2020-2022 Graphic Design

Collection of Skyliz's personal works

Brand Design

Font Design

Exhibition

Poster Design

Inspiration Power Station

辽宁师范大学（2018-2022）

Liaoning Normal University

大连869设计学校

Dalian 869 design school

Education

Contact 186 3697 0611

LI Zhetian l18636970611@163.com

L7W58106

Skill Photo Shop IIustrator

After Effects Pr

Ps

Premiere Pro

Cinema 4D

Prize

第十八届山西省设计优秀奖

“抗疫鏖战 我们都在”专题公益广告优秀奖

美育立德行·绚丽年华第十四届全国美育高校成果展

众志成城，抗击疫情青年美术家艺术作品展

第十四届中国好创意全国数字艺术设计大赛优秀奖

第十五届设计之都公益广告大赛优秀奖

2020第四届深圳国际海报节入围奖

“国青杯”第四届艺术设计大赛一等奖

Name 李哲天（Skyliz）

Major 视觉传达设计

Experience 北京BBDO天联广告有限公司（2022.04-2022.06）

平面设计实习生

Age 1999/09/11

VISUAL 2022 GRAPNIC DESIGN

Designer:Skyliz

工作经历

2022 Work Experience

Responsible for the project：梅赛德斯奔驰

Job content：在北京BBDO天联广告公司梅赛德斯奔驰组担任设计实习生

1.主要工作内容负责广告平面设计、制作及其它图文处理和客户企业宣传资料的设计、制作与创新，共计制作数量300+；

2.了解客户需求、品牌策略方向及视觉创意设计方向，并协助其他部门人员对设计及美学方面的工作顺利完成，输出及时率99%+；

3.协助团队完成Banner、H5、Social海报等相关设计品，并应用在官方公众号中每篇推文均保持着3w+的阅读量；

4.负责日常创意设计资料的收集与整理工作，应用率80%+；

5.及时协助团队完成物料延展的后续工作，工作期间保持全勤（每周5天以上）。

工作经历

Designer:Skyliz

北京BBDO天联广告公司（4A）

SHOWROOM

POSTER.

300+

PIECES IN TOTAL

CONTENT OUTPUT

TIMELINESS RATE

2022 MAKE 04 INNOVATE 06

Responsible for graphic design,

production and graphic processing of posters in the exhibition hall.

Timely follow up new customer solutions and make corresponding rectification.

负责平面设计，

展厅海报的制作和图形处理，

共制图300+张，输出及时率99%+。

99%+

Social Poster.

Design Esthetics 2022 04 06

Understand customer needs,

brand strategy direction and visual creative design direction.

Each tweet in the official account maintains 3w+ reading.

