宝龙集团由全国政协常委、澳门著名爱国实业家许健康先生于1990年在澳门创立。秉承“让空间有爱”的企业使命，宝龙产业经营不断

拓展，形成地产、商业、文旅等多元产业协同发展的格局。旗下宝龙地产自2003年起专注开发运营综合性商业地产项目，2009年在香港成功

上市（股票代码：HK.1238）。旗下宝龙商业于2007年开始向零售商业物业的开发商、租户及业主提供商业运营服务，并于2019年在香港上市

（股票代码：HK.9909）。

截至目前，宝龙集团总资产超两千亿，有万余名员工活跃在海内外200多家公司，并连续十七年获得“中国房地产百强企业”、连续十一

年获“中国商业地产公司品牌价值TOP10”等荣誉。

展望未来，宝龙将本着“诚信、恭谦、创新、敬业”的企业精神，秉承“让空间有爱”的企业使命，致力于成为受人尊敬的百年企业，全球领

先的城市商业运营商。

Powerlong Group was established by Mr. Xu JianKang, a standing committee member of CPPCC and a famous patriotic entrepreneur of Macau.

With the corporate mission of “create space full of love”, Powerlong Group has kept expanding its business in different sectors, including real estate,

commerce, culture & hotel. Powerlong Real Estate Holdings Ltd (HK. 1238) has specialized in the development and operation of comprehensive

commercial realty projects since 2003 and has been successfully listed on Hong Kong Stock Exchange in 2009. Powerlong Commercial Group

Management Holdings Ltd（HK.9909）started to provide commercial operation services to developers, tenants and owners of retail commercial

properties in 2007, and successfully listed on Hong Kong Stock Exchange in 2019.

Until to now, the total capital of the group has exceeded RMB 200 billion, with over 200 subsidiaries at home and abroad and a total workforce

of more than 10,000 staffs. Over the past several years, it has been awarded with many authoritative honors, including China Top 100 Real Estate

Developers and Top 10 Brands of China Commercial Real Estate.

Looking into the future, powerlong will hold the corporate philosophy of “ honest, modest, innovative, devoted ” and the corporate mission of

“create space full of love”, aims to become a respected global leader in urban commercial development and operation for centuries to come.

ART + HOTEL

地产作为宝龙集团的重要产业，目前在长三角、粤港澳大湾区、海西经济区等区域打造了近 300 个高品质物业项目。商业项目涵盖宝龙

一城、宝龙城、宝龙广场三大产品系列，住宅项目涵盖从中高档商品房到别墅等各类业态，加之服务配套齐全、高标准定位的办公楼、酒店、

公寓项目，宝龙正以立体多元的业态，满足国内不断增长的复合型房地产需求。

宝龙商业于2007年开始向零售商业物业的开发商、租户及业主提供商业运营服务，并于2019年在香港上市（股票代码：HK.9909）。作为

国内为数不多的拥有管理多元化零售商业物业组合专长及能力的商业运营服务供应商之一，旗下主要有「宝龙一城」、「宝龙城」、「宝龙广场」及

「宝龙天地」四个品牌。截止目前，公司及旗下公司已布局超140个项目，累计已开业项目近90个，其中轻资产管理项目超30个；已签约商业管理

面积超1400万平米。宝龙商业亦向住宅物业、办公大楼及服务式公寓提供物业管理服务，已签约住宅物业管理面积超2900万平方米。

宝龙文旅以“艺术+酒店”为驱动力，整合产业资源，旗下文化艺术版块涵盖宝龙艺术中心、言午画廊、宝龙画院等文化艺术机构，同时发

起打造了“宝龙艺术大奖”等品牌艺术活动。艺术酒店建设与运营版块拥有开业运营酒店23家，自持筹建酒店近20家。租赁资产管理版块涵

盖长租公寓、写字楼租赁、商业街区租赁及物业管理业务，长租公寓产品“宝龙公寓”租赁房间套数超4400间；写字楼租赁资产管理面积超

40万平方米。

As a key industry, Powerlong Real Estate （HK.1238）has developed over 300 high-quality realty projects in the Yangtze River Delta, Guangdong, Hong Kong and Macao Dawan District, Haixi Economic Zone and other regions.It has built a multi-dimensional business to meet increasing

domestic demands for compound real estate. Its business includes three series of commercial realty projects, Powerlong One Mall, Powerlong City

and Powerlong Plaza. Residential projects from middle and high end commercial residential buildings to houses, and high-standard, well-equipped

office，hotel and apartment projects.

Powerlong Commercial（HK.9909）began to provide commercial operation service for developers, tenants and owners of retail commercial

properties in 2007 and has successfully listed on HongKong Stock Exchange in 2019. As one of the few Chinese commercial operation service

providers with expertise and capabilities in managing diversified retail commercial property portfolios, it has four series of commercial realty

projects: Powerlong One Mall, Powerlong City,Powerlong Plaza and Powerlong Land. Up to now,Powerlong Commercial together with its subsidiaries, has laid out more than 140 projects with a total of more than 90 projects opened (including more than 30 third-party projects) and more than 14

million sqm of contracted commercial space under its management. It also provides property management service for residential properties, office

buildings and serviced apartments with over 29 million sqm of contracted residential property under its management.

文旅

With "Art + Hotel" as the driving force, Powerlong Culture & Hotel has integrated industrial resources and its culture and art section covers

Powerlong Art Center, XU Gallery, Powerlong Art Academy and other culture and art institutions. At the same time, it initiated and created brand art

activities such as "Powerlong Art Award".The art hotel construction and operation section has 23 hotels in operation and nearly 20 self-owned hotels.

The leased assets management section covers long term rental apartments, office building leasing, commercial street leasing and property management business, wherein, the number of leased rooms in the long term rental apartment product "Powerlong Apartments" exceeds 4,400, and the leased

asset management area of office building exceeds 400,000 square meters.

宝龙集团秉承“让空间有爱”的企业使命

形成地产、商业、文旅等多元产业协同发展的格局

宝龙地产3大产品线覆盖多元业态

深耕长三角，区域内布局项目约150个

连续17年中国房地产百强

连续11年中国商业地产公司品牌价值十强

“1”： 长三角⸺上海、浙江、江苏、安徽

“1”： 大湾区⸺广东、香港、澳门

“N”: 机会型的优质地区

近

宝龙地产专注于开发及经营高质量、大规模、多业态的综合性商业地产项目。业态突出体验型商业与文化艺术，辅以开放式街区、高端

办公、星级酒店和精品公寓，突破传统商业限制，大幅度提升文化、艺术、娱乐综合体验，实现更高的商业价值。

未来，宝龙将继续把“宝龙模式”引进中国发展迅速的城市，满足新兴城市日益频繁的商业活动对优质商业物业的殷切需求，继续选择

具备良好发展潜力的城市发展大规模、多业态、综合性商业地产项目。秉承“让空间有爱”的企业使命，致力于成为受人尊敬的百年企业，全

球领先的城市商业运营商，让中国更多城市拥有宝龙广场，为中国的城市化进程贡献新力量，为城市繁荣创造新价值。

Powerlong Real Estate specializes in the development and operation of high-quality large-scale comprehensive commercial realty projects with

a plurality of business modes. Its business emphasizes on experiential commerce, culture and arts, with a combination of open neighborhood,

high-end offices, star hotels and boutique apartments, breaking the traditional business restrictions, greatly enhancing comprehensive experience of

culture arts, and entertainment, so that higher business value can be achieved.

