organic section of the supermarket, and

closely scrutinizes onions on shelves, for

example, searching through the white,

certification-labeled and shrink-wrapped

vegetables for the night’s dinner.

Chen belongs to the group of Lohasians who

eat organically grown food or food farmed

by sustainable methods of agriculture. They

are against the use of artificial fertilizers and

pesticides and are in favor of eco-friendly

crop rotation, feeding farm animals a natural

diet and the like.

When one curious brave soul quizzed her

Simple measures such as bringing your own

carry bags (no plastic) to the supermarket,

turning off taps and light switches when they

are not in use are important, simple ways of

going “green”.

Outside home, green social enterprises,

such as Ground-Up Initiative, Kampung

Senang and ECO Challenge, allows us to

live green by making the conscious choice

of consuming and purchasing environmental

friendly products, in a bid to protect the

world we live in.

For example, founder of Ground-Up

Initiative, Tay Lai Hock hopes to get people

together and reconnect them to earth by

engaging volunteers in farming activities

so that they may better understand the

importance of preserving earth and hence,

make the greener choice. The group also

sells healthier ‘Candy with a Heart” sweets

to provide work opportunities for the socially

disadvantaged people such as single

GREEN LIFE · 绿 色 生 活

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repercussions for those who farm it. Organic

cotton, on the other hand, considers both

environmental and human repercussions,

and is comparatively more breathable and

safe for most people suffering from skin

conditions.

Bamboo fabric is also another form of

organic wear. As one of the fastest growing

plants in the world, bamboo is sustainable:

The plant grows naturally without the need

of chemical help. Other than being softer

than organic cotton, bamboo fabric is also

naturally antibacterial and hypoallergenic.

Besides being eco-friendly, some social

enterprises like Riverkids Project buy from

eco-friendly suppliers before selling them

for a profit to help stop child trafficking in

Cambodia. So, you can find yourself at

peace buying that much-needed new dress.

Source：

http://www.seforum.sg/2009/08/21/live-well-livegood-lohas/

on why she chose organic despite the

higher cost, the mother of two smiles and

says: “It’s healthier for my family and more

environment-friendly for my home.”

She is at least half right. While academic

experts say that there is no significant health

benefits other than higher levels of vitamin

C in organically produced vegetables, a

concern for the environment, better nutrition

and safer food products are important

reasons to consume organic foods – they

are grown without the use of conventional

pesticides and artificial fertilizers which often

hurts the soil.

Despite the growing popularity of organic

food in Singapore, organic food certification

has yet to be regulated by authorities.

Still, there are a number of organic stores,

such as Sky Organic, and the occasional

organic café, such as Food #03, Cedele and

Bollywood Veggies, you can rely on without

the seal of approval.

NTUC Fairprice, however, has developed inhouse certification with its NTUC FairPrice

Organic Assurance Programme (NOAP),

and engaged independent third party,

Agrifood Technologies to ensure organic

standards. Imported and overseas-certified

organic products are also available at major

supermarkets like Cold Storage.

Wear Green

Famous American writer Mark Twain once

wrote: “Clothes make the man.” Besides

eating green, Lohasians stay true to their

cause by choosing organic wear.

Cotton is one of the most widely used and

chemically intensive commodities in the

world. But conventional cotton farming

takes its toll on Earth and can have health

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DIALOGUE TO GLOBAL MAYORS 对话全球市长

BOSTON LAUNCHING CITYWIDE AD

CAMPAIGN TO BOLSTER SUSTAINABILITY

波士顿发起全市广告运动 支持可持续发展

By Matt Rocheleau

作者 :Matt Rocheleau

Thomas M. Menino, Mayor of the City of Boston recognizes that government had to make

the sustainability issue understandable to everyone. He wants his administration to help

people understand what they can do in their own lives to make Boston the greenest city in

the world. Boston has introduced a citywide advertising campaign to encourage residents

and businesses to adopt more environmentally sustainable habits, like driving less and

recycling more. The launch of the marketing campaign coincides with Mayor Menino setting

new short-term objectives. Brian Swett, the city’s chief of energy and environment describes

the effort as an attempt to raise awareness of the simple, everyday decisions people can

make to reduce their impact on the environment.

