展会背景 | Exhibition Background
上海国际葡萄酒及烈酒展览会作为中国进出口酒类行业最专业的采购交易会之一，目前已在上海成功举办过数十届，累
计展出面积已超过十五万平米，积累了数十万家国内外优秀供应商及买家资源。展会共吸引来自全球四十多个国家和地区累
计数干家顶级优秀供应商携带数万类酒类商品前来参展参会。该展会在运营过程中分别得到上海市酒类专卖管理局、上海市
酒类流通行业协会、上海市酿酒专业协会、上海市进口食品企业协会、国际洋酒协会、法国香槟协会、法国干邑协会、墨西
哥龙舌兰酒业协会、香港葡萄酒商会及各国使馆、领馆等国内外政府部门与相关行业组织的大力支持和参与；同时，也引起
法国、德国、意大利、西班牙、智利、南非、美国、阿根廷、葡萄牙与澳大利亚等海外组织的关注，纷纷组团参与该展会。
众多海外行业组织希望能借助上海这一展示窗口与交易平台，将更多更好的优质葡萄酒与烈酒商品引入中国，以争取中国庞
大的市场份额和满足巨大的消费需求。为能更好给国内外酒饮企业搭建一个宣传、展示与合作的平台和好的市场营销途径。
高登商业与酒类主管部门等单位将于2023年06月05日-07日在国家会展中心（上海）举办“2023第九届上海国际葡萄酒及烈
酒展览会”。此次展会将是中国进口酒不容错过的采购盛会，主要是帮助国外葡萄酒和烈酒企业进入中国市场提供绿色通道
与合作平台。同时，能帮助国内外酒饮企业在展会期间树立企业品牌形象，实现企业的销售目标和扩大中国的酒饮消费市场
的规模。
As one of the most professional purchasing fairs in Chinese import wine industry, Super Wine has been successfully held tens
of editions in Shanghai with an exhibition area of more than 150,000 sq m, which has accumulated hundreds of thousands of
first-rank wine suppliers and professional buyers. The previous events have attracted thousands of first-rank wine suppliers and
tens of thousands of professional wine buyers from more than 40 countries and regions around the world coming to exhibit
thousands of wines and spirits. In this process, the fair has respectively received strongly support and active participation from
Shanghai Wine Monopoly Bureau, Shanghai Association For Liquor and Sprits Circulation, Shanghai Drinks Association,
Shanghai Import Food Enterprise Association, IFSP, Comite Champagne(CVIC), COGNAC, Mexico Tequila Association, Hong
Kong Wine Merchants' Chamber of Commerce as well as numerous Embassies and Consulates, etc. domestic and overseas
GOVs and related industry organizations. Meanwhile, the fair also attracted the attention from international organizations of
France, Germany, Italy, Spain, Chile, South Africa, United States, Argentina, Portugal and Australia to participate in by National
pavilions. More and more international industry associations expect to bring more high quality wine & spirits to China market
with the help of this display window and trade platform of Shanghai in order to strive for larger market shares and meet huge
consumer's demands. In order to build up a promotion, display and cooperation platform and provide a better approach of
marketing and sales for wine enterprises at home and abroad, Golden Commercial and alcoholic drink authorities are
scheduled to hold \"The 9th Shanghai International Wine & Spirits Exhibition 2023\" on June 05-07, 2023 in National Exhibition
and Convention Center (Shanghai). Aiming to provide a green channel and cooperation platform to help overseas wine and
liquor enterprises to enter Chinese market, this event will become a must-come event of China imported wine, as well as a good
opportunity for domestic and foreign alcohol drink industry enterprises to set up their brand images during the Super Wine 2023
to achieve its corporate sales objectives and expand China's wine market share.
SUPERWINE 2023 2023年06月05日-07日丨国家会展中心-上海 · 虹桥
June 05-07, 2023丨 NECC-Hongqiao·Shanghai