In the future, Powerlong will continue to implement such “Powerlong Business Mode” in the emerging cities of China so as to satisfy the

enormous demands for high-quality commercial properties arising from the increasingly booming commercial activities. Powerlong will continue to

develop large-scale comprehensive commercial realty projects with a plurality of business modes in emerging cities with strong growth potentials.

Cherishing the corporate mission of “create space full of love”, Powerlong is committed to becoming a respected global leader in urban commercial

development and operation for centuries to come and establishing more Powerlong Plazas in Chinese cities. Powerlong is always ready to contribute

to the urbanization process of China and create new values for the prosperity of cities.

宝龙集团形象大使⸺“龙宝”于2021年2月11日、辛丑年除夕正式亮相。“龙宝”由知名艺术家秦玮鸿精心量身打造，其整体形象以故宫

神兽⸺“龙”为蓝本，既保留了“龙”本身的祥瑞寓意和中国传统文化象征，又赋予了其极具亲切感的少年形象。

积极向上，阳光可爱的龙宝形象手捧爱心，传递着宝龙“让空间有爱”的企业使命。脊背上的角代表着宝龙的地产、商业、文旅三大产业，

彼此不可分割、互相联动。一双灵动的翅膀，寓意已过三十而立的宝龙继续展翅高飞。

未来，龙宝将会成为宝龙与大家沟通的纽带，用充满爱与活力的性格特征树立企业品牌形象，也将开启宝龙与其它品牌形象跨界互动

的更多可能性。

LongBao, the image ambassador of the Powerlong Group, was officially unveiled on February 11, 2021, the Chinese New Year's Eve. The overall

image of LongBao is designed by the famous artist Qin Weihong based on the Dragon, the sacred animal of the Forbidden City. The artist only retains

the auspicious implication and the traditional Chinese cultural symbolism of the Dragon, but also gives it a very friendly and youthful image.

The positive, sunny and lovely LongBao holds a heart in its hands, conveying the corporate mission of "create space full of love". The corners

on the spine represent the different sectors of Powerlong, namely, real estate, commerce, culture&hotel , which are inseparable and interlinked with

each other. A pair of cute wings signifies that Powerlong, which has already passed its thirtieth birthday, will continue to soar high on its wings.

In the future, LongBao will become a communication link between Powerlong and the public, establish the company’s brand image through its

loving and energetic character traits, and open up more possibilities of cross-border interaction between Powerlong and other brand images.

2006—2022 中国房地产百强企业

2006—2022 China Top 100 Real Estate Developers

2011—2022 中国商业地产百强企业

2011—2022 China Top 100 Commercial Real Estate Developers

2007—2022 中国房地产年度社会责任感企业

2007—2022 China Real Estate Developers with High Social Responsibility

2011—2012、2015—2021 中国大陆在港上市房地产公司财富创造能力TOP10

2011--2012、2015—2021 China mainland Top 10 Real Estate Company listed in Hong Kong by Economic Value Added

2020—2022 中国房地产年度扶贫标杆企业

2020—2022 China Real Estate Poverty Alleviation Benchmarking Developers

2014—2021 中国大陆在港上市房地产公司投资价值TOP10

2014—2022 China mainland Top 10 Real Estate Company listed in Hong Kong by Investment Value

2010—2021 中国大陆在港上市房地产公司财务稳健性TOP10

2010—2022 China mainland Top 10 Real Estate Company listed in Hong Kong by Finance Stability

2017—2021 中国上市公司商业运营TOP10

2017—2021 China Top 10 Listed Real Estate Company by Commercial Operation

2010 —2021 中国商业地产项目品牌价值TOP10

2010—2021 Top 10 Brands of China Commercial Real Estate

2010—2021 中国商业地产公司品牌价值TOP10

2010—2021 Top 10 Brands of China Commercial Real Estate Companies

2011—2022 中国房地产开发企业综合实力50强

2011—2022 Top 50 of China Real Estate Developers

2012—2021中国房地产开发企业商业地产综合实力10强

2012—2021 Top 10 of China Commercial Real Estate Developers

2018-2022 中国房地产开发企业责任地产10强

2018-2022 Top 10 of Social Responsibility of China Real Estate Developers

2022中国房地产百强企业 2022中国房地产开发企业综合实力50强

2022中国商业地产百强企业

2021中国上市公司商业运营TOP10 2021中国房地产开发企业商业地产综合实力10强

2022中国房地产开发企业责任地产10强

上海七宝宝龙城位于闵行区七宝生态商务区内，紧临轨交9号线七宝站及10号线航中路站。总建筑面积逾40万m（含地下建筑面 2

积）。本着塑造精品的理念，宝龙力邀国际顶尖团队⸺美国捷得国际建筑师事务所精心设计，将该项目打造成上海西部集购物、休闲、

餐饮、娱乐、酒店及现代商务于一体的特色型体验式购物中心。该项目已于2016年10月12日全面开业，这里也是宝龙集团总部所在地。

Shanghai Qibao Powerlong City is located in Qibao Ecological and Commercial Zone of Minhang District in the close proximity of the

Qibao Station of Metro Line #9 and Hangzhong Road Station of Metro Line #10. It has a total construction area of over 400,000 sqm (including

underground construction area). Aiming to create a masterpiece project of shopping, recreation, dining, entertainment, hotel and modern

business in West Shanghai, Powerlong Group has invited topnotch international designers—The Jerde Partnership to design this project. This

project has put into operation on October 12, 2016. It is also going to accommodate the headquarters of Powerlong Group.

杭州滨江宝龙城位于杭州市滨江区江南大道，总建筑面积约40万m

2

，地铁6

号线诚业路站上盖。融合精品购物、休闲娱乐、特色餐饮、高端商务、艺术中心、时

尚居住等功能于一体，品牌组合高端、业态丰富、建筑形态多样，满足杭州人的一

站式吃喝玩乐购、商务、办公等需求，助力滨江商业、生活升级！该项目已于2016

年12月24日全面开业。

Hangzhou Binjiang Powerlong City is located in the Jiangnan Avenue of Binjiang

District, Hangzhou. It has a total construction area of about 400,000 sqm and upper cover of

Metro Line #6 Chengye Road Station . It is designed for shopping, recreation, entertainment,

specialty dining, high-end business, art exhibition and fashionable residential purposes with

a high-end brand portfolio, rich business modes, and diversified architecture forms. The

project will meet the demands of Hangzhou people on one-stop entertainment, residence,

commerce and office, etc., and at the same time, it will help the upgrading of commerce and

life in Binjiang. This project has put into operation on December 24, 2016.

厦门宝龙一城位于厦门东部湖边水库片区，总建筑面积近40万m

2

，融合精品

购物、商务办公、餐饮娱乐等功能为一体，成为品牌聚合高端，业态组合丰富，建筑

风格经典，演绎多元化国际商务流行趋势的海西大型高端城市综合体，购物中心

已于2018年9月30日正式开业。

Xiamen Powerlong One Mall is located around Hubian Reservoir in the east of

Xiamen and has a total construction area of nearly 400,000 sqm. It is designed for

shopping, commercial, office, dining, entertainment purposes. It has a combo of high-end

brands, diversified business modes and classical architectural styles and is expected to

fully demonstrate diversified international business fashions and become a high-end city

complex in the western coast of the Taiwan Strait. This project has put into operation on

September 30, 2018.