波士顿市市长 Thomas M. Menino 在一次声明中提到，政府应该让每一个人容易了解究竟什

么是可持续发展话题。当我们帮助市民明白如何在自己的生活中注入可持续性时，我们就可

以把波士顿打造成世界上最绿的城市。随后，波士顿开始全市广告运动，激励居民和企业建

立更环保更可持续的习惯，如减少驾车出行，更多回收循环使用。波士顿的广告造势活动正

好与 Menino 市长设定的新的短期目标相吻合。该市能源与环境首席执行官 Brian Swett 补

充道，他们正在努力提高民众的环保认识，让他们在做简单的日常决策时注意减少对环境的

影响。

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times as much air to escape, increasing the

use of indoor heating and cooling.

Other ads say that recycling one aluminum

can saves enough energy to power a cell

phone for about three days.

“We must engage everyone in our city in

this effort,” Menino said in a statement.

“We have to make the sustainability issue

understandable to everyone – what I call

turning the ‘science talk’ into ‘sidewalk talk.’

When we help people understand what

they can do in their own lives, we will make

Boston the greenest city in the world.”

The six-week marketing effort is being paid

for through more than $1 million worth of

donated ad space; about $100,000 in private

fund-raising by Boston’s “Green Ribbon

Commission,” a group of business and civic

leaders working with the city on sustainability

efforts; and through time donated by ad firm

Mullen, which has spent the past six months

designing the promotion.

Boston will debut a citywide advertising

campaign this week that uses prominent

landmarks and local athletes to encourage

residents and businesses to adopt more

environmentally sustainable habits, like

driving less and recycling more.

The effort intends to promote Mayor Thomas

M. Menino’s goal of dramatically reducing

the city’s greenhouse gas emissions over

the coming decades.

For the rest of the week, the Zakim Bridge,

Prudential Tower, and the Atlantic Wharf

spirecq will be lit green. Print and digital

advertisements will be displayed across

Boston, including on Fenway Park’s gigantic

centerfield video screen, the marquee

outside the Boston Convention & Exhibition

Center, at the Boston Public Library in

Copley Square, and throughout the MBTA

system.

“90 percent of Boston is less than five

minutes from a train or bus stop,” says one

ad. “Take a ride, save the air.”

Another ad urges people to use revolving

doors when possible, because standard

doors that swing open allow about eight

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DIALOGUE TO GLOBAL MAYORS 对话全球市长

the city’s chief of energy and environment.

“Some of these actions are really lowhanging fruit,” said Swett. “So we want

people to adopt one the first year and then

continue them and adopt other actions in the

following years.”

“We’re trying to raise awareness of the

simple, everyday decisions people can make

The campaign centers around “Greenovate

Boston,” a sustainability brand Menino

conceived a year ago to boost community

engagement.

Ads will direct people to visit a new,

interactive website, GreenovateBoston.org,

which will list resources related to energy

efficiency and sustainability, including how

to request support, like local and federal

subsidies, for green projects.

The site will also profile sustainable efforts

made by residents and local celebrities,

including Boston Bruins defenseman

Andrew Ference and Boston Celtics

forward Jeff Green, both of whom have

been advocates for recycling and other ecofriendly measures.

Two years ago, Boston formally adopted

goals to reduce 2005cq greenhouse gas

emissions levels by 25 percent by 2020

and by 80 percent by 2050. So far, the city

has reduced greenhouse gas emissions by

about 10 percent, officials said.

The launch of the marketing campaign will

coincide with Menino setting new short-term

objectives.

He is scheduled to announce Tuesday he

wants at least one-third of Boston residents

to take on one new, daily sustainability effort

per year, such as carpooling, unplugging

their televisions at night, or using cold water

to do laundry. He also wants businesses

representing at least one-third of the city’s

workforce to form their own in-house

“sustainability teams” or to participate in

existing sustainability initiatives.

The mayor hopes to achieve those goals

over the next two years, said Brian Swett,

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will be held at a new LEED-Gold certified

student services center building on Boston

University’s campus.

Source:

http://www.boston.com/yourtown/news/allston_

brighton/2013/05/boston_launching_citywide_ad_

c.html

to reduce their impact on the environment,”

he added.

