中国环博会

品牌手册

IE expo Brand Book

亚洲旗舰环保展

Asia’s Leading Trade

Fair for Environmental

Technologies

品牌里程碑

Milestones of IE expo

始于 2000 年，成功的开端

2000, The Origin of Success

中国环博会源于 2000 年创办的上海国际环保水展（EPTEE），以及于 2004 年进入

中国的 IFAT CHINA（ IFAT 母展创办于 1966 年慕尼黑，是当今世界规模最大的环保

博览会）。2010 年，两大展会强强联合，品牌合并升级为“IE expo 中国环博会”。

秉承 IFAT 的卓越品质与全球资源以及 20 余年深耕中国环保产业的行业积累，每年

在上海举办的中国环博会，现已发展成为亚洲地区集商贸洽谈、技术交流、市场拓展、

品牌营销、趋势发布、国际合作于一体的超大规模环保产业交流盛会，为建设美丽

中国做出积极贡献。

IE expo originated from the EPTEE established in 2000 and IFAT CHINA held in 2004. In 2010,

EPTEE merged with IFAT CHINA which was the China series of the world's largest environmental

protection trade fair founded in 1966, and upgraded the brand to \"IE expo\". IE expo China has

become Asia's largest environmental protection industry trade fair. Held yearly in Shanghai,

it makes a decisive contribution to shaping the quality of life, the environment, and thus, the

future of our planet.

8 中国环博会品牌手册丨 IE expo Brand Book

横向扩展纵向布局，影响力覆盖全亚洲

The Dynamic Expansion of IE expo

在过去的 25 年中，中国环博会不仅在展示范围上不断横向扩展，大气治理、土壤修

复、智慧环保、碳中和等越来越多的主题被纳入进来；更是在地区覆盖面上持续布局，

分别于 2015 年进军华南，2019 年进驻西部，形成每年三地三展（上海展、成都展、

广州 / 深圳展）的空间布局，依托各地的区位优势，展会影响力覆盖全亚洲，为环保

企业发展注入源源不断的内生动力。

In the past 25 years, the IE expo has expanded not only in terms of content but also

geographically. The first IE expo Guangzhou and the IE expo Chengdu were held in 2015

and 2019 respectively. Thus, the IE expo formed a spatial layout for holding three trade fairs

annually in the eastern, southern, and western regions of China. Relying on the geographical

advantages of various regions, IE expo provides global solutions and interdisciplinary

collaborations for Asia as a whole.

我们的未来之路

Our Path to the Future

如今，我国生态环保产业进入了高质量发展的新纪元。作为服务于产业的平台，我

们将持续专注于平台内容和功能的深耕细作，努力实现由“大”到“强”的跨越，

赋能环保企业在新时期赢得未来。

Now, China's ecological and environmental protection industry has entered a new phase of

high-quality development. IE expo, as a platform that caters to this industry, is dedicated to

elevating the standard of its display content and platform role, with the aim of shifting from

\"big\" to \"strong.\" This will enable environmental protection enterprises to prosper in the future

era.

9

10 中国环博会品牌手册丨 IE expo Brand Book

IE expo Brand Book

目录

Contents

01

02

03

品牌手册宗旨

The Purpose of This Book

品牌战略

IE expo Strategy

a. 我们的品牌愿景

The Moonshot of IE expo

b. 我们的品牌定位

The Positioning of IE expo

c. 定位的涵义

Meaning of Our Positioning

d. 品牌的核心价值

Brand Core Values

视觉识别系统

Visual Identity

a. 标志

Logos

b. 辅助图形

Auxiliary Graphics

c. 标准字体

Standard Fonts

d. 主视觉

Key Visuals

e. 标准色

Standard Colors

f. 吉祥物

Mascots

g. 应用实例

Application Examples

11

01

品牌手册宗旨

The Purpose of This Book

12 中国环博会品牌手册丨 IE expo Brand Book

13

品牌手册宗旨

The Purpose of This Book

2023 年 IFAT 启动全球品牌形象焕新计划，中国环博会品牌形象也将于 2024 年与 IFAT 全

球同步升级。这本品牌手册包含了中国环博会全新的品牌战略精髓和视觉识别系统，清楚

地概述了环博会的定位和目标，统一了我们的品牌视觉传达，从而提升我们的影响力。我

们相信，通过建立一个一致的和可识别的品牌形象，对于与我们的国际客户、利益相关者

和合作伙伴建立信任、吸引力和信誉至关重要。

In 2023, IFAT launched a global brand image revitalization plan. As part of this plan, the visual image

of the IE expo will undergo an upgrade in sync with IFAT worldwide in 2024. This brand book provides a

clear understanding of our identity and our goals and gives us the orientation we need to join forces,

and thus increase our global impact. By applying this strategy, we aim to establish a consistent and

recognizable brand image across our whole cluster. We are convinced that a strong and consistent

brand presence is essential for building trust, appeal and credibility with our international customers,

stakeholders and partners.