厦门宝龙御湖官邸位于厦门岛内东部湖边水库片区，占据一线稀缺湖畔位置。是一个涵盖一线湖景别墅、小高层、湖景超高层住宅和

法式风情商墅等多层次产品形态的滨湖顶级人文住区。

其中超高层奢装大宅面积198～248m

2

，仅140套，拥有挑高7.5米酒店式入户大堂；另外3梯2户的电梯布局，私家电梯可直通入户；1.3

万多m

2

欧式皇家园林、5重门禁安防层层守护，为业主呈现一个安全、优美的社区环境。

宝龙御湖官邸高层大宅全部精装。全石材地砖，LOW-E中空玻璃、德施曼指纹门锁，顶级环保、节能新风系统，美国约克中央空调、科勒

洁具等国际一线家装品牌，为业主创造极致尊贵的名宅居家体验。项目于2015年全部交房。

Xiamen Powerlong Royal Lake Residence is located by the lakeside reservoir area of the east of the Xiamen Island, occupying the top-tier scarce

location. It is a top-tier cultural residence by the lakeside, offering multi-level products, including villas, small high-rise, super high-rise residences

and French style commercial villas with first-class lake views.

Its super high-rise mansions with luxury interior design are 198 ~ 248 sqm, only 140 sets, with a high-rise, 7.5 meters hotel-style lobby. In

addition, the whole building shares three elevators and there are only two residences per floor. There are also private elevators taking owners directly

to home. The project has a European-style royal garden with more than 13,000 sqm. Its security system has 5 access controls, providing owners with

a safe and beautiful community.

High-rise mansions in Powerlong Royal Lake Residence are all finely decorated, using stone tiles, LOW-E insulated glasses, Dessmann

fingerprint lock, the top environmental-friendly, energy-saving fresh air system, American York VRF, Kohler’s sanitary appliances and other

world-class brands, to create the ultimate distinguished home experience for our owners. The project has been fully delivered in 2015.

南京玄武宝龙城位于南京主城⸺玄武区红山新城，周边2公里内四地铁通达全城，双地铁6、9号线红山新城站（在建）于此交汇。总建

筑面积逾58万m（含地下建筑面积）。本着塑造精品的理念，宝龙力邀国际顶尖团队⸺英国贝诺Benoy建筑美学精心设计，项目涵盖一站 2

式购物中心、商务办公、文化娱乐、高档住宅、高端公寓集群等于一体，焕新区域商圈，助推城市繁华升级，重新定义玄武新中芯。

Located in the Hongshan New Town, Nanjing Xuanwu Powerlong City is surrounded by four subways in 2 kilometres that connect the whole

city, with subway lines 6 and 9 intersecting at Hongshan New Town Station (under construction). The total construction area is over 580,000 sqm

(including underground construction area). Based on the concept of building quality products, Powerlong Group has invited Benoy, the top international team from the UK, to carefully design the project, which covers one-stop shopping mall, business office, culture and entertainment, high-end

residence and high-end apartment clusters, renewing the regional business district, helping to upgrade the prosperity of the city and redefining the

new core of Xuanwu district.

宝龙大沽河艺术村是宝龙地产打造的首个文化艺术小镇项目，更是宝龙地产在“商业地产+文化”领域的大手笔作品。项目位于青岛胶

州大沽河生态旅游度假区内，东临沽水，西揽少海，拥有得天独厚的自然资源。规划上，整个艺术村占地超600亩，由宝龙美术馆、历史文化

商街、宝龙房车基地、艺悦度假酒店、艺术家村落、宝龙艺墅等为核心共同组成的文化艺术与休闲旅游国际度假区。

Powerlong Daguhe Art Village is the first art town project of Powerlong Real Estate and also a masterpiece of Powerlong Real Estate in the field

of “commercial property + culture”. Located in the Daguhe Ecotourism Resort, Jiaozhou, Qingdao, the project faces Dagu River to the east and

Shaohai to the west, boosting great natural resources. As planned, the whole art village covers an area of over 600 mu, forming a cultural, artistic,

entertainment and tourism international resort comprised of such core elements as Powerlong Museum, historical and cultural street, Powerlong RV

Headquarter, Artels+ holiday hotel, Artist village and Powerlong Art Villa.

海口宝龙城位于海南自贸港省会海口西海岸发展中轴，尊享千亿城市配套，扼守多条城市干道，邻近港空要塞，特设环岛高铁站，畅享

多维路网，便捷通达岛内外。

项目依托海南省文化产业一号工程⸺规划占地6000余亩的环球100文化旅游度假区，以及“一大主题乐园+五大城市配套”的规划建

设，斥资百亿缔造集吃住行、游乐购、休闲、养生于一体的国际大城，未来社区。以多产业发展促进产城融合，打造宜居宜业宜游的活力新城。

Located along the central development axis of the west coast of Haikou, the provincial capital of Hainan Free Trade Port, Haikou Powerlong

City enjoys myriads of city facilities. It is surrounded by a number of city arteries, close to important seaport and airport and neighboring an

high-speed roundabout railway station, thus enjoying a multi-dimensional road network and convenient accessibility within and outside the island.

Supported by the Global 100 Cultural Tourism Resort, which is the No. 1 project of Hainan's cultural industry and planned to cover an area of

more than 6,000 mu, and the planning and construction of "one large theme park + five major city facilities", the project has invested tens of billions

to build an international city and a future community that integrates food, housing, transportation, travel, entertainment, shopping, leisure and

regimen. It aims to promote the integration of industry and city through the development of multiple industries and create a vibrant new city suitable

for living, working and traveling.

海口宝龙城

山东蓬莱宝龙广场是一座总建筑面积33万m2

的新中式建筑群落，紧邻三个

5A景区和海水浴场，融合SHOPPING MALL、漫步式商业街、客栈式酒店公寓、高

端写字楼、高星级艺珺/艺悦酒店、住宅社区、蓬莱八仙文化景点等多种业态，是极

具特色的旅游商业综合体，并于2017年获评“山东省省级旅游休闲购物街区”。

With a total construction area of 330,000 sqm, Shandong Penglai Powerlong Plaza is

a modern Chinese style complex near three 5A scenic spots and the beach. It integrates

shopping mall, pedestrian shopping street, inn, high-end office building, high star hotel

Juntels and Artels+ Collection, residence, penglai eight immortals cultural spots and

many other business modes, forming a distinctive complex with both travel and commercial functions. Shandong Penglai Powerlong Plaza was honored Shandong Provincial

Tourism and Leisure Shopping Center in 2017.

舟山海港城位于舟山市政府北侧、新区CBD的核心位置、总建筑面积约33万m

2

，是联合宁波豪宅巨匠雅戈尔置业重金打造的城市地标

级综合体。集精品购物、商务办公、特色餐饮、休闲娱乐、时尚居住、公园休闲等全能业态于一体，以舟山前所未有的“1+N”全新生活模式，引

领舟山新时代，助力城市升级。本案购物中心已于2021年6月正式开业。

With a total floor area of 330,000 sqm, ZhouShan Harbour City is located to the north of Zhoushan City Hall and in the heart of the CBD in the

New District. It is a landmark city complex jointly developed by Powerlong and Youngor Property, a leading mansion developer in Ningbo. This

project covers all functions, including boutique stores, business offices, special diners, leisure and entertainment, stylish residences and parks. It will

create a new unprecedented “1+N” living mode in Zhoushan to lead the new era and help upgrade the city. This project has put into operation on

June, 2021.