Menino will announce the ad campaign and

new sustainability goals during an awards

ceremony Tuesday afternoon honoring

three residents, 13 businesses and two

food leaders for exemplary sustainability

measures. Menino has given out the

awards annually since 2007. The event

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DIALOGUE TO GLOBAL MAYORS 对话全球市长

HUMAN RIGHTS NEED TO BE INTEGRATED IN

THE SUSTAINABLE DEVELOPMENT AGENDA

人类权益也应被并入可持续发展议程中

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Cristina DiezSaguillo has been a member of the International Movement

ATD Fourth World’s full-time volunteer corps since 2003. In 2010 she

became the main representative of the organization to the United Nations.

In this interview, Cristina discusses the issues ATD Fourth World brings

to Rio+20, namely human rights and the participation of all stakeholders.

She further explains specific attention should be given to the poorest

and most vulnerable people who have been historically, and remain at

present, most affected by both environmental degradation and social and

economic exclusion. All sectors of society are able to participate in the

conception, implementation and assessment of sustainable development

policies and programs. Cristina added that people’s knowledge and

experience constitute an essential contribution to humanity in dealing

with global challenges. As well, she shares her views about whether

Rio+20 will produce radical changes to address today’s global crises.

Cristina Diez Saguillo 自 2003 年 已 是 International Movement ATD

Fourth World 非政府组织的一名全职志愿者。2010 年，她已成为该组

织在联合国的主要代表。针对 ATD Fourth World 参加联合国 Rio+20 可

持续发展大会将提出的问题，Cristina 说到主要会是人类权益以及所有

利益相关者的共同参与问题。她具体解释道，最贫困以及最弱势的群

体应该给予特定关注，历史上，他们一直是受到环境恶化影响以及受

益于社会、经济发展之外的人群。社会上各行各业民众应该都有权利

参 与 到 可 持 续 发 展 政 策 和 项 目 的 定 义， 执 行 以 及 评 估 中。Cristina 接

着 补 充 道， 他 们 意 识 到 民 众 的 知 识 普 及 以 及 经 验 是 人 类 对 抗 全 球 环

境 挑 战 的 关 键 要 素。 此 外， 有 关 Rio+20 可 持 续 发 展 大 会 能 否 产 生 巨

大 变 革 解 决 今 天 的 全 球 危 机 问 题，Cristina 也 分 享 了 她 个 人 的 观 点。

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DIALOGUE TO GLOBAL MAYORS 对话全球市长

point in developing a human-rights based

approach to sustainable development and

poverty eradication. A rights-based approach

will ensure the following:

Specific attention is given to the poorest

and most vulnerable people who have been

historically, and remain at present, most

affected by both environmental degradation

and social and economic exclusion.

Proposals on environmental protection,

climate change mitigation and adaptation

and economic transition should include

mechanisms to ensure that benefits reach

people living in extreme poverty. This should

include providing the means to establish

a universal social protection floor for all to

move towards full enjoyment of social and

economic rights.

All sectors of society are able to participate

in the conception, implementation and

assessment of sustainable development

policies and programmes, including people

living in extreme poverty. This requires

relevant decision-making bodies at all

levels to establish specific mechanisms and

institutional arrangements through which

people living in extreme poverty can also

effectively and meaningfully participate in

all stages of decision-making processes.

Obstacles to participation must also be

identified and addressed, such as lack of

access to relevant and understandable

information, opportunity costs and

stigmatisation.

Priority is given to a new sustainable

development framework that builds on local

knowledge and capacities, and empowers

local communities with the technologies,

financial resources and skills required in

order for these strategies to be sustainable

and break exclusion. To the extent possible,

Cristina Diez Saguillo has been a member

of the International Movement ATD Fourth

World’s full-time volunteer corps since 2003.

Prior to that she worked in the financial

sector as a fund administrator and worked in

grassroots projects with children and young

people in poverty in disadvantaged urban

areas of Spain. In 2010 she became the

main representative of the organisation to

the United Nations.

What issues is ATD Fourth World

bringing to Rio+20?

