蕾丝床垫品牌简介

发布时间:2024-9-04 | 杂志分类:其他
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蕾丝床垫品牌简介

Restonic 蕾丝床垫创立于 1938 年。Restonic 由“rest”和“tonic”组成,意为透过充分的休息,彻底恢复活力与精神的睡眠观念。蕾丝床垫透过其创新的产品结构严格的质量保证,开创优质睡眠文化,产品畅销全球。近百年来以“Supporting Dreams”为宗旨,专注于帮助每位消费者实现梦想至今已成为深得消费者信赖的健康睡眠专家。选择蕾丝床垫,就是选择舒适健康的睡眠生活。Restonic was founded in 1938. Restonic is composed of \"rest\" and \"tonic\", symbolizing the concept of achieving vitality and spirit throughsufficient restful sleep. With innovative product structures and strict quality assurance, Restonic has pioneered a culture o... [收起]
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蕾丝床垫品牌简介
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Restonic 蕾丝床垫创立于 1938 年。Restonic 由“rest”和“tonic”组成,

意为透过充分的休息,彻底恢复活力与精神的睡眠观念。蕾丝床垫透过其创新的产品结构严格的质量保证,开创优质睡眠文化,产品畅销全球。

近百年来以“Supporting Dreams”为宗旨,专注于帮助每位消费者实现梦想至今已成为深得消费者信赖的健康睡眠专家。

选择蕾丝床垫,就是选择舒适健康的睡眠生活。

Restonic was founded in 1938. Restonic is composed of \"rest\" and \"tonic\", symbolizing the concept of achieving vitality and spirit through

sufficient restful sleep. With innovative product structures and strict quality assurance, Restonic has pioneered a culture of high-quality sleep, withits products selling well around the world. With the mission \"Supporting Dreams\" for nearly a century, Restonic focuses on helping every consumer achieve their dreams and has become a

trusted expert in healthy sleep. Choosing Restonic means choosing a comfortable and healthy sleep life.

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WITNESSTHEGLORYMOMENTOFRESTONICHUNDREDYEARSHISTORY.蕾丝床垫 1938 年创立,见证近百年的荣耀时刻。Restonic 拥有世界结构性专利——中位护背线Marvelous Middle (MM) 技术,专为守护女性健康睡眠而设计,深受消费者喜爱和认可。Restonic was established in 1938, which has witnessed nearly a century of glorious moments. Restonicholdsaglobal construction patent, the Marvelous Middle (MM) technology, designed specifically to safeguardwomen'shealth through better sleep, deeply loved and recognized by consumers.见证近百年的荣耀时刻

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1939

中位护背线结构开始研发设计

1938

1946

1956

1963

1965 19751983蕾丝品牌创立之初工厂,由美国8家床垫

制造厂共同成立Triple Cushion公司

Triple Cushion公司正式更名为蕾丝

(Restonic)

蕾丝创新利用大象体重进行“中位护背线”结构

测试,挑战重力,铸就舒适新标杆

美国蕾丝床垫登录NBC电视台

“4一SHOWS EVERY WEEK”节目

蕾丝成功注册世界专利结构中位护背

线,同年“Dr.fuller”富勒医生床垫

产品问世,风靡全球,持续畅销60年

好莱坞明星Steve Alien和Jayne

Meadows夫妇为美国蕾丝品牌代言蕾丝床垫在“床垫教父”运时通创始人陈燕木博士合作引进下,进军亚太市场进驻中国区

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1996 在北京爱家家居成立了第

一家睡眠中心,为中国人

提供专业的睡眠解决方案

2004

2004年全美首家获得ULCFR1633防火

认证的床垫品牌

2015

1987/1991/1994/1999/2003/2006/2009

/2012/2014/2015美国蕾丝床垫十次荣获

美国最佳购买奖

2017

运时通控股集团获得蕾丝床垫亚太区

的永久代理权

2023蕾丝床垫发布《中国女性健康睡眠白皮书》聚焦女性健康睡眠2016

运时通控股集团在武汉汉阳成功挑战 2016 张“最长

的人体床垫多米诺骨牌”吉尼斯世界纪录

2021美国蕾丝床垫

十次荣获美国女性选购奖

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• APNIC 亚洲

(China, Japan, Singapore, Malaysia) • Australia 澳大利亚

• Brazil 巴西

• Canada 加拿大

• Caribbean 加勒比海地区

(French and Dutch Guyana, Venezuela, Martinique,Curacao, Dominican Republic) • Ecuador 厄瓜多尔