杭州城西宝龙广场位于“中国硅谷”⸺未来科技城核心区域，与杭州绕城高速、杭徽高速出入口紧密相连，临近3/5号线双线地铁，可

第一时间畅达杭州主流商圈。斥资150亿投资的杭州西站（在建）枢纽加速登临，新机场（规划）落址，助力板块起飞。项目总建筑面积约35万m

2

，

涵盖写字楼、购物中心、双钥匙资产等多元业态，约7.2万方自持高端购物中心，为未来科技城打造一座未来芯、商业芯、生活芯。

Located at the heart of the Future Sci-Tech Town – China’s Silicone Valley, Hangzhou Chengxi Powerlong Plaza is closely connected to the

entrances of Hangzhou Belt Expressway and Hangzhou – Huizhou Expressway, adjacent to Subway Lines 3 and 5, and a stone's throw away from

the main business districts in Hangzhou. This area will flourish after the completion of the Hangzhou West Railway Station (under construction) with

an investment of RMB15 billion and a new airport (planned). The project has a total building area of about 350,000 sqm, covering diversified

business modes such as office building, shopping mall, and dual-key asset. The self-owned high-end shopping mall covers an area of about 72,000

sqm. It will become a future center, business center and living center for the Future Sci-Tech Town.

宁波宝龙一城，全国第二座宝龙一城，位于鄞州南部商务区CBD核心，3号线地铁上盖，总建筑面积约54万m

2

，宝龙以前瞻性眼光，邀请

全球顶尖景观设计团队⸺AECOM担纲设计，融合品质奢宅、地标商务、精品购物、休闲娱乐、文化艺术等功能于一体，让宁波中心生活再

进阶，启幕世界格局下的宁波全新生活范式。

As the second Powerlong One Mall nationwide, Ningbo Powerlong One Mall is located at the core of Yinzhou Southern Business District and

above the Metro Line #3 and has a total construction area of about 540,000 sqm. With a forward-looking vision, Powerlong Group has invited the

world's topnotch landscape design team AECOM for the design of the project as a merger of quality and luxurious living, landmark business,

boutique shopping, leisure, entertainment, culture and art with an aim to further upgrade the urban life in downtown Ningbo and initiate a brand-new

life style in Ningbo in light of the global trend.

宁波鄞州宝龙广场位于主干道钱湖北路与嵩江中路交叉口，西临钱湖北路，南邻嵩江中路，北依环城南路快速路，杭甬高速大朱家出

入口，便捷到达宁波各市县、各区域，直达沪杭。地铁3号线钱湖北路站与宝龙广场无缝对接，是商圈内距离地铁口最近、通道最多、唯一通

车的商业广场。

宁波鄞州宝龙广场总占地4.5万方，建面约13.4万方，由轻奢主题MALL（A馆）、亲子主题MALL（B馆）、餐饮主题MALL(C馆)、精英公馆-珑

寓4大部分组成。定位全龄段消费客群：年轻家庭消费群体、中高端消费力人群、商务办公客群、学生客群等精准人群，包括高端社区30多

个、20多所大中专院校、超100座写字楼，覆盖约50万精英人群，近100万常住人口。该项目已于2019年12月全面开业。

Located at the intersection of two main roads, Qianhu North Road and Songjiang Middle Road, Ningbo Yinzhou Powerlong Plaza is close to

Qianhu North Road to the west, Songjiang Middle Road to the south, South Ring Road to the north, and the Dazhujia entrance of Hangzhou – Ningbo

Expressway, thus conveniently connecting with all counties and districts within Ningbo as well as Shanghai and Hangzhou. Seamlessly connected

with Qianhu North Road Station of Subway Line 3, Ningbo Yinzhou Powerlong Plaza is the only commercial plaza opened to traffic in the business

district, and it is also the closest to the subway station and has the most passages.

Covering a floor area of 45,000 sqm and a building area of 134,000 sqm, Ningbo Yinzhou Powerlong Plaza is composed of four parts: entry

luxury themed mall (Mall A), parent-child themed mall (Mall B), food and beverage themed mall (Mall C) and elite mansion Long Apartment. It is

targeting at consumers of all ages: young families, people with mid- to high-end spending power, office workers and students. They are coming from

over 30 high-end communities, over 20 universities and colleges and over 100 office buildings. About 500,000 elites and a resident population of

near 1 million people are covered. The project has fully opened in December 2019.

PUTUO

普陀宝龙天地位于世界渔港沈家门，项目亲依普陀山、紧邻半升洞、毗邻沈家门夜排挡，接驳海底隧道。普陀宝龙天地力邀世界顶尖团

队⸺美国捷得国际建筑师事务所精心设计，将沈家门独特鲜明的人文风情和文化底蕴浓缩进建筑风格，打造沈家门最大体量的半开放式

体验商业街区形态，集餐饮、购物、休闲、娱乐于一体，填补区域内大型商业空白，联合政府渔港小镇建设，为沈家门划时代。

作为普陀商业标杆，项目拥有超高自持比，引入4万方艺悦高端酒店，提供高端全方位服务，提升区域高品质客流，入住游客为商铺带

来源源不断的客流，同时配备约3万方商业街区，经营业态互补，互相导入消费客流，确保商业长期旺场。

Located in Shenjiamen, one of the world fishing ports, the Project is close to Mount Putuo, Banshengdong and Shenjiamen night stalls, and

connected to the undersea tunnel. Jerde Partnership, the world's topnotch team, was invited to design the project in consideration of the unique and

distinctive humanistic charms and cultural aspects of Shenjiamen with an aim to develop the largest-scale half-open commercial block of Shenjiamen for dining, shopping, leisure and entertainment purposes. It is expected to become the first large-scale local commercial complex and an

epoch-making project of Shenjiamen through its cooperation with the government on the development of a small fishing port.

As a commercial benchmark in Putuo District, the Project has an ultra-high self-holding ratio and has introduced the 40,000 sqm high-end hotel

ARTELS+

. The hotel provides high-end all-round services and brings a continuous flow of high-quality customers to the stores. At the same time,

the project is equipped with a 30,000 sqm commercial area. The two complementary business modes can import consumption flow for each other to

ensure a long-term commercial prosperity.

普陀宝龙天地

台州宝龙城坐落于台州商业文明发祥地、千亿“一江两岸”规划开篇之作的葭沚水城区域，于台州市中心匠造堪比上海新天地的繁华

中心与家族传承大宅。总建筑面积约34万m2

，集约8万m2潮流购物中心、约2万m2传统文化商街、美学艺术中心、宝龙华府奢宅于一体。以台

州前所未有的国际化消费体验与划时代的名门阔府，于“一江两岸”时代浪潮鳌头，传承葭沚千年商业文明，再造当代美学生活。

Located at Jiazhi Watertown – the birthplace of the commercial civilization in Taizhou as well as the first project of the Two Sides of One River

with an investment of more than RMB 100 billion, Taizhou Powerlong City aims to become a bustling hub and family heritage mansion comparable

to Shanghai Xintiandi in the heart of Taizhou. Covering a total building area of about 340,000 sqm, it gathers together 80,000 sqm of fashion

shopping mall, 20,000 sqm of traditional cultural street, aesthetic art center and the luxury residence Powerlong Metropolis. With the unprecedented

international consumption experience and epoch-making mansion in Taizhou, the project comes out on top in the Two Sides of One River era,

inherits thousand-year commercial civilization of Jiazhi and re-creates the contemporary aesthetic life.