The main issues we’re bringing to Rio+20

are human rights and the participation of

all stakeholders, with special attention to

those most affected by extreme poverty and

exclusion. The conference should contribute

to building a new sustainable development

framework and the outcomes should be

based on internationally agreed upon human

rights principles and standards. The work of

the UN Human Rights Council in developing

Guiding Principles on Extreme Poverty and

Human Rights provides a useful reference

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including the removal of economic,

social, educational or cultural barriers to

participation, access to information and

capacity building, in decision-making

process in all levels, including within

international institutions. Special attention

must be given to participation in the followup of the outcomes of this conference, in the

assessment of the Millennium Development

Goals and in the process to establish a post2015 framework.

The creation of mechanisms to promote

for the most vulnerable people and groups

the benefits of transition to sustainability,

including formal recognition of the

environmental services they provide,

prioritising capacity building and access

to green jobs, human rights safeguards to

development and conservation projects and

recognition of property rights and full access

to the sustainable use of water, agricultural

land, forests, oceans, clean energy and

other common resources necessary to

guarantee the fulfilment of fundamental

rights.

small-scale, inclusively managed projects

should be promoted and supported, in order

to protect the environment, strengthen the

relationships in the community and improve

the living conditions of people living in

poverty.

D o y o u t h i n k R i o + 2 0 i s

adequately addressing the issue

of extreme poverty?

No, the draft outcome document does

not emphasise that eradicating extreme

poverty is a necessary condition for the

realisation of sustainable development. For

this to be possible the social, economic and

environmental dimensions of sustainable

development must be fully integrated

and treated with equal importance in

programming, financing and delivery.

For this we have proposed the following

amendments to the Rio+20 zero draft

outcome document:

[add: 104 bis: We recognise that groups

and people historically and systematically

excluded from the benefits of sustainable

development and suffering the worst

effects of environmental degradation,

notably people living in extreme poverty

and including women, indigenous and

traditional communities, slum-dwellers

and landless farmers, must be at the

centre of efforts to build sustainability at all

levels. We recognise that their knowledge

and experience constitute an essential

contribution to humanity in dealing with

global challenges. In order to achieve full

respect of fundamental rights for all and

recognition as productive citizens, we

strongly encourage:

The necessary long term investment

to promote fair and equal participation,

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and generates social exclusion, economic

growth is more the cause of crises rather

than the response. Transition towards

a green economy must lead to a fairer

economy as well, not one that is submitted

to the power of finance and speculation. It

is clear that the financial deregulation that

many governments have supported over

the last decades must now be reversed. All

across the world, the world’s poorest citizens

are forced to sell their labour at the lowest

wages and in the most difficult conditions,

in activities rejected by others, and with no

stability. A new economy must build on their

efforts to provide better working conditions

and social protection.

It is high time to distinguish between

activities that must prosper because they

meet the basic needs of all citizens and are

sustainable, and activities that must decline,

because they only meet superfluous needs,

or are unsustainable. The former, such

as family biological agriculture, should be

supported by public authorities, while the

latter should bear a higher level of taxes.

Here are our main proposals:

Promote a bottom-up approach, building

on local initiatives where economic means

are used to promote the wellbeing of people

in their communities, and not only to make

profits.

The adoption by the UN Human Rights

Council and General Assembly of the

Guiding Principles on Extreme Poverty

and Human Rights as an important tool to

promote the respect of human rights for all

in sustainable development programmes

and to make progress on the eradication of

extreme poverty.]

Do you think Rio+20 will produce

any radical changes to address

today’s global crises?

We would like to think so, but unfortunately

we don’t see the necessary urgency and

commitment from many member states.

There is very little political will for new

commitments. Although Sustainable

Development Goals are being touted as

a concrete development that may emerge

from Rio, they are unlikely to go beyond

commitments and pledges previously made.

Up to now, the implementation gap shows

the lack of real commitment on the part of

member states.

So there is a need for a new development

framework founded on implementing existing

human rights principles and standards.

The poorest peoples and countries are

most threatened by the consequences of

global warming, of food price volatility and

of international negotiations. In countries

around the world, indigenous inhabitants are

evicted from their ancestors’ territories by

land grabs, or for ‘carbon projects’, where

multi-national companies and banks buy

carbon credits from governments.