上海·成都·广州·深圳·慕尼黑·土耳其·南非·巴西·印度·迪拜·新加坡

Shanghai·Chengdu·Guangzhou·Shenzhen·Munchen·Eurasia·Africa·Brasil·India·Dubai·Singapore

14 中国环博会品牌手册丨 IE expo Brand Book

15

02

品牌战略

IE expo Strategy

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17

我们的品牌愿景

The Moonshot of IE expo

到 2050 年，随着中国环博会通过传播

知识、提高认知和技术推广成为绿色低

碳循环发展的倡导者，所有资源都将从

封闭循环中获得，经济社会发展实现全

面绿色转型。

By 2050, all resources will be obtained from closed cycles as

IE expo acts as an advocate for our grandchildren, to spread

knowledge, create awareness and promote environmental

technologies.

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19

我们的品牌定位

The Positioning of IE expo

中国环博会是亚洲最重要的、面向未来

的环境技术交流平台。

IE expo is Asia’s most significant platform for future-oriented

environmental technologies.

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21

定位的涵义

Meaning of Our Positioning

中国环博会是亚洲的

IE expo is the Asia’s

亚洲领先的贸易博览会和解决方案提供商

为政、产、学、研各种利益相关者提供链接平台

作为一个平台，中国环博会将不仅仅是展会，更是未来的驱动力

Asia's leading trade fair and solution provider

As the focal point, it serves to network various stakeholders, from politicians to start-ups and

young professionals.

As a platform, IE expo will no longer be just a trade fair, but also a driver of the future.

最重要的

most significant platform

影响力覆盖亚洲

Coverage in Asia

国际化的

International

22 中国环博会品牌手册丨 IE expo Brand Book

面向水、污水，固废，大气，土壤污染治理和低碳技术的创新平台

通过与企业和行业组织的密切合作，预测未来的挑战

Innovation platform for the water, sewage, waste, atmosphere, soil and low-carbon technology

sectors.

Anticipation of future challenges through close cooperation with ideal sponsors and partners.

As a platform, IE expo will no longer be just a trade fair, but also a driver of the future.

面向未来的环境技术平台

for future-oriented environmental technologies

23

品牌的核心价值

Brand Core Values 有远visio清晰

clear

整合性

integrative

专comm24 中国环博会品牌手册丨 IE expo Brand Book

远见

nary

可触摸

tangible

可靠

reliable

注

mitted

25

品牌的核心价值

Brand Core Values 有远visio清晰

clear

整合性

integrative

专comm作为全球领先的平台，我们整合来自世界各地的不同人

群和主题，并与我们共同的目标相结合。

We are still passionate and continually driven about what we

started over 20 years ago. We will never stand still until the

future of our next generation is secured.

环境产业非常广泛且复杂。我们致力于帮

助降低环境技术问题的复杂性，并在所有

事务中沟通清晰、条理分明。

The environmental industry is very extensive

and complex. We help to reduce the complexity

of environmental technology issues and

communicate clearly and comprehensibly in

all matters.

26 中国环博会品牌手册丨 IE expo Brand Book

远见

nary

可触摸

tangible

可靠

reliable

注

mitted

我们关心地球的未来。因此，我们肩负着用前瞻性视野激励和塑造未来环境

产业的使命。

The future of our planet is close to our hearts. That’s why we’ve made it our mission

to inspire and shape tomorrow’s environmental industry with foresight.

长期以来，对生态环境的思考并不

是社会关注的焦点。如今，我们将

环境技术变得可以为大众所触摸和

理解。

For too long, environmental thinking

was not a topic in the minds of

society. Today, we make environmental

technologies accessible and tangible

for the mainstream.

20 多年来，我们始终充满热情，不断

前进。直到下一代拥有确定的未来，

我们才会停止奋斗。

We are still passionate and continually

driven about what we started over 20

years ago. We will never stand still until

the future of our next generation is

secured.

保护环境是维护我们星球的唯一途径。即使在不确定的时代，我们也始终坚守我们的理念，

将环保理念传播到世界各地。

Protecting the environment is the only way to preserve our planet. Even in times of uncertainty, we

remain true to our ideology and spread the environmental idea around the world.

