2023

BRAND MANUAL

优 质

A CONTINUOUS HIGH-QUALITY CHILDREN'S WEAR BRAND

BRAND MANUAL

B R A N D

M A N U A L

S P R I N G S U M M E R

S P R I N G S U M M E R

2023

B R A N D

M A N U A L

A I B A O Y I

HIGH QUALITY

A continuous high-quality children's wear brand AIBAOYI

2023

S P R I N G

S U M M E R

2

0

2

3

S P R I N G

S U M M E R

COMPANY PROFILE

公司简介

I L D R E

H

N

C

S

Y

W

T

E

I

A

L

R

A

B

U

R

Q

A

H

N

GI H D

01

东莞市艾宝依服饰有限公司成立于2015年,前身是一家传统贸易型加工企业,位于时尚名城-中国虎门。品牌不断转型升级,把握市场发展趋势,集团拥有强大优质的

独家生产供应链,是集产品研发、生产、品牌管理运营为一体的综合性服饰公司。致力于为2-16岁儿童提供舒适、环保、个性的儿童产品。

品牌以超值性价比快时尚的产品为目的,提升零售终端能力为主导,在中国市场具备强有力的影响,销售网络遍及全国。稳健、高效、优于同行的盈利模式,为艾宝

依“小魔怪”赢得了较高的知名度和美誉度。公司成立伊始,始终以终端服务为己任并确定差异化竞争战略,全程为客户提供加盟咨询、开业策划、货品配送、数据分

析、店务管理培训、商品陈列培训、市场战略统筹等一系列专业营运服务支持。

产品研发采用国际欧日韩最新潮流元素,把健康、环保和时尚的设计理念,巧妙、细腻精致地融入到产品灵魂之中,展现出个性、前卫的品牌DNA,面料方面公司主

要采用低碳、环保等棉、麻料材质,注重产品给孩子穿着时的健康性、舒适度及柔软度。

在保证产品的安全性与舒适度外,产品的设计理念大胆创新,彰显出与众不同的一面，打造出独一无二的小魔怪特色,让孩子用自己善于发现美的眼睛,去探寻这个

世界明亮而美好的一面,鼓励孩子们崇尚学习知识和真理。

Dongguan aibaoyi Clothing Co., Ltd. was established in 2015, formerly a traditional trade-oriented processing enterprise, located in the famous fashion city - Humen, China. The brand is

constantly transformed and upgraded, and the market development trend is grasped. The group has a strong and high-quality exclusive production and supply chain. It is a comprehensive

clothing company integrating product research and development, production, brand management and operation. We are committed to providing comfortable, environmental friendly and

personalized children's products for children aged 2-16.

The brand aims at high-value, cost-effective, fast and fashionable products, and focuses on improving the retail terminal capacity. It has a strong influence in the Chinese market and a sales

network throughout the country. The stable, efficient and superior profit model has won high popularity and reputation for aibaoyi "little monster". At the beginning of its establishment, the company

has always taken terminal service as its own responsibility and determined the differentiated competition strategy. It provides customers with a series of professional operation service support such

as franchise consulting, opening planning, goods distribution, data analysis, store management training, commodity display training, and market strategy coordination.

The product R & D adopts the latest trend elements of Europe, Japan and South Korea, and integrates the design concepts of health, environmental protection and fashion into the soul of the

product ingeniously, delicately and delicately, showing the personality and avant-garde brand DNA. In terms of fabrics, the company mainly uses low-carbon, environmental protection and other

cotton and linen materials, and pays attention to the health, comfort and softness of the products when they are worn by children.

In addition to ensuring the safety and comfort of the product, the design concept of the product is bold and innovative, showing the distinctive side, creating a unique little monster feature,

allowing children to explore the bright and beautiful side of the world with their eyes that are good at discovering beauty, and encouraging children to advocate and learn knowledge and

truth.

H I G H Q U A L I T Y C H I L D R E N ' S W E A R

2

0

2

3

S P R I N G

S U M M E R

DEVELOPMENT

HISTORY

H I G H Q U A L I T Y C H I L D R E N ' S W E A R

2

0

2

3

S P R I N G

S U M M E R

/ H I S T I R Y /

2023

S P R I N G

S U M M E R

2

0

2

3

S P R I N G

S U M M E R

BRAND IMPRESSION

品牌印象

I L D R E

H

N

C

S

Y

W

T

E

I

A

L

R

A

B

U

R

Q

A

H

N

GI H D

02

BRAND VISION

BRAND VISION

2

0

2

3

S P R I N G

S U M M E R

BRAND POSITIONING 2

0

2

3

S P R I N G

S U M M E R

H I G H Q U A L I T Y C H I L D R E N ' S W E A R

AIBAOYI

2023

S P R I N G

S U M M E

C

O

N

R

S

U

M

ER

G

R

O

U

P

Consumption power of the new generation after 90-00

Middle class petty bourgeoisie

Children aged 2-8 (90-130 yards)