The dominant patterns of production and

consumption are jeopardising our planet,

and are not sustainable. When it plunders

natural resources, increases inequalities

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the future of people living in poverty

is discussed - is that enabling conditions are

created for the most vulnerable, excluded

people to participate in the development

process. This implies a radical change

in the way we establish the agendas,

timeframes and pace of discussions.

Genuine participation means that there are

enough people with a direct experience of

poverty at the table to collectively articulate

their knowledge, and furthermore that no

other actors take the place of those living in

poverty or speak on their behalf.

As one of the members of ATD Fourth World

with a direct experience of poverty said

recently in an international gathering, “It is

not so much the solutions reached in our

dialogue that are important, as being able to

reach these solutions all together.”

If we want to see these changes happening,

we as civil society need to make progress in

this direction and build our advocacy efforts

with the genuine participation of those most

affected by the issues for which we are

advocating.

Source:

http://www.atd-fourthworld.org/Human-Rightsneed-to-be-integrated.html

Set in place a universal social protection

floor to include universal healthcare cover,

free access to education, a minimum income

system to protect those unable to work from

extreme poverty, and pensions for old age,

disability, invalidity and loss of a spouse.

Include the promotion of decent work in

development strategies.

Right to a safe environment – poverty is

violence and people in extreme poverty

suffer different kinds of violence, including

environmental violence. Environmental

justice and building peace must be at the

forefront of sustainable development.

States and international agencies should

adopt measures and ensure the resources

needed to carry out systematic impact

assessments to identify and address the

effects of sustainable development policies

on people in extreme poverty.

Include protection for food-producing

agriculture, a factor in national sovereignty,

as well as clauses to safeguard human

rights as part of trade agreements, as

suggested by the UN Human Rights Council.

What do you think civil society

needs to do to see radical

change result from Rio+20?

A broader mobilisation of civil society at the

national and local levels - there is already

mobilisation at the international level - is

needed in all countries, and especially in

developed countries.

Looking at the question in a broader

sense, the radical change we are working

for – in Rio+20 and more broadly for any

international, national or local process where

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GREEN GLOSSARY · 绿 色 词 汇

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GREEN GLOSSARY · 绿 色 词 汇

biogeography

biology

bioluminescence

biomanipulation

biomass

biome

biomedicine

bioremediation

bioscience

biosphere

the branch of biology that deals with the geographical

distribution of plants and animals

the science that deals with the origin, history, physical

characteristics and life processes of plants and animals

the production of light by living organisms

the use of native or artificially introduced biological organisms

to treat eutrophication

the total mass or amount of living organisms in a particular

area or volume

an extensive community of plants and animals whose makeup

is determined by soil and climatic conditions

a branch of medicine that is combined with research in biology

the use of living organisms to treat contaminants or remediate

contaminated soil, water or air

any science whose systematized knowledge is applied to the

functions or problems of living organisms

the zone of the earth, extending from its crust out into the

surrounding atmosphere, which contains living organisms

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DIALOGUE TO GLOBAL MAYORS 对话全球市长

Introduction

The GMF Sustainable Urban Development Awards were designed

by the Secretariat of the GMF Council after a three-year investigation

into the various achievements of governments and private and civil

society organizations in sustainable development, with the aim to

bring these achievements to a wider audience so others can learn

from them. These awards, based on the 10 Melbourne Principles,

recognize urban managers, enterprises, associations and individuals

for their contributions to sustainable development.

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Provisions

1. In order to promote global urban sustainable development, it requires objectively

assessing the implementation of sustainable development projects, the recognition

of institutional and individual contributions to sustainable development and the

promotion of awareness of sustainability principles. Therefore, in accordance

with the “10 Melbourne Principles” the Global Mayors Forum established the

“Sustainable Urban Development Awards” and the SUDA Judging Committee.

2. The Global Mayors’ Forum “Sustainable Urban Development Awards” Judging

Committee is established by the Council of the Global Mayors Forum Secretariat.

It has overall responsibility for awarding the Global Mayors’ Forum “Sustainable

Urban Development Awards” and is composed of renowned experts in urban

sustainable development.

3. The Global Mayors’ Forum “Sustainable Urban Development Awards” are based

on the “10 Melbourne Principles”. Each award corresponds to one of the principles.

In addition, there is one extra comprehensive award for a total of 11 awards.