了解客户需求、品牌策略方向及视觉创意设计方向

在公众号中每篇推文均保持着3w+的阅读量

Typesetting

Originality

.03

Extension of Shenzhen auto show head drawing. .04

深圳车展头图延展

Collect

.01

收集

排版

创意

Arrangement

.02

整理

Brand Design

Product Design

Exhibition

Font Design

Poster Never Imitate

（买手店 品牌设计）

NOSTALGIC

（照相馆 品牌设计）

pier pier

（花 茶 品牌设计）

364.D

（胶囊民宿+胶囊咖啡

产品+品牌设计）

顺序主题展览-细胞乐园

（多媒体建筑投影展）

大连文化旅游

图标设计展

GDC2020 在大连

联合策展

“十心十意 ”年度盛典

联合策展

封闭字体

（西文字体设计）

墨菲定律

（系列海报设计）

MY GROWTH 2022

PROCESS

GRAPNIC

DESIGN

VISUAL

2022 GRAPNIC DESIGN VISUAL

2022 GRAPNIC DESIGN VISUAL

VISUAL 2022 GRAPNIC DESIGN

VISUAL 2022 GRAPNIC DESIGN

VISUAL 2022 GRAPNIC DESIGN

Design

VISUAL 2022 GRAPNIC DESIGN

Designer:Skyliz

（个人作品独立完成）

品牌设计

Project name：Never Imitate｜绝不效仿

Design inspiration：“Never Imitate”使用红白作为主色彩，选用明度高的颜色目的就是不希望被束缚，希望打破约束，跳脱框架有自己

的想法。logo也是通过买手店的英文名字拆分设计得来的。视觉传达作为传递信息的一种手段，不应该吧设计的重点放在表面的形式上，

而是应当把重点放在对设计的品牌背后的文化信息和内涵进行深度的挖掘并阐述清楚上。“Never Imitate”的主视觉是被红线束缚的人想

要挣脱束缚，去挣脱反抗的过程，希望所有人不被条条框框约束，拥有自己的想法成为自己。

"Never imitate" uses red and white as the main color, and selects the color with high lightness. The purpose is not to be bound, to

break the constraints, to jump out of the frame and have their own ideas. The logo is also designed by splitting the English name

of the buyer's shop. As a means of transmitting information, visual communication should not focus on the surface form of design,

but should focus on the in-depth excavation and clarification of the cultural information and connotation behind the designed brand. The main vision of "never imitate" is that people bound by the red line want to break free from the shackles and the process of

resistance. They hope that everyone will not be bound by rules and regulations, have their own ideas and become themselves.

Designer:Skyliz

Brand design

（个人作品独立完成）

2021

买手店 品牌设计

Logo make Color

CMYK:0/92/96/0

RGB:253/37/0

HEX:FD2500

Never Rad

CMYK:0/43/32/0

RGB:255/174/157

HEX:FFAE9D

Never Rose

CMYK:0/70/61/0

RGB:255/112/84

HEX:FF7054

Never Brick

CMYK:22/70/61/0

RGB:209/105/88

HEX:D16958

Never Brown

Logo Typography

C

C

C

C

买手店是一个在欧洲流行起来的的词，是一种独特的商业模式，又

称买手式经营。与传统的店铺不同，买手店的商品是专门为一些有

一定风格追求和品味独特的客人开放，并根据这些客人特有的审美

需求，从各个时尚品牌为客人挑选商品，每一个买手店的业务一般

都会涵盖几十上百种小众的品牌。在很长一段时间内，买手店可以

说是引领和带动了年轻消费者的时尚观念。买手店的成功与它的经

营模式离不开，它以一个店的形式，囊括了几百种品牌的单品，客

人只需在它这一个店就可以满足购买多个品牌的需求，不仅不用一

家一家店的跑，而且价格也较为实惠。发展至今，买手店出现了一

个很奇特的现象，它开始在发源地走向衰弱，但在中国却散发出蓬

勃生机。欧美国家的买手店行业逐年衰退，但却在中国的北京、上

海等一线城市迅速扩张，就拿上海来说，每年都有几十甚至几百个

品牌入驻，这个现象实在是值得人探究。许多人认为，这可能与国

内的消费水平和时尚观念正在提高，人们对于各种时尚单品的需求

开始增加的现象有关。不仅如此，一些二线城市也开始出现买手店。

更多国际品牌走进中国市场，对于国人的品牌认知度的提升是有显

著作用的，同时也能更好的同国际时尚圈子接轨。但是现如今消费

者普遍对时尚的盲目更风，希望每个人对时尚和有自己的理解绝不

效仿别人，这就是项目名字的由来“Never Imitate”。

Project introduction:

Buyer's shop

Font reference standard of brand text

Text standards for different requirements

Make the details to the extreme

They hope that everyone will not be bound by rules and regulations have their own ideas and become themselves