珠海高新宝龙城，宝龙地产大湾区首作，落子珠海高新区核芯腹地，临近深中通道（在建）、深珠通道（规划）、珠海北站、金琴快线、兴业

快线等主要城际交通干道，打造粤港澳“一小时都会圈”。总建筑面积约40万m2，集购物中心、甲级写字楼、五星级酒店、艺术中心、滨水商业

街、生态美宅于一体，不仅是珠海高新区首个大型商业综合体项目，更是区域繁华名片，全面革新高新区生活方式。

As the first project of Powerlong Real Estate in the Greater Bay Area, Zhuhai Gaoxin Powerlong City is located at the heart of Zhuhai Hi-tech

Area, adjacent to ShenZhen-ZhongShan Bridge (under construction), ShenZhen-ZhuHai Bridge (under planning), Zhuhai North Railway Station,

Jinqin Expressway, Xingye Expressway and other main intercity roads, aiming to build an “one-hour metropolis circle” connecting Guangdong,

Hong Kong and Macao. With a total building area of about 400,000 sqm, the project gathers together the shopping mall, Class A office building,

5-star hotel, art center, waterfront commercial street and eco-residence. It is not only the first large commercial complex in the Zhuhai Hi-tech Area,

but also the miniature of district prosperity that reforms the lifestyle of the Hi-tech Area as a whole.

珠海金湾宝龙城，位于珠海西部中心城综合交通枢纽板块，国际规划高起点，是未来珠海新中心。项目作为区域内首个58万m2

超大体

量城市综合体，集萃城市的万千宠爱于一身，大大的改善和提升了城市的商业配套级别，为珠海人带来全新的生活方式体验。

Located at the comprehensive transportation hub in Western City Center of Zhuhai, Zhuhai Jinwan Powerlong City has a high start point of

international planning and is the future new center of Zhuhai. As the first 580,000 sqm super-large volume city complex in the district, the project

has been cosseted by the whole city, significantly improving and elevating the level of the city’s commercial facilities and bringing a brand new

lifestyle experience for people in Zhuhai.

上海宝杨宝龙广场是2017年宝龙地产布局上海的重要标杆项目之一。项目位

于宝山区滨江新城牡丹江路商圈，紧邻轨交3号线宝杨路站地铁口，项目邻近吴淞

创新城⸺国家级产业规划，高起点打造城市副中心。项目总建筑面积约27万m

2

，

业态涵盖高端购物中心、风情商业街、标准写字楼、全球首家MUJI概念公寓及精品

酒店，是区域内高端一站式消费体验中心。项目已于2019年12月开业。

Shanghai Baoyang Powerlong Plaza is one of the important benchmark projects of

Powerlong in Shanghai in 2017. The project is located in Mudanjiang Road shopping

district, Binjiang New City, Baoshan District, close to the Bao Yang Road Station of Metro

Line #3 . The project is adjacent to Wusong innovation city - a national industrial planning,

building a sub center of the city from a high starting point. The total construction area of the

project is about 270,000 sqm, covering high-end shopping centers, commercial street,

standard office buildings, the world first MUJI concept apartment and art hotel. It is a

high-end one-stop consumer experience center in the region. The project has been opened

in December 2019.

国家级科创中心旁

beside the national science

and Technology Innovation Center

青浦宝龙广场东至崧泉路，南至沈家桥界泾港，西至汇金路，北至秀源路，紧邻

汇金路地铁站。拥有购物中心、开放式主题商业街、酒店、公寓、办公等产品。青浦宝

龙广场将以地铁上盖的优势，极大提升整体区域的商业氛围。项目已于2018年9月

全面开业。

Qingpu Powerlong Plaza borders Songquan Road on the east, Shenjiaqiao Jiejinggang

on the south, Huijin Road on the west and Xiuyuan Road on the north and is in the close

proximity of Huijin Road Metro Station. This project include a shopping center, an open

theme commercial street,hotel,apartment,office buildings and other facilities. Capitalizing

on its unique advantages of proximity to the metro facilities, this project is expected to

substantially improve the general commercial environment of the region. This project has

put into operation in September, 2018.

宝龙商业自2007年开始向零售商业物业的开发商、租户及业主提供商业运营服务，是为数不多的拥有管理多元化零售商业物业组合

专长及能力的中国商业运营服务供应商之一。2019年12月30日，宝龙商业管理控股有限公司在香港联合交易所主板成功上市（股票代码

HK.9909），成为港股市场第一家商业管理公司，并获纳入“MSCI中国小型股指数”及港股通名单。

In 2007, as one of the few Chinese commercial operation service providers with expertise and capabilities in managing diversified retail

commercial property portfolios, Powerlong Commercial began to provide commercial operation service for developers, tenants and owners of retail

commercial properties. On December 30, 2019, Powerlong Commercial Management Holdings Limited （HK.9909）went public with its shares

listed on the Main Board of Hong Kong Stock Exchange, becoming the first commercial management company in the Hong Kong stock market，

and has been included in the "MSCI China Small Cap Index" and the list of Hong Kong stock connect business.

宝龙商业通过旗下「宝龙一城」、「宝龙城」、「宝龙广场」及「宝龙天地」四个品牌为业主、商户、消费者提供专业的商业运营服务。2020年

7月，宝龙成功收购浙江星汇商业管理有限公司60%股权，进一步聚焦和巩固长三角地区的领先地位，也是品牌管理输出的一个里程碑。目

前，公司及旗下公司已布局超140个项目，累计已开业项目近90个，其中轻资产管理项目超30个；已签约商业管理面积超1400万平米。宝龙

商业亦向住宅物业、办公大楼及服务式公寓提供物业管理服务，已签约住宅物业管理面积超2900万平方米 。

Powerlong Commercial provides professional commercial operation services through four series of commercial realty projects, Powerlong One

Mall, Powerlong City, Powerlong Plaza and Powerlong Land. In July 2020, Powerlong Commercial successfully acquired 60% equity interest in

Zhejiang Xinghui Commercial Management Company Limited, further focusing and consolidating its leading position in the Yangtze River Delta

region and marking a milestone in brand management output. Up to now, the Company, together with its subsidiaries, has laid out more than 140

projects with a total of more than 90 projects opened (including more than 30 third-party projects) and more than 14 million sqm of contracted

commercial space under its management. It also provides property management service for residential properties, office buildings and serviced

apartments with over 29 million sqm of contracted residential property under its management.

宝龙商业遵循经济发展、区域特点、消费形态等商业规律，在提升当地商业环境，优化地区商业品质的同时，更为消费者提供了全新都

会生活方式。凭借强大的企业综合实力，宝龙商业多年获评“中国商业地产5强企业”、“中国房地产开发企业商业地产综合实力10强”，旗下

“宝龙广场”品牌，已连续十一年获评“中国商业地产项目品牌价值十强”。

宝龙商业汇聚行业高端精英人才，超4000人的专业经营团队拥有着丰富的管理经验并具备稳定的运营能力，亦是行业中较少的拥有

多形态购物中心及商业街运营与管理经验的团队。

According to the commercial rules including economic development level, regional features and consumption modes, Powerlong Commercial

provides a new metropolitan lifestyle to local consumers while elevating the local commercial environment and optimizing the regional commercial

quality. Powerlong Commercial was repeatedly awarded the Top 5 China Commercial Real Estate Developer and the Top 10 of China Commercial

Real Estate Developers. In addition, the Powerlong Plaza brand has been awarded the Top 10 Brands of China Commercial Real Estate with Highest

Brand Value for 11 successive years.