4. The Global Mayors’ Forum “Sustainable Urban Development Awards” follows

the Global Mayors Forum《Sustainable Urban Development Award Selection

Criteria》for judging. Judgment adheres to principles of objectivity, fairness,

openness, independence, ensures the seriousness and authority of the judging

process, and the credibility of the selection results.

5. The Global Mayors’ Forum “Sustainable Urban Development Awards” will be

awarded to projects that have made outstanding contributions to urban sustainable

development.

6. The Global Mayors’ Forum “Sustainable Urban Development Awards” is

bestowed once every four years. Each Judging Committee member serves for

four years, and elects new members to the Judging Committee prior to each of the

Judging Committee meetings.

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DIALOGUE TO GLOBAL MAYORS 对话全球市长

Selection Criterion

Overall Criteria (to be considered for every nomination)

1. Does the project demonstrate a formal commitment to sustainability (e.g. through

the passing of a resolution adopting sustainability principles, a Sustainability Charter,

Local Action 21 etc)?

2. Does the project demonstrate a strong degree of integration of social, economic,

environmental and cultural well-being in its planning, policies, programs and actions?

3. Does the project demonstrate a commitment to equity and to advancing the wellbeing of vulnerable groups?

4. Does project demonstrate a strong degree of collaboration in partnerships?

5. Does the project demonstrate a focus on implementation and action?

6. Does the project demonstrate innovation?

In addition to the above overall criteria, projects will chose one or more of the following

categories in which it wishes to be considered. Please note: the number of categories

is not important. Judges will be looking for the depth and quality of the evidence

presented by the organization about how it is meeting the criteria. Category 11

recognizes cities that are achieving success in a majority of the other categories.

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Melbourne Principles

The Ten Melbourne Principles for Sustainable Cities

1.Provide a long-term vision for cities based on: sustainability; intergenerational,

social, economic and political equity; and their individuality.

2. Achieve long-term economic and social security.

3. Recognize the intrinsic value of biodiversity and natural ecosystems, and protect

and restore them.

4. Enable communities to minimize their ecological footprint.

5. Build on the characteristics of ecosystems in the development and nurturing of

healthy and sustainable cities.

6. Recognize and build on the distinctive characteristics of cities, including their

human and cultural values, history and natural systems.

7. Empower people and foster participation.

8. Expand and enable cooperative networks to work towards a common,

sustainable future.

9. Promote sustainable production and consumption, through appropriate use of

environmentally sound technologies and effective demand management.

10. Enable continual improvement, based on accountability, transparency and good

governance.

Note: The Ten Melbourne Principles, referring to the Melbourne Principles for

Sustainable Cities, were made by over 40 experts and scholars sponsored by the

United Nations Environment Programme (UNEP) and Environment Protection

Authority of Victoria, Australia during 2002-2006. It is regarded as a reference to

the Awards of Sustainable Urban Development of GMF.

071

072

DIALOGUE TO GLOBAL MAYORS 对话全球市长

SUSTAINABILITY BEGINS

WITH EDUCATION

可持续发展从培训开始

BACK COVER STORY · 封 底 故 事

089

090

Creating sustainable and resilient societies is an increasing challenge

for countries around the world. Vibeke Jensen who is the director of the

UNESCO New York office stressed in a panel discussion on Climate

Change Education for Sustainable Development (CCESD), addressing

climate change requires collective action and responsibility of all of

the world’s citizens. It also requires providing education and training

for the youth for green jobs. The Dominican Republic has trained 400

teachers, reaching out to more than 20,000 pupils in just one year.

The next target is set: 4,000 additional teachers will be trained by

2015. In 2014, UNESCO will launch a similar programme in Cuba.

构建可持续并具恢复力的社会对于世界各国均是一个日渐加剧的挑战。联

合国教科文组织纽约办公室的主管 Vibeke Jensen 在“为了可持续发展的

气候变化教育“（CCESD）讨论会上强调说， 应对气候变化问题需要全世

界公民共同行动和担负起责任。还需要给年轻人提供相关的教育和培训让

他们找到“绿色工作”。多米尼加共和国已经培训了 400 名教师，仅仅一

年间培训延展到多达 20,000 名小学生。多米尼加共和国的下一个目标已建

立，会在 2015 年，额外再培养出 4 千名教师。另外，2014 年， 科教文组

织会在古巴也发起一个相似的项目。

073

074

DIALOGUE TO GLOBAL MAYORS 对话全球市长

highlighted Daniel Abreu, panellist from the

National Council for Climate Change and

Clean Development Mechanism, Dominican

Republic. The Dominican Republic has

trained 400 teachers, reaching out to more

than 20,000 pupils in just one year.