• India 印度

(Pakistan, Bangladesh, Sir Lanka, Nepal) • Mauritius 毛里求斯

(Region of Reunion, Seychelles, Madagascar, Maldives) • Mexico 墨西哥

(Guatemala, Honduras, Nicaragua, Costa Rica, Panama, El Salvador) • Middle East 中东

(UAE, Saudi Arabia, Kuwait, Bahrain, Oman, Qatar Jordan) • South Africa 南非

(Botswana, Lesotho, Swaziland, Namibia, Zimbabwe) • South Korea 韩国

• Thailand 泰国

• Turkey 土耳其(lsrael)

BRAND

INTERNATIONALIZATION

STRATEGY OF RESTONIC

国际化蕾丝品牌全球布局

第8页

RESTONIC GLOBAL

FACTORIES

RESTONIC 蕾丝床垫,始于美国芝加哥,历经百年沉淀与发展,在全球范围

内树立了坚实的品牌形象,备受消费者的信赖和喜爱。

Restonic are originating from Chicago, USA. Through over a century of history

and development, Restonic have established a solid brand image globally today, and became a trusted brand by consumers.蕾丝全球化——美国

RESTONIC 蕾丝床垫亚太区永久代理商运时通控股集团拥有 50+ 年生产、制造及国际营销经验,是全方位垂直整合成功的代表厂商。运时通以打造“全系列家具企业”为目标,从床垫、软床扩大至沙发、软床家具、酒店配套家具等系列家具。借由不断整合国际资源、发挥整体优势,承诺带给消费者舒适睡眠体验!蕾丝床垫在中国拥有近千家门店,分布于北京、广州、杭州、武汉、台湾等众多城市,服务万千家庭。

Stylution Group has over 50 years of experiences in production, manufacturing, and international marketing, representing a successful example of full vertical integration. Stylution aims tocreatea\"Full Range Furniture Enterprise\", expanding from mattresses and upholstered beds to sofas, soft furniture, and hotel furniture. Through continuous integration of international resourcesandleveraging overall advantages, Stylution promises to bring a comfortable sleep experience to consumers. Restonic has nearly a thousand stores in China, spread across many cities includingBeijing, Guangzhou, Hangzhou, Wuhan, and Taiwan.蕾丝全球化——中国

蕾丝全球工厂

第9页

RESTONIC 蕾丝床垫阿联酋迪拜工厂是在全球布局中的一个重要组成部分。位于阿联酋迪拜的这座现代化工厂采用了最先进的生

产技术和设备,致力于生产高品质的蕾丝床垫,以满足全球消费者对舒适睡眠的需求。工厂严格遵循国际标准和质量管理体系,

确保每一款床垫都经过精心设计、制造和检验,以确保产品的优质和可靠性。蕾丝床垫迪拜工厂以其卓越的生产工艺和不懈的追

求卓越,为全球消费者提供睡眠体验的新标杆。

Restonic Dubai factory in the UAE is an integral part of its global footprint. The modern facility in Dubai employs the most advanced

production technologies and equipment, dedicated to producing high-quality Restonic mattresses to meet global consumer demands

for comfortable sleep. The factory strictly adheres to international standards and quality management systems, ensuring that each

mattress undergoes meticulous design, manufacturing, and testing to guarantee product excellence and reliability. With its outstanding

manufacturing processes and relentless pursuit of excellence, Restonic Dubai factory sets a new benchmark in sleep experience for

global consumers.

蕾丝全球化——阿联酋

RESTONIC 蕾丝床垫南非工厂坐落于南非的工业中心,是在非洲的制造基地。工厂拥有先进的生产设备和技术,致力于生产高品质的蕾丝床垫产品。工厂采用严格的质量管理标准,确保每一款床垫都符合国际标准,同时积极致力于环保和可持续发展。Located in South Africa's industrial hub, Restonic factory is equipped with advanced production equipment andtechnologies, committed to producing high-quality Restonic mattress. It adheres to rigorous quality management standards, ensuringthat eachmattress meets international criteria while actively promoting environmental protection and sustainable development.蕾丝全球化——南非

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RESTONIC 蕾丝床垫澳大利亚工厂,致力于为消费者提供健康、舒适的睡眠体验。在质量把控上,澳大利亚工厂遵循 RESTONIC 全球统一的高标准,从原材料的选购到成品的检验,每一个环节都严格把关,确保产品的卓越品质。通过本地化生产,工厂不仅提升了供应链效率,还为当地经济发展和就业作出了贡献,彰显了 RESTONIC 作为国际化品牌的社会责任感。Restonic Australia factory, situated in Sydney, is dedicated to providing consumers with a healthy and comfortable sleep experience. The factory follows Restonic's global high standards rigorously, each process from raw material procurement to finished product inspection must be strictly controlled to ensure excellent product quality. Through localized production, the factory not only enhancessupply chain efficiency but also contributes to local economic development and employment, demonstrating Restonic's commitment as an international brand with social responsibility.蕾丝全球化——澳大利亚

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蕾丝品牌荣膺R E S T O N I C

梦 开 始 的 地 方

第14页

RESTONIC FIVE

CORE TECHNOLOGIES

蕾丝床垫五大核心科技

第16页

BRAND STORE IMAGE- THREE COLLECTIONS长方不一,大小不一的店面形状,设计多元化的组合来符合实际的需求,通过形象设计、物品的摆放、统一的色调来营造出统一整体的专卖店形象,用完美的视觉一体化设计,将信息与认识个性化、明晰化、有序化,把各种形式传播在媒体上的形象统一起来,使企业信息传播得更快速有效,强化企业形象,从而产生潜移默化的功能,加大品牌效应,加强企业在市场上的地位。

Stores have different shapes, such as rectangles, and vary in size. In response to this situation, diversified combinations are designed to meet

actual needs. Through the design of publicity materials, the placement of items, and unified colors, a unified overall image of the specialty

store is created. With perfect visual integrated design, information and understanding are personalized, clarified, and organized. The images

disseminated in various forms on media are unified, enabling enterprises to disseminate information more quickly and effectively, strengthening corporate image, thus producing a subtle function, increasing brand effect, and strengthening the enterprise's position in the

market.专卖店形象——三大系列 覆盖全龄段健康睡眠需求

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MARKETING IP ACTIVITIES蕾丝床垫依据全年不同的时间节点,打造“品、心、效、销”的四大营销IP

全链阵地,做更“精准”的消费者触达,聚焦让更多中国女性享受到更加

舒适与健康的睡眠体验。

Restonic create four major marketing IP activities of \"product, heart, effectiveness, and

sales\" throughout the year, aiming for enhance consumer contact and focusing on

providing more Chinese women with a more comfortable and healthy sleep experience.四大 IP 营销活动

第30页

蕾丝床垫备受众多女神的喜爱与青睐R E S T O N I C

梦 开 始 的 地 方

第31页

生活真美好综艺同款

第32页

千万级旅行博主房琪Kiki蕾丝床垫第六季全球梦之旅活动

特别邀约旅行博主房琪KiKi

房琪kiki 活动现场体验

并选择蕾丝智能系列分体式床垫

第33页

2018地球小姐中国区总冠军胡雯天蕾丝30年老用户廖女士&蕾丝品牌挚友

胡雯天 合影留念

她们选择蕾丝女神床垫

第34页

更多女神们

的选择 奥运选手 傅园慧

2015年5月 选择奥德赛床组和原装进口床垫卡蜜儿

朱晶晶中国羽毛球选手2019年5月1日选择蕾丝床垫杨舟 全国女排锦标赛冠军2020年12月选择蕾丝富勒医生床垫

演员 李小萌

2021年10月选择蕾丝床垫

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