Powerlong Commercial attracts high-end elites in the industry. Its professional operational team, which is made up of over 4,000 members, has

rich management experience and stable operating capabilities, and it is also one of the few teams with the operation and management experience of

polymorphic shopping centers and commercial streets in the industry.

秉承共生共赢的企业价值观，宝龙商业立足商家利益，积极换位思考，注重持续战略联盟，目前已合作品牌超5000家，拥有超10000个

商户品牌库，其中战略合作品牌逾140家。双方相互信任和支撑，共同维护和提升品牌质量，促进持久旺盛的经营。

宝龙商业自2018年携手腾讯建立战略合作关系，联合发布「纽扣计划」，以此为起点，宝龙商业持续强化科技赋能，推动产业数字化进

程，打造“智慧商业”。2020年年末，已完成会员、商户、商管三大程式即宝龙悠悠、宝龙商+、PMS系统的初步联动，并成功首发微信及支付宝

双通道“支付即积分”功能，并在悠悠小程序内实现“直播+购物”闭环，使商户与消费者保持密切沟通，促进线下成交量。与腾讯共同研发商

业地产业首个资产数据3D可视化项目，让传统经营通过新技术的赋能而焕发出全新生机，推进商业数字化。

2021年5月，宝龙商业与腾讯再度增资，加码布局智慧商业，将投

资面向行业与市场的商业科技平台，将加速联合研发，为客户提供更好

的个性化服务，走向智慧商业的前沿，为行业的科技创新进步再助一臂

之力。在智慧商业生态圈中，宝龙商业和腾讯期望开拓更广阔发展前

景、为用户提供更好的服务、孵化出更新颖的商业模式，从而通过提高

商业增长力为行业创造更多价值。

“纽扣计划”是宝龙商业打造面向行业的商业数字化创新应

用，宝龙商业于2019年与腾讯战略合作设立合资公司⸺宝申

科技，通过腾讯的云计算、微信支付、小程序、AI、位置服务

(LBS)、LOT等技术能力，让传统经营通过新技术的赋能而焕发

出全新生机，推进商业数字化。

Adhering to the company value of coexistence and mutual win, Powerlong Commercial safeguards the merchants’ interests, actively puts itself

in their shoes and aims to build a sustainable strategic alliance. It has cooperated with over 5,000 brands so far and owns a brand pool consisting of

over 7,100 merchants, including over 140 strategic partners. Mutual trusts and mutual supports are established between both parties to maintain and

improve the brand quality and drive the long-term prosperity.

After establishing a strategic partnership with Tencent in 2018 and

jointly launching the New Commerce Program, Powerlong Commercial has

continued to strengthen empowerment with technology, drive the industrial

digital transformation and build the “intelligent commerce”. The initial

linkage of the membership app UOU, the merchant app MALL PLUS and

the commercial management app PMS system was completed at the end of

2020. Moreover, the "payment as point" function in the dual channels of

WeChat and Alipay was successfully launched. The "Live Streaming +

Shopping" closed loop is achieved within the UOU applet, enabling

merchants to maintain close communication with consumers and promoting

offline sales. With the first 3D visualization project of asset data in the

commercial real estate industry jointly developed with Tencent, the

traditional operation is empowered by new technologies and revitalized,

thus promoting the commercial digitalization.

In May 2021, Powerlong Commercial and Tencent increased their

investment again to strengthen the layout of smart commerce, targeting the

commercial technology platform for industry and market, which will

accelerate joint research and development to provide better personalized

services to customers, move towards the forefront of smart commerce, and

provide another boost to the progress of technological innovation in the

industry. In the smart business ecosystem, Powerlong Commercial and

Tencent expect to open up broader development prospects, provide better

services to users and incubate more innovative business models, thereby

creating more value for the industry by enhancing business growth.

放眼未来，宝龙商业将继续以商业运营为主营业务，不断深化拓展多元化的服务，以创新发展模式，构筑全方位的商业物业管理平台，努

力成长为区域商业地产前3强。公司计划至2025年实现在管项目150个，其中长三角实现在管项目100个，按照“点-线-面-体”的逻辑重点打造

“宝龙商业生态”，科技能力打造数据内核，最终实现线上、线下、跨界等多维立体融合，形成自循环的商业生态，创造更广阔的价值空间。

In the future, Powerlong Commercial will maintain the commercial operation as its main business, continuously drill down and expand diversified services, build an all-around commercial property management platform with the innovative development mode, and strive to become one of

the top three commercial operators in the area. As planned, the company will be managing 150 operating projects by 2025, including 100 projects in

the Yangtze River Delta. Powerlong Commercial will focus on building a "Powerlong commercial ecology" by following the logic of "point - line

- plane - space" and utilize our technological capabilities to create a data core, ultimately realizing the multi-dimensional integration of online, offline

and cross-border channels, forming a self-circulating commercial ecology and creating a broader value space.

宝龙集团依托三十多年来积累的雄厚实力，积极布局文化艺术及酒店产业，促进产业融合发展，打造独特文旅品牌名片。宝龙文旅集团立

足当前市场对文化旅游的多元需求，以“艺术+酒店”为驱动力，整合产业资源，协同发展，布局文化艺术、酒店旅游、长租公寓等多领域，致力于

“让艺术融入生活，推动文旅产业发展”。旗下拥有文化艺术、酒店建设、酒店运营、租赁资产管理运营等业务版块。

Based on over 30 years’ development foundation, Powerlong Group has arranged the culture and hotel industry for several years, and promoted

the integrated development of the two industries actively, which resulted in a unique brand card of Powerlong. Taking the diverse needs of consumers

into consideration, Powerlong Culture & Hotel Group takes "Art + Hotel" as the driving force, integrates industrial resources and devotes to achieve

coordinated development. Powerlong Culture & Hotel Group contains business segments including culture and art, hotel construction, hotel

operation and leased asset management, and strives to "Integrate art into life and promote the development of cultural tourism industry".

宝龙文旅集团旗下文化艺术版块以传承中华文明，推动文化艺术为己任，深度布局文化产业，形成了包括公益文化事业、收藏与艺术品创

作、艺术品经营在内的立体全方位文化产业链，涵盖宝龙艺术中心、言午画廊、宝龙画院等文化艺术机构，同时发起打造了“宝龙艺术大奖”等

品牌艺术活动。

宝龙文旅集团旗下艺术机构同时提供多元化的艺术教育活动，致力于成为艺术与文化的交流中心，为公众提供艺术知识和美术教育等学

习平台，承担起引导、教育、展示艺术，让观众感知艺术的社会重任。

Culture & Art section of Powerlong Culture & Hotel Group sees inheriting Chinese civilization and promoting contemporary culture as its prime

goal. In deep layout of cultural industries, Powerlong Culture & Art consists of Powerlong Art Center, XU Gallery, Powerlong Art Academy, etc.,

and forms a full-ranged industry chain, covering various aspects from charities, artworks collection and creation, commercial operations, etc.At the

same time, it initiated and created brand art activities such as "Powerlong Art Award".

The culture institutions of Powerlong Culture & Hotel Group offer a wide range of art education activities. It has become an exchange center

for art and culture, and an education platform for art knowledge, shouldering the social responsibility of guiding, educating, displaying art, and

improving the public’s art appreciation.