Focusing on practical activities that support

children in taking on sustainable behaviours

and attitudes, the programme has inspired

considerable interest among other Latin

American countries. “Just knowing about

climate change problems does not solve

them”, stressed Abreu, “we are pushing

for solutions”. The next target is set: 4,000

additional teachers will be trained by 2015.

In 2014, UNESCO will launch a similar

programme in Cuba.

An example of a successful public-private

partnership was presented by Le Trong

Hung, Deputy Director-General of the

Department of Science, Technology and

Environment, from the Ministry of Education

and Training (MOET), Viet Nam. In 2013,

the MOET, UNESCO and Samsung

joined forces to educate for sustainable

development. “In Viet Nam, we consider

UNESCO panel discussion on Climate Change

Education for Sustainable Development – (left to

right) Julia Heiss, UNESCO; Osman Mahomed,

Commission Maurice Ile Durable; Le Trong Hung,

Ministry of Education and Training, Viet Nam

Creating sustainable and resilient societies is

an increasing challenge for countries around

the world. To show the important role of

education in initiating lasting change beyond

2015, UNESCO, the Government of the

Dominican Republic and the Government of

the Republic of Mauritius organized a panel

discussion on Climate Change Education for

Sustainable Development (CCESD) during

the 7th meeting of the Open Working Group

on Sustainable Development Goals on 10

January in New York.

“Addressing climate change requires

collective action and responsibility of all of

the world’s citizens. It requires changing

mind-sets and attitudes and rethinking of

unsustainable consumption and production

patterns. It also requires providing education

and training for the youth for green jobs”

stressed Vibeke Jensen, Director of the

UNESCO New York office in her opening

remarks.

“Our population should be empowered

to engage in climate change solutions.

Classrooms and the education system, we

believe, are the place to foster this change”,

BACK COVER STORY · 封 底 故 事

075

076

The Republic of Mauritius made making the

island a model of sustainable development

a national priority. The Maurice Ile Durable

(MID) policy focuses on education as one

of five pillars to mainstream sustainable

development. In 2012, the island piloted

a UNESCO Climate Change Education

programme. By 2020, Mauritius wants

to achieve 100 per cent MID literacy and

be an internationally-recognized hub

for sustainable development. Although

critical, high-level political support is not

the only success factor. “The challenge

is how to empower people of all ages to

be responsible for creating a sustainable

future. We believe that the education

sector should be the spearhead of society

for a sustainable future”, stressed Osman

Mahomed, Executive Chairman of the

Commission Maurice Ile Durable.

In a statement read out by the moderator,

Shigeharu Kato, Secretary-General of

the Japanese National Commission for

UNESCO, highlighted the importance of the

UNESCO World Conference on ESD to be

held in Aichi-Nagoya, Japan in November

2014. “The World Conference is more than

simply a meeting on education. It provides

an important forum for thinking about

reorienting education.” He stressed that

education is a key element for the post-2015

agenda.

The Global Action Programme on ESD – the

follow-up to the UN Decade of ESD (2005-

2014) – is expected to be launched at the

UNESCO World Conference on ESD in

Japan.

Source：

http://www.unesco.org/new/en/media-services/

single-view/news/sustainability_begins_with_

education/back/9597/

communities as key players for ESD”,

stressed Hung. This is why the partnership

not only develops eLearning training

courses for teachers, but focuses its action

on the wider school community. Among

other outcomes, this helps communities to

develop their own action plan on ESD – five

communities in the pilot region have already

done so.

Sagar Aryal from the Sano Sansar Initiative,

Nepal and former president of Plant-forthe-Planet, highlighted the power of youth

action on climate change. “At Plant for

the Planet, we not only talk about why we

need to save the planet. We teach people

how to do it. We teach them how to use

resources wisely and how to reduce the use

of plastics”. Under the motto “Stop talking,

start planting”, 380 Plant-for-the-Planet

academies are active in over 40 countries.