27

03

视觉识别系统

Visual Identity

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29

标志

Logos

我们的标志分为品牌标志和展会标志。品牌标志可以涵盖中国环博会旗下所有展会；而每

个地区展会都拥有一个从品牌标志衍生而来的展会标志。

The brand logo can cover all exhibitions of IE expo, and each fair has their own logo derived from

brand logo.

品牌标志

Brand Logo

中国环博会的品牌标识简洁直观，将 IFAT 中的“I”和 EPTEE 中的“E”结合在一起，不

仅阐明了品牌历史，更是品牌国际资源和本土资源高度融合的体现。

The brand logo of IE expo is concise and intuitive, combining the \"I\" in IFAT and the \"E\" in EPTEE, not

only clarifying the brand history, but also reflecting the high integration of international and local

resources of the brand.

30 中国环博会品牌手册丨 IE expo Brand Book

展会标志

Exhibition Logos

中国环博会

IE expo China

中国环博会成都展

IE expo Chengdu

中国环博会广州展

IE expo Guangzhou

中国环博会深圳展

IE expo Shenzhen

31

辅助图形

Auxiliary Graphics

品牌的辅助图形是以生态环境三要素：“自然”、“水”、“资源”为图形基础，进行符

号化扁平化处理，与标志、标准色等基本视觉要素组合应用，使中国环博会致力于生态环

境保护事业的内涵更具完整性，更易于识别。

The brand icon is symbolized from three environmentally graphics: \"nature\", \"water\", and \"resources\".

The combination of the brand icon and visual elements enhances the brand connotation of IE

expo's commitment to environmental protection, making the brand easier to identify.

32 中国环博会品牌手册丨 IE expo Brand Book

标准字体

Standard Fonts

所有纸质及电子物料上的中文文本使用思源黑体，免费使用，字重可以根据广告画面进行

粗细调节。

All Chinese texts on paper and electronic materials are in Source Han Sans, which is available for

free. The font weight can be customized based on the display's thickness.

上海展

所有纸质及电子物料上的英文文本使用 Comfortaa，免费使用，字重可以根据广告画面

进行粗细调节。

The English text on all paper and electronic materials is in Comfortaa font, which is available for

free. The font weight can be customized based on the display's thickness.

中国环博会

China Chengdu Guangzhou

成都展 广州展 深圳展

IE expo

Shenzhen

33

主视觉

Key Visuals

主视觉

Key Visual

板块主视觉

Key Sector Visuals

综合环境解决方案

监测与检测

Comprehensive Environmental

Solutions

Monitoring and Detection

水与污水

大气污染治理

Water and Sewage Treatment

Air Pollution Control

固废处理

土壤修复

Solid Waste Treatment

Soil Remediation

34 中国环博会品牌手册丨 IE expo Brand Book

标准色

Standard Colors

板块主题色

Sector Theme Colors

综合环境解决方案

Comprehensive Environmental Solutions

监测与检测

Monitoring and Detection

水与污水

Water and Sewage Treatment

大气污染治理

Air Pollution Control

土壤修复

Soil Remediation

固废处理

Solid Waste Treatment

35

品牌吉祥物

Mascots

中国环博会的吉祥物取名“环宝 Huanbao、境宝 Jingbao”。是以人类赖以生存的“空

气和水”为创意元素，结合中国传统图案，运用卡通表现形式进行设计。在增强品牌的环

境保护主题的同时，又强调了品牌的中国特色。

The IE expo is represented by two mascots, \"Huanbao\" and \"Jingbao\", whose design is inspired by

the essential elements of air and water for human survival, as well as traditional Chinese patterns.

These mascots effectively convey the theme of environmental protection while also showcasing the

distinct Chinese attributes of the brand.

环宝

Huanbao

境宝

Jingbao

“环宝”是由空气演变而来，造型似象风

又象云团，代表清新的空气。

The image of Huanbao evolved from air, with

a shape resembling both wind and clouds,

representing fresh air.

“境宝”是由水演变而来，头部是水滴

造型，代表洁净的水资源。

The image of Jingbao evolved from

water, with a water droplet shaped head

representing clean water resources.

36 中国环博会品牌手册丨 IE expo Brand Book

应用实例

Application Examples

37

中贸慕尼黑展览（上海）有限公司出版，上海，中国。

Published by Messe Muenchen Zhongmao Co., Ltd., Shanghai, China