宝龙文旅

POWERLONG

CULTURE & HOTEL

文化艺术发展

CULTURE & ART

项目介绍

PROJECT INTRODUCTION

宝龙美术馆坐落于上海，并于青岛设立分馆。宝龙美术馆是在宝龙集团董事局主席许健康先生提出“弘扬传统文化精髓、推动当代艺术发

展”的精神指导下创办的，是集中展示近现代及当代艺术的综合性美术馆。宝龙美术馆的创立目的是让更多人民群众领略文化魅力，通过对美

的欣赏陶冶人的情操，启迪人的心智，提升人的内涵，树立更高的理想追求。作为一家民营非营利美术馆，宝龙美术馆着力于通过艺术展览、学

术交流、公共教育等全方面活动形式，让美术馆成为最佳的文化艺术展示和交流平台。

Powerlong museum (“the Museum”) is located in Shanghai and has a branch in Qingdao. Powerlong Museum is founded based on the vision,

“Promote traditional Chinese culture and stimulate Chinese contemporary art”, given by Mr. Xu Jiankang, Chairman of Board of Directors of Powerlong Group. The Museum, established as a comprehensive one, is devoted to modern and contemporary art. Its mission is to guide the public to

appreciate art, to cultivate their aesthetic consciousness, to establish a higher spirit. As a non-profit private museum, Powerlong Museum focuses on

organizing art exhibitions, academic events, mass education activities, etc. These programs shall reveal the Museum as the best platform for cultural

exchange and communication.

书藏楼美术馆

SHUCANG's Collection Museum

书藏楼是宝龙集团旗下专业典藏机构。机构以收藏、研究、传承中国传统和当代的艺术精品为目标。在书藏楼的收藏品中，各类艺

术精品层出不穷，其中不乏举世公认的名家名作。宝龙美术馆书藏楼珍藏展的作品皆选自书藏楼所藏作品。目前于福建晋江设立书藏

楼美术馆。

As a unit of professional expert in Powerlong Group, SHUCANG’s Collection mainly collects and studies Chinese traditional and modern art

masterpieces, to inherit Chinese traditional culture. Its recent collection comprises a multitude of masterpieces, including renowned paintings of

maestros. At present, SHUCANG’s Collection Museum has been set up in Jinjiang, Fujian Province.

艺术藏品 关山月《俏不争春》

言午画廊以推动亚洲当代艺术为己任，积极引进具有当代性和国际性的高品质展览、推荐和扶持新锐艺术家和富有创新精神的艺术

项目。并佐以高度专业与质量的自我要求,打造出艺术和收藏领域所肯定的画廊品牌。言午画廊致力于国际化、多元化的艺术交流,在全球

化的语境中探寻“东方”与“西方”、“传统”与“现代”之间一脉相承的内在线索。希望把更多高品质的艺术家及作品推荐给广大的艺术爱好

者和收藏家。目前设立于上海、杭州、厦门、珠海、南京、台州。

XU Gallery is committed to promoting contemporary art in Asia, organizing and introducing world class contemporary and international

exhibitions, as well as supporting and sponsoring emerging artists and innovative art projects. As a young and ambitious gallery, XU Gallery aspires

to carve out a platform for art presentation as well as art collection. XU Gallery is devoted to facilitating the exchanges of culture and arts and

promoting the diversity of artistic practice and development. It endeavors to explore further into the inherent connections between East and West,

traditional and modern, and to make art and artistic experience more accessible to collectors and art lovers. Currently, XU Gallery is located in

Shanghai, Hangzhou, Xiamen, Zhuhai, Nanjing and Taizhou.

宝龙艺术中心是以艺术消费为核心的多元空间，目前设立于上海、杭州、厦门、珠海、南京、台州等。宝龙艺术中心依托于各地宝龙购物中

心，以城市的发展为出发点，融合当代艺术和跨界创意，呈现多元化的艺术及创作，提供空间进行全方位艺术文化合作，激发大众的文化品位

与视野。艺术中心将在与公众的互动中，发掘新兴的艺术力量，推动当代艺术的成长与发展；与国内外顶尖艺术家、艺术机构、剧场、画廊、工作

室保持紧密的合作与交流，逐步建构成既具有本土特色又具专业化、国际化水准的独立艺术机构。

Located in Shanghai, Hangzhou, Xiamen, Zhuhai, Nanjing and Taizhou, Powerlong Art Center is a commercial platform focusing on diversified

arts operations and activities. Leveraging Powerlong Shopping Mall all over China, which are expanding rapidly with important cities, Powerlong

Art Center blends modern arts and boundary-less innovation, presents arts and creativities multiple forms, provides spaces for various arts and

cultures to cooperate. Hence, to enhance the cultural taste and horizon of the society. By interacting with the society, Powerlong Art Center explores

new art potentials, drives the growth of modern arts, aims to gradually develop into an independent Arts Organization at a professional and international height with local features through cooperation and exchange with worldwide topnotch artists, workshops, theaters, galleries and studios.

上海宝龙艺术中心

SHANGHAI POWERLONG ART CENTER

言午画廊

XU GALLERY

艺术藏品 傅抱石 《蝶恋花》

宝龙艺术大奖由宝龙文旅集团旗下文化艺术版块发起，旨在表彰当代最具代表性的艺术家，鼓励多语境表达下的优秀艺术创作

与探索。宝龙艺术大奖以专业评选为核心，实行以专家、艺术院校、艺术机构为学术支撑的评审机制；以艺术价值为导向，创建以自主

参选、推荐、公开评阅、甄选、奖项鼓励、展览展示、市场宣传为基本内容的全面征集和推广体系；形成囊括艺术家、艺术收藏者、艺术

院校、艺术机构等多元构成共同发展的艺术生态；致力于成为发掘、扶持、提升艺术家的艺术品牌。

宝龙画院是以绘画艺术创作与研究为主体，由著名画家、学者领衔，并汇集了一批全国优秀青年艺术家的机构。宝龙画院依托宝

龙文旅集团平台优势，为广大学者、青年艺术家提供专业的交流平台与创作环境，以激励他们创作出更多的精品力作。

Sponsored by Culture & Art section of Powerlong Culture & Hotel Group, the Powerlong Art Award recognizes the most representative contemporary artists and encourages outstanding art creation and exploration under multi-context expression. With professional appraisal standard as its

core, the Powerlong Art Award implements a professional judging panel, which consists of domain experts, art schools and art institutions. By being

art value-oriented, PAA has created a comprehensive collection and promotion system including voluntary participation, recommendation, public

review, selection, awards, exhibition and display, as well as marketing. An ecology of art has been formed wherein the artists, collectors, academies

and institutions able to develop shoulder to shoulder. PAA is aimed to be an art brand that discovers, supports and improves artists.

Led by famous painters and scholars, Powerlong Art Academy brings together a group of outstanding young artists in China, focuses in painting

art researches and creation. Leveraging Powerlong Culture & Hotel Group’s integrated platform, Powerlong Art Academy provides a professional

environment as a seedbed of creative inspirations. Thus, this encourage more masterpieces of the time.