Since the start of the initiative in 2007, they

planted 12,810,337,277 trees and reached

out to 28,000 children worldwide. The vision,

stressed Aryal, is to plant a thousand billion

trees and to empower 1 million children by

2020.

New Times Plaza

新时代广场

New Times Plaza is located at the heart of theShekou administration, business and trade

central zone. It has a superior geographic position with supporting traffic facilities which

quickly convey you to Hong Kong, Macao, Pearl River Delta and other regions of China, and

reach every corner of world via road, metro, airplane and ship.

New Times Plaza is a 5A intelligent office building and a Shekou landmark. Located right on

the vast inlet of the Pearl River, the building faces the ecological Nanshan Mountain in the

north and overlooks gorgeous Yuen Long of Hong Kong in the south. It connects withBinhai

Road and the Hong Kong-Shenzhen Western Corridor for maximum business convenience.

With a height of 188.8 meters, a gross area of 87,000 square meters and 316 parking lots,

New Times Plaza is also equipped with an international video conference center, food and

beverage services, and other conveniences including a bank, stationery store and travel

office. You will be well served without needing to step out of your office. Many domestic and

overseas well-known enterprises and investors in the petroleum industry, transportation

and logistics industries have their offices here. Companies like Husky Oil China Ltd., Devon

Energy China International Marine Containers(Group) Co., Ltd enjoy longterm leases.

Regus, the world’s largest provider of flexible workplaces, has opened a brand new business

center in 2012.

Shekou is a center of reform and opening. Not only many well-known domestic enterprises,

such as China Merchants Bank, Ping An Insurance(Group) Company of China, Ltd., China

International Marine Containers(Group) Co., Ltd. and TCL Corporation started their business

here, but also international brands, such as Walmart, opened their stores in the early 90’s in

this valuable area. With the growth of Hong Kong-Shenzhen, Shekou continues to witness

great development in many areas including high technology, trade, travel andfinancial

services adding to the great prosperity of Shekou.

新时代广场位于蛇口行政商贸中心区，地理位置优越，交通配备完善，通过公路，地铁，铁

路陆运，机场空运，港口码头海运，是人流物流顺畅通达全市各区、港澳、珠三角、全国各

地乃至世界各地。

5A 智能甲级写字楼，蛇口地标性建筑物，前临壮阔的珠江口，背倚生态大南山，远眺绮丽的

香港风光，与滨海大道及西部通道紧密相连，尽享商务便捷。

新时代广场建筑面积 87000 平方米，楼高 188.8 米，停车位 316 个。这里商务设施一应俱全，

国际视像电话会议服务、餐饮娱乐、商务中心、银行、文具、票务等配套设计应有尽有，使

您无须走出大厦，即可妥善办理活咨询各种政商要务。国内外多家知名石油、航运、物流等

大型企业、投资商纷纷进驻，哈斯基石油、丹文能源、BG 中国、埃尼中国、中海、中集等公

司已经成为这里的长期客户。2012 年，全球领先的灵活办公空间提供商雷格斯（REGUS）也

于此开设了商务中心。

蛇口，改革开放的一面旗帜，从这里走出了招商银行、平安保险、中集、TCL 等著名企业，

沃尔玛等国际巨头也纷纷布阵于此。随着 2007 年开通的深港西部通道，蛇口已然成为深港接

驳地，在高科技，商贸旅游，金融服务等领域取得了长足的发展，续写着新的财富神话。

BACK COVER STORY

IMCC implements green office. All information sheets are made of eco-friendly materials.

Creating sustainable and resilient societies

is an increasing challenge for countries

around the world. Vibeke Jensen who is

the director of the UNESCO New York

office stressed in a panel discussion on

Climate Change Education for Sustainable

Development (CCESD), addressing

climate change requires collective action

and responsibility of all of the world’s

citizens. It also requires providing

education and training for the youth for

green jobs. The Dominican Republic has

trained 400 teachers, reaching out to more

than 20,000 pupils in just one year. The

next target is set: 4,000 additional teachers

will be trained by 2015. In 2014, UNESCO

will launch a similar programme in Cuba.