C

Brand design

Designer:Skyliz

（个人作品独立完成）

ART RECOVERY Fall-winter 2021

Project name：怀｜NOSTALGIC

Design inspiration：在这个快节奏的时代每天都在忙忙碌碌中度过，随着年龄的增长会渐渐发现近几年能留下记忆的点很少，那些美好

的回忆都在小时候，仿佛小时候时间都过的很慢，而照片成为了唯一能留住成长回忆的一种方式。有时候不如放下手中的工作，生活也

不一定必须要往前看，其实也可以看看过去。在这里你可以找到你的记忆碎片，乘坐时光机带你回到过去。

Design inspiration：In this fast-paced era, I spend every day in a busy way. With the growth of age, I will gradually find that there

are few points that can leave memories in recent years. Those beautiful memories are in childhood, as if the time passed slowly

when I was a child, and photos have become the only way to retain the memories of growth. Sometimes it's better to put down

your work. Life doesn't have to look forward. In fact, you can look at the past.Here you can find your memory fragments and take

you back to the past by time machine.

2022

照相馆 品牌设计

Photo

Here you can take the time machine to go back to the past

Leave some photos as memories of your past

+99

ART RECOVERY Fall-winter 2021

Here you can take the time machine to go back to the past

Leave some photos

as memories of

your past

ART RECOVERY

Fall-winter

2021 Here you can take the time machine to go back to the past

Leave some photos as memories of your past

ART RECOVERY Fall-winter 2021

Here you can take the time machine to go back to the past

Leave some photos as memories of your past

ART RECOVERY

Fall-winter 2021

ART RECOVERY Fall-winter 2021

ART RECOVERY

+99

+99

Fall-winter 2021

ART RECOVERY Fall-winter 2021

Every moment of freeze frame is the bloom of life

Stay in the moment, love in the future

+99

ART RECOVERY Fall-winter 2021

+99

+99 EVERY MOME

N

T

OF

FREE EZ

MARF E SI

THE

B

L

OOM

OF LIFE

EVERY MOME

N

T

OF

FREE EZ

MARF E SI

THE

BLOOM

OF LIFE

EVERY MOME

N

T

OF

FREE EZ

MARF E SI

THE

B

L

OOM

OF LIFE

pier pier

2022 Brand design

Designer:Skyliz

（个人作品独立完成）

Project name：pier pier｜片儿片儿

Design inspiration：pier pier是一家专门为年轻人提供时尚茶饮的公司。用花茶作为切入点，以几何图形作为主要形式。设计一款

具有年轻人属性的花茶包装。logo图形是一个花瓣与茶叶形状组合的几何图案，简洁的体现出花与茶的交融。用花瓣与茶叶形状组

合的几何图形的延展作为主视觉，丰富了颜色带来冲击度的同时使得品牌包装也更有辨识度。在兼顾标准饮品店应有商品的同时推

出了特色花茶产品供消费者选择。

Design inspiration：pier pier is a company that specializes in providing fashionable tea for young people. Take flower tea as the

starting point and geometry as the main form. Design a flower tea package with young people's attributes. Logo graphic is a

geometric pattern of the combination of petals and tea shapes, which succinctly reflects the blending of flowers and tea. The

extension of the geometric figure combined with the shape of petals and tea is used as the main vision,which enriches the impact

of color and makes the brand packaging more recognizable.While taking into account the commodities that shouldbe available in 花茶 品牌设计 standard beverage stores, the main flower tea products have been launched for consumers to choose.

pier pier

pier pier

pier pier

pier pier

Logo

Lcon

Typography Pattern

Color

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789-,!@#$%^&*()~`:\\?.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789-,!@#$%^&*()~`:\\?.

ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz

0123456789-,!@#$%^&*()~`:\\?.