荣誉展示 HONORS DISPLAY

宝龙集团2001年涉足酒店业，以“传承传统文化，扶植年轻艺术新锐，创造艺术社区”为目标，深耕酒店行业。宝龙文旅集团下酒店版块与

多家国际知名酒店管理集团合作，拥有厦门W酒店、上海闵行宝龙艾美酒店、厦门宝龙铂尔曼大酒店、上海宝龙丽笙酒店、太仓宝龙福朋喜来登

酒店等多家国际品牌高星级酒店；同时自创艺术品牌酒店⸺宝龙艺术酒店。

截至目前，宝龙文旅集团拥有开业运营酒店23家，自持筹建酒店近20家，总运营面积超49万平方米，总客房数近5000间。宝龙艺术酒店坚

持“艺术赋能”的品牌战略，联合文化艺术版块，在每家酒店中配备艺术画廊、艺术商店、艺术餐厅等艺术空间，定期举办艺术主题巡展、艺术博

览会等活动，致力于打造“可以过夜的美术馆”这一独特服务体验。

Since the successful opening of first hotel in 2001, Powerlong takes “To inherit traditional culture, foster young artists and create art communities” as its goal, and pursues a long-term development in hotel industry. Powerlong Culture & Hotel Group has cooperated with many international

hotel groups such as Marriott, Accor, Radisson and Wyndham. Powerlong also creates a self-owned art hotel brand——Powerlong Art Hotel.

Up to now, Powerlong Culture & Hotel Group has operated 23 hotels, and still owns nearly 20 hotels which are under construction. The numbers

of Powerlong hotel rooms are nearly 5000, and the total operating area of hotels is over 490,000 square meters. Powerlong Art Hotel insists the brand

strategy of artistic empowerment. Uniting with Culture & Art section, Powerlong Art Hotel provides art gallery, art shop, art restaurant and other art

spaces in each hotel, and regularly holds art theme tour, art fair and other art activities, devoting to create the fully immersive art-themed hotel

experience of “An art museum where you can spend the night”.

ART HOTEL

酒店建设&运营

厦门W酒店位于厦门岛繁华的东部商圈宝龙一城大型购物中心旁。酒店拥有293间现代时尚的客房和套房以及新潮灵动的会议活动空

间，以闽南传统文化元素及鹭岛自然色彩为设计灵感，点燃城市活力。诱人美食与特色鸡尾酒文化让宾客的旅途充满无限可能。厦门W酒店将

突破传统，以大胆无畏，机智风趣的态度，与宾客同享由时讯达人带来的最新、最潮资讯。宾客们亦可在AWAY®水疗中心、FIT有型健身中心和

WET碧波泳池时刻焕醒活力，努力工作之余尽情玩乐、永不疲倦，在厦门W酒店纵享海上花园城市精彩生活。

W Xiamen is located next to the large shopping mall Powerlong One Mall in the bustling eastern business district of Xiamen Island. The hotel

features 293 modern and stylish guest rooms and suites as well as trendy and flexible meeting and event spaces. Inspired by the traditional cultural

elements of Southern Fujian and the natural colors of Xiamen, the hotel will vitalize the whole city. The tantalizing cuisine and signature cocktail

culture will fill the guests’ journey with endless possibilities. W Xiamen will break with tradition and share with guests the latest/trendiest news

brought by the fashion insiders in a bold and witty manner.Guests can also rejuvenate at the AWAY® Spa, FIT Gym and WET Pool, and never get

tired of having fun after hardworking. Enjoy a wonderful life in the Garden City by the Sea at W Xiamen.

酒店展示

HOTEL DISPLAY

上海闵行宝龙艾美酒店作为大虹桥地区备受瞩目的艾美品牌酒店，专邀HBA设计事务所罗宾卡特女士设计，在历史与现代的碰撞下，呈

现超现代主义建筑形态，酒店堪称沪上西南地区重要文化艺术地标。便捷通达地铁9、10号线，毗邻漕河泾开发区、大虹桥开发区、国家会展中

心以及紫竹工业园区。酒店拥有240间敞阔别致的客房和套房，逾2,500平方米的多功能会议空间，是商旅会议及亲子度假的理想下榻之所。同

时专设4间餐厅及酒吧、室内泳池、健身设施及水疗中心，邂逅非同寻常而又意想不到的体验，探索无限可能。透过全新视角感受酒店时尚舒

适、精致典雅的无限魅力。

As a high-profile Le Méridien hotel in the Greater Hongqiao area, Le Méridien Shanghai, Minhang was designed by Ms. Robbyn Carter from

HBA and is an ultra modern building for discovering a distinctive blend of ancient and modern Shanghai. It is an important landmark of culture and

arts. It links with Metro Lines #9 and #10, and adjoins Caohejing Hi-Tech Park, Greater Hongqiao Development Zone, National Exhibition and

Convention Center (Shanghai) and Zizhu Hi-tech Industrial Park. The hotel features 240 chic and spacious guest rooms and suites as well as over

2,500 sqm of versatile conference space, ideal for holding all kinds of conferences. It is also equipped with 4 restaurants and bars, an indoor

swimming pool, wellness facilities and a spa center, ensuring a fresh new stay experience.

酒店展示

HOTEL DISPLAY

杭州滨江艺珺酒店是宝龙旗下第一家豪华型艺术酒店，拥有175间豪华客房，总面积13,600m2，从建筑设计开始，融合艺术与时尚，建筑外

形空中横贯，漂浮于滨江宝龙城，现代主义风格的菱形玻璃构成杭州滨江新一代地标。酒店配套杭城首个空中艺术中心⸺杭州宝龙艺术中

心，总面积达4,000m2

，长期展出世界一流艺术作品及艺术活动。

With a total area of 13,600 sqm and 175 deluxe suites, Juntels Binjiang Hangzhou is the first upper upscale art hotel of Powerlong Group. As a

blend of art and fashion, the building stretches across the sky and floats above the Binjiang Powerlong City. Its modernistic diamond-shaped glass

panes make it the new landmark in Binjiang, Hangzhou. The hotel is home to Hangzhou Powerlong Art Center, the first sky art center in Hangzhou,

which with a total area of 4,000 sqm, exhibits world-class art works and holds art events.

荣誉展示 HONORS DISPLAY

租赁资产管理运营中心成立于2018年，业务涵盖长租公寓、写字楼租赁、商业街区租赁及物业管理业务，以资产品质提升和保值增值为目

标。为满足都市人群个性化的居住与生活需求，宝龙文旅集团打造长租公寓产品“宝龙公寓”， 旗下涵盖四个公寓品牌⸺豪华公寓品牌“翎”、

中档公寓品牌“舍”、城市青年公寓品牌“微”以及跨界合作品牌公寓。

截至目前，租赁资产管理运营中心已累计管理面积超70万m2，业务范围覆盖上海、江苏、浙江、福建等多个省市，资产价值超两百亿。

The Leased Assets Management and Operation Center was established in 2018, covering long term rental apartments, office building leasing,

commercial street leasing and property management business, aiming at asset quality improvement and value preservation. In order to meet the

personalized living and lifestyle needs of urban people, Powerlong Culture & Hotel Group has created the long term rental apartment product

"Powerlong Apartment", which consists of four apartment brands, namely the luxury apartment brand "Link", the mid-range apartment brand

"Share", the urban youth apartment brand "Way" and the cross-border co-branded apartments.

Up to now, the Leased Assets Management and Operation Center has managed a total area of over 700,000 square meters, covering Shanghai,

Jiangsu, Zhejiang, Fujian and other provinces and cities, with an asset value of over RMB 20 billion.

LEASED ASSETS MANAGEMENT

租赁资产管理