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BRANDED BY RADISSON HOTEL GROUP
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丽怡酒店品牌介绍
心怡之所WELCOME HOME 发现更多品牌信息
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文本内容
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Country Inn & Suites by Radisson, founded in 1987, is a leading brand among upper-midscale hospitality under
Radisson Hotel Group. The brand has spread throughout more than 500 locations worldwide, and is the most
voluminous brand within Radisson Hotel Group. At present, the brand is acquired by Jin Jiang International, the
largest comprehensive tourism enterprise in China.
|500+ |34 1987
1
BRAND PROFILE
品牌介绍
PART 1
第5页
1450
226, 473
706
76, 163
217
33, 948
527
116, 362
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输出领先的酒店
开发和运营管理能力
Excellent Operation Capability
Integration platform of first-class international resources
One Center Three Platforms
输出强大的国际
品牌
Strong Brand DNA
集合三大优势落地中国
Integrated advantages of three platforms
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Overseas Hotels in Operation
第8页
Overseas Hotels in Operation
第9页
Lobby Design
第10页
Restaurant Design
第11页
Corridor Design
Fitness Center
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Guest Room Design
第13页
Guest Room Design
第14页
MARKET ADVANTAGE
MARKET POSITIONING
市场定位
PART 2
250-500
Price Range : 250-500 RMB
UPSCALE
国际品牌 轻奢之选
INTERNATIONAL BRAND LIGHT LUXURY STYLE
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城市新中产
URBAN MIDDLE CLASS
They are pragmatic guests and pursue high quality lifestyle with reasonable expense. They
attach importance to details and expect for mutual sincerity. Down-to-earth, go for dreams
and enjoy Life is their philosophy.
TARGET AUDIENCE
客群定位
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BRAND CONCEPT
品牌理念
WELCOME HOME
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KEY BRAND EXPERIENCE
关键体验
Tasty Food
畅舒睡
Deep Sleep
心服务
Heartful Service
星设计
Stylish Design
VALUE PROPOSITION
价值主张
CONNECTED COMMUNITY
MEANINGFUL ESSENTIALS
CONSIDERATE SERVICES
第18页
悦美食
Tasty Food
Chef’s Special Waffle
Free Breakfast with Signature Dishes
Freshly Baked Cookies
Costa Coffee
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畅舒睡
Deep Sleep
Comfortable and Soft Bed
•
•
•
Botanic Bath Products
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悦美食
Tasty Food
Functionalism and Aesthetic Style from Top Global
Designer Team
•
•
Designer Hotel Style from Radisson
星设计
Stylish Design
第21页
悦美食
Tasty Food
Thoughtful Extras with Added Service
“Yes, I can!” Service Philosophy
心服务
Heartful Service
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INTERNATIONAL QUALITY
MANAGEMENT SYSTEM
国际品牌管理体系
International Quality Management System and Operation Standard
•
第23页
Customized for the Chinese Market
•
Sales Management Revenue Management
Channel Management Marketing Promotion
LOCALIZED OPERATION
MANAGEMENT
本土化运营实力
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LOCALIZED OPERATION
MANAGEMENT
本土化运营实力
Customized for the Chinese Market
•
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8-10
万元/间
单房造价
100:20
人房比
1+1
管理团队
100元
单房平均运营成本
18天
翻牌店最短筹建期
Customized Construction Model = Low Cost + High Efficiency
CORE COMPETITIVE
ADVANTAGES
核心竞争优势
1.6亿会员规模
160 Million Members
International Tourism Industry Sharing Platform
Jin Jiang Hotel APP
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INVESTMENT VALUE
BUSINESS VALUE
商业价值
PART 3
01 Mid-scale Hotel Investment Trend
02 International Brand
03 No.1 Hotel Group in Asia
04 Low Cost ,High Efficiency, Quick Return
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ESTIMATED ROI MODEL
投资回报模型
丽怡酒店旗舰版 平均回本周期：3年
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ENTRY REQUIREMENTS
加盟物业条件
ENTRANCE FEE
加盟收费标准
第29页
心怡之所
WELCOME HOME
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