5-12 years old middle-aged children group (120-160 yards)

13 years old + parent-child clothing (165-170 yards)

2023

S P R I N G

S U M M E R

2

0

2

3

S P R I N G

S U M M E R

PRODUCT MIX

产品结构

I L D R E

H

N

C

S

Y

W

T

E

I

A

L

R

A

B

U

R

Q

A

H

N

GI H D

03

2023

S P R I N G

S U M M E R

P

R

O

D

U

CT

P

R

O

P

ORT

I

O

N

P R O D U C T P R O P O R T I O N

PRODUCT PROPORTION

LITERARY MINIMALIST "A" SPORTS STREET PLAYER

OUTDOOR METAUNIVERSE BRAND IP MONSTER TRAFFIC SERIES

2

0

2

3

S P R I N G

S U M M E R

PRODUCT DISPLAY

产品展示

2023

S P R I N G

S U M M E R

F

A

S

H

I

ON A

RT

C

H

I

L

D

R

E

N'S

W

E

A

R

2023

S P R I N G

S U M M E R

S

P

R

I

N

G

&

S

U

M

M

E R

C

O

L

L

E

C

T

I

O

N

2023

S P R I N G

S U M M E R

S

P

R

I

N

G

&

S

U

M

M

E

R

C

O

L

L

E

C

T

L

O

N

2023

S P R I N G

S U M M E R

A

I

B

A

O

Y

I

C H I L D R E N ' S C L O T H I N G

C H I L D R E N ' S C L O T H I N G

2023

S P R I N G

S U M M E R

A I B A OY I

2

0

2

3

S P R I N G

S U M M E R

2023

S P R I N G

S U M M E R

2023

S P R I N G

S U M M E R

2

0

2

3

S P R I N G

S U M M E R

H I G H Q U A L I T Y C H I L D R E N ' S W E A R

H I G H Q U A L I T Y C H I L D R E N ’ S W E A R

2

0

2

3

S P R I N G

S U M M E R

2023

S P R I N G

S U M M E R

2023

S P R I N G

S U M M E R

2

0

2

3

S P R I N G

S U M M E R

PRICE RANGE

PRICE RANGE

2

0

2

3

S P R I N G

S U M M E R

BRAND PROMOTION

2

0

2

3

S P R I N G

S U M M E R

BRAND PROMOTION

2

0

2

3

S P R I N G

S U M M E R

“ ”

再掀时尚美学浪潮，以<自由生长的艺术家>为主题，

用艺术的手笔突显2022春夏时尚新品，

大胆运用艺术的手笔，织造关于“家”与“爱”的内容热题，

以强大的视觉矩阵聚集时尚童装，

点燃中国东莞少儿时尚周的秀场热度。

BRAND PROMOTION

2

0

2

3

S P R I N G

S U M M E R

开启了以“快乐主义”为主题的2022春夏新品大秀

将精致时尚元素大放异彩

打造了一场精彩的视觉盛宴！

荣获“最佳童装品牌“的称号！

为“小魔怪”赢得了较高的知名度和美誉度。。

2023

S P R I N G

S U M M E R

2

0

2

3

S P R I N G

S U M M E R

FRANCHISE ADVANTAGES

加盟优势

I L D R E

H

N

C

S

Y

W

T

E

I

A

L

R

A

B

U

R

Q

A

H

N

GI H D

04

2023

S P R I N G

S U M M E R

F

O

RM

OF

C

O

O

PE

RAT

I

O

N

H I G H Q U A L I T Y C H I L D R E N ’ S W E A R

2

0

2

3

S P R I N G

S U M M E R

PRODUCT

MODEL

2023

S P R I N G

S U M M E R

H I G H Q U A L I T Y C H I L D R E N ’ S W E A R

2

0

2

3

S P R I N G

S U M M E R

COOPERATION SUPPORT

2023

S P R I N G

S U M M E R

2

0

2

3

S P R I N G

S U M M E R

STORE IMAGE

店铺形象

I L D R E

H

N

C

S

Y

W

T

E

I

A

L

R

A

B

U

R

Q

A

H

N

GI H D

05

2023

S P R I N G

S U M M E R

I

M

A

GE

D

I

S

P

L

AY

2023

S P R I N G

S U M M E R

I

M

A

GE

D

I

S

P

L

AY

2

0

2

3

S P R I N G

S U M M E R

IMAGE DISPLAY

2023

S P R I N G

S U M M E R

A CONTINUOUS HIGH-QUALITY CHILDREN'S WEAR BRAND