CMYK:70/18/0/0

RGB:0/176/255

HEX:00B0FF

pier blue

CMYK:37/0/12/0

RGB:158/255/255

HEX:9EFFFF

pier cyan

CMYK:55/0/78/0

RGB:89/251/98

HEX:59FB62

pier green

CMYK:8/0/64/0

RGB:255/255/106

HEX:FFFF6A

pier yellow

scented tea

scented tea

pier pier

F ol wers can make

o

r

d

i

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m

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romanti c

F

l

owers can make or dinary life more or

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more F ol wers can make

o

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m

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ci

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F ol w

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m

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ake o r

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a

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more F ol wers can make

o

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m

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F

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ci

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more

Poster Design Design theme Logo production

Web display

Scented Tea Brand Design

Flower tea is not expensive. I'll give it to you next time I see you

Product display

VISUAL 2022 GRAPNIC DESIGN

Designer:Skyliz

（多人合作配合完成）

产品设计

Project name：364.D 地球上最后的夜晚

Design inspiration：在一年的365天中你是否还记得自己憧憬的生活，现在的年轻人生活都是快节奏的，在处于一个快节奏的时代希

望每个人都应该有属于自己的休息时间，364.D就是364天的意思，希望在忙碌的生活中放下手中的工作留出一点自由的时间给自己。

设立了一个ip形象是一个来自宇宙外星人，它在地球勤勤恳恳工作了364天，而今天就是它的最后一天。它需要乘坐它的胶囊飞船回到

自己的星球去为自己充电，等下一年继续回到地球变成地球人为地球工作。

In the 365 days of a year, do you still remember the life you look forward to? Young people's life is fast-paced now. In a fastpaced

era, I hope everyone should have their own rest time, 364 D means 364 days. I hope to put down my work in a busy life and set aside

some free time for myself. Set up an IP image is an alien from the universe. It has worked hard on earth for 364 days, and today is

its last day. It needs to take its capsule spacecraft back to its planet to recharge itself, and then continue to return to the earth next

year to become the earth to work for the earth.

Designer:Skyliz

（团队合作）

2022 Product+Brand design

胶囊咖啡+胶囊民宿 产品+品牌设计

I don't care about humans tonight. I just miss you I don't care about humans tonight. I just miss you

Logo display

Capsule packaging

Capsule packaging

Product+Brand design

Video screen mirror

I don't care about humans tonight. I just miss you

Design ideas：将胶囊咖啡与品牌的标语相结合，在突出产品的同时也突出了企业文化。

Design ideas: the combination of capsule coffee and brand slogan not only highlights the products, but also highlights the corporate culture.

产品+品牌设计

364.D

地球上最后的夜晚

The last night on earth

Capsule B & B

VISUAL 2022 GRAPNIC DESIGN

Designer:Skyliz

（多人合作配合完成）

活动展览

Exhibition

Design inspiration：世间万物都需要遵守大自然的顺序，但是大自然的本质是由无数细胞组成的。然而一颗颗细胞组成了个体，个体在

一起又汇聚成了整个生态圈。万事万物都会遵循它自身的顺序发展。于是我们想创造一个专属细胞的理想国度，属于它们的乐园。我们

希望把细胞放大，让人和细胞颠倒顺序。当你以一个比细胞还微小的视角，去观看细胞的变化和运动是一种什么样的体验呢？于是我们

设计了一款装置，它可以让人和细胞的关系发生转换，通过感官、声音、色彩和视觉让你体验与现实生活截然不同的细胞乐园。

Design inspiration：Everything in the world needs to follow the order of nature, but the essence of nature is composed of

countless cells. However, individual cells constitute individuals, and individuals together form the whole ecosystem. Everything will follow its own order. So we want to create an ideal country with exclusive cells and their paradise. We want to

enlarge the cells and reverse the order between people and cells.What kind of experience is it when you look at the change

and movement of cells from a perspective smaller than cells? So we designed a device that can transform the relationship

between people and cells, and let you experience a cell paradise completely different from real life through senses, sound,

color and vision.

Designer:Skyliz

（多人合作）

Project name：顺序主题展览-细胞乐园

2021

多媒体建筑投影展

顺序主题展览—细胞乐园

万物有理·四时有序 多媒体建筑投影展

媒体+艺术+空间

Media + Art + space

以物为实，空间为虚，游梦为境，有限空间结构下，多元意义的空间展示，空间不再局限展示，叙事被允许不按事件发生顺序

呈现，原始空间被分解重构，创造出形态各异又相互链接的空间

With matter as the reality, space as the virtual, dream as the environment, under the limited space structure，multi

meaning space display, space is no longer limited display, narrative is allowed to be presented not according to the

sequence of events, the original space is decomposed and reconstructed, creating different forms of interconnected

space

扫描二维码观看实景视频 扫描二维码观看动态视频

768

小时

大连文化旅游图标设计展 238张草图

Dalian Cultural Tourism icon Design Exhibition

184

ICON

团队合作，238张草图，耗费768个小时，184个图标，于大连ACX星海艺术中心进行展览，是一份献给大连的礼物。

Team work, 238 sketches, 768 hours and 184 ICONS were exhibited at ACX

Xinghai Art Center in Dalian, a gift to Dalian.

EXHIBITION

Site layout

Designer:Skyliz

（多人合作）

扫描二维码观看动态视频

扫描二维码观看制作视频

大连文化旅游图标

设计展

Dalian Cultural Tourism

icon Design Exhibition

Dalian Cultural Tourism icon Design Exhibition

扫描二维码观看动态视频

扫描二维码观看制作视频

大连文化旅游图标

设计展

Dalian Cultural Tourism

icon Design Exhibition

Dalian Cultural Tourism icon Design Exhibition

GDC2020 在大连联合策展 此次巡展由深圳市平面设计协会联合869大连设计学校主办，ACX星海艺术中心承办，大连梦想长廊、大连平面设计协会、南方

设计院、大连杨子品牌共同协办。除了GDC设计奖2019获奖作品展出外，展览同期亦将举办知名设计师专业讲座与设计对谈。

以期通过多元综合的交流方式，为设计界带来更多有趣新鲜的专业启发。

设计改变的价值

GDC 在大连

GDC Design Award

Global tour 2020 in Dalian

2020 Exhibition

The exhibition tour was jointly sponsored by Shenzhen Graphic Design Association and 869 Dalian design school, undertaken

by ACX Xinghai Art Center, and co organized by Dalian Dream Corridor, Dalian Graphic Design Association, southern Design

Institute and Dalian Yangzi brand. In addition to the 2019 GDC design award winning works exhibition, the exhibition will also

hold professional lectures and design talks for well known designers at the same time. With a view to bringing more interesting and fresh professional inspiration to the design community through diversified and comprehensive communication.

Event curator

Participate in GDC2020 exhibition in Dalian

2020 Exhibition

演讲嘉宾 特邀嘉宾

曾令波

深圳市平面设计协会（SGDA）｜ 秘书长

慢物质品牌 ｜ 创始人

Zeng Ling Bo

管普查

深圳市平面设计协会（SGDA）｜ 顾问

深圳锐奥品牌设计 ｜ 创作总监

湖南理工学院艺术 ｜ 硕士导师

Guan Pu Cha

马深广

深圳市平面设计协会（SGDA） ｜ 顾问

共同设计公司 ｜ 创作总监

Ma Shen Guang

汪 泓

四川美术学院设计学院视觉传达设计系｜

副教授、硕士研究生导师

中国美术家协会 ｜ 会员

在野设计创始人 ｜ 创意总监

Wang Hong

孙 青

大连平面设计协会｜主席

大连工业大学艺术设计学院｜副院长

Sun Qing

杨 子

杨子品牌企划｜创始人

鲁迅美术学院｜客座教授

上海大学广告与品牌研究中心｜研究员

Yang Zi

杨 波

869大连设计学校｜创始人

AGDIE亚洲平面设计邀请展｜总策展人

Yang Bo

战国栋

Zhan Guo Dong

深圳市平面设计协会（SGDA）｜会员

大连民族大学设计学院｜教师

ATypl国际字体排印协会｜会员

汉仪字库｜签约字体设计师

展览回顾

（多人合作）

十心十意

年度盛典联合策展

Joint curator of the annual event of ten

hearts and ten meanings

2020 Exhibition

视觉+布展

Vision + Curation

Wish is the wind, joy is the sail, and happiness is the boat.

The wind of wish is blowing the sail of joy, carrying the

boat of happiness, floating to you and sending you all the

happiness in the world

VISUAL 2022 GRAPNIC DESIGN

Designer:Skyliz

（个人作品独立完成）

字体设计

Font display

这款字体设计的创意来自现在存在的一种先天的疾病—自闭症。他们的生活是封闭的但是他们的内心也是渴望和外界交流的。而字体设计中存在两类字体，完全封闭的字体代表自闭症人群存在着交流障碍和交往障碍导致他们不敢与外界人接触，还有一种字体是有细小的

通道和外界开放，代表自闭症人群他虽然恐惧但是内心也是渴望去和外界交流的。患有自闭症的人也是社会的一部分。我希望更多的社会人士可以通过这款字体去了解自闭症群体并且可以对他们多一些耐心提供一些友好的帮助。

Design ideas

Application Split mirror display

The idea of this font design comes from an existing congenital disease - autism. Their lives are closed, but their hearts are also eager to communicate with the outside world. There are two types of fonts in the font design. The completely closed font represents

that the autistic people have communication barriers and communication barriers, which makes them afraid to contact with the outside world. Another font has a small channel open to the outside world, which represents the autistic people. Althoughhe is afraid,

he is also eager to communicate with the outside world. People with autism are also part of society. I hope that more people in society can understand the autistic group through this font, and can be more patient and provide some friendly help to them.

Experimental font Design

（个人作品独立完成）

西文字体设计 Creative segmentation + interesting experiment

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VISUAL 2022 GRAPNIC DESIGN

Designer:Skyliz

（个人作品独立完成）

海报设计

现在由于人类的破坏与栖息地的丧失等因素

地球上濒临灭绝生物的比例正在以惊人的速度增长

但我们现在明知道许许多多动物因为我们人类的原因

在不久的将来也会濒临灭绝，可还是会视而不见

在这一组系列海报让现在一些动物的头部变得模糊、扭曲

试想一下在几十年或者几百年后如果它们真的灭绝

我们是否还记得他们的样子，在之后出生的孩子可能看到这些动物只能存在书籍或者互联网上

Design ideas

在墨菲定律如果有两种或两种以上的方式去做某件事情

而其中一种选择方式将导致灾难，则必定有人会做出这种选择

根本内容是：如果事情有变坏的可能，不管这种可能性有多小但它总会发生

这系列海报想传达的思想是保护动物刻不容缓，全世界都在号召保护动物

保护动物的核心内容是禁止虐待，残害任何动物，禁止猎杀和捕食野生动物

而我们现在能做的就是尽自己的绵薄之力来保护环境，拒绝食用野生动物

来给它们创造一个适合它们生存的环境

In Murphy's law, if there are two or more ways to do something,

and one of them will lead to disaster,

Someone must make this choice.

The basic idea is: if something can go bad,

no matter how small it is, it will always happen

Now, due to human destruction, habitat loss and other factors,

the proportion of endangered organisms on the earth is increasing at an alarming rate.

But now we know that many animals will be endangered in the near future because of our human reasons,

but we will still turn a blind eye.

In this series of posters, the heads of today's animals are blurred and distorted.

Imagine if they really become extinct in a few decades or hundreds of years,

Do we remember their appearance? Children born later may see these animals only in books or on the Internet.

Noun interpretation

Appeal thought

The idea of this series of posters is that it is urgent to protect animals.

The whole world is calling for the protection of animals,

The core content of animal protection is to prohibit maltreatment and mutilation of any animal,

and to prohibit hunting and predation of wild animals.

What we can do now is to do our best to protect the environment and refuse to eat wild animals,

To create a suitable environment for them.

Series poster design

（个人作品独立完成）

系列海报设计 Watch for Animals

186 3697 0611

l18636970611@163.com

L7W58106

Collection of Skyliz's personal works

2020